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Ogilvy Awards

Steering Committee


Committee Co-Chair
Pierre LeManh

Pierre LeManh

Ipsos

View Bio

Committee Co-Chair
Sarah Watson

Sarah Watson

BBH

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Winston Binch

Winston Binch

View Bio

Sebastian Brusilovsky

Mondelez Intl

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David Chriswick

David Chriswick

Digitas

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Seth Duncan

Seth Duncan

W2O Group

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Graeme Hutton

Graeme Hutton

Universal McCann

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Michael Lancor

Michael Lancor

P&G

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Jason Lonsdale

Jason Lonsdale

Ogilvy

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Scott McDonald

Scott McDonald

ARF

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Barbara Murrer

Barb Murrer

Levi Strauss & Co.

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John Thorpe

Goodby, Silverstein & Partners

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Eric Zunich

Eric Zuncic

DDB North America
View Bio

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    • 2022 Ogilvy Awards – RESOURCES
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    • MEMBERS ONLY – 2020 ARF David Ogilvy Awards Winners
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    • 2023 ARF Great Mind Awards
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    • 2023 Media Research Insights and 2024 Priorities – Agenda
    • 2023 Ogilvy Awards – About
    • 2023 Ogilvy Awards – CATEGORIES – FINAL
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    • 2024 ARF Great Mind Awards
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    • 2024 AudiencexScience – Curators
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    • 2025 ARF Great Mind Awards – EEDA
    • A Conversation with Gen Z
    • A Layman’s Guide to Cross Media Reach & Frequency Measurement Using Virtual IDs – Speakers’ Bios
    • A Peek Behind the Curtain: The Magic and Misery of Creative Briefs: Speaker Bios
    • About the 2019 ARF David Ogilvy Awards
    • Accelerating Towards the New Era of Online Privacy: Agenda
    • Ad Week – EXPERIENCExSCIENCE Agenda
    • ADAVOIDANCExSCIENCE 2018 Presentations & Key Takeaways
    • Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools – Speakers’ Bios
    • Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools –Agenda
    • Agenda: Building Brands–Psychological and Media Drivers of Marketing Effectiveness
    • AI for Everyday Use
    • AI Workshop — Speakers’ Bios
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    • Analytics & FORECASTING 2025
    • ARF Analytics Council: How Our Industry Fared During the Great Resignation — Speaker Bios
    • ARF at SXSW
    • ARF Cross-Platform Measurement Council: Marketers Talk Metrics — Speaker Bios
    • ARF Cultural Effectiveness Council: Navigating the Messy Middle – Intersectionality in the Workplace – Speakers
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    • ARF David Ogilvy Award Categories: 2025
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    • ARF Event Cancellation Policy
    • ARF Insights Studio: The Measurement Dilemma — Navigating Privacy-Driven Disruption – AGENDA
    • ARF North by Northeast: Agenda
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    • ARF Town Hall: Ad Measurement’s New Identity Challenge — Agenda
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    • ARF Town Hall: What is the Value of Time in Advertising? (Part II: Implications of Value Research for Industry)
    • ARF Town Hall: What is the Value of Time in Advertising? Part 1 Speaker Bios
    • ARF Virtual Town Hall: How is the Coronavirus Impacting the Global Advertising Industry?
    • ARF Virtual Town Hall: Coronavirus
    • ARF Women in Analytics: Best Practices in Thought Leadership — Speaker Bios
    • ARF Women in Analytics: Mentorship Program 2023 – Speakers
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    • ARF Women in Analytics: Mentorship Program Launch – Speaker’s Bios
    • ARF Young Pros Event: Inclusive Innovation: Transformative Insights for a New Era — Agenda
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    • Attend the Gala
    • ATTENTION 2022 – SPEAKERS BIOS
    • ATTENTION 2023 – SPEAKERS BIOS
    • ATTENTION 2023: Agenda
    • ATTENTION 2024
      • Angelina Eng
      • Bill Harvey
      • Blaise Lucey
      • Burak Kurtun
      • Daniel Slotwiner
