Past Event Highlights

Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success

Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success

  • INSIGHTS STUDIOS

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement and discussed another way forward. Attendees learned about a proven framework to transition from outdated attribution models and how to align the right tools with the right questions for better insights.

Member Only Access
Beyond the Trophy: The ROI of a David Ogilvy Award

Beyond the Trophy: The ROI of a David Ogilvy Award

  • By Sean Wong (Ipsos), Young Pros Officer
  • CREATIVE COUNCIL

On April 9th, the ARF’s Creative Council hosted its 11th Happy Hour event, “Beyond the Trophy: The ROI of a David Ogilvy Award.” Council members Jillian Rice (Ipsos) and Vita Molis (LinkedIn) moderated a virtual discussion with a panel of recent David Ogilvy award winners, Abby Mehta (Bank of America), Alissa Coronna (Leo Burnett), and Katrina Skwarek (FireFish), about their experience of preparing a submission for a David Ogilvy Award, winning one and its subsequent impact. The panel also offered advice for prospective applicants on building and submitting winning cases.

Member Only Access
Big Data and Advanced Audiences

Big Data and Advanced Audiences

  • Insights Studio Series

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how data-driven insights enhance advertising effectiveness. DatafuelX and TelevisaUnivision unveiled general and specific findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns.

Member Only Access
As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

  • By Margaret Felger (Cint), Young Pros Officer
  • CROSS-PLATFORM MEASUREMENT COUNCIL

On February 5, 2025, the Offline-Online Metrics Working Group of the ARF Cross-Platform Measurement Council hosted a panel of measurement experts from different sectors of the industry to discuss cross-platform measurement challenges and opportunities in today’s evolving data landscape. The session kicked off with a presentation from Rishi Saxena (World Federation of Advertisers) on the WFA’s Findings for Cross Media Measurement and Advertising Needs, which covered issues that marketers face around media fragmentation, frequency, data challenges, and need for new solutions. Following the presentation, the panel members discussed how their respective companies are facing these challenges and how they are preparing for the future. Working Group Chair Charles Buchwalter moderated the engaging conversation with Karen Chisolm (Pernod Ricard), Lee Doyle (Empower Media), Neil Napolitano (DotDash Meredith), and Working Group member Rishi Saxena (WFA).

Member Only Access
The State of Privacy-First Marketing & Redefining Performance

The State of Privacy-First Marketing & Redefining Performance

  • Insights Studio Series

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations.

Member Only Access
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