ARF Young Pros Advisory Board
Vice President of Strategy Development, NBCUniversal
In May 2019, Lyndsey Albertson joined NBCUniversal Ad Sales Insights & Measurement team as Vice President of Strategy Development. In her role, Lyndsey partners closely with ad sales leadership teams to develop new and innovative measurement solutions that help advance NBCU’s leadership position in the marketplace, aligning to core strategic priorities for the company. Prior to this transition, Lyndsey was Director of Measurement and Performance at The Walt Disney Company, where her charge was to prove the value of partnering with Disney Advertising Sales across any/all brands and platforms. In doing so, Lyndsey’s team led all sales-related primary research and partner-effectiveness and attribution measurement, building tailored measurement solutions that generate learnings at both the advertiser and industry level. In addition to Disney, Lyndsey has held digital research positions at FOX Sports and Viacom. Lyndsey holds a B.S. in Communications from Boston University, with a concentration in Advertising and minor in Women’s Studies. In 2018, Lyndsey was named one of Cynopsis Media’s “Top Women in Digital” and one of Cablefax’s “People to Watch”.
Ryan Boehme is Manager for the Insights & Measurement (Ad Sales) Research team at NBCU. His job entails analyzing NBCU’s entertainment portfolio by consumer viewing behavior that illustrates the value of the ad environment to agencies and clients. Prior to NBCU, Ryan worked at Viacom on the Multi-Platform Research team. His job was to help explore the new “Cross-Platform World” by analyzing how content is being consumed on multiple devices to represent total consumption (TV + digital). Ryan also served as a Corporate Research Intern at NBCUniversal and a Communications/Marketing Intern for Quinnipiac’s AM1220 WQUN Radio Station. He also has attended annual conferences such as: The ARF: Measurement & Sciences, and The Consumer Electronic Show (CES) in Las Vegas, NV to compile reports summarizing the emerging technologies for competitive market intelligence. Ryan holds a Master’s of Science Degree in Interactive Media (User Experience & Social Media) and a Bachelor’s Degree in Communications (Media Studies & Marketing) from Quinnipiac University.
Kelly Castellon (Chair)
Manager, Marketing Effectiveness, Nielsen
Kelly Castellon is a Senior Analyst on the Marketing Effectiveness team at Nielsen. She supports various clients within the beauty, household goods, and food & beverage categories. Kelly spent the first couple of years of her career focused on Market Mix Modeling to determine Marketing ROIs. She now focuses on Nielsen’s Brand Effect products, to understand and optimize advertising performance in-flight. Kelly graduated from the University of Virginia (Go Hoos!) with a BA in Foreign Affairs and Spanish. Originally hailing from Fort Lauderdale, Florida, Kelly has also called Chicago and now New York City home. She enjoys trying new recipes, travelling, and watching anything that airs on BRAVO.
Director of Content Marketing, NCSolutions
Maris Cohen leads content marketing for NCSolutions, which helps brands and media companies improve advertising effectiveness across all channels. With a curiosity for quantitative research and fervor for writing, she’s spent eight years telling stories with behavioral data, be it that of consumers or advertisers, with the goal of growing and converting audiences by delivering valuable insights. Prior to joining NCS, Maris spent four years at The NPD Group, where she wrote about retail trends, led digital content initiatives, and managed their web presence. She also spent five years at Kantar Media, where she developed the research firm’s thought leadership program through storytelling with advertising data. Maris is currently pursuing her MBA at Columbia University, and holds a B.A. from New York University with concentrations in French, Mathematics, and Business. How’d she put that French degree to use, you might ask? It’s actually how she got her start in the research world—translating consumer surveys from French to English at TNS France. She serves as the Young Pros representative on the ARF Board of Trustees. In her spare time, she enjoys recreational cooking and eating.
Senior Research Analyst, Hulu
Victoria Drake is a media research professional specializing in consumer and advertising research, currently working at Hulu and previously Viacom Media Networks. She holds an M.A. in Consumer Psychology & Marketing from New York University’s Gallatin School of Individualized Study, and a B.A. in Psychology from Monmouth University. After completing grad school, Victoria published her thesis research in the Journal of Research in Marketing and Media Report to Women. Victoria has been an ARF Young Pros member since 2013 and joined the Advisory Board in 2018.
Account Manager, Hulu
Kara Donahue is an Account Manager at Hulu where she is responsible for driving ad sales revenue and managing key relationships with multiple agencies and brands. Prior to Hulu, Kara managed strategic sales for digital publishers at Nielsen and specialized in OTT/SVOD measurement and analytics. Kara holds a B.A from the College of the Holy Cross with degrees in Psychology and Spanish. Outside of work, she enjoys taking dance classes, creating the perfect Spotify playlists and finding NYC’s best bagel.
Hannah Fitton (Chicago Co-Chair)
Account Manager, Ipsos
Hannah Fitton is an Account Manager at Ipsos focused on quantitative market research strategies. She works with CPG clients on designing and executing research to support them through their innovation pipeline, as well as supporting brand positioning and retail/shopper research. Previously, she worked at Disney as a Marketing & Ad Sales Intern. Hannah graduated from Colgate University with a BA in Sociology & Anthropology and a minor in Writing & Rhetoric. On the weekends, she volunteers as a Guest Educator at Lincoln Park Zoo teaching visitors of all ages about animals and conservation.
Product Manager, Nielsen
Jourdan Henry is a Product Manager on the Digital Product Leadership team at Nielsen. In this role, he defines new concepts and features for Digital Content Ratings, a measurement solution for audience consumption of content across digital platforms. Prior to his current position, Jourdan spent two years in Nielsen’s Emerging Leaders Program where he held a variety of roles across client service, media analytics and product leadership. Originally from Spring Valley, NY, Jourdan graduated with a B.A. in Communications from Howard University. He is an avid reader and podcast listener who is interested in topics related to media, technology and culture.
Will Howard (Engagement Committee Co-Chair)
Senior Research Associate, Ipsos
Will Howard is a Senior Research Associate at Ipsos with particular expertise in the Health landscape. In this role, he designs and implements custom research studies to allow pharmaceutical companies to better understand the wants, needs, and unique experience of patients with specific diseases as well as the physicians who treat them, projects requiring a high degree of rigor due to the sensitive nature of their content. Will graduated from UCLA with a degree in Economics and a minor in Global Studies, and when not working you can find him running, cooking, visiting various markets, blogging on food related topics, and reading.
Tiffany Ihle (Content Marketing Committee Co-Chair)
Insights Manager, CoxReps
I’m currently an Insights Manager at CoxReps and Gamut, overseeing a research team that’s responsible for investigating consumer behavior that informs and assists in multi-media planning and buying, both nationally and locally. I began my career as a TV Research Analyst at CoxReps in 2005 that primarily focused on quantitative research for local markets and was promoted to Manager before taking on a more qualitative role that involves analysis with the use of various syndicated research tools that advise on advertising solutions for agencies and advertisers. I hold a Digital Media Sales Certification from the IAB and have become a “Master” of Analytics, Ad Tech and Storytelling & Influence from the ARF.
I enjoy cooking, baking and creating recipes that are shared on my social media accounts to a foodie community of over 20k followers.
Sr. Manager, Viacom Media Networks
Stephanie Jung is a Sr. Manager on the Paramount Network/Comedy Central/TV Land research team at Viacom. She analyzes performance and audience metrics to provide actionable insights to grