Council Objectives

The Social Council assesses best practices in the measurement of natural language processing, sentiment analysis, social marketing, and social media influencers and their effects in driving both upper and lower funnel brand metrics.

The council intends to publish a field-guide on the use of data in measuring social media and execution of social media and word-of-mouth campaigns.

Andrew Reid

Social Council Chair
EVP, Data Products
Weber Shandwick

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