Scott McDonald, ARF CEO & President, issued a call for the development of ethical standards regarding the protection of consumers and research and use of their data. In addition, he stated that the ARF is reviewing whether to rescind a 2017 award given to Cambridge Analytica, given their alleged improper use of consumer information.
Want to understand Data Science basics? This brief presentation covers the background behind the growth of the Data Science discipline, explains how this growth is affecting careers, gives an overview processes used, and provides a case study to illustrate the application of key principles.
Avoid the liability of not being able to “talk the data science talk.” This four-page document provides you with succinct definitions for 30 data science key terms, so you can understand and participate in relevant conversations.
The authors describe a series of design experiments used to optimize Facebook targeting and retargeting to buyers of travel insurance. Using different creative for different micro-targets, the authors raised prospecting sales lift by four times and retargeting sales lift by 60%. Additional findings included that age did not determine click thru rate, but under thirty-five and over sixty-four rarely purchased.
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