      • Duane Varan, Ph.D.
      • Gabriel Dorosz
      • Idil Cakim
      • Jason Bell
      • Jeff (Ephraim) Bander
      • Kimberly Rose Clark
      • Mainak Mazumdar
      • Manuel Garcia-Garcia, PhD.
      • Marc Guldimann
      • Markku Mäntymaa
      • Michael Platt
      • Nuria Sichalla
      • Paolo Provinciali
      • Paul Donato
      • Pedro Almeida
      • Sophie MacIntyre
      • Steven Bellman
      • Takeshi Tawarada
      • Tracy Adams, Ph.D
      • Vinod Venkatraman
    • ATTENTION 2025
      • Angelina Eng
      • Bill Harvey
      • Claire Browne
      • Dr. Duane Varan
      • Graham Page
      • Hassan Babajane
      • Idil Cakim
      • Jerry Nevins
      • Kenneth Preston
      • Neala Brown
      • Paul Donato
      • Pedro Almeida
      • Ron Pinelli
      • Tracy Adams, Ph.D.
      • Vinod Venkatraman
      • Vita Molis
    • Attention Metrics: Moving from Laboratory to Field Applications
    • Attribution & Analytics Accelerator – Speaker’s Bios – 2023
    • Attribution & Analytics Accelerator – Speakers
    • Attribution & Analytics Accelerator – Speakers – 2022
    • Attribution & Analytics Accelerator – Speakers – 2023
    • Attribution & Analytics Accelerator 2022: Agenda
    • Attribution & Analytics Accelerator 2023: Agenda
    • Attribution & Analytics Accelerator: Agenda
    • Attribution & Analytics Accelerator: Agenda
    • Attribution & Analytics Accelerator: Call for Content
    • Attribution & Analytics Accelerator: Call for Content – 2021
    • Attribution & Analytics Accelerator: Call for Content – 2022
    • Attribution & Analytics Accelerator: Call for Content – 2023
    • Attribution & Analytics Accelerator: Call for Content – Topics — 2021
    • Attribution & Analytics Accelerator: Call for Content – Topics — 2022
    • Attribution & Analytics Accelerator: Call for Content – Topics — 2023
    • AUDIENCExSCIENCE 2018 Trip Report
    • AUDIENCExSCIENCE 2019 ACCOMMODATIONS
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    • AUDIENCExSCIENCE 2019 Main Stage Presentations & Videos
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    • AUDIENCExSCIENCE 2019 Themes
    • AUDIENCExSCIENCE 2020 – Pricing
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    • AUDIENCExSCIENCE 2020 – Accepted Papers
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    • AUDIENCExSCIENCE 2020 – Submit Your Work
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    • AUDIENCExSCIENCE 2021 – Partners
    • AUDIENCExSCIENCE 2021 – Partners
    • AUDIENCExSCIENCE 2021 – Partners
    • AUDIENCExSCIENCE 2021 – Partners
    • AUDIENCExSCIENCE 2021 – About
    • AUDIENCExSCIENCE 2021 – Board of Curators
    • AUDIENCExSCIENCE 2021 – Call for Content FAQs
    • AUDIENCExSCIENCE 2021 – Partner’s Page
    • AUDIENCExSCIENCE 2021 – Speakers
    • AUDIENCExSCIENCE 2021 – WINNING PAPERS
    • AUDIENCExSCIENCE 2022 Curators
    • AUDIENCExSCIENCE 2022 – Partners
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    • AUDIENCExSCIENCE 2022 – AGENDA
    • AUDIENCExSCIENCE 2022 – Call for Content FAQs
    • AUDIENCExSCIENCE 2022 – Conference Topics
    • AUDIENCExSCIENCE 2022 – Partner’s Page
    • AUDIENCExSCIENCE 2022 – PER – attnMeas 1
    • AUDIENCExSCIENCE 2022 – Reception
    • AUDIENCExSCIENCE 2022 – SPEAKERS – FINAL
    • AUDIENCExSCIENCE 2022 – SPEAKERS BIOS
    • AUDIENCExSCIENCE 2022 – WINNING PAPERS
    • AUDIENCExSCIENCE 2023 – Agenda
    • AUDIENCExSCIENCE 2023 – Call for Content FAQs
    • AUDIENCExSCIENCE 2023 – Conference Themes
    • AUDIENCExSCIENCE 2023 – SPEAKERS BIOS
    • AUDIENCExSCIENCE 2023 – WINNING PAPERS
    • AUDIENCExSCIENCE 2023: Call for Content
    • AUDIENCExSCIENCE 2023: Curators
    • AUDIENCExSCIENCE 2024
      • 2024 AudiencexScience – Accepted Industry Papers
      • 2024 AudiencexScience – Marketing Toolkit
      • 2024 AudiencexScience – Speakers Resource
      • Aarti Bhaskaran
      • Alexis Harris
      • Ali Goli
      • Ariane Pol
      • Audrey Steele
      • Ben Cunningham
      • Bill Harvey
      • Brett Mershman
      • Brian West
      • Caleb Briggs
      • Carla Kelly
      • Cesar Brea
      • Christina Radigan
      • Christine Turner
      • Cole Strain
      • Colin Campbell
      • Colleen Fahey Rush
      • Danielle Byrd
      • Danielle Perrella
      • David Kurzynski
      • David Tice
      • Deirdre Thomas
      • Denya ChinQuee
      • Divya Kaur
      • Doug Yolen
      • Dr. Matthias Rothensee
      • Duane Varan, Ph.D.
      • Elizabeth Johnson, Ph.D.
      • Geraldine Rodriguez
      • Horst Stipp, Ph.D.
