Past Event Highlights

The ARF Member AI Workshop

The ARF Member AI workshop introduced members to the potentialities of various AI platforms and tools to boost their work productivity. The workshop covered how LLMs such as Copilot, ChatGPT, Gemini and Claude can be employed in three main areas: presentations and reports, advertising research and meetings. Issues such as privacy and security of using AI, as well as the current limitations and challenges of the technology were also discussed. The hands-on, interactive workshop was an opportunity for all those interested in best practices and guidelines for using AI to learn how to interweave such programs into their daily work processes.

Member Only Access

Attention 2024

ATTENTION 2024 showcased findings from Phase 2 of the ARF’s Attention Measurement Validation Initiative – aimed at understanding various attention measurement tools’ validity, reliability, and application in advertising. From analyses of ad creative to brand building, industry leaders gathered to discuss and debate the fascinating and fast-changing field of measurement.

Member Only Access

Demystifying Data Privacy: Understanding the Cookieless Future


On May 9th, the ARF Young Pros hosted an event focused on data privacy and the implications of a cookieless future. Cole Strain from Samba TV started the event with an overview of data privacy fundamentals and the impending changes due to the deprecation of cookies. This was followed by a panel discussion featuring experts from Snapchat, Comscore, and Google, moderated by one of our Young Pros Advisory Board Members, Gillian Kenah from Tracksuit.

Member Only Access

How to Win an ARF David Ogilvy Award: Best Practices & Tips (2024)

On April 16, the ARF hosted a best practices panel discussion about how to win ARF David Ogilvy Award. The panel hosted a mix of Category and Grand Jurors moderated by Lindsay Franke, Group President at Ipsos, alongside Alissa Coronna, EVP and Head of Data Intelligence at Leo Burnett, Rachael Ryan, Head of Global Research & Insights at TikTok and Nicole Whitlow, Head of Consumer Insights at KitchenAid. They discussed the critical elements to a winning campaign, specifically focusing on research methods, business impact, the brand story, and uncovering a true consumer insight.

Member Only Access

A Peek Behind the Curtain at Out-of-Home Advertising

  • Creative Council
  • By Zoe Reiter (Nielsen), Young Pros Officer

On April 4, industry experts explored where out-of-home (OOH) advertising stands today, its current capabilities and its potential in the future. Attendees heard data-backed insights on how OOH has changed in the past decade, where it fits in a multi-channel campaign or media plan, and brands’ objectives in using it.

Member Only Access


The ARF’s annual AUDIENCExSCIENCE conference highlighted the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers joined us in NYC to share their perspectives on the future of advertising research and measurement, and how tomorrow’s technologies and data trends will impact advertising and media.

Member Only Access