ARF Young Pros Advisory Board
Ryan Boehme is Manager for the Insights & Measurement (Ad Sales) Research team at NBCU. His job entails analyzing NBCU’s entertainment portfolio by consumer viewing behavior that illustrates the value of the ad environment to agencies and clients. Prior to NBCU, Ryan worked at Viacom on the Multi-Platform Research team. His job was to help explore the new “Cross-Platform World” by analyzing how content is being consumed on multiple devices to represent total consumption (TV + digital). Ryan also served as a Corporate Research Intern at NBCUniversal and a Communications/Marketing Intern for Quinnipiac’s AM1220 WQUN Radio Station. He also has attended annual conferences such as: The ARF: Measurement & Sciences, and The Consumer Electronic Show (CES) in Las Vegas, NV to compile reports summarizing the emerging technologies for competitive market intelligence. Ryan holds a Master’s of Science Degree in Interactive Media (User Experience & Social Media) and a Bachelor’s Degree in Communications (Media Studies & Marketing) from Quinnipiac University.
Director of Content Marketing, NCSolutions
Maris Cohen leads content marketing for NCSolutions, which helps brands and media companies improve advertising effectiveness across all channels. With a curiosity for quantitative research and fervor for writing, she’s spent eight years telling stories with behavioral data, be it that of consumers or advertisers, with the goal of growing and converting audiences by delivering valuable insights. Prior to joining NCS, Maris spent four years at The NPD Group, where she wrote about retail trends, led digital content initiatives, and managed their web presence. She also spent five years at Kantar Media, where she developed the research firm’s thought leadership program through storytelling with advertising data. Maris is currently pursuing her MBA at Columbia University, and holds a B.A. from New York University with concentrations in French, Mathematics, and Business. How’d she put that French degree to use, you might ask? It’s actually how she got her start in the research world—translating consumer surveys from French to English at TNS France. She serves as the Young Pros representative on the ARF Board of Trustees. In her spare time, she enjoys recreational cooking and eating.
Account Executive, Roku
Kara is currently an Account Executive at Roku, responsible for managing sales and agency relationships for America’s #1 streaming platform. Prior to Roku, Kara was a part of the Hulu sales team where she drove revenue across multiple agencies and Fortune 500 advertisers focusing on streaming-first partnerships. She started her career at Nielsen where she participated in the Emerging Leaders rotational program and held a sales role specializing in OTT measurement and analytics with top CTV partners. Kara graduated Magna Cum Laude from the College of the Holy Cross and holds a B.A in Psychology and Spanish.
Manager of Data & Analytics, TVision
Kelsey Hanlon is a manager on the Data & Analytics team at TVision. She primarily focuses on analyzing viewership behavior to industry wide questions in hopes of understanding how people are really watching TV. Prior to TVision, she was a research and systems analyst at The CW Television Network for almost 3 years. She has a degree in Mathematical Statistics from Boston University, Go Terriers! When she is not working, she enjoys hanging out with family and friends and traveling as much as possible. She is slowly making her way around the world, tackling one continent at a time.
Manager, Strategic Partnerships, Nielsen
Jessica Heller is currently on the Strategic Partnerships team at Nielsen where she works with data providers to enhance Nielsen offerings and partner with, in an effort to enable total cross-screen measurement for Nielsen ONE. Prior to this role, Jessica worked in Digital Client Solutions at Nielsen, supporting streaming and social platforms to understand their audiences, after completing Nielsen’s Emerging Leaders program. Jessica graduated from Northwestern University with a B.A. in Mathematical Methods in the Social Sciences and Art History. Originally from New York, Jessica is happy to be back after spending some time in San Francisco. In her spare time, she likes to visit museums, explore new running routes, tune into the latest TV obsession, and occasionally leave the city to go skiing.
Senior Research Analyst, Univision Communications
Bruna Isensee is a Senior Research Analyst at Univision Communications, primarily supporting ad sales teams in Atlanta, Philadelphia and Raleigh, as well as the stations’ general manager for planning and projecting. Bruna also supports the local research director for the Miami market, with radio and television projects. At Univision, Bruna helps the sales teams deliver reliable market and audience information to clients and prospects, as well as detailed demographic and behavioral data pertinent to Univision’s consumers – Hispanics that live in the U.S. Prior to joining Univision, Bruna led more than 20 ad-hoc research projects that had the main goal of giving a comprehensive overview of the American market and business conditions to new entrants (mainly coming from Brazil). This job gave her the opportunity to learn in depth incredibly diverse industries, competitors and regulations that were specific to each client. Bruna holds a B.A. in Business from Universidade do Vale do Itajai (Brazil), having deepened her studies in the U.S. with a Business Analytics certificate from Harvard Business School and a Python for Managers from Columbia University. In her free time, Bruna likes to spend time with family and friends.
Stephanie Jung (Co-Chair)
Senior Director, Paramount
Stephanie Jung is a Senior Director on the MTV Entertainment research team at Paramount. She focuses on consumer insights for unscripted content and previously worked in analytics assessing performance and audience metrics. Stephanie graduated from New York University with a major in Media, Culture, and Communication and a minor in Business of Entertainment, Media, and Technology. She is an avid theatregoer, loves watching television and traveling, and gets a thrill out of cooking, baking and making cards for people. She has served on the ARF Young Pros Advisory Board since 2019, was co-chair of the 2021 Monthly Meet Up Program, and is so excited to co-chair the Young Pros Advisory Board in 2022.
