Social Council
Council Objectives
The Social Council assesses best practices in the measurement of natural language processing, sentiment analysis, social marketing, and social media influencers and their effects in driving both upper and lower funnel brand metrics.
SPONSORED CONTENT
Twitter teamed up with Neustar to explore, through marketing mix modeling, the potential impact of brand conversations on social media, the ability of advertising on social media to generate those conversations, and the differences between verticals in responsiveness to those conversations. To learn about this research and watch a conversation about it with Nat Greywoode of Twitter and two members of the Social Council (Amy Laine of IBM and Jonathan Farb of ListenFirst Media), click here.”
Social Council Chair & Co-Chair
