The Advertising Research Foundation (ARF) held a critical, one-day event in New York City during Ad Week, to investigate one of the most crucial factors in business today—optimizing the customer experience. It is critical for brand success. There were thought-provoking presentations by luminaries in the field. Speakers from Ben & Jerry’s, Levi’s, Salesforce, Kantar, CBS and more, shared their insights. Here are just a couple of the topics covered. Here are just a couple of the topics covered.
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5G is becoming a reality. The resulting data explosion will create new opportunities and challenges, as the industry strives to capitalize on enhanced connectivity and capacity. Learn what experts from Magid, Google, Ericsson Emodo, and Xandr Media said about the next technological wave.
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Shopper marketing change is rampant! The good news: disruption is creating opportunities – not just challenges – and the industry is responding with new approaches to increase market share and revenue.
Learn how leading brands and other experts are engaging consumers and building growth in this 2019 ARF SHOPPERxSCIENCE event summary.
How long will TV networks’ annual efforts to attract ad dollars, the “Upfronts,” continue to reign as the most important revenue-generating events of the year? Learn what agency and TV and measurement company executives shared about changes in Upfront marketplace effectiveness and how they predicted buying behavior will evolve.
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