      • Idil Cakim
      • Isaac Dinner
      • Jaclyn Williams
      • James Alexander
      • James Ambalathunkal
      • James Slezak
      • Janelle James
      • Jay Mattlin
      • Jeff Bander
      • Jim Meyer
      • Jim Spaeth
      • Joanne Leong
      • Joe Zucker
      • John Lynch
      • Jon Watts
      • Josh Chasin
      • Justin Fromm
      • Kara Louis
      • Karen Chisholm
      • Karen Nelson-Field, Ph.D.
      • Kate Scott-Dawkins
      • Kevin Krim
      • Kli Pappas
      • Kyle Poppie
      • Larry Allen
      • Laura Manning
      • Leslie Wood, Ph.D.
      • Manuel Garcia-Garcia, Ph.D.
      • Marvin Vogt
      • Matthew Weinman
      • Michael Platt, Ph.D.
      • Michelle Green
      • Mihkel Jäätma
      • Mike Bloxham
      • Mike Brooks
      • Mike Follett
      • Mike Treon
      • Monica Longoria
      • Neala Brown
      • Nick Sutton
      • Nicole Lawless DesJardins, Ph.D.
      • Noelle Huynh
      • Paul Donato
      • Pedro Almeida
      • Pierre Bouvard
      • Prayushi Amin
      • Rachel Gantz
      • Rachel Kennedy
      • Radha Subramanyam, Ph.D. 
      • Rebecca Fine
      • Rex Briggs
      • Rich Guinness
      • Rohan Castelino
      • Sandra Schümann
      • Scott Jones
      • Scott McDonald, Ph.D.
      • Shannon Bosshard, Ph.D.
      • Sharmilan Rayer
      • Shivani Goel
      • Simran Srinivasan
      • Sorin Patilinet
      • Spencer Lambert
      • Stefan Schoenherr
      • Steven Millman
      • Tameka Kee
      • Tarya Weedon
      • Tomomi Mimura
      • Travis Flood
      • Tristan Webster
      • Victoria Kang
      • Vijoy Gopolakrishnan
      • Yatisha Forde
    • AUDIENCExSCIENCE 2024 – Call for Content FAQs
    • AUDIENCExSCIENCE 2024 – Conference Themes
    • AUDIENCExSCIENCE 2024: Call for Content
    • AUDIENCExSCIENCE 2025
      • Aarti Bhaskaran
      • Adam Frazier
      • Alex Fu
      • Alexis Harris
      • Aliza Wechsler
      • Amy Casale
      • Anders Lithner
      • Andrea Wood
      • Andrew Pascoe
      • AUDIENCExSCIENCE 2025: Accepted Industry Papers
      • AUDIENCExSCIENCE 2025: Curators
      • AUDIENCExSCIENCE 2025: Marketing ToolKit
      • AUDIENCExSCIENCE 2025: SPEAKER RESOURCES
      • AXS 2025 Bio Template
      • Bharath Gaddam
      • Bill Harvey
      • Bosko Milekic
      • Brian Hughes
      • Brian West
      • Brian West
      • Brian Wieser
      • Carl F. Mela
      • Chris Kelly
      • Christine Pierce
      • Claire Browne
      • Colin Campbell, Ph.D.
      • Colleen Fahey Rush
      • Dana Sparber
      • Daniel Bulgrin
      • Danielle Colon
      • Danny Chen
      • Dara St. Louis
      • David Bassett
      • Deepak Varma
      • Deepak Varma
      • Dirk Ziems
      • Don Abraham
      • Erika Digirolamo
      • Gabe Gales
      • Georgia Phillips
      • Greg Faletto
      • Helen Katz, Ph.D.
      • Holly Riedlinger
      • Horst Stipp, Ph.D.
      • Ieva Matulaitis-Kunca
      • Jaewon Royce Choi, Ph.D.
      • James Slezak, Ph.D.
      • Janelle A. James
      • Jason Pratt
      • Jay Mattlin
      • Jeff Ephraim Bander
      • Jon Stewart
      • Jorge De la Rosa
      • Kara Louis
      • Kara Manatt
      • Karen Chisholm
      • Katy Mitchell
      • Keith Landry
      • Keith Smith, Ph.D.
      • Kym Frank
      • Larry DeGaris
      • Lauren Littlejohn
      • Lisa Martinez
      • Luke Carrell
      • Marc Vermut
      • Mary Kate Callen
      • Matt Gottlieb
      • Matt Voda
      • Matthew Cottle
      • Melissa Hutter
      • Michael Ellgass
      • Michael Platt, Ph.D.
      • Michael Siewert
      • Mike Follett
      • Neil Napolitano
      • Nick Fletcher
      • Nicole Jones
      • Nora Vulaj
      • Olaf Schlesiger
      • Parvati Vaish
      • Paul Donato
      • Philip Lomax
      • Pouya Tehrani
      • Prayushi Amin
      • Rachel Bonsignore
      • Radha Subramanyam
      • Rameez Tase
      • Remy Spoentgen
      • Rishad Tobaccowala – Author, Speaker, Teacher and Advisor
      • Rouzbeh Gerami
      • Scott McDonald, Ph.D.
      • Sergey Fogelson
      • Siddhartha Subramaniam
      • Sophia Ingram Ross
      • Souptik Datta
      • Stefan Schönherr
      • Steffen Schmidt
      • Steve Keller
      • Tina Daniels
      • Tina Eliassi-Rad
      • Tracy Adams, Ph.D.
      • Ty Heath
      • Vassillis Bakopoulos
      • Vita Molis
      • Zoe Zirlin
    • AUDIENCExSCIENCE 2025: Themes
    • AUDIENCExSCIENCE Accomodations
    • AUDIENCExSCIENCE Presentations & Key Takeaways
    • AUTOMOTIVExSCIENCE 2018 Presentations & Key Takeaways
    • Best Practices for Proving Advertising ROI Using Experimental Design
