Analytics & Data Science

• Targets & Segments
• Article

Apple IDFA & Google FLoC: How Tracking Changes Will Impact You (Event Summary)

• INSIGHTS STUDIO

Earlier this year, Google announced they plan to stop individual ad tracking. Apple is also altering the landscape of the advertising ecosystem with its iOS 14 IDFA (Identifier for Advertisers) update. Ad targeting, personalization, measurement and fraud detection are predicted to be negatively impacted and the implications — and potential revenue loss — for brands, ad networks, publishers are huge.

At this Insights Studio: Member Broadcast, OptiMine, Havas Media and CIMM discussed exactly how Google and Apple’s changes will impact you and why they matter, how brands should think about future-proofing their advertising measurement in an environment of increased data privacy and strategies for future success.

Speakers:

Matt Voda — CEO, OptiMine
Sargi Mann  — EVP, Digital Strategy, Havas Media
Moderator: Jane Clarke  — CEO, Managing Director, CIMM

• Analytics & Data Science
• Article

Making AI-Driven Creative Less Creepy and More Trustworthy

• JOURNAL OF ADVERTISING RESEARCH

One might expect consumers to respond differently to ads created using artificial intelligence. But what’s behind these differences? Using multiple scales, a new study examines various factors that drive people’s reactions. Its findings can inform smart AI-ad creation and strategies.

• Targets & Segments
• Article

The Evolution of the Patient Journey — Overcoming Vaccine Hesitancy (Event Summary)

• Pharma Council

The newly-launched Pharma Council’s first event focused on COVID vaccination. It explored COVID vaccination acceptance and hesitancy from several angles. This content is available to ARF members only. If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org.

• Research & Data Quality
• Article

Best Practices in Media and Market Research Studies

• Dr. Horst Stipp, EVP, Research & Innovation, the ARF
• KNOWLEDGE AT HAND; CMO BRIEF

Surveys are a necessary tool for exploring consumer behavior, attitudes and intentions. They provide valuable data to help make informed business decisions. However, quality matters and ignoring best practices impacts the validity and reliability of findings, which might make the data unusable.

• Research & Data Quality
• Article

The ARF’s 2021 Research Agenda

ARF research initiatives tackle the industry’s most pressing questions. So where can you find this year’s itinerary? Announcing the 2021 research agenda. Projects include: assessing whether brand loyalty is still the norm, examining privacy issues—including those related to COVID, exploring changes in organizations’ research and analytics functions, investigating the sharing of streaming service passwords and how viewers use the apps, recording and evaluating how brands handled 2020 and the impact of those decisions, and much, much more.

• Research & Data Quality
• Article

Future of Forecasting (EVENT SUMMARY)

• DATAxSCIENCE

At DATAxSCIENCE 2020 — an information-packed event featuring six presentations, two panel discussions, and a one-on-one interview — approaches to and problems with forecasting were discussed through the lens of the 2020 Presidential election and other applications.

• Research & Data Quality
• Article

Take the 2nd Annual ARF Organizational Benchmark Survey

• ARF

The Organizational Benchmark Survey was developed to examine the dramatic changes taking place in advertising and marketing research organizations in recent years. Developed by the ARF Analytics Council, last year’s survey produced a set of reports covering the advertiser, agency, research company, media & entertainment and consultancy sectors. The ARF also released access to the raw data for members to interrogate themselves via our interface. (Note, you must download the free Tableau reader before doing so. Find instructions on how to do so here). These reports and the database have been helpful to members in understanding how their organization compares to others in their sector, with respect to management of the insights and data analytics functions.

• Research & Data Quality
• Article

CIMM’s Cross-Platform Video Measurement & Data Summit

• CIMM

Cross-platform media measurement has never been more crucial. Fortunately, industry experts met recently at the 10^th Annual CIMM Cross-Platform Video Measurement & Data Summit to discuss recent advancements across the industry, and what needs to be done to arrive at solutions. CIMM CEO and Managing Director Jane Clarke opened this year’s virtual event by outlining the organization’s vision for developing more effective cross-media measurement. She revealed the “building blocks” to such an endeavor: TV census-like data, digital census data, cross-media or “Linked” panels and ID resolution. Clarke also outlined the state of measurement as it stands now.