On August 5, the ARF Women in Analytics launched the 2026 Mentorship Program and discussed tips for growing and maintaining their connections. Attendees learned the methodology behind how their matches were determined and heard from past mentor-mentee pairs about their experiences and ideas for building a successful relationship.
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On July 23, the ARF Young Pros discussed what it takes to build and execute successful global marketing campaigns and the strategic elements that drive effectiveness at scale, including cultural nuances, market-specific behaviors, and cross-market alignment while maintaining a cohesive global message. Plus, attendees had the chance to work together to create a quick mock campaign concept and then pitched their ideas back to the larger group.
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As generative AI becomes more deeply embedded in advertising, understanding its implications requires looking at both how marketers are adopting it and how consumers are responding. On July 22, the ARF brought these perspectives together through presentations from the ARF and Humantel Media, followed by a broader discussion.
AI can accelerate campaign measurement, but how do you know the results are reliable? On July 15, the ARF Cross-Platform Measurement Council led an exploration of validating AI-powered measurement models and systems. Industry practitioners shared validation approaches, frameworks, and tools that work based on real case studies. Plus, attendees had the opportunity to ask questions in a Q&A.
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Enterprise growth teams often work in silos, resulting in missed opportunities and incomplete insights. A unified Enterprise Growth Model combines all growth levers into one causal framework, revealing hidden relationships and synergies. On June 4, attendees learned how this approach enables better, faster decisions that drive business growth.
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Generative AI makes it possible to tailor an ad to every individual exposed to it. But does extreme personalization work? And is there a point where it backfires? On May 20, the ARF Cognition Council held an event where industry leaders from VML, Screenvision Media, RMT, and Iris Flex discussed the implications of personalization in advertising. The discussion emphasized the complexities of personalization and highlighted the importance of balance between individual targeting and broader, shared motivations or experiences. The speakers – all members of the Cognition Council — highlighted several research studies and practical insights to convey how personalized advertising can be successful and where impact may be limited.
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Retail media networks and commerce media are redefining the data and measurement landscape, creating new opportunities—and complexity—for marketers and researchers alike. At Commerce & Shopper Intelligence 2026, brands, retailers, and researchers revealed how they’re adapting methodologies and frameworks to better understand increasingly fluid, data-rich shopping journeys.
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At the Women in Analytics luncheon during the ARF Commerce & Shopper Intelligence conference, inspiring female leaders shared defining moments of bravery—how they silenced self-doubt, navigated opposition, and turned fear into triumph. Attendees had the opportunity to participate in an energizing conversation and build meaningful connections with like-minded peers.
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