    • Big Data and Advanced Audiences
    • Big Data and Converging TV — What Role Can Deterministic Panels Play in Unlocking Opportunity? Agenda
    • Big Data and Converging TV — What Role Can Deterministic Panels Play in Unlocking Opportunity? Speakers Bios
    • Brand Building: What’s Fueling Success?
    • Building Brand Loyalty with Today’s 21st Century Audience –The Pivotal Role of Representation – Speakers
    • Cognition Council: New Lenses on Brand Identity: Speaker Bios
    • Context Adjacency: A Data-Driven Approach to Concerns Around the Risk of Content Adjacent to Ads — Speaker’s Bios
    • Context Adjacency: A Data-Driven Approach to Concerns Around the Risk of Content Adjacent to Ads: Agenda
    • Council Event: MTA: Marketers Talk Attribution – Video & Key Takeaways
    • Creative Council Event
    • Creative Council: A Happy Hour Peek Inside Grand Ogilvy Winner, “Not a Gun”- Speakers
    • Creative Council: A Peek Behind the Curtain at Improv-Driven Insights — Speaker Bios
    • Creative Effectiveness & ARF David Ogilvy Awards 2025
    • Creative Effectiveness & David Ogilvy Awards 2024
      • Ann Marie Kerwin
      • Ben Jones
      • Danielle Perrella
      • Eldaa Daily
      • Esty Gorman
      • Faris Yakob
      • Ian Pierpoint
      • Ilinca Barsan
      • James Slezak
      • Janelle James
      • Jorik Houweling
      • Josh Goldfinch
      • Ken Roberts
      • Leigh Baker
      • Leslie Wood, Ph.D.
      • Megan Skelly
      • Nora Vulaj
      • Olivier Toubia Glaubinger
      • Pedr Howard
      • Rachel Rodgers
      • Sarah Fahim
      • Scott McDonald, Ph.D.
      • Tim Poellmann
      • Tina DeSarno
      • Vita Molis
    • Creative Effectiveness 2023: Agenda
    • Creative Effectiveness 2023: Speakers
    • Creative Effectiveness: How Do You Stimulate Great Creative and Measure It? – Agenda
    • Cross Platform Council: Validation of Performance Measurement Models – Speaker Bios
    • DATAxSCIENCE 2019 Agenda
    • DATAxSCIENCE 2019 Speakers
    • DATAxSCIENCE 2019: Key Takeaways, Presentations & Videos
    • DATAxSCIENCE Agenda
    • DATAxSCIENCE: Agenda
    • David Ogilvy Award 2024: Terms & Conditions
    • David Ogilvy Award Categories: 2024
    • David Ogilvy Award FAQs: 2024 –
    • David Ogilvy Award Finalists: 2024
    • David Ogilvy Award Juries: 2024
    • David Ogilvy Award Past Winners: 1994 – 2024
    • David Ogilvy Award Past Winners: 1994 – 2024
    • David Ogilvy Award Resources: 2024
    • David Ogilvy Award Resources: 2025
    • David Ogilvy Award Sample Cases: 2024
    • David Ogilvy Award Sample Cases: 2025
    • David Ogilvy Awards Trophies
    • Demystifying the Multigenerational Workplace – Speakers’ Bios
    • Diving into Key Issues in Shopper Marketing
    • Diving into Key Issues in Shopper Marketing: Speaker Bios
    • Draft Navigation
    • Equitable AI : Smarter, Fairer & Good for Business — Agenda
    • Equitable AI : Smarter, Fairer & Good for Business — Speakers’ Bios
    • EXPERIENCEXSCIENCE Presentations
    • FAQ & Sample Entry
    • Final 2014 – 2025 ARF Great Mind Awards Past Winners
    • Final 2022 – 2014 ARF Great Mind Awards Past Winners
    • FINANCExSCIENCE Event Summaries
    • Forecasting 2020: How Can Scenario Planning Improve Agility in Adjusting to Change — Speakers Bios
    • FORECASTING 2022: How Can Scenario Planning Improve Agility in Adjusting to Change? — AGENDA
    • FORECASTING 2023: Agenda
    • FORECASTING 2023: Speakers
    • FORECASTING 2024
      • Abhi Gupta
      • Adam Weiler
      • Dan McCarthy
      • Dan Perez
      • Jen Gold
      • Jon Hood
      • Liye Ma
      • Scott McDonald, Ph.D.
      • Tim Reynolds
      • Vijoy Gopalakrishnan
    • FORECASTxSCIENCE 2017 Key Takeaways and Presentations
    • FORECASTxSCIENCE 2018 Presentations & Videos
    • Ghost Ads: Improving the Economic of Measuring Online Ad Effectiveness
    • Great Mind Awards – Winner’s BIOS
    • HEALTHxSCIENCE 2018 Presentations & Key Takeaways
    • HEALTHxSCIENCE 2018 Presentations & Key Takeaways
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    • Inside the Journal of Advertising Research: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads? Speakers
    • Inside the Journal of Advertising Research: Do I Have Your Attention? Banner Blindness Tactics, Roadblock Ads and Influencer Cues: Agenda
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    • Inside the Journal of Advertising Research: Sonic Branding, ASMR Engagement, and Who Wins in Activist Messaging?
