Past Event Highlights

How is the Coronavirus Impacting the Global Advertising Industry?


The ARF’s second Virtual Town Hall, How is the Coronavirus Impacting the Global Advertising Industry?, focused on the recent coronavirus outbreak and how to best plan and recover from a recession market.

Huge parts of the U.S. economy have shut down. From restaurants to gyms to hotel chains, workers are being hit hard as layoffs snowball daily. The advertising industry is feeling the shock as advertising budgets dry up due to postponed launches and canceled sporting, entertainment and business events.

Experts Share New Shopper Marketing Approaches


Shopper marketing change is rampant! The good news: disruption is creating opportunities – not just challenges – and the industry is responding with new approaches to increase market share and revenue.

Learn how leading brands and other experts are engaging consumers and building growth in this 2019 ARF SHOPPERxSCIENCE event summary.

Will the TV Upfronts Survive?


How long will TV networks’ annual efforts to attract ad dollars, the “Upfronts,” continue to reign as the most important revenue-generating events of the year? Learn what agency and TV and measurement company executives shared about changes in Upfront marketplace effectiveness and how they predicted buying behavior will evolve.

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Luminaries Discuss Optimizing the Customer Experience


The Advertising Research Foundation (ARF) held a critical, one-day event in New York City during Ad Week, to investigate one of the most crucial factors in business today—optimizing the customer experience. It is critical for brand success. There were thought-provoking presentations by luminaries in the field. Speakers from Ben & Jerry’s, Levi’s, Salesforce, Kantar, CBS and more, shared their insights. Here are just a couple of the topics covered. Here are just a couple of the topics covered.

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The market research industry, along with everyone around the globe, is trying to come to terms with the Coronavirus (COVID-19), a fast-breaking and scary event. In response to the ever-evolving situation, the ARF presented an industry-wide Virtual Town Hall on March 17. ARF President & CEO Scott McDonald, along with Rex Briggs of Marketing Evolution, Jerome Shimizu of ABCS Insights, and Rick Bruner of Central Control, Inc. and Research Wonks presented the latest facts, forecasts and implications on a global scale.

2019 ARF David Ogilvy Awards Gala

The ARF David Ogilvy Awards is the only award show that honors the research-and analytics-driven insights that lead to successful ad campaigns. Congratulations to the 2019 Grand Ogilvy Award winner, IHOP Restaurants, and all the other winners of gold, silver and bronze awards.

Novel Approach Improves Marketing Survey Data Accuracy


How can advertisers, media companies and market researchers acquire highly accurate consumer survey data, in order to make informed business decisions, without depleting their budget? Sure, everyone would like to utilize probability sampling, but the cost is out of reach for most. However, non-probability, opt-in, online samples are nowhere near as accurate.

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