ARF Young Pros Advisory Board
Gillian Kenah (Chair)
US Customer Pod Lead, Tracksuit
Gillian is the US Customer Pod Lead at Tracksuit – a beautiful, affordable, always-on brand tracking platform that helps marketers measure and communicate the value of brand building. She works with global brands to leverage their brand health data and also manages a team of Brand Champions (CSMs) at Tracksuit. She previously managed custom quantitative consumer insights projects day-to-day at GfK (an NIQ Company), ensuring studies were executed on-time, on-spec, and on-target from end-to-end. Her experience in market research spans various industries including CPG, technology, retail, and energy. Skilled in research methodologies such as brand tracking, purchase journeys, concept testing, attitude and usage, and segmentation. Practiced in translating statistical findings into actionable insights that directly influence clients’ marketing strategies. Holds B.A. and M.A. degrees in English from Binghamton University.
Mallika Acharya
Senior Account Manager, Ipsos
Mallika is a Senior Account Manager within Ipsos’ Market Strategy and Understanding team. As a market researcher, Mallika has experience working across categories—automotive, healthcare, financial services, and more–to develop a deep contextual understanding that empower clients to strategize and navigate dynamic markets.
Her roots in brand strategy and background in market research drives her passion to uncover what makes people tick and ideate what businesses can do in response to push the needle.
Mallika has a B.S. in Business from Skidmore College, certifications in Data Visualization and Coding from NYU, and has presented at industry conferences (MRS &more). In her free time, Mallika enjoys traveling (whether it’s going to a new country, or a local adventure).
John Baro
TransUnion
John Baro is an Advisor on the Consulting Services team at TransUnion. In his role he helps deliver MMM and MTA solutions, providing in-depth consultations and insights to clients. Prior to his role at TransUnion, John worked in marketing research roles first as an analyst at iHeartMedia and most recently as a Manager of Strategy and Analytics at Spectrum Reach/Charter. He is an alumni of North Carolina State University where he studied Materials Science & Engineering. Although born and raised in North Carolina, he has lived in New York City since 2015 and is proud to call it his home. In his free time he enjoys cooking, travelling, and spending time with family and friends.
Meghan Brogan
Manager, Ad Sales Research, A+E Networks
Meghan is a Manager on the Ad Sales Research team at A+E Networks, specializing in advanced audience segmentation and attribution campaign development. She leads the creation and implementation of optimized targets based on behavioral data and partners with vendors to analyze ad outcomes for clients. Data-driven storytelling and the development of narratives that drive to business goals are her favorite parts of the role. Prior to joining the team at A+E, Meghan spent the first 7 years of her career managing strategic initiatives for the Ad Sales Finance team at TelevisaUnivision. She graduated from Georgetown University with a B.A. in American Studies and a minor in Business Administration. Meghan lives in New York City and loves spending time in Central Park in her free time, exploring new restaurants, and playing on her weekly trivia league team.
Sean Eagan
Duke University
Sean Eagan is from Atlanta, Georgia and is currently an MBA student at Duke University. Sean received his undergraduate degree in Business and Marketing from Emory University and started his career at Nielsen in marketing analytics. He also serves on the boards of the Heartshare St. Vincent’s Services for foster youth and Out for Undergrad supporting LGBTQ+ undergraduate students. At Duke, he serves on the leadership teams of FuquaPride and ROMBA supporting LGBTQ+ grad students. He is passionate about improving representation in media and dreams of becoming a media executive one day. Sean’s hobbies include going to art museums and Broadway shows, taking dance classes, and listening to Renaissance by Beyoncé.
Sarah Fahim
Senior Researcher, VML
Sarah is a senior researcher at VML – a brand strategist with a heart for research, Sarah’s professional highlights focus on gender and cultural research works that led to award winning national campaigns in Pakistan and the US. Sarah’s research has been based in multiple cultures and diasporas; now, she focuses on User Experience and Experience Strategy. A manuscript of spoken word poetry, a respectable collection of plants and experimenting with fusion recipes capture her love for writing and growing food.
Jarrett Hyder
Jarrett Hyder, originally from Miami, FL, is a Marketing Intern at Jaguar Land Rover and a master’s student in Integrated Marketing at NYU SPS, specializing in Marketing Analytics. He founded Supplier Media, managing a successful network of social media accounts, and previously worked as a Marketing Manager at CRAZE, helping start-ups refine their brand strategies and scale their growth.
A former college athlete at Denison University, Jarrett still plays baseball and softball in the Bronx and Central Park. He enjoys fostering dogs with the ASPCA, exploring NYC, and connecting with others in the marketing and analytics space to share ideas and insights.
Daniel Kallista
Manager, Measurement & Insights
New York Times
Brendan Lacobelle
Rachel Margolin
Senior Client Success Manager at VideoAmp
Rachel Margolin is a Senior Client Success Manager at VideoAmp, working across outcome measurement, activation, and media optimization clients. In her role, she is responsible for onboarding, maintaining and growing existing client relationships, providing hands-on-keyboard training, cross-platform measurement insights, and optimization recommendations. Prior to VideoAmp, Rachel worked on the programmatic team at m/SIX on the Electronic Arts account. Rachel received a B.S. in Public Relations, with a focus in Media & Analytics from The University of Texas at Austin, and now lives in New York City.
Megan O’Brien
Senior Analyst, Omnicom Media Group
Megan is a Senior Analyst on the Primary Research team at Omnicom Media Group. Her role at Omnicom Media Group entails co-developing and managing custom research projects supporting thought leadership, segmentation, and consumer research about current social issues. She supports brands with consumer insights that they can harness through activation to better engage with their consumers in relevant and meaningful ways. Prior to her current role, Megan worked on the research vendor side where she gained valuable skills and experience on the nuts and bolts of implementing and managing market research studies. Megan’s passion for research should not come as a surprise given her background in psychology and her natural curiosity about human behavior. Megan earned a M.S. in Psychology from the University of Edinburgh and a B.S. with a dual major in Biology and Psychology from Stony Brook University. In her free time, Megan enjoys traveling and discovering the world.
Tiffany Terilli
Senior Client Insights Analyst, Comscore
Tiffany Terilli is a Senior Client Insights Analyst on Comscore’s Digital and Social team, supporting clients including publishers, financial services, the music industry, and many more. She’s passionate about story telling through data and finding gems that help clients ideate on creative before launching a campaign to shape and plan their strategy. Previous to joining Comscore, Tiffany interned with independent film studio, Good Deed Entertainment (GDE) and partnered with the University of Connecticut’s Department of Digital Media and Design to help manage their social strategy. Outside of her 9-5, Tiffany is passionate about mentoring young people interested in a career in digital media.
Danielle Zito
Account Manager, Ipsos North America
Danielle Zito is an Account Manager at Ipsos North America in the Creative Excellence service line, covering the entire creative development process through copy testing, long-term efficiency measuring, campaign strategy assistance, and creative support.
Joining Ipsos North America after graduating Michigan State University’s Master in Marketing Research program in 2020, Danielle has spent almost two years executing research projects to help a wide variety of clients grow their brands through different methodologies. Danielle consistently demonstrates dedication by going above and beyond to ensure her clients are delighted and her work has a meaningful impact on their business.