    • Inside the Journal of Advertising Research: Sonic Branding, ASMR Engagement, and Who Wins in Activist Messaging? — Speaker’s Bios
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    • Insights Studio: Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 and Beyond – Agenda
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    • Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep – Presentations & Key Takeaways
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    • Publications
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      • Journal of Advertising Research
        • Are Consumers Moved by a Crying Tree or a Smiling Forest? Effects of Anthropomorphic Valence and Cause Acuteness in Green Advertising
        • Feature Article: Who Needs Highly Creative Advertising? How Brand Familiarity Moderates Creativity’s Influence on Attention, Affect and Memory
        • How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation: Peak Emotions during Branding Moments as Key Indicators
        • JUNE 2023: Journal of Advertising Research
        • March 2022: Journal of Advertising Research
        • Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip versus Many Is More Effective for Nongreen Consumers
        • A 60-Year Bibliographic Review of the Journal of Advertising Research: Perspectives on Trends in Authorship, Influences, and Research Impact
        • A Comparison of Social Media Influencers’ KPI Patterns across Platforms: Exploring Differences in Followers and Engagement on Facebook, Instagram, YouTube, TikTok and Twitter
        • A Guide to Graphic Design for Functional versus Experiential Ads: Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness
        • A Legacy of Breakthrough Research with Respect for Tradition: Honoring John B. Ford’s Eight Years with the JAR
        • A New Benchmark for Mechanical Avoidance of Radio Advertising: Why Radio Advertising Is a Sound Investment
        • A Scientometric Study of the Journal of Advertising Research: Prominent Contributors and Research Themes from 1996 to 2019
        • About the Journal of Advertising Research
        • Accounting for Causality When Measuring Sales Lift from Television Advertising: TV Campaigns Are Shown to Be More Effective for Lighter Brand Users
        • Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power of Negative Character Endorsers
        • Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads? Why Advertisers Should Consider Consumers’ Physical Activity when Planning Ad Campaigns
        • Advertising Eco-Friendly Behavior to Young Adults: “Sweat” or “Do Good”? How Young Men and Women Respond to Physical Activity- vs. Caring-Oriented Appeals
        • Advertising on Mobile Apps vs. the Mobile Web: Which Delivers Better Advertisement Recognition and Willingness to Buy?
        • An Investigation Into Slogan Design on Creating Slogan–Brand Alignment: Message Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment
        • An Investigation of Androgyny and Sexual Orientation in Advertising: How Androgynous Imagery and Sexual Orientation Impact Advertisement and Brand Attitudes
        • Analyzing Price Premiums in International Sponsorship Exchange: What Drives Marketing Costs in Formula One Racing?
        • Are Brands Wasting Money on Sport Sponsorships? A New Look at Brand Personality, Brand Equity, and Official Sponsorship Effects
        • Are Virtual Influencers More Effective In Real-World Advertisement Settings? The Impact of Product Type and Social Cues on Consumers’ Perceptions and Behaviors
        • Broadened JAR Focus to Support Advertising Practitioners and Scholars: A Reflection of Evolving Marketing and Research Directions
        • Can a Whisper Boost Recall of Video Advertisements? Exploring the Effects of Autonomous Sensory Meridian Response (ASMR) in Advertising
        • Can Advertisers Overcome Consumer Qualms with Virtual Reality? Increasing Operational Transparency through Self-Guided 360-Degree Tours
        • Can Marijuana Counter-Marketing Prevent Underage Use? Analyzing Youth Response to Colorado’s “Don’t Be a Lab Rat” Campaign
        • Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies
        • Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions of ASMR Contents and Advertisements
        • Cause-Related Marketing Advertising Formats on Nonprofit Websites: Does a Company’s Donation-Amount Offer in Nonprofit Display Ads Drive Purchase Intention?
        • Click-Through Behavior across Devices in Paid Search Advertising: Why Users Favor Top Paid Search Ads and Are Sensitive to Ad Position Change
