Council Objectives
The Social Council explores best practices in natural language processing, sentiment analysis, and social marketing and will examine the characteristics of highly successful and less successful social media campaigns in driving both upper and lower funnel brand metrics.
Working Groups
The Social Council Committee is in the process of evaluating working group projects. If you would like to weigh in with your thoughts, please enroll in the Social online community and join the conversation.
Andrew Reid
Social Council Chair
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