search
Or Go to PowerSearch ARF Archives

Council Objectives

The Cognition Council explores the ways consumers’ attention, emotional response and memory are affected in today’s hyper-connected media environment. Specifically, building on current state of knowledge from both neurological and survey-based perspectives, extending our understanding of the communication impact and effect of simultaneous usage of multiple media platforms.

Working Groups

The Cognition Council Committee is in the process of evaluating working group projects.  If you would like to weigh in with your thoughts, please enroll in the Cognition online community and join the conversation.

 

Manuel Garcia-Garcia
SVP, Neuro & Behavioral Sciences Center of Excellence

Cognition Council Chair

RELATED ARTICLES

  • Neuroscience behind Better Creative

    Creative is often deemed the most important factor in a campaign’s success: if the creative doesn’t work, there are no sales.

  • What Drives Ad Blocking – and How to Confront It

    To better understand whether ad blocking is increasing, especially among younger consumers, Hulu commissioned Leiflen Associates to measure the pervasiveness of ad avoidance, identify its drivers, and uncover opportunities to maximize engagement.