ARF Young Pros Advisory Board
David Blumberg (Engagement Committee Co-Chair)
Manager of Brand & Consumer Insights, Comedy Central
Dave Blumberg is a Manager of Brand & Consumer Insights at Comedy Central. In this role, he designs and executes custom research projects to help inform marketing and development strategies for new and existing franchises. Prior to joining Comedy Central, Dave spent five years at ESPN on the Advertiser Insights team and supported Ad Sales through his work with an award-winning online insights community and managed the day-to-day relationship with the ESPN Lab. Dave holds a Master of Science degree in Communication Research from Boston University and a Bachelor of Arts degree from Pennsylvania State University. In his free time, he enjoys playing organized sports, cooking and relaxing with a good movie.
Kelly Castellon
Manager, Marketing Effectiveness, Nielsen
Kelly Castellon is a Senior Analyst on the Marketing Effectiveness team at Nielsen. She supports various clients within the beauty, household goods, and food & beverage categories. Kelly spent the first couple of years of her career focused on Market Mix Modeling to determine Marketing ROIs. She now focuses on Nielsen’s Brand Effect products, to understand and optimize advertising performance in-flight. Kelly graduated from the University of Virginia (Go Hoos!) with a BA in Foreign Affairs and Spanish. Originally hailing from Fort Lauderdale, Florida, Kelly has also called Chicago and now New York City home. She enjoys trying new recipes, travelling, and watching anything that airs on BRAVO.
Maris Cohen (Chair)
Content Marketer, The NPD Group
Maris Cohen is a content marketer for research firm The NPD Group, where she writes about retail trends and serves as managing editor of their website. In this role, she works to build NPD’s audience of manufacturers and retailers by creating and delivering valuable content across their digital channels. Prior to joining NPD, Maris spent five years at Kantar Media, where she developed the research company’s thought leadership initiatives through storytelling with advertising data. She earned her B.A. from New York University with concentrations in French, Mathematics and Business. How’d she put that French degree to use, you might ask? It’s actually how she got her start in the research world—translating consumer surveys from French to English at TNS France. In her spare time, she enjoys recreational cooking and eating.
Lauren Ettlinger (Mentoring Committee Co-Chair)
Analytical Lead – Google
Lauren Ettlinger is an Analytical Lead at Google in New York City. She is focused on working with advertisers and agencies to develop digital solutions that build strong businesses and brands, specifically focused on the beauty category. Prior to joining Google, Lauren worked at Nielsen in a variety of roles consulting with several Fortune 500 clients including Disney, NBC Universal and Facebook around cross-platform measurement. Lauren holds a B.S. from the University of Florida with degrees in Public Relations and Management. She is an avid reader and a member of the New York Public Library Young Lions. She also serves as a mentor for Big Brothers Big Sisters of New York.
Hannah Fitton (Chicago Co-Chair)
Account Manager, Ipsos
Hannah Fitton is an Account Manager at Ipsos focused on quantitative market research strategies. She works with CPG clients on designing and executing research to support them through their innovation pipeline, as well as supporting brand positioning and retail/shopper research. Previously, she worked at Disney as a Marketing & Ad Sales Intern. Hannah graduated from Colgate University with a BA in Sociology & Anthropology and a minor in Writing & Rhetoric. On the weekends, she volunteers as a Guest Educator at Lincoln Park Zoo teaching visitors of all ages about animals and conservation.
David Ho (ARF BOD Representative)
Digital Executive
David Ho is a digital executive with an extensive background in social media strategy and analytics. His leadership at one of the early social media analytics firms led to its eventual acquisition by Twitter. He now helps Fortune 500 companies, including Viacom, Coca-Cola and Proctor & Gamble, develop, execute and measure groundbreaking social media campaigns.
