News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

Gen Z’s Media Habits

A recent HUB survey confirms that Gen Z uses media differently. Gen Z spends more time watching non-premium and short form video and playing video games than watching “regular” TV. Read more »

Survey Fatigue Impacts Business

An analysis by Bloomberg concludes that declining response rates on surveys conducted by government agencies could have significant implications for financial markets.

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Is Ad Wear-Out a Myth?

A UK researcher has presented research that challenges ad wear-out assumptions. He argues his data “busts the wear-out myth”.

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Quote of the Week

“The clock is ticking. In September 2024, the currency we’ve all used for decades is going to disappear. That means no more year-over-year comps. Sorry, no more media mix models based on outdated TV metrics that are simple, siloed counting and was yesterday’s consumers.” Read more »