Gen Z’s Media Habits
A recent HUB survey confirms that Gen Z uses media differently. Gen Z spends more time watching non-premium and short form video and playing video games than watching “regular” TV. Read more »
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Survey Fatigue Impacts Business
An analysis by Bloomberg concludes that declining response rates on surveys conducted by government agencies could have significant implications for financial markets.
AI and Advertising: Purpose, Promise and Peril
The growing use of artificial intelligence in advertising research was the topic of an ARF Town Hall event.
Key Issues for Marketers Today and Tomorrow
The Marketing Science Institute (MSI) conducted a summit that addressed key issues for marketers, for today and the foreseeable future. Read more »
Is Ad Wear-Out a Myth?
A UK researcher has presented research that challenges ad wear-out assumptions. He argues his data “busts the wear-out myth”.
What is “De-influencing”?
A new term has been added to the marketing vocabulary: “de-influencing.” Will it become an important trend?
P&G’s Advertising Strategy
Marc Pritchard, P&G’s Chief Brand Officer, described a new focus for his company’s advertising strategy.
Quote of the Week
“The clock is ticking. In September 2024, the currency we’ve all used for decades is going to disappear. That means no more year-over-year comps. Sorry, no more media mix models based on outdated TV metrics that are simple, siloed counting and was yesterday’s consumers.” Read more »
Does ChatGPT Understand Advertising?
We asked the chatbot: “How do you make effective advertising?” The answer surprised us.