ARF Young Pros Advisory Board
Ryan Boehme
Manager, NBCUniversal
Ryan Boehme is Manager for the Insights & Measurement (Ad Sales) Research team at NBCU. His job entails analyzing NBCU’s entertainment portfolio by consumer viewing behavior that illustrates the value of the ad environment to agencies and clients. Prior to NBCU, Ryan worked at Viacom on the Multi-Platform Research team. His job was to help explore the new “Cross-Platform World” by analyzing how content is being consumed on multiple devices to represent total consumption (TV + digital). Ryan also served as a Corporate Research Intern at NBCUniversal and a Communications/Marketing Intern for Quinnipiac’s AM1220 WQUN Radio Station. He also has attended annual conferences such as: The ARF: Measurement & Sciences, and The Consumer Electronic Show (CES) in Las Vegas, NV to compile reports summarizing the emerging technologies for competitive market intelligence. Ryan holds a Master’s of Science Degree in Interactive Media (User Experience & Social Media) and a Bachelor’s Degree in Communications (Media Studies & Marketing) from Quinnipiac University.
Kelly Castellon
Senior Manager, Marketing Effectiveness, GroupM
Bio to follow.
Maris Cohen
Director of Content Marketing, NCSolutions
Maris Cohen leads content marketing for NCSolutions, which helps brands and media companies improve advertising effectiveness across all channels. With a curiosity for quantitative research and fervor for writing, she’s spent eight years telling stories with behavioral data, be it that of consumers or advertisers, with the goal of growing and converting audiences by delivering valuable insights. Prior to joining NCS, Maris spent four years at The NPD Group, where she wrote about retail trends, led digital content initiatives, and managed their web presence. She also spent five years at Kantar Media, where she developed the research firm’s thought leadership program through storytelling with advertising data. Maris is currently pursuing her MBA at Columbia University, and holds a B.A. from New York University with concentrations in French, Mathematics, and Business. How’d she put that French degree to use, you might ask? It’s actually how she got her start in the research world—translating consumer surveys from French to English at TNS France. She serves as the Young Pros representative on the ARF Board of Trustees. In her spare time, she enjoys recreational cooking and eating.
Victoria Drake
Senior Research Analyst, Hulu
Victoria Drake is a media research professional specializing in consumer and advertising research, currently working at Hulu and previously Viacom Media Networks. She holds an M.A. in Consumer Psychology & Marketing from New York University’s Gallatin School of Individualized Study, and a B.A. in Psychology from Monmouth University. After completing grad school, Victoria published her thesis research in the Journal of Research in Marketing and Media Report to Women. Victoria has been an ARF Young Pros member since 2013 and joined the Advisory Board in 2018.
Kara Donahue
Account Executive, Roku
Bio to follow.
Hannah Fitton (Chicago Co-Chair)
Account Manager, Ipsos
Hannah Fitton is an Account Manager at Ipsos focused on quantitative market research strategies. She works with CPG clients on designing and executing research to support them through their innovation pipeline, as well as supporting brand positioning and retail/shopper research. Previously, she worked at Disney as a Marketing & Ad Sales Intern. Hannah graduated from Colgate University with a BA in Sociology & Anthropology and a minor in Writing & Rhetoric. On the weekends, she volunteers as a Guest Educator at Lincoln Park Zoo teaching visitors of all ages about animals and conservation.
Kelsey Hanlon
Senior Business Analyst, TVision
Hello, my name is Kelsey Hanlon and I am a Senior Business Analyst at TVision. I have been with TVision for almost 2 years on the Data & Analytics team. I primarily focus on analyzing viewership behavior to industry wide questions in hopes of understanding how people are really watching TV. Prior to TVision, I was a research and systems analyst at The CW Television Network for almost 3 years. I have a degree in Mathematical Statistics from Boston University, Go Terriers! When I am not working, I enjoy hanging out with family and friends and traveling as much as possible. I am slowly making my way around the world, tackling one continent at a time.
Tiffany Ihle
Insights Manager, CoxReps
I’m currently an Insights Manager at CoxReps and Gamut, overseeing a research team that’s responsible for investigating consumer behavior that informs and assists in multi-media planning and buying, both nationally and locally. I began my career as a TV Research Analyst at CoxReps in 2005 that primarily focused on quantitative research for local markets and was promoted to Manager before taking on a more qualitative role that involves analysis with the use of various syndicated research tools that advise on advertising solutions for agencies and advertisers. I hold a Digital Media Sales Certification from the IAB and have become a “Master” of Analytics, Ad Tech and Storytelling & Influence from the ARF.
I enjoy cooking, baking and creating recipes that are shared on my social media accounts to a foodie community of over 20k followers.
Stephanie Jung
Sr. Manager, Viacom Media Networks
Stephanie Jung is a Sr. Manager on the Paramount Network/Comedy Central/TV Land research team at Viacom. She analyzes performance and audience metrics to provide actionable insights to grow the channels and their original programming. Stephanie graduated from New York University with a major in Media, Culture, and Communication and a minor in Business of Entertainment, Media, and Technology. She is an avid theatregoer, loves watching television, and gets a thrill out of cooking, baking and making cards for people.
Elizabeth Kent
Insights & Measurement Manager, Twitch
Bio to follow.
Charlotte Lipman
Senior Manager, Business Intelligence, Xandr
Charlotte is currently Senior Manager, Business Intelligence at Xandr where she manages primary research. Prior to Xandr, Charlotte served as Research Director for MediaVillage. During her four years there, she led the development and release of MediaVillage’s suite of market research products and also supported content marketing and client teams. She started her career as Project Associate for the ad tech firm, BrightLine, supporting American Express’s interactive digital cable channel. Charlotte graduated Summa Cum Laude from Syracuse University’s S.I. Newhouse School of Public Communications with a B.S. in Television/Radio/Film.
