Pamela Marsh of Omnicom Media Group walked us through her career journey and shared practical advice to empower young professionals. Attendees participated in a thought-provoking discussion on the challenges and triumphs of a successful career in the advertising world.
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On June 26, Sequent Partners, with their panoramic perspective on the most important developments in marketing analytics, analyzed the most disruptive and revolutionary analytic applications and techniques impacting our world. Plus, attendees got a sneak peek of the themes featured in this year’s upcoming Marketing Analytics Accelerator.
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On June 25, OptiMine dove into the specifics of Google’s privacy changes and revealed how these changes will impact the marketing and measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Attendees gained applicable strategies on how their brands can adapt before it’s too late.
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In March, the ARF Women in Analytics presented a lunch workshop on strategies for impactful data storytelling and how to simplify ideas for non-technical audiences. On June 18, we rebroadcasted a portion of the workshop and hosted a panel discussion with industry leaders who shared their perspectives, successes and challenges.
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The ARF Member AI workshop introduced members to the potentialities of various AI platforms and tools to boost their work productivity. The workshop covered how LLMs such as Copilot, ChatGPT, Gemini and Claude can be employed in three main areas: presentations and reports, advertising research and meetings. Issues such as privacy and security of using AI, as well as the current limitations and challenges of the technology were also discussed. The hands-on, interactive workshop was an opportunity for all those interested in best practices and guidelines for using AI to learn how to interweave such programs into their daily work processes.
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ATTENTION 2024 showcased findings from Phase 2 of the ARF’s Attention Measurement Validation Initiative – aimed at understanding various attention measurement tools’ validity, reliability, and application in advertising. From analyses of ad creative to brand building, industry leaders gathered to discuss and debate the fascinating and fast-changing field of measurement.
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On May 9th, the ARF Young Pros hosted an event focused on data privacy and the implications of a cookieless future. Cole Strain from Samba TV started the event with an overview of data privacy fundamentals and the impending changes due to the deprecation of cookies. This was followed by a panel discussion featuring experts from Snapchat, Comscore, and Google, moderated by one of our Young Pros Advisory Board Members, Gillian Kenah from Tracksuit.
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At SHOPPER 2024, practitioners and academics shared research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. The industry’s leading experts revealed which tools, technologies and trends are shaping the ever-evolving shopper landscape and what brands need to know to stay ahead.
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