How much does the combination of TV and mobile video ads improve attention and memory vs. either alone? Is there an ideal mix of the two? New research explores how to optimize ad impact when TV :30s are paired with mobile pre-roll :30s and :06s in mobile editorial – a timely topic, as mobile growth outpaces TV’s.
Member Only Access
This focused ARF Insights Studio presented analytics leaders from Twitter and Mondelēz International who shared how brands can analyze conversational patterns to maximize business outcomes, influence brand conversions and further understand campaign effectiveness. Twitter also shared details and business outcomes of a recent brand equity study that it performed on itself.
Member Only Access
The second installment of the ARF Cultural Effectiveness Council’s Navigating the Messy Middle series — which focused on the workplace experiences and strategies of mid-career professionals from diverse communities — hosted two successful executives who have developed their careers in the advertising and media industries.
Member Only Access
Last spring, businesses had to make quick changes to their marketing investments, ecommerce strategies and the role of analytics. At the first ARF Women in Analytics event of 2021, six leaders, from a variety of industries, shared how they helped steer pandemic recoveries.
Member Only Access
Workplace dynamics have shifted post-pandemic and a lot of what was once thought to be temporary is now a much more permanent part of corporate culture. The ARF Young Pros community has expressed interest in understanding how to keep their career from stalling in this [new] virtual world while navigating the changing environment and remaining on track with goal setting, management, organizational restructure, seeking out opportunities and promotions.
At this Young Pros event, these topics were discussed with a panel of industry leaders, leaving Young Pros with great advice that can be applied immediately across any role.
Member Only Access
This content is available to ARF members only. If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org.
We are seeing radical changes in retail that will revolutionize shopping in every way. Customers expect superior brands, enhanced and frictionless experiences and low prices. What strategies have successful retailers employed and how can other companies compete? At our two-day SHOPPERxSCIENCE event, experts presented a framework to use to create a competitive retail environment. Be privy to the latest research and insights to effectively maneuver the changing shopping landscape to keep your business and brand successful.
ARF Young Pros 2021 Meet-Up Program introduces Young Pros to industry leaders and fellow research professionals in an environment built for networking. At this event, Stacie M. de Armas, SVP, Diverse Consumer Insights & Initiatives, DE&I Practice at Nielsen gave us a glimpse into her career, talked successes and challenges, and shared tips specifically for Young Pros.
Member Only Access
The newly-launched Pharma Council’s first event focused on COVID vaccination. It explored COVID vaccination acceptance and hesitancy from several angles. This content is available to ARF members only. If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org.
Member Only Access