The Cognition Council explores the way consumers’ attention, emotional response, and memory are affected by their use of multiple media platforms and level of conscious or sub-conscious receptivity to media or messages.

The council plans to issue publications and presentations about the cognitive impact of advertising from both the perspectives of neurological research and traditional measures like brand recall and intent.

Manuel Garcia-Garcia

SVP, Neuro & Behavioral Sciences Center of Excellence
Cognition Council Chair

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