At our June 10 ARF Women in Analytics event, Get Into the Growth Mindset, Get Out of Maintenance Mode, leaders in the fields of market research, analytics and psychology shared their growth mindset journeys.
Attendees gained insights on:
Tangible tips about how to get into a growth mindset.
Workplace learnings and lessons to consider implementing in your job and with your teams.
An understanding of how successful female leaders in the market research industry have achieved success and bridged change through a growth mindset.
At ARF’s DATAxSCIENCE 2021, experts in forecasting and scenario planning presented the latest research and insights on understanding which changes in consumer behavior and attitudes will help shape the post-pandemic recovery. They also shared examples of different research methods and models to tap into these signals.
Key themes of the conference included:
The fundamentals did not change, and it’s important not to lose sight of the fundamentals that made brands successful.
Trends that became accelerated by the pandemic, such as anything related to technology and healthcare, are likely to continue.
What drives value may have changed for people.
Enjoy this recap of our DATAxSCIENCE 2021 event.
Key takeaways, the full event video, and presentations are available for ARF members:
On June 16, 2020, the Advertising Research Foundation’s Leadership Team, Board Members and fellow Members conducted their 2020 Annual Member Meeting. Editor’s Note: The full summary is available to members only.
Infographic by Anthony Calabrese, US Census Bureau
SOCIAL COUNCIL
The ARF Social Council produced a Social Media Measurement Field Guide, an advance copy of which was released at this event. The guide covers the metrics that can be obtained for social media, the sources of those metrics, the key performance indicators of interest to practitioners, guidance on the KPIs for particular objectives, and descriptions of the types of studies that can be done to obtain information on social media campaigns beyond those offered by the platforms. The guide also includes appendices with a list of available resources and definitions of key metrics. It covers Paid, Owned, and Earned Social; Influencers; and challenges in social media measurement.
The top 10 takeaways from the guide were presented at this event by individual members of the Social Council. These are shown below. A final copy of the Field Guide will be released to the entire ARF membership later this summer.
Led by the ARF’s Jay Mattlin, Vice President Research and Director, ARF Council Programs, this interactive session provided the opportunity to learn about the key takeaways from the DATAxSCIENCE event.
DATAxSCIENCE provided insights into forecasting post-pandemic business recovery —discussing which changes in consumer purchasing and viewing behavior will remain post-COVID-19, and how models need to be adjusted.
Young Pros learned and discussed the DATAxSCIENCE key takeaways and shared their point of view at this pertinent session about today’s business climate and the prospects for the immediate future.
This event, organized by the ARF’s LA Media Research Council, addressed issues of great importance to media researchers and their companies: How do today’s viewers discover video content and make viewing decisions, and how do they engage with their preferred content?
On July 22nd, Young Pros across the industry came together for a virtual, hands-on workshop around data storytelling. Lea Pica, industry-recognized data storytelling advocate, speaker, and instructor walked attendees through the PICA Protocol™ which is a powerful, surefire methodology to ensure your data presentation inspires action among stakeholders.
At the ARF’s Virtual Town Hall on Resuming the Sustainability Agenda, the speakers emphasized that sustainable living and purchasing have become MORE important to consumers as a result of COVID-19. However, additional education of consumers, including sustainability-orientated millennials, needs to be achieved. Making it easy for shoppers to identify and purchase sustainable products through packaging, labeling, optimized websites, and effective messaging is critical.