Associate Director, Primary Research & Insights, DIRECTV Advertising
Charlotte leads research development and execution for DIRECTV Advertising, supporting client and thought leadership programs. Previously, Charlotte managed custom research and analytics as part of the WarnerMedia Ad Sales team and at Xandr, where she conducted global studies on the advertising marketplace. Prior to Xandr, Charlotte spent four years directing market research for the b2b online publication, MediaVillage. She began her career in the connected television space at the ad tech firm, BrightLine. Charlotte graduated Summa Cum Laude from Syracuse University’s S.I. Newhouse School of Public Communications with a B.S. in Television/Radio/Film.
Data Scientist, Meta
Mustafa Lokhandwala works with Meta as a Data Scientist on its Business Integrity team, where he provides metrics on integrity enforcement on Ads and Products on Meta`s platforms (Facebook and Instagram). He specializes in Data Analyics, Machine Learning and Optimization. Before joining Meta in April 2022, he worked with Nielsen for 2 years as a Data Scientist to build new products delivering reach and frequency measurements on advertisements for CTV, LTV and Digital platforms. He has also worked in the past with NetJets, Apple, Walt Disney World in similar capacities.
Matt Marrazzo leads social media marketing science at Nike, focused on translating social data into strategic insights for the world’s largest athletic apparel brand. Prior to joining Nike, he served in lead roles on the ad effectiveness, data strategy and analytics teams at BuzzFeed. Matt has spent the past 8+ years designing innovative digital media research and has a passion for using data and insights to connect consumers with meaningful, inclusive experiences. He holds a B.S. in Business Management from Babson College with a concentration in Global Business. In his free time, you can find him listening to a true crime podcast, wine tasting or hiking in the Pacific Northwest with his puppy Luna.
Podcast Research Manager, Partner Insights, Spotify
Carla is the Podcast Research Manager at Spotify. At Spotify she helps equip the Partner Insights team with in-depth analyses surrounding our consumers behaviors to uncover unique audience insights. Prior to joining Spotify, she was with BET where she was tasked with uncovering key trends and insights surrounding the African American consumer, aligning them with key advertisers for both BET and BET Her. Prior to joining BET, she also spent two years at Conde Nast, supporting the Ad Sales team with content analytics. She received her B.S. from Hampton University and her M.S. from Fairleigh Dickinson University both in Sports Administration. While she currently doesn’t work in the sports industry, she’s still passionate about it and never misses a JETS game. Outside of sports Carla also enjoys reading and dancing in her spare time.
Senior Consumer Insights Analyst, Flowers Foods
Kishan Rana is a Senior Consumer Insights Analyst at Flowers Foods, primarily responsible for all qualitative and quantitative market research focusing on Sweet Baked Goods brands of Tastykake and Mrs. Freshley’s. He also supports the Fresh Packaged Bread Business Unit for the Nature’s Own, Wonder, Dave’s Killer Bread, and Canyon Bakehouse brands. His day-to-day involves empowering the brand and innovation teams with answers to various business questions from a consumer-focused lens, whether it is product testing, packaging testing, advertising testing, or online surveys. Kishan graduated from Northeastern University with an MBA in Marketing. He was a mechanical engineer in a car production facility and built robots for fun in his past life. Kishan loves to travel and listen to podcasts at every opportunity he gets.
Khushboo Rathi is a marketing research professional specializing in consumer and advertising research, currently working at Collective Intelligence in IPG and previously BASES in NielsenIQ. She holds a Post Graduate Degree in Marketing Management, specialization in Integrated Marketing Communication from K.J. Somaiya Institute of Management Studies and Research, and a Bachelor’s of Engineering in Electronics Communication from Sarvajanik College of Engineering and Technology. Khushboo joined the ARF Young Pros and Advisory Board in 2021.
Stephanie Scalice (Co-Chair)
Senior Market Research Manager, LinkedIn
Stephanie is a Sr. Market Research Manager at LinkedIn focusing on B2B quant and qual research for LinkedIn ‘s Talent Solutions. Prior to this, she held several roles in market research on both the agency side (GfK) and the brand side (Macy’s Inc. and PVH Corp.) – leading consumer research ranging from brand health to product/concept testing to shopper insights and segmentations. Stephanie received a B.S. & M.S. in Experimental Psychology from Saint Joseph’s University and loves listening to podcasts, all things related to exercise and volunteering as a Girls on the Run coach.
Associate Analytics and Media Manager, Amazon
Aaron Schwartz is an Associate Analytics and Media Manager at Amazon. He works with Hardline advertisers to analyze data and provide actionable insights to increase advertising efficiency, measure sales performance, brand engagement, and advertising effectiveness. Prior to Amazon, he worked at fuboTV, Verto Analytics, and comScore. His career has focused thus far on understanding consumers and how they interact in the digital space. Aaron graduated from the University of Maryland with a BA in Economics and a minor in Statistics. Outside of work, he enjoys sports, cooking, and traveling.
Insights Expert, Nestlé Purina PetCare EMENA
Felicity Stevens is an Insights Expert at Nestlé Purina PetCare EMENA, providing insight and analysis on consumer trends, brand health tracking, and ad hoc research studies, supporting the company’s vision to enrich the lives of pets and the people that love them. Before her current client-side experience, Felicity worked for Kantar, accumulating a solid base of research experience from which she has been able to grow. Other roles include brief brand management experience for a mass media and entertainment conglomerate. Her academic achievements include a master’s degree in language interpretation and translation.