KNOWLEDGE CENTER
Access vetted and unbiased information and exclusive industry insights — ARF archives, thought-leading publications and our team of Research Professionals.
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Ask the Knowledge Center
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2024 Top Member Questions
The most popular topics and questions asked of the Knowledge Center last year.
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MSI Academic Expert Network
Are you an ARF-MSI member? Would you like assistance from a world-renowned marketing expert? The Marketing Science Institute’s Academic Expert Network is comprised of globally recognized marketing scholars with proven interest in working with companies to solve real-world problems. Explore our network and let us match you with a distinguished scholar to help solve your most significant marketing challenges.
2025 Thought Leadership Opportunities
Submit your work for consideration at ARF events and research initiatives.
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Knowledge at Hand
Quick, easy-to-read references on the industry’s most pressing topics.
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CMO Briefs
One-page summaries of ARF research, white papers and thought-leading perspectives.
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Journal of Advertising Research
Quarterly findings, methodologies and applications changing the science of our industry.
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News You Can Use
Highlights of must-read, recent industry news articles.
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Post-Event Resources
Videos, presentations and key takeaways from past ARF events.
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ARF Original Research
Published and upcoming original research projects from the ARF.
SEARCH
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PowerSearch ARF Archives
The industry’s most trusted source of information, case studies, research, and latest news/videos.
Ask the Knowledge Center
Your next insights start here — Ask the Knowledge Center for personalized research support.