ARF Board & Trustees

2026 Board of Directors & Trustees

ARF Board of Directors | ARF Trustees | ARF Charitable Foundation Board of Directors MSI Trustees | CIMM Board of Directors

ARF Board of Directors

Scott McDonald, Ph.D.

CEO & President, ARF

Mark Truss

Executive Director, Galileo Research and Strategy Consultancy Chair

Bill Livek

CEO & Executive Vice Chairman, Comscore Treasurer

Abby Mehta

SVP Marketing Insights and Media Analytics, Bank of America Secretary

Neha Bhargava

Director, Advertising Research, Meta

Pete Doe

Chief Research Officer, Nielsen

Chris Fosdick

Head of US, PA Consulting

Carl Mela

T. Austin Finch Foundation Professor of Marketing, Duke University

Steven Millman

Chief Scientist, iSpot.tv

Greg Pharo

Global Senior Director, Communications & Marketing Effectiveness, The Coca-Cola Company

Christine Turner

Privacy, Measurement & Analytics Lead, Google

Nicole Whitlow

Global Head of Consumer Insights, KitchenAid Small Appliances, Whirlpool Corporation

ARF Board of Trustees

Tina Allan

Global Chief Data & Intelligence Officer, FCB

Risa Andersen

Head of North America Media and Data, PepsiCo

Vassilis Bakopoulos

SVP, Head of Industry Research, MMA Global

Charlotte Blank

Chief Marketing Officer, Jaguar Land Rover NA

Kathleen Bohan

SVP, Audience Strategy and Insights , TelevisaUnivision

Claire Browne

Head of Research, Adelaide

Chris Bruderle

VP, Industry Insights & Content Strategy, IAB

Joe Cashen

Marketing Intelligence Manager, Mitsubishi Motors NA

Arturo Encinas

Director, Brand, CX & Connected Services Research, General Motors

Amy Fenton

CEO, MarketCast

Lindsay Franke

Group President, NA, Ipsos

Justin Fromm

Head of Insights & Thought Leadership, Samsung Ads

Dr. Joetta Gobell

SVP, Data Strategy and Insights, Dotdash Meredith

Vijoy Gopalakrishnan

VP, Product Management, Innovation Products and Media Intelligence Suite , Circana

PJ Gasparini

SVP, Insights & Measurement, NBCUniversal Media

George W. Ivie

Executive Director, Media Rating Council, Inc.

Mihkel Jaatma

CEO & Co-founder, Realeyes

Ashwini Karandikar

EVP, Media, Technology & Data, 4A’s

Helen Katz

EVP, Research, Publicis Media

Gillian Kenah

US Customer Pod Lead, Tracksuit

Melissa Kim

Senior Director, Enterprise Research, Best Buy

Andy Littlewood

Chief Planning & Data Officer, Brainlabs North America

Pamela Marsh

Managing Director, Primary Research, Omnicom Media Group

John Marson

SVP, Managing Director, Horizon Media

Samantha Moore

Director, Market Research, Microsoft

David Porter

Head of Ad Sales Research, Data and Insights, Warner Bros. Discovery

Esteban Ribero

Global Research Leader, TikTok

Nancy Smith

President & CEO, Analytic Partners

John Spadaro

SVP, Research, FOX News Media

Radha Subramanyam, Ph.D.

President and Chief Research & Analytics Officer, CBS

Lily Tong

Director, Brand Measurement, Amazon Ads

Marc Vermut

VP, MS Knowledge Lab, TransUnion

Anita Watkins

Chief Solutions Leader: Innovation, Creative, Qualitative North America and Global Qualitative Lead, Kantar Insights North America

Cara Weiss

SVP, Research & Analytics, iHeart Media

Marta Williams

VP, Insights, UnitedHealth Group

Helen Wolf, Ph.D.

Senior Global Director, Consumer Experience Insights, Colgate-Palmolive

Monica Wood

VP, Global Consumer & Member Insights, Herbalife

MSI Board of Trustees

Mike Anderson

VP, Market Research, Global Brand , Fiserv

Lisa Courtade

Executive Director, Global Business Insights & Analytics , Organon

Martyn J Crook

VP Business Insights, Data and Analytics, United HealthCare Services, UnitedHealth Group

William Donnelly

VP Market Insights and Customer Experience , Penske Truck Leasing

Andrew Doyle

Global Lead, Business Analytics & Intelligence, Vizient

Anna Estlund

Senior Director of Insights & Strategy, Pernod Ricard

Kristin Federico

Head of Personalization Strategy & Enablement, The Vanguard Group

Anjan Haalder

Director, Media Sciences, Comcast

David Kaul

Managing Director, Data, Measurement & Analytics, Google

Caroline Lesage

Director Marketing Capabilities Development / Director Orange Marketing Business School, Orange

Olivia Lioi

Global Senior Director, Marketing Science, Nike

John G. Lynch, Jr.

Distinguished Professor, Leeds School of Business, University of Colorado-Boulder

Abby Mehta

SVP Marketing Insights and Media Analytics, Bank of America

Satya R. Menon

EVP, Analytic Practice, Kantar

Robert Moakler

Quantitative Researcher, Meta

Elena Pinakatt

Vice President, Global Marketing Analytics, The Coca-Cola Company

Radha Subramanyam

Chief Research and Analytics Officer, CBS; President, CBS Vision, CBS Corporation

David Torgerson

Chief Analytics Officer, Sentra Healthcare

Dr. Matthias Unfried

Head of Behavioral Science, Nuremberg Institute for Market Decisions

Hongjie Wang

SVP Analytic Innovation, PNC Financial Services

Uri Weg

Global Head of Measurement Research, Pinterest

Hannah Wilder

Manager – Analytics and Insights, Domino’s Pizza

Ali Winterberger

Marketing Intelligence Analytics , AmWay

Helen Wolf, Ph.D.

Senior Global Director, Consumer Experience Insights, Colgate-Palmolive

ARF Charitable Foundation Board of Directors

Moneesha Banerjee

Global Service Line Leader, Market & Brand Strategy, Ipsos

Andrea Bertels

President & Executive Director, Grantmaking, Nielsen Foundation Nielsen

Kristin Branch

Distinguished Lecturer, Marketing, Wisconsin School of Business

Louis Jones

Senior Fellow, Brand Safety Institute

Scott McDonald, Ph.D.

CEO & President, ARF

Jed Meyer

Chief Revenue Officer, Aquila

Nancy Smith

President & CEO, Analytic Partners

Linda Vytlacil, Ph.D.

Professor of Data Analytics, Soderquist College of Business | John Brown University