The Social Council assesses best practices in the measurement of natural language processing, sentiment analysis, social marketing, and social media influencers and their effects in driving both upper and lower funnel brand metrics.
The council intends to publish a field-guide on the use of data in measuring social media and execution of social media and word-of-mouth campaigns.
The Impact of COVID on Social Advertising
This July 22, 2020 webcast presented by the ARF Social Council will give an update on changes in the popularity of different types of influencers, how brands have shifted their social media strategies to maintain brand loyalty as consumption patterns have been disrupted by the pandemic, and how usage of social media has changed. Learn more.