The Women in Analytics May 22, 2019, event focused on “The New Researcher.” Four speakers offered unique perspectives on two aspects of evolution required to navigate the changing ecosystem successfully: how to organize your team to meet new demands and what leadership skills are needed to succeed and ways to develop them. Read more.
How did NASCAR evolve its approach to data and analytics to drive success? Norris Scott, Vice President of Analytics & Insights, shared practices and tactics that are fueling fan base growth and boosting sponsor revenue.
What four features does IBM Watson Ads believe must be satisfied for an effort to be considered AI? How is the company applying AI to produce conversational marketing? What steps can improve marketers’ use of AI?
Member Only Access
Where is Google focusing its AI efforts in advertising? What learnings have emerged from their work? Find out what Ben Royce, Head of Performance Data Science, Global Agency, at Google shared on these topics.
Member Only Access
Interested in AI best practices? Wish you had a succinct definition of what AI does? Curious about a simple visual that explains the ability of five different levels of AI to tackle tasks? Want to understand better how machine learning differs from deep AI-powered learning?
Member Only Access
Ready to meet the changing expectations of today’s shoppers? Leverage key trends and evidence-based success stories from Google, SapientRazorfish, Geometry, Adimo, and others, as they – and your company – seek to thrive in the new shopping reality.
Member Only Access
The eyes have it! An eye tracking company’s analysis of thousands of viewable impressions, accompanied by a client case study, yielded four insights that can boost digital display advertising attentiveness and gave evidence that lifting attentiveness positively impacts sales. That’s nothing to blink at.
Member Only Access
As patients are taking a bigger role in managing their health, how should marketers approach them effectively? Learn how companies such as Ogilvy Consulting, Kantar Health, and SidekickHealth are leveraging behavioral science techniques to drive lasting changes in patient behavior.
Member Only Access