Millennials have lived through a number of tragedies, including the 9/11 terrorist attacks, the Great Recession and now the COVID-19 pandemic. How did these events shape millennials? And what do marketers, advertisers, brands and researchers need to know about this generation and their unique perspectives, in order to market to them effectively?
Three ARF Young Pros, millennials from diverse backgrounds, shared how these difficult times have affected them, both personally and professionally, in this recent webinar. The speakers were Jourdan Henry, a product manager at Nielsen, Shilpa Jandhyala, a client partner at Teradata and Karen Montecuollo, VP, consumer and social media insights for A+E Networks. The event was moderated by Edwin Wong, SVP of insights and innovation at Vox Media.
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In 2019, the ARF Analytics Council undertook its first benchmark survey on the operations of research and analytics departments to develop a baseline understanding of the state of the insights and data analytics discipline within the industry today. The survey explored the way in which technology and the advent of new sources of data have transformed the way we work. This Insights Studio presented survey findings and shed light on where the field stands.
Editor’s Note: The full summary is available to member’s only.
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The focus of ARF’s Women in Analytics (WIA) Mentoring Workshop was how to be a leader now. It was conceived of and presented by members of the ARF WIA Board of Directors. Three presenters shared their wisdom and experience about leading now, amid a global pandemic. Following the presentations, attendees joined small moderated breakout sessions where they discussed what they have learned about their own leadership styles during the crisis, what is working well, what is not and changes they would like to make. Editor’s Note: The full summary is available to member’s only.
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On April 16, the ARF and Kantar unveiled a newly developed best-in-class framework, Cracking Brand Purpose, which is meant to shape, guide and evaluate purpose campaigns even in the context of a difficult news environment.