        • Consumer Reactions to Animal and Human Models in Print Ads: How Animals and People in Ads Influence the Purchase-Decision Journey
        • Consumer Recall and Recognition of Co-Appearing Brands in TV Media: The Moderating Roles of Product Congruity and Brand Familiarity
        • Consumers’ Response to Format Characteristics in Native Advertising: The Interaction between Format Similarity and Format Novelty
        • DEC 2023: Journal of Advertising Research
        • Dec 2023: Journal of Advertising Research
        • December 2020: Journal of Advertising Research
        • December 2021: Journal of Advertising Research
        • December 2022: Journal of Advertising Research
        • December 2024: Journal of Advertising Research
        • Disruptive versus Non-Disruptive Advertising in Online Streaming Video Services: How Does Advertisement Placement Affect Consumer Perceptions and Ad Effectiveness?
        • Do Consumers Prefer Sad Faces on Eco-Friendly Products? How Facial Expressions on Green Products in Advertisements Influence Purchase Intentions
        • Do Customer Ratings Influence Consumers Who Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions
        • Do Sport Sponsorship Announcements Help or Hurt Rival Sponsors’ Market Values? Comparing the Stock Returns of Sponsors and Their Rivals in the United States and Japan
        • Do Your Ads Talk Too Fast to Your Audio Audience? How Speech Rates of Audio Commercials Influence Cognitive and Physiological Outcomes
        • Does Athletes’ Performance Influence a Sponsor’s Stock-Market Value? Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments
        • Does Childhood Exposure to a Brand Guarantee Brand Name Recognition? Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience
        • Editor’s Desk
        • Editor’s Desk: A Guide to Getting Published in the Journal of Advertising Research: Helping Researchers Write Successful Articles, and a Salute to Best Paper and Best Reviewer
        • Editor’s Desk: Advertising Message Impact on Consumers: How to Enhance Positive Affect
        • Editor’s Desk: Generative AI: Navigating Between Consumer Utopia and Dystopia: The Critical Role of Research and Leadership in Shaping Advertising’s Future
        • Editor’s Desk: Introducing 2023 JAR Research Priorities: An Industry-Informed List of Advertising Topics Where Research Is Needed Most
        • Editor’s Desk: Navigating the Rapid Currents of Advertising: A Roadmap for Researchers
        • Editor’s Desk: New Investigations Into Creativity, Data Sharing and Influencers: High-Impact Themes and Contributors Propel Advertising Scholarship Forward
        • Editor’s Desk: Ready or Not, Generative AI Is Here to Stay
        • Editor’s Desk: The JAR 2024 List of Research Priorities: An Advertising Industry-Informed List of Areas Where Research Is Needed Most
        • Editor’s Desk: The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics and Devices
        • Editor’s Desk: Tips to Help Professionals Publish in JAR
        • Editor’s Desk: Where to Next? Honoring My Predecessor’s Work and a Plan for Continued Improvements
        • Editor’s Desk: How Cutting-Edge Research on Advertising and Branding Builds Customer Engagement
        • Editor’s Desk: New Advances in Advertising Research
        • Editor’s Desk: New Insights in Advertising Strategy
        • Editor’s Desk: New Insights on Advertising Execution and Consumer Engagement
        • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP
        • Effects of Animation and Rotoscoping in Direct-to-Consumer Rx TV Advertising: How Animation vs. Rotoscoping vs. Live Action Drive Perceptions and Attitudes toward Drugs
        • Evaluating the Advertising Effectiveness of Noncelebrity Endorsers: Advantages of Customer vs. Employee Endorsers and Mediating Factors of Their Impact
        • Exploring the Value of Shoppable Live Advertising: Liveness and Shoppability in Advertising Media and Future Research Avenues
        • FEATURE ARTICLE: Beyond the Targeted Customer: Spillover Effect through Social Influence — Consumers with Weak Ties Are More Effective Targets in Social Advertising
        • FEATURE ARTICLE: Is Your Brand Protected? Assessing Brand Safety Risks in Digital Campaigns
        • Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets: Synergies of Anthropomorphic Ads, Ethnocentrism and Culture Positioning on Brand Evaluations
        • How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility: Conceptualizing and Measuring CEO Brand Image
