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ARF RESEARCH INITIATIVES

Access the ARF’s wide array of trusted, original research, learn what the industry is focused on
and take advantage of our programs and resources.

PROGRAMS & RESOURCES

Become an active participant in the ARF community.

  • Research Leadership Committee

    Thought leaders helping to shape the 2021 and 2022 ARF research agenda.

  • Councils

    Member-led, ARF-facilitated peer groups, formed around key topics, career goals and purposes.

  • RCT21

    Initiative to advance cross-platform ROI analysis through application of randomized control trial measurement.

  • ARF Knowledge Center

    Get personalized research assistance from our team of Research Professionals.



ARF/MSI members can search MSI’s research library of curated marketing content including research recaps, working papers and more.

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