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News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

The Most Crucial Shopping Moment

Do marketers, especially e-marketers, focus on the most pivotal moment in the shopping journey? Sure, it’s important to target consumers during search and on social media. But one marketer thinks that those are not the best channels and that the most vital step in every customer’s journey and experience with a brand is the purchase.

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Obstacles for the Metaverse

Nearly three-quarters of consumers say they have heard of the “Metaverse,” as of March, according to Marketing Dive. That’s a noteworthy bump in awareness compared to last July (32%). But familiarity does not equate to understanding. Read more »

The Transition to Multi-Currency

Several industry organizations – the ARF’s subsidiary CIMM, the ANA and the 4A’s — are working together to navigate and support the transition to a multi-currency TV market.   Read more »

The Post-Pandemic Jobs Recovery by Industry

Data from the U.S. Bureau of Labor Statistics (BLS) show that the total number of U.S. jobs isn’t back to pre-pandemic levels — but some sectors are already bigger than in February 2020, Emily Peck writes for Axios Markets. Most ARF members are in sectors that are on the plus side, namely “Information” and “Professional and Business Services.” Read more »

Pandemic Parallels

ARF members contributed to a new book, Transitioning Media in a Post COVID World, which highlights some surprising parallels between the current pandemic and the 1918-19 flu pandemic.

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Consumers’ New Realities and Routines

Numerator’s “New Realities & Routines” study analyzed responses from over 10,000 consumers. It dissects the market dynamics affecting today’s consumers with a segmentation analysis, to provide an understanding of “new realities” and “new routines.” 

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The Only Number that Matters to CEOs

Proving the value of marketing means showing that the investment is paying off in faster business growth. The only number a CEO cares to hear is the incremental growth rate attributable to marketing. The rest is mumbo jumbo.

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What Smartphone Buyers Want

A new survey finds that hardware features remain important when choosing a smartphone. However, around the world, financial and environmental considerations are climbing up buyers’ agendas.

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Can Virtual Communication Curb Creativity?

A study tried to assess the impact of working from home and the use of videoconferencing on generating creative ideas. The researchers concluded that videoconferencing interferes with idea generation.   Read more »