Brian Logan
Senior Associate, Kantar Millward Brown
Brian is a Senior Associate at Kantar Millward Brown, executing digital media research for a wide array of media agencies. His focus is carrying out research to help agencies optimize live digital campaigns to deliver greater ROI to their clients. Additionally, he developed and implemented a statistics training session for new hires to provide a greater understanding of how stat-testing is utilized in one of Kantar Millward Brown’s main solutions. Prior to joining Kantar, Brian worked for Horowitz Research where he performed online community research to help guide a new television show in its first six months of airing. Brian holds a Master’s in Experimental Psychology from Brooklyn College. In his free time, he is an avid podcast listener and enjoys watching MMA.
Chelsea Markus
Associate Director of Program & Brand Research
Chelsea Markus is an Associate Director of Program & Brand Research at A+E Networks. In this role, Chelsea is tasked with proactively solving business needs based on performance trending and projected outcomes. Chelsea is also the point-person for special projects, ranging from pilot tests to building data visualization tools and creating company-wide informational presentations. Prior to this role, Chelsea was the interim network lead for A&E Program Research, where she started her career nearly 6 years ago. After graduating from North Carolina State University with a Bachelors in Business Administration (Marketing), Chelsea moved to New York City to start a career in television. She loves baking, NC State’s Wolfpack, and country music.
Keelan Murphy
Senior Product Manager, Nielsen
Keelan Murphy is a Senior Product Manager at Nielsen focused on defining product features and road maps within the TV Audience Measurement space. Prior to this role, she held Technical Product Manager roles for Nielsen National TV Ratings, Total Content Ratings, and graduated from Nielsen’s Emerging Leaders Program. Originally from Chicago, IL, Keelan graduated from Marquette University (MU Rah Rah!) with a B.S. in Business Administration and majors in Information Technology and Marketing. Outside of work, Keelan enjoys writing, practicing yoga, and exploring New York City.
Carla Ogletree
Podcast Research Manager, Partner Insights, Spotify
Carla is the Podcast Research Manager at Spotify. At Spotify she helps equip the Partner Insights team with in-depth analyses surrounding our consumers behaviors to uncover unique audience insights. Prior to joining Spotify, she was with BET where she was tasked with uncovering key trends and insights surrounding the African American consumer, aligning them with key advertisers for both BET and BET Her. Prior to joining BET, she also spent two years at Conde Nast, supporting the Ad Sales team with content analytics. She received her B.S. from Hampton University and her M.S. from Fairleigh Dickinson University both in Sports Administration. While she currently doesn’t work in the sports industry, she’s still passionate about it and never misses a JETS game. Outside of sports Carla also enjoys reading and dancing in her spare time.
Sabrina Phillips (Chicago Co-Chair)
Account Executive, Rolling Stone, Chicago
Sabrina Phillips is an Account Executive at Rolling Stone in Chicago. She works with top agencies and clients in Chicago, Minneapolis, Kansas City, and Denver to execute and measure print and digital ad campaigns as well as custom brand partnerships. Sabrina graduated from the University of Arizona with a bachelor in Psychology, which ignited her initial interest in research. She has been a part of the ARF Young Pros committee for about two years and really enjoys planning compelling ARF events in Chicago. She now serves as a co-chair of the ARF Young Pros Chicago steering committee and sits on the National Young Pros Advisory Board. She also serves as a co-chair of the Chicago She Runs It Young Executive committee and is a mentor for One Million Degrees. Sabrina was born in San Francisco, but grew up in beautiful West Michigan. She is always looking for a good book or podcast recommendation.
Stephanie Scalice
Senior Market Research Manager, LinkedIn
Stephanie is a Sr. Market Research Manager at LinkedIn focusing on B2B quant and qual research for LinkedIn ‘s Talent Solutions. Prior to this, she held several roles in market research on both the agency side (GfK) and the brand side (Macy’s Inc. and PVH Corp.) – leading consumer research ranging from brand health to product/concept testing to shopper insights and segmentations. Stephanie received a B.S. & M.S. in Experimental Psychology from Saint Joseph’s University and loves listening to podcasts, all things related to exercise and volunteering as a Girls on the Run coach.
Aaron Schwartz
Associate Analytics and Media Manager, Amazon
Aaron Schwartz is an Associate Analytics and Media Manager at Amazon. He works with Hardline advertisers to analyze data and provide actionable insights to increase advertising efficiency, measure sales performance, brand engagement, and advertising effectiveness. Prior to Amazon, he worked at fuboTV, Verto Analytics, and comScore. His career has focused thus far on understanding consumers and how they interact in the digital space. Aaron graduated from the University of Maryland with a BA in Economics and a minor in Statistics. Outside of work, he enjoys sports, cooking, and traveling.
LeeAnne Villodas
Senior Research Analyst at Univision Communications, Inc.
LeeAnne Villodas has held several positions in her four years at Univision Communications Inc. She is currently a Senior Research Analyst responsible for providing Digital and Multi-Platform reporting and insights to Ad Sales, Marketing and Distribution. Previously, LeeAnne was an Analyst on the Local Corporate Research team supporting National Sales across multiple Local TV markets. She holds a B.A. from Fordham University, where she double majored in Visual Arts and Communications with a minor in Latin American and Latino Studies.