CULTURAL EFFECTIVENESS COUNCIL
The Cultural Effectiveness Council spotlights the role and impact of diversity, equity, and inclusion in driving business growth in advertising organizations.
Through the compilation and synthesis of insights from the field, and the development of custom research, the council strives to build a knowledge base and define cutting edge best practices in reaching, engaging and appealing to cross-cultural audiences of the 21st century.
The Council uses the learnings and expanded knowledge base to advocate for the continued evolution and advancement in established best practices for research and effective cross-cultural advertising.
Cultural Effectiveness Council Co-Chairs