The market research industry, along with everyone around the globe, is trying to come to terms with the Coronavirus (COVID-19), a fast-breaking and scary event. In response to the ever-evolving situation, the ARF presented an industry-wide Virtual Town Hall on March 17. ARF President & CEO Scott McDonald, along with Rex Briggs of Marketing Evolution, Jerome Shimizu of ABCS Insights, and Rick Bruner of Central Control, Inc. and Research Wonks presented the latest facts, forecasts and implications on a global scale.
The ARF David Ogilvy Awards is the only award show that honors the research-and analytics-driven insights that lead to successful ad campaigns. Congratulations to the 2019 Grand Ogilvy Award winner, IHOP Restaurants, and all the other winners of gold, silver and bronze awards.
5G is becoming a reality. The resulting data explosion will create new opportunities and challenges, as the industry strives to capitalize on enhanced connectivity and capacity. Learn what experts from Magid, Google, Ericsson Emodo, and Xandr Media said about the next technological wave.
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How can advertisers, media companies and market researchers acquire highly accurate consumer survey data, in order to make informed business decisions, without depleting their budget? Sure, everyone would like to utilize probability sampling, but the cost is out of reach for most. However, non-probability, opt-in, online samples are nowhere near as accurate.
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