Past Event Highlights

As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

  • By Margaret Felger (Cint), Young Pros Officer
  • CROSS-PLATFORM MEASUREMENT COUNCIL

On February 5, 2025, the Offline-Online Metrics Working Group of the ARF Cross-Platform Measurement Council hosted a panel of measurement experts from different sectors of the industry to discuss cross-platform measurement challenges and opportunities in today’s evolving data landscape. The session kicked off with a presentation from Rishi Saxena (World Federation of Advertisers) on the WFA’s Findings for Cross Media Measurement and Advertising Needs, which covered issues that marketers face around media fragmentation, frequency, data challenges, and need for new solutions. Following the presentation, the panel members discussed how their respective companies are facing these challenges and how they are preparing for the future. Working Group Chair Charles Buchwalter moderated the engaging conversation with Karen Chisolm (Pernod Ricard), Lee Doyle (Empower Media), Neil Napolitano (DotDash Meredith), and Working Group member Rishi Saxena (WFA).

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The State of Privacy-First Marketing & Redefining Performance

The State of Privacy-First Marketing & Redefining Performance

  • INSIGHTS STUDIOS

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations.

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Human-Plus: A Future of Advertising to Algorithms

Human-Plus: A Future of Advertising to Algorithms

  • AI Series

On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and practical guidance for staying ahead. Panelists dove into actionable strategies for the future of shopping and unveiled Kantar’s groundbreaking “Human-Plus” framework — a human-centric perspective on AI that anticipates consumer needs, marketing opportunities and investment strategies.

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Fostering an Inclusive Culture

Fostering an Inclusive Culture

  • By Sarah Fahim, Young Pros Officer
  • Cultural Effectiveness Council

Hosted by Jaclyn Williams, a member of the ARF Cultural Effectiveness Council, this event featured presentations by Ebony Pritchett, Inclusion and Equity Strategy Consultant at The Advocacy Group, and Myron King, Executive Officer and Global Managing Partner at VML. Each presentation was followed by questions posed by Jaclyn.  The event concluded with a panel discussion with both of them.   The speakers focused on research and industry demands that show how going beyond diverse representation to foster inclusion translates into belonging. The event highlighted the importance of inclusive cultures for employee satisfaction, productivity, and ultimately, business success.

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AI for Everyday Use

AI for Everyday Use

On November 20, the ARF held a workshop exploring prompts, personas and how to use AI responsibly. This dynamic event, designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research, provided insights into prompt crafting. Participants also gained a deeper understanding of the promises and pitfalls of using personas in AI-powered advertising and marketing research.

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Marketing Analytics Accelerator: 2024

Marketing Analytics Accelerator: 2024

The Marketing Analytics Accelerator – the only event focused exclusively on attribution, marketing mix models and the science of marketing performance measurement – returned for its ninth year on November 13. The industry’s boldest and brightest minds joined us in NYC to share their latest innovations and case studies that will improve your business outcomes.

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