fbpx

Past Event Highlights

Young Pros Presents: Coming of Age in a Crisis – The Millennial Perspective

Millennials have lived through a number of tragedies, including the 9/11 terrorist attacks, the Great Recession and now the COVID-19 pandemic. How did these events shape millennials? And what do marketers, advertisers, brands and researchers need to know about this generation and their unique perspectives, in order to market to them effectively?

Three ARF Young Pros, millennials from diverse backgrounds, shared how these difficult times have affected them, both personally and professionally, in this recent webinar. The speakers were Jourdan Henry, a product manager at Nielsen, Shilpa Jandhyala, a client partner at Teradata and Karen Montecuollo, VP, consumer and social media insights for A+E Networks. The event was moderated by Edwin Wong, SVP of insights and innovation at Vox Media.

Member Only Access

The State of Insights and Data Analytics Disciplines Today (Event Summary)

  • VIRTUAL INSIGHTS STUDIO SERIES

In 2019, the ARF Analytics Council undertook its first benchmark survey on the operations of research and analytics departments to develop a baseline understanding of the state of the insights and data analytics discipline within the industry today. The survey explored the way in which technology and the advent of new sources of data have transformed the way we work. This Insights Studio presented survey findings and shed light on where the field stands.
Editor’s Note: The full summary is available to member’s only.

Member Only Access

Mentoring Workshop: How to Be a Leader Now (Event Summary)

  • WOMEN IN ANALYTICS

The focus of ARF’s Women in Analytics (WIA) Mentoring Workshop was how to be a leader now. It was conceived of and presented by members of the ARF WIA Board of Directors. Three presenters shared their wisdom and experience about leading now, amid a global pandemic. Following the presentations, attendees joined small moderated breakout sessions where they discussed what they have learned about their own leadership styles during the crisis, what is working well, what is not and changes they would like to make. Editor’s Note: The full summary is available to member’s only.

Member Only Access

How is the Coronavirus Impacting the Global Advertising Industry?

  • ARF VIRTUAL TOWN HALL SERIES

The ARF’s second Virtual Town Hall, How is the Coronavirus Impacting the Global Advertising Industry?, focused on the recent coronavirus outbreak and how to best plan and recover from a recession market.

Huge parts of the U.S. economy have shut down. From restaurants to gyms to hotel chains, workers are being hit hard as layoffs snowball daily. The advertising industry is feeling the shock as advertising budgets dry up due to postponed launches and canceled sporting, entertainment and business events. Editor’s Note: The full summary is available to member’s only.

Multicultural Conversations on Handling the Hard Stuff (Event Summary)

  • SALON SERIES

Navigating the Messy Middle: Multicultural Conversations on Handling the Hard Stuff – Particularly During a Crisis

 This virtual Salon, hosted by the ARF Cultural Effectiveness Council was moderated by Janelle James, Qualitative Research Director, Kantar. Janelle was joined by Kendra Clarke, Vice President of Data Science and Product Development, sparks & honey, and Ola Mobolade, Founder at COCO and Co-author of “Marketing to the New Majority”.
Editor’s Note: The full summary is available to member’s only.

Member Only Access

Building a Customer Experience (CX) Roadmap (Event Summary)

  • WEDNESDAY WEBCAST

This MESH Experience webcast focused on how marketers can grow their business and succeed in the new age of customer experience (CX). Experts at Axa Investment Managers and Cox Communications discussed how to build a CX roadmap in the current consumer climate. Attendees were given a toolkit to grow their brand and gained an understanding of how to meet and exceed the demands of their current and prospective customers. Editor’s Note: The full content is available to member’s only.

Member Only Access

Inside the Journal of Advertising Research: Advertising Creativity and Strategy (Event Summary)

  • INSIGHTS STUDIO SERIES

Journal of Advertising Research authors presented their work published in the March issue of the JAR. Creativity experts delved into the creative-idea generation process and the conveying of brand passion in advertising. Strategy experts explored effectiveness of six-second TV commercials and how advertising and promotional effects drive QSR sales.

Editor’s Note: The full summary is available to member’s only.

Member Only Access

GDPR Consent

Edit your consent settings or view privacy policy.

Privacy policy | Settings | Close
Settings