ARF RESEARCH AGENDA

Access the ARF’s wide array of trusted, original research, learn what the industry is focused on and take advantage of our programs and resources.

PROGRAMS & RESOURCES

Become an active participant in the ARF community.

  • Research Leadership Committee

    Thought leaders helping to shape the 2025 ARF research agenda.

  • Councils

    Member-led, ARF-facilitated peer groups, formed around key topics, career goals and purposes.

  • ARF Knowledge Center

    Get personalized research assistance from our team of Research Professionals.

  • DASH

    TV Universe Study

ARF/MSI members can search MSI’s research library of curated marketing content including research recaps, working papers and more.

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