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Knowledge Center
Take advantage of this one-stop hub to access vetted and unbiased information on a variety of industry topics. Get your questions answered, view past event content, browse key content, download research summaries and access the Journal of Advertising Research.

Find a Solution

  • Search the ARF

    PowerSearch ARF archives, resources, articles, and reports for best practices, case studies, research, latest news, and more on advertising and marketing. (At this time, ARF YouTube videos are available to ARF members and non-members.)

  • Ask a Knowledge Expert

    Provides assisted research services.

  • Ask an ARF Council Your Question

    Post to an ARF Council for peer-to-peer feedback.

  • 2020 Top Member Questions

    The most popular topics and examples of questions asked of the Knowledge Center last year.

Past Event Highlights

Missing an ARF event doesn’t mean missing out. Get Key Take-aways or take a deep dive downloading the slides or watching a video of the full session.

View Past Event Highlights
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Publications

  • News You Can Use

    A weekly newsletter, providing highlights of recent articles that shed light on industry issues and developments.

  • Knowledge at Hand

    A quick reference for information on a wide range of industry subjects from fundamental to leading edge.

  • Journal of Advertising Research

    A peer reviewed academic journal on findings, methodologies and applications changing the science of our industry.

  • CMO Briefs

    A one-page summary of ARF research, white papers, Knowledge at Hands, and perspectives on relevant topics.

Topics

Explore the most impactful learnings on the seven areas detailed below. Each topic page is filled with content selected by ARF’s research leaders.