What data tactics does e-commerce giant Amazon use to satisfy customers and set itself apart from other digital and traditional retailers? This JAR article examines the data analytics Amazon employs to fuel its growth, noting the possibilities such approaches hold for other retailers, and speaks to the changes on the horizon.
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What did NBCUniversal do to leverage data that will inform targeting and encourage better buying decisions? See the steps they took to change the game, which involved using set top box and other relevant data, upending internal practices, incorporating an optimization tool and more … and illustrated with a financial services client case study
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The complexity of issues surrounding data ethics and advertising were front and center at the ARF’s first Town Hall on the topic, held on April 26. With probing questions such as “Who owns your data?,” “How will GDPR affect U.S. practices?,” and “What are the merits of new laws vs. self-regulation?,” the session surfaced a range of views and generated healthy discussion.
Addressable consumer profiles across media. Actionable data. Connected technology. LiveRamp and RAPP offer suggestions on how to leverage these inputs, using signals from a range of sources including location, transactional and online behavioral data to create more robust consumer/customer profiles and segments that lead to better outcomes.
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Hot terms or hotly contested terms? Although “artificial intelligence” and “machine learning” (aka AI and ML) are increasingly part of the marketing conversation, experts debate about how extensively they are being used today. See how leading marketers, agencies and researchers define AI and ML and how they are currently applying these concepts to drive business.
Want to understand Data Science basics? This brief presentation covers the background behind the growth of the Data Science discipline, explains how this growth is affecting careers, gives an overview processes used, and provides a case study to illustrate the application of key principles.
Location analytics can help banks better map and measure the consumer journey. But how many banks – and other marketers – capitalize on them? Research from mobility and location intelligence company Cuebiq offers suggestions that can power bank marketing to a new level and provides guidance to all who seek to cash in on using location analytics to improve marketing outcomes.
Member Only AccessSingle source media data cannot tell the whole story. Learn how IPSOS combined survey and digital data provide a holistic understanding of consumers’ multi-platform digital behavior, touchpoints, activities and content consumption. Five case studies illustrate how this was done.
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