2026 Board of Directors & Trustees
ARF Board of Directors
Scott McDonald, Ph.D.
CEO & President, ARF
Mark Truss
Executive Director, Galileo Research and Strategy Consultancy Immediate Past Chair
Abby Mehta
SVP Marketing Insights and Media Analytics, Bank of America Chair
Neha Bhargava
Director, Advertising Research, Meta
Jean-Pierre Dubé
Professor of Marketing, University of Chicago Booth School of Business
Chrissie Hanson
CEO, North American Media Practice, dentsu
Helen Katz
EVP, Research, Publicis Media
Steven Millman
Chief Scientist, iSpot.tv
Roberto Ruiz
Head of Measurement Science, Nielsen
Christine Turner
Managing Director, Global Product Solutions, Google Ads & Measurement
Brian West
VP, Data & Measurement Strategy, NBCUniversal
Nicole Whitlow
Global Head of Consumer Insights, KitchenAid Small Appliances, Whirlpool Corporation
Helen Wolf, Ph.D.
Senior Global Director, Consumer Experience Insights, Colgate-Palmolive
ARF Board of Trustees
Risa Andersen
Head of North America Media and Data, PepsiCo
Vassilis Bakopoulos
SVP, Head of Industry Research, MMA Global
Kathleen Bohan
SVP, Audience Strategy and Insights, TelevisaUnivision
Claire Browne
VP of Research, Adelaide Metrics
Chris Bruderle
VP, Industry Insights & Content Strategy, IAB
Anibal Casso
Chief Strategy Officer, NA; Global Strategy Lead WPP’s OpenX, Ogilvy
Maris Cohen
VP, Research & Analytics, Corporate Affairs, Blackstone
Arturo Encinas
Director, Brand, CX & Connected Services Research, General Motors
Lindsay Franke
Group President, Deputy CEO NA, Ipsos
Justin Fromm
Head of Insights & Thought Leadership, Samsung Ads
Dr. Joetta Gobell
SVP, Data Strategy and Insights, People Inc.
Vijoy Gopalakrishnan
SVP/Principal, Product Management, Circana
PJ Gasparini
SVP, Insights & Measurement, NBCUniversal Media
Jeff Greenspoon
CEO Americas, Kantar
Tom Hicks
SVP, Corporate Advanced Analytics & Measurement, Paramount
George W. Ivie
Executive Director, Media Rating Council, Inc.
Mihkel Jaatma
CEO & Co-founder, Realeyes
Jake Kastner
Head of Measurement Strategy, Uber Advertising
Gillian Kenah
US Customer Pod Lead, Tracksuit
Melissa Kim
Senior Director, Customer Insights and Integration, Best Buy
Anastasia Leng
CEO & Founder, CreativeX
Igor Levin
Sr. Director, Global Data Science, Strategy & Digital Analytics, Kenvue
Andy Littlewood
Chief Planning & Data Officer, Brainlabs North America
Pamela Marsh
Managing Director, Primary Research, Omnicom Media
Vita Molis
Global Head of Thought Leadership Research, B2B Institute, LinkedIn
John Marson
SVP, Managing Director, Horizon Media
Samantha Moore
Director, Market Research, Microsoft
David Porter
Head of Ad Sales Research, Data and Insights, Warner Bros. Discovery
Mollie Rosen
President, Member Solutions, 4As
James Slezak
Founder & Chief Executive, Swayable
Nancy Smith
President & CEO, Analytic Partners
John Spadaro
SVP, Research, FOX News Media
Lily Tong
Director, Brand Measurement, Amazon Ads
Marc Vermut
VP, MS Knowledge Lab, TransUnion
Cara Weiss
SVP, Research & Analytics, iHeart Media
Marta Williams
VP, Insights, UnitedHealth Group
Monica Wood
VP, Global Consumer & Member Insights, Herbalife
Danny Zhu
Director of Digital and Performance Marketing, Jaguar Land Rover
MSI Board of Trustees
Mike Anderson
VP, Market Research, Global Brand , Fiserv
Lisa Courtade
Executive Director, Global Business Insights & Analytics , Organon
Martyn J Crook
VP Business Insights, Data and Analytics, United HealthCare Services, UnitedHealth Group
William Donnelly
VP Market Insights and Customer Experience , Penske Truck Leasing
Andrew Doyle
Global Lead, Business Analytics & Intelligence, Vizient
Anna Estlund
Senior Director of Insights & Strategy, Pernod Ricard
Kristin Federico
Head of Personalization Strategy & Enablement, The Vanguard Group
Anjan Haalder
Director, Media Sciences, Comcast
David Kaul
Managing Director, Data, Measurement & Analytics, Google
Caroline Lesage
Director Marketing Capabilities Development / Director Orange Marketing Business School, Orange
Olivia Lioi
Global Senior Director, Marketing Science, Nike
John G. Lynch, Jr.
Distinguished Professor, Leeds School of Business, University of Colorado-Boulder
Abby Mehta
SVP Marketing Insights and Media Analytics, Bank of America
Satya R. Menon
EVP, Analytic Practice, Kantar
Robert Moakler
Quantitative Researcher, Meta
Elena Pinakatt
Vice President, Global Marketing Analytics, The Coca-Cola Company
David Torgerson
Chief Analytics Officer, Sentra Healthcare
Dr. Matthias Unfried
Head of Behavioral Science, Nuremberg Institute for Market Decisions
Hongjie Wang
SVP Analytic Innovation, PNC Financial Services
Uri Weg
Global Head of Measurement Research, Pinterest
Hannah Wilder
Manager – Analytics and Insights, Domino’s Pizza
Ali Winterberger
Marketing Intelligence Analytics , AmWay
Helen Wolf, Ph.D.
Senior Global Director, Consumer Experience Insights, Colgate-Palmolive
ARF Charitable Foundation Board of Directors
Moneesha Banerjee
Global Service Line Leader, Market & Brand Strategy, Ipsos
Andrea Bertels
President & Executive Director, Grantmaking, Nielsen Foundation Nielsen
Kristin Branch
>Distinguished Lecturer, Marketing, Wisconsin School of Business
Marc Guldimann
Founder & Chief Executive Officer, Adelaide
Louis Jones
Senior Fellow, Brand Safety Institute
Scott McDonald, Ph.D.
CEO & President, ARF
Jed Meyer
Chief Revenue Officer, Aquila
Nancy Smith
President & CEO, Analytic Partners
Linda Vytlacil, Ph.D.
Professor of Data Analytics, Soderquist College of Business | John Brown University