ARF Young Pros Advisory Board
Lyndsey Albertson
Director of Ad Sales Research, Disney-ABC Television Group
Lyndsey Albertson is Director of Ad Sales Research at Disney-ABC Television Group. In this role, she is responsible for studying evolving trends in advertiser and consumer behavior across all brands and screens within the Disney-ABC portfolio. In doing so, her team oversees all sales-related primary research and partner-effectiveness measurement, building tailored solutions that generate learnings for clients at both the advertiser and industry level. Lyndsey holds a B.S. in Communications from Boston University, with a concentration in advertising and minor in women’s studies. In 2018, Lyndsey was named one of Cynopsis Media’s “Top Women in Digital” and one of Cablefax’s “People to Watch”.
Ryan Boehme
Senior Analyst, Viacom Media Networks
Ryan Boehme is Senior Analyst for the Multi-Platform Research team at Viacom. His job is to help explore the new “Cross-Platform World” by analyzing how content is being consumed on multiple devices to represent total consumption (TV + digital). Prior to Viacom, Ryan served as a Corporate Research Intern at NBCUniversal and a Communications/Marketing Intern for Quinnipiac’s AM1220 WQUN Radio Station. He also has attended annual conferences such as: The ARF: Measurement & Sciences, and The Consumer Electronic Show (CES) in Las Vegas, NV to compile reports summarizing the emerging technologies for competitive market intelligence. Ryan holds a Master’s of Science Degree in Interactive Media (User Experience & Social Media) and a Bachelor’s Degree in Communications (Media Studies & Marketing) from Quinnipiac University.
Kelly Castellon (Engagement Committee Co-Chair)
Manager, Marketing Effectiveness, Nielsen
Kelly Castellon is a Senior Analyst on the Marketing Effectiveness team at Nielsen. She supports various clients within the beauty, household goods, and food & beverage categories. Kelly spent the first couple of years of her career focused on Market Mix Modeling to determine Marketing ROIs. She now focuses on Nielsen’s Brand Effect products, to understand and optimize advertising performance in-flight. Kelly graduated from the University of Virginia (Go Hoos!) with a BA in Foreign Affairs and Spanish. Originally hailing from Fort Lauderdale, Florida, Kelly has also called Chicago and now New York City home. She enjoys trying new recipes, travelling, and watching anything that airs on BRAVO.
Maris Cohen (Chair)
Director of Content Marketing, The NPD Group
Maris Cohen is a content marketer for research firm The NPD Group, where she writes about retail trends and serves as managing editor of their website. In this role, she works to build NPD’s audience of manufacturers and retailers by creating and delivering valuable content across their digital channels. Prior to joining NPD, Maris spent five years at Kantar Media, where she developed the research company’s thought leadership initiatives through storytelling with advertising data. She earned her B.A. from New York University with concentrations in French, Mathematics and Business. How’d she put that French degree to use, you might ask? It’s actually how she got her start in the research world—translating consumer surveys from French to English at TNS France. In her spare time, she enjoys recreational cooking and eating.
Victoria Drake
Senior Research Analyst, Hulu
Victoria Drake is a media research professional specializing in consumer and advertising research, currently working at Hulu and previously Viacom Media Networks. She holds an M.A. in Consumer Psychology & Marketing from New York University’s Gallatin School of Individualized Study, and a B.A. in Psychology from Monmouth University. After completing grad school, Victoria published her thesis research in the Journal of Research in Marketing and Media Report to Women. Victoria has been an ARF Young Pros member since 2013 and joined the Advisory Board in 2018.
Kara Donahue
Digital Client Solutions Manager, Nielsen
Kara Donahue is a Digital Client Solutions Manager at Nielsen. She is responsible for strategic sales and account management for digital publishers and specializes in OTT and SVOD measurement and analytics. Prior to this role, Kara graduated from Nielsen’s Emerging Leaders Program where she had media-focused rotations in client services and product marketing. Kara holds a B.A from the College of the Holy Cross with degrees in Psychology and Spanish. Outside of work, she enjoys taking dance classes, creating the perfect Spotify playlists and finding NYC’s best bagel.
