The Pharma Council’s focus is to identify the advertising and research challenges in the Pharma industry and investigate effective strategies for contending with them. It is particularly interested in exploring approaches for extending the testing and marketing of pharma products to include under-served or niche populations and what the patient journey will look like in five years with respect to communications, touchpoints, and value drivers. Through exciting events, original research, and engaging discussion, the Pharma Council brings together thought leaders from across the Pharma Industry to contend with its most pressing challenges and produce practical insights to push it forward.
Additionally, the ARF Pharma Council’s Healthcare Community sponsored by Real Chemistry, offers a dynamic space for marketing and advertising professionals to engage with Council Committee members and stay on the cutting edge of Pharma industry research and news.
The Evolution of the Patient Journey — Overcoming Vaccine Hesitancy
The newly-launched Pharma Council’s first event focused on COVID vaccination acceptance and hesitancy from several angles — public health, social media conversations, qualitative and quantitative research around COVID vaccination, and behavioral science experiments. It included concrete suggestions for fostering vaccine acceptance.
View video and download presentation.