        • How Advertisements Mixing Black and White Actors Affect Consumer Intent: Perceived Authenticity Can Strengthen Responses to Interracial Advertising
        • How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand-, Category- and Country-Level Moderators
        • How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments: Is Being Cute Helpful or Harmful to Brands?
        • How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You ‘the Tingles’ via Autonomous Sensory Meridian Response Cues
        • How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention: Choosing the Right Mix of Product and Cause Types with Time Duration
        • How Charitable Appeals Shape Donors’ Donation Choices — Giving Food or Books: Nuances in Donors’ Responses to Positive versus Negative Appeals
        • How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset on Consumers’ Attention and Attitude
        • How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior
        • How Do Generational Differences Drive Response to Social-Issue Ads? The Effect of Value Orientations across Generations in the U.S.
        • How Do Information Sources Shape Voters’ Political Views? Comparing Mainstream and Social-Media Effects on Democrats, Republicans and the Undecided
        • How Do Taxes on Car Sales Affect Television Advertising Strategies? A Model for Predicting Advertising Intensity around Emissions-Related Tax Changes
        • How Does Consumer Insight Support the Leap to a Creative Idea? Inside the Creative Process: Shifting the Advertising Appeal from Functional to Emotional
        • How Does Retargeting Work for Different Gen Z Mobile Users? Customer Expectations and Evaluations of Retargeting via the Expectancy-Theory Lens
        • How Has the Digital Environment Affected Advertising Creativity? Digital’s Impact on the Creative Process, Person and Product: A Delphi Study
        • How Male Consumers Respond to “Enlightened Manvertising” Campaigns: Gender Schema, Hostile Sexism, and Political Orientation Feed Attitudes
        • How Message Framing and Visual Cues Drive Health-Related Advertising Effectiveness: Consumer Response to Social and Mass Media Promotion for Pregnancy Screening Programs
        • How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase Intentions: Assessing Ethnocentric versus Xenocentric Mindsets and Their Impact on Messaging Persuasion
        • How the Impact of Social-Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
        • How the Presence of Employee Avatars Affects Metaverse Shopping Behavior “Can I Help You Buy Condoms?” Virtual Sales Promotions in Embarrassing Shopping Settings
        • How to Shape Consumer Reaction to Corporate Environmental Communications: Accentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors
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        • How to Use a Spokesperson’s Smile Effectively: Smile Intensity, Consumer Self-Construal, and Brand Relationship Determine Ad Effectiveness
        • How to Use the Power of Advertising to Enhance Social Good: Introducing a Special Issue on Prosocial Advertising Messages
        • How Video Cover Images Influence Pre-Roll Advertisement Clicks: The Value of Emotional Faces in Driving Attention to the Ad
        • How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products: Consumer Viewing Perspectives, Beautification, And Endorsement in AR Advertising
        • How Virtual Reality Can Increase Effectiveness of Prosocial Advertising Put Yourself in the Donee’s Shoes: The Effect of Virtual Reality on Charitable Donations
        • If I Understand Why a Product Looks Weird, Will I Buy It? How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions
        • Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads How Dynamic Images and Messaging Drive Scent Perception and Purchase Intention
        • Immersive Advertising through Co-Creation: Lessons from the Visitor Economy How to Enhance Experiential Competitiveness With an “Attract, Convert, and Delight” Strategy
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        • Multimodal Perceptual Processing of Cues in Food Ads: Do You Smell What You See?
        • Musical Manipulation of Visual Scenes in Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding
        • Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising: Will the Match Lead to Persuasive Outcomes by Consumers? 
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        • Quantifying the Advertising-Creativity Assessments of Consumers versus Advertising Professionals: Does It Matter Whom You Ask?
        • Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off?
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        • Special Issue Preview: Analyzing the Effectiveness of Prosocial Advertising Appeals
        • Strategies for More Effective Six-Second Video Advertisements: Making the Most of 144 Frames
        • Superimposed Text Size and Contrast Effects in DTC TV Advertising: Which Presentation Format Is Best for Rx Drug Messaging to Consumers?
        • The Advertisement Puts Me Down, but I Like It: Examining an Emerging Type of Audience-Targeted Negative Advertisement
        • The Effect of Guerilla Marketing on Company Share Prices: An Event Study Analysis
        • The Effects of Context Congruity on Ad Persuasiveness in e-Magazines: It Serves My Motive, and I Distinguish the Advertisement
        • The Impact of Advertising On a Company’s Stock Price: Conditions for Positive, Neutral, Negative, And Reverse Effects
        • The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes: Tasty but Unhealthy, Healthy but Not Tasty — Duality Considerations in Health Messaging
        • The Impact of Source Effects on the Evaluation of Music for Advertising: Are There Differences in How Advertising Professionals and Consumers Judge Music?
        • The Impact of Victims’ Imagery on Charity Crowdfunding Campaigns: How Photos of Victims Doing Nothing to Help Themselves Elicit Fewer Donations
        • The Importance of Consumer Engagement in Brand Heritage Advertising: How Feeling Close to a Brand Can Increase Willingness to Pay More
        • The Myth of Targeting Small, but Loyal Niche Audiences: Double-Jeopardy Effects in Digital-Media Consumption
        • The Relationship between Competitive Pricing and Direct-to-Consumer Advertising: How to Manage DTC Advertising of Rx Drugs in an Integrated Marketing Mix Strategy
        • The Role of Empathy and Efficacy in Public Service Announcements: Using Narratives to Induce Bystander Intervention in Domestic Violence
        • The Role of Faraway Fans in Sporting Event Sponsorship: Why Sponsor Patronage Is Stronger among Fans Who Travel Far to Events
        • The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research
        • Understanding AI Advertising from the Consumer Perspective: What Factors Determine Consumers’ Appreciation of AI-Created Advertisements?
        • Updating the Foote, Cone & Belding Grid: Revisiting the Product Classifications of the FCB Grid for Online Shopping and Contemporary Consumers’ Decision Making
        • Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? Effects of Stereopsis on Consumer Perceptions and Marketing Outcomes
        • What Drives Advertisers Toward or Away from Immersive Virtual Spaces? The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers
        • What Drives Consumers to Engage with Influencers? Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships.
        • What Makes Consumers Willing to Share Their Data in Addressable TV Advertising? The Influence of Personal and Situational Factors on Consumer Willingness to Disclose Information
        • When and Why Are Consumers Willing to Help For-Profit Companies in Distress? The Corporate Vulnerability Appeal: Conditions that Drive Its Effectiveness
        • When Are Photographs or Illustrations More Effective in Public Service Ads? The Role of Visual Medium in Consumer Response toward Public Service Announcements
        • When Brands Go Dark: A Replication and Extension—Examining Market Share of Brands that Stop Advertising for a Year or Longer
        • When Brands Go Dark: Examining Sales Trends when Brands Stop Broad-Reach Advertising for Long Periods
        • When Consumers Tune Out Advertising Messages: Development and Validation of a Scale to Measure Advertising Disengagement
        • Why Casting Older Female Models Is Good for Advertising: The Positive Effects of Challenging the Underrepresentation of Older Women in Ads
        • Why Cheap, Low-Quality Giveaways Are Bad for Brands: Quality of Freebies Drives Consumer Attitudes, but Personalization Can Help
        • Why Do People Choose to Multitask with Media? The Dimensions of Polychronicity as Drivers of Multiple Media Use – A User Typology
        • Why Do Some Advertisements Get Shared More than Others? Quantifying Facial Expressions to Gain New Insights
        • Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More
        • Why the Experiential View Is Vital to Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing
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