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Knowledge Center
Take advantage of this one-stop hub to access vetted and unbiased information on a variety of advertising, media and marketing topics. You can get questions answered, review post event content, browse key content areas, and download research summaries and the Journal of Advertising Research.

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Past Event Summaries

Missing an ARF event doesn’t mean missing out. Get Key Take-aways or take a deep dive downloading the slides or watching a video of the full session.

Publications

  • News You Can Use

    A weekly newsletter, providing highlights of recent articles that shed light on industry issues and developments.

  • Knowledge at Hand

    A quick reference for information on a wide range of industry subjects from fundamental to leading edge.

  • Journal of Advertising Research

    A peer reviewed academic journal on findings, methodologies and applications changing the science of our industry.

  • CMO Briefs

    A one-page summary of ARF research, white papers, Knowledge at Hands, and perspectives on relevant topics.

Topics

Explore the most impactful learnings on the six areas detailed below. Each topic page is filled with content selected by ARF’s research leaders.

A-List Startups

Innovation is important . . . and hard. You can’t afford not to keep up but you can’t afford the time to stay current. The ARF Innovator’s A-List makes learning about startups easier. Let us be your startup incubator.