Hannah Fitton (Chicago Co-Chair)
Account Manager, Ipsos
Hannah Fitton is an Account Manager at Ipsos focused on quantitative market research strategies. She works with CPG clients on designing and executing research to support them through their innovation pipeline, as well as supporting brand positioning and retail/shopper research. Previously, she worked at Disney as a Marketing & Ad Sales Intern. Hannah graduated from Colgate University with a BA in Sociology & Anthropology and a minor in Writing & Rhetoric. On the weekends, she volunteers as a Guest Educator at Lincoln Park Zoo teaching visitors of all ages about animals and conservation.
Jourdan Henry
Product Manager, Nielsen
Jourdan Henry is a Product Manager on the Digital Product Leadership team at Nielsen. In this role, he defines new concepts and features for Digital Content Ratings, a measurement solution for audience consumption of content across digital platforms. Prior to his current position, Jourdan spent two years in Nielsen’s Emerging Leaders Program where he held a variety of roles across client service, media analytics and product leadership. Originally from Spring Valley, NY, Jourdan graduated with a B.A. in Communications from Howard University. He is an avid reader and podcast listener who is interested in topics related to media, technology and culture.
Will Howard (Engagement Committee Co-Chair)
Senior Research Associate, Ipsos
Will Howard is a Senior Research Associate at Ipsos with particular expertise in the Health landscape. In this role, he designs and implements custom research studies to allow pharmaceutical companies to better understand the wants, needs, and unique experience of patients with specific diseases as well as the physicians who treat them, projects requiring a high degree of rigor due to the sensitive nature of their content. Will graduated from UCLA with a degree in Economics and a minor in Global Studies, and when not working you can find him running, cooking, visiting various markets, blogging on food related topics, and reading.
Tiffany Ihle (Content Marketing Committee Co-Chair)
Insights Manager, CoxReps
I’m currently an Insights Manager at CoxReps and Gamut, overseeing a research team that’s responsible for investigating consumer behavior that informs and assists in multi-media planning and buying, both nationally and locally. I began my career as a TV Research Analyst at CoxReps in 2005 that primarily focused on quantitative research for local markets and was promoted to Manager before taking on a more qualitative role that involves analysis with the use of various syndicated research tools that advise on advertising solutions for agencies and advertisers. I hold a Digital Media Sales Certification from the IAB and have become a “Master” of Analytics, Ad Tech and Storytelling & Influence from the ARF.
I enjoy cooking, baking and creating recipes that are shared on my social media accounts to a foodie community of over 20k followers.
Jonathan Kriner
Director of Marketing, TVision Insights
Jonathan Kriner is the Director of Marketing at TVision Insights, which measures eyes-on-screen attention to every second of programming and advertising on television. Previously, he held marketing roles at Integral Ad Science and Solve Media. Originally from Cincinnati, Jonathan is a graduate of Temple University and is currently an MBA candidate at NYU Stern School of Business. He’s a fan of music, food, running, and travel.
Brian Logan
Senior Associate, Kantar Millward Brown
Brian is a Senior Associate at Kantar Millward Brown, executing digital media research for a wide array of media agencies. His focus is carrying out research to help agencies optimize live digital campaigns to deliver greater ROI to their clients. Additionally, he developed and implemented a statistics training session for new hires to provide a greater understanding of how stat-testing is utilized in one of Kantar Millward Brown’s main solutions. Prior to joining Kantar, Brian worked for Horowitz Research where he performed online community research to help guide a new television show in its first six months of airing. Brian holds a Master’s in Experimental Psychology from Brooklyn College. In his free time, he is an avid podcast listener and enjoys watching MMA.
Chelsea Markus (Mentoring Committee Co-Chair)
Associate Director of Program & Brand Research
Chelsea Markus is an Associate Director of Program & Brand Research at A+E Networks. In this role, Chelsea is tasked with proactively solving business needs based on performance trending and projected outcomes. Chelsea is also the point-person for special projects, ranging from pilot tests to building data visualization tools and creating company-wide informational presentations. Prior to this role, Chelsea was the interim network lead for A&E Program Research, where she started her career nearly 6 years ago. After graduating from North Carolina State University with a Bachelors in Business Administration (Marketing), Chelsea moved to New York City to start a career in television. She loves baking, NC State’s Wolfpack, and country music.
