Past Event Highlights

YP Share Group – Managing Remotely (Up, Down and Sideways)

The focus of the ARF’s Managing Remotely Share Group was how to effectively communicate up to a team leader, down to a direct report or laterally with other team members. Cole Strain, Head of Measurement Solutions at Pinterest shared his strategies and experience with remotely managing people and projects. Following the presentation, attendees joined small moderated breakout sessions where they discussed personal and professional challenges while working remotely, including creative ways to connect, a new work/life balance, and how to continue these practices if or when there is a return to the office.

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Attitudes Towards Privacy (Event Summary)


This Town Hall presented work by W2O related to privacy and COVID-19 contact tracing apps, as well as findings from an April 2020 privacy survey conducted by the ARF that included several questions about COVID-19 and its impact on how people feel about privacy, geo-location and trust.

This session featured presentations by Dan Linton, Global Data Privacy Officer of W2O, and Paul Donato, Chief Research Officer of the ARF.
Editor’s Note: The full summary is available to members only.

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Shifting the Perception of Aging Today (Event Summary)


At this virtual Salon, Barbara Shipley from AARP and Andrew Delaney from Getty Images discussed their initiative to encourage advertisers to avoid stereotypes in the portrayal of the 50+ population in ads. Tiffanie Papp from P&G/SeeMe Beauty shared why it is important for SeeMe Beauty to create ads that resonate with 50+ consumers.

Editor’s Note: The full summary is available to members only.

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How Will Media Use Evolve After the Crisis? (Event Summary)


At this virtual event researchers presented data and discussed how the COVID-19 pandemic has affected media use and if these data reveal which of the changes are likely to be permanent. There was agreement that increases in TV use during the initial “stay-home” weeks were temporary. However, the trend towards more streaming appears to continue, watching first-run movies at home will increase and at least some of the increase in online shopping during the pandemic will remain. Editor’s Note: The full summary is available to members only.

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