On April 22, Nielsen discussed the evolving ad-supported TV landscape, including how linear TV, FAST, and AVOD platforms function as a unified ecosystem with distinct audience profiles and strategic roles. Attendees gained actionable insights on leveraging sports content and emerging streaming environments to engage high-value, diverse audiences with greater precision and impact.
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On April 21, the ARF hosted a rebroadcast of last year’s panel discussion of “How to Win an ARF David Ogilvy Award,” to help guide potential entrants in creating a standout award submissions. The panel included moderator, Kerry Benson, SVP and Creative Lead at Kantar, Lindsay Franke, Group President at Ipsos NA and member of the ARF Board of Trustees, and Ed Gunn, EVP of Strategy at Mischief @ No Fixed Address.
Ariane Pol, Global Head of Research and Data Science at Google and Lisa Zielinski, SVP, Creative Excellence Strategy at Ipsos, kicked off the event, with updates to this year’s award program and what they look forward to most while reviewing the applications.
The panel emphasized practical takeaways for strengthening award submissions, including the importance of a clear, cohesive narrative that connects research, insights, creative execution, and measurable impact, while also stressing the need for simplicity, originality, and honesty in each submission.
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At this event, members of the ARF Organizational Insights Council presented the results of 21 in-depth interviews (IDIs) with industry leaders that they had conducted from June to November 2025. The purpose of these IDIs was to gain an understanding of the “how” and “why” behind industry shifts uncovered in the Council’s third Organizational Benchmark Survey in 2024. The five Council members – Council Chair Susan Pizarro (Dynata) and Council members Shelley Yang (Ipsos), Remy Spoentgen (Nielsen), John Baro (Transunion), and Maris Cohen (Blackstone), revealed insights on the trends impacting the evolution of insights and analytics team such as the breaking down of silos, shifting roles and responsibilities, and the impact of AI on work distributions and teams.
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While we have all heard about biases in AI LLMs regarding gender and race, we wondered what other biases might be lurking beneath the surface that we can’t readily see. On April 9, we dove into a study from Galileo Research & Strategy Consultancy about Americans’ Health & Wellness behaviors and attitudes. Attendees discovered what was learned and its implications for using AI in research studies.
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