Matt Marrazzo
Senior Research Analyst, Buzzfeed
Matt Marrazzo is a Senior Research Analyst on the Ad Effectiveness and Data Partnerships team at BuzzFeed. Working with clients in the Financial Services, Technology and Travel industries, he is focused on measuring and maximizing the impact that advertising has on consumers at every stage of the customer journey. Matt believes that, armed with good data, it’s possible to connect consumers with the right ad in the right moment (without being creepy). It’s the art and science of creating meaningful connections between people and brands that inspired him to pursue a career in research. Matt holds a B.S. in Global Business Management from Babson College in Massachusetts. In his free time, he enjoys planning his next trip, heading out of the city for a weekend hike, and binge-listening to his favorite podcasts.
Christine Miller (Data & Analysis Committee Co-Chair)
Senior Research Analyst, iHeartMedia
Christine Miller is an Analyst at iHeartMedia, working on the Advertising Effectiveness team. In her role, she is responsible for designing and managing custom research studies to measure broadcast radio and digital campaigns, as well as conducting primary research on attendees’ experiences onsite at concerts and events. Christine holds a B.A. from Clark University, where she double majored in Psychology and Sociology. In her free time, she enjoys reading, dancing, and trying to turn everything into a spreadsheet.
Sabrina Phillips (Chicago Co-Chair)
Account Executive, Teads.tv Chicago
Sabrina Phillips is an Account Executive at Teads.tv in Chicago. She works with top agencies and clients in both Chicago and Minneapolis to execute and measure digital ad campaigns. Sabrina graduated from the University of Arizona with a bachelor in Psychology, which ignited her initial interest in research. She has been a part of the ARF Young Pros committee for a little over a year and really enjoys planning compelling ARF events in Chicago. She now serves as a co-chair of the ARF Young Pros Chicago steering committee and sits on the National Young Pros Advisory Board. She also serves on the Chicago She Runs It Young Executive committee and is a mentor for One Million Degrees. Sabrina was born in San Francisco, but grew up in beautiful West Michigan. She is always looking for a good book or podcast recommendation.
Stephanie Scalice (Content Marketing Committee Co-Chair)
Manager, Consumer Insights – Customer Engagement, Macy’s, Inc.
Stephanie Scalice is a Consumer Insights Manager at Macy’s, Inc. In this role, she focuses on understanding and advocating for the voice of the customer via the development and presentation of insights that will used when making business decisions. Prior to joining Macy’s, Stephanie was a Research Manager at GfK where she focused on shopper and retail strategy across a variety of categories. She received a B.S. in Psychology and a M.S. in Experimental Psychology from Saint Joseph’s University. In her free time, Stephanie enjoys practicing yoga, running and volunteering as a Girls on the Run coach.
LeeAnne Villodas (Data & Analysis Co-Committee Chair)
Senior Research Analyst at Univision Communications, Inc.
LeeAnne Villodas has held several positions in her four years at Univision Communications Inc. She is currently a Senior Research Analyst responsible for providing Digital and Multi-Platform reporting and insights to Ad Sales, Marketing and Distribution. Previously, LeeAnne was an Analyst on the Local Corporate Research team supporting National Sales across multiple Local TV markets. She holds a B.A. from Fordham University, where she double majored in Visual Arts and Communications with a minor in Latin American and Latino Studies.
Aliza Wechsler (Mentoring Committee Co-Chair)
Senior Manager of Advanced TV & Attribution Research, A+E Networks
Aliza recently joined the Advanced TV & Attribution Research team at A+E networks, developing their audience based targeting and attribution solution platforms, A+E Precision and A+E Performance. Aliza utilizes data driven capabilities to optimize media campaigns, measure effectiveness across platforms, and provide insights on consumer purchase behavior to drive true ROI for brands. Prior to pivoting to advanced TV, Aliza built a strong ad sales research background at several media companies, first supporting the sales group for AMC Networks portfolio with forward thinking sales solutions, to most recently, supporting the sports group at NBCUniveral’s Insights & Measurement team. At NBCU Aliza was the measurement lead for the NFL/Superbowl and Spanish language properties including the 2018 FIFA World Cup, proving the power of live sports and leading key ad innovation studies. Aliza began her research career at Nielsen, helping clients with ad effectiveness solutions on the Brand Effect product and was the measurement lead for 11 media clients across broadcast, cable, and digital. Aliza is originally from Miami Florida and holds a BS in Business Administration with a concentration in Marketing from the University of Central Florida and a certification in Audience Measurements from NYU. Aliza is a member of the IAB Advanced TV Attribution working group whose goal is to evaluate the state of attribution and help develop guidelines in the space. She is passionate about research and fascinated by the ever changing media trends and emerging measurement initiatives in the market place.