Tiffany Ihle (Content Marketing Committee Co-Chair)
Insights Manager, CoxReps
I’m currently an Insights Manager at CoxReps and Gamut, overseeing a research team that’s responsible for investigating consumer behavior that informs and assists in multi-media planning and buying, both nationally and locally. I began my career as a TV Research Analyst at CoxReps in 2005 that primarily focused on quantitative research for local markets and was promoted to Manager before taking on a more qualitative role that involves analysis with the use of various syndicated research tools that advise on advertising solutions for agencies and advertisers. I hold a Digital Media Sales Certification from the IAB and have become a “Master” of Analytics, Ad Tech and Storytelling & Influence from the ARF.
I enjoy cooking, baking and creating recipes that are shared on my social media accounts to a foodie community of over 20k followers.
Jonathan Kriner
Director of Marketing, TVision Insights
Jonathan Kriner is the Director of Marketing at TVision Insights, which measures eyes-on-screen attention to every second of programming and advertising on television. Previously, he held marketing roles at Integral Ad Science and Solve Media. Originally from Cincinnati, Jonathan is a graduate of Temple University and is currently an MBA candidate at NYU Stern School of Business. He’s a fan of music, food, running, and travel.
Jared Laird (San Francisco Co-Chair)
Senior Data Analyst, Verto Analytics
Jared Laird is a senior data analyst at Verto Analytics where he develops and executes custom behavioral research studies. His main focus is in media research, specifically exploring how media influences consumer behavior across platforms. Prior to working at Verto, Jared worked at comScore on the custom media research team. Originally from Seattle, Jared graduated with a degree in Marketing from Western Washington University with honors in 2016. Outside of work, Jared enjoys hiking, exploring the city and drawing.
Angie Liang (Mentoring Committee Co-Chair)
Director, Research at Shutterstock
Angie leads customer insights as the Director of Research at Shutterstock, where she designs custom research to better understand the customer journey as well as product feedback. She previously held roles at agencies including Edelman and Ogilvy, providing strategic research counsel for Fortune 500 and nonprofit clients, as well as training global teams on proprietary tools. She also worked at Citi helping positively impact customer experience through qualitative and quantitative research.
A proud Longhorn, Angie completed both her grad and undergrad at the University of Texas at Austin. She has co-authored articles on social marketing and direct-to-consumer (DTC) advertising. In her free time, she enjoys dancing, photography, and exploring the world.
Jeremy Menninger (Engagement Committee Co-Chair)
Senior Research Analyst, Turner
Jeremy Menninger is a Senior Research Analyst at Turner, within the Emerging Consumers department of Advertising Sales. Jeremy is responsible for cross-platform audience analysis for Adult Swim, Cartoon Network, truTV, and Boomerang. Since joining the company in 2014, his roles have spanned multiple ad sales departments and Turner properties. Prior to Turner, he double-majored in Environmental Science and Geography at Villanova University, conducting independent research projects on urban forestry. Jeremy is originally from Massachusetts and currently lives in New York.
Christine Miller
Analyst, iHeartMedia
Christine Miller is an Analyst at iHeartMedia, working on the Advertising Effectiveness team. In her role, she is responsible for designing and managing custom research studies to measure broadcast radio and digital campaigns, as well as conducting primary research on attendees’ experiences onsite at concerts and events. Christine holds a B.A. from Clark University, where she double majored in Psychology and Sociology. In her free time, she enjoys reading, dancing, and trying to turn everything into a spreadsheet.
Theresa Nguyen (Advisor)
Manager, EA’s Global Media Solutions team
Theresa Nguyen manages insights, custom research, and growth strategy for EA’s Global Media Solutions team. In her current role, Theresa oversees initiatives to promote the value of gaming as a media platform, measure advertising effectiveness, and ensure long-term growth. Previously, she managed marketing research efforts for Microsoft’s in-game advertising division and has also held media sales & partnership development roles, focusing on leveraging research to maximize media efficiency and return on investment.
Sabrina Phillips (Chicago Co-Chair)
Account Executive, Teads.tv Chicago
Sabrina Phillips is an Account Executive at Teads.tv in Chicago. She works with top agencies and clients in both Chicago and Minneapolis to execute and measure digital ad campaigns. Sabrina graduated from the University of Arizona with a bachelor in Psychology, which ignited her initial interest in research. She has been a part of the ARF Young Pros committee for a little over a year and really enjoys planning compelling ARF events in Chicago. She now serves as a co-chair of the ARF Young Pros Chicago steering committee and sits on the National Young Pros Advisory Board. She also serves on the Chicago She Runs It Young Executive committee and is a mentor for One Million Degrees. Sabrina was born in San Francisco, but grew up in beautiful West Michigan. She is always looking for a good book or podcast recommendation.
Stephanie Scalice (Content Marketing Committee Co-Chair)
Manager, Consumer Insights – Customer Engagement, Macy’s, Inc.
Stephanie Scalice is a Consumer Insights Manager at Macy’s, Inc. In this role, she focuses on understanding and advocating for the voice of the customer via the development and presentation of insights that will used when making business decisions. Prior to joining Macy’s, Stephanie was a Research Manager at GfK where she focused on shopper and retail strategy across a variety of categories. She received a B.S. in Psychology and a M.S. in Experimental Psychology from Saint Joseph’s University. In her free time, Stephanie enjoys practicing yoga, running and volunteering as a Girls on the Run coach.
Tiffany Tan (San Francisco Co-Chair)
Senior Account Manager, Ipsos
Tiffany Tan is a Senior Account manager at Ipsos in San Francisco, working on ad and brand trackers for a variety of clients. Hailing from the Detroit area, Tiffany previously worked at Millward Brown in Detroit, graduated from the University of Michigan – Go Blue! – with a B.A. in Psychology, and can show you exactly where she’s from by pointing at her hand. In her spare time, Tiffany enjoys eating at restaurants, attending concerts, and going on road trips.
LeeAnne Villodas (Data & Analysis Committee Chair)
Senior Research Analyst at Univision Communications, Inc.
LeeAnne Villodas has held several positions in her four years at Univision Communications Inc. She is currently a Senior Research Analyst responsible for providing Digital and Multi-Platform reporting and insights to Ad Sales, Marketing and Distribution. Previously, LeeAnne was an Analyst on the Local Corporate Research team supporting National Sales across multiple Local TV markets. She holds a B.A. from Fordham University, where she double majored in Visual Arts and Communications with a minor in Latin American and Latino Studies.
Aliza Wechsler
Senior Manager of Advanced TV & Attribution Research, A&E Networks
Aliza recently joined the Advanced TV & Attribution Research team at A+E networks, developing their audience based targeting and attribution solution platforms, A+E Precision and A+E Performance. Aliza utilizes data driven capabilities to optimize media campaigns, measure effectiveness across platforms, and provide insights on consumer purchase behavior to drive true ROI for brands. Prior to pivoting to advanced TV, Aliza built a strong ad sales research background at several media companies, first supporting the sales group for AMC Networks portfolio with forward thinking sales solutions, to most recently, supporting the sports group at NBCUniveral’s Insights & Measurement team. At NBCU Aliza was the measurement lead for the NFL/Superbowl and Spanish language properties including the 2018 FIFA World Cup, proving the power of live sports and leading key ad innovation studies. Aliza began her research career at Nielsen, helping clients with ad effectiveness solutions on the Brand Effect product and was the measurement lead for 11 media clients across broadcast, cable, and digital. Aliza is originally from Miami Florida and holds a BS in Business Administration with a concentration in Marketing from the University of Central Florida and a certification in Audience Measurements from NYU. Aliza is a member of the IAB Advanced TV Attribution working group whose goal is to evaluate the state of attribution and help develop guidelines in the space. She is passionate about research and fascinated by the ever changing media trends and emerging measurement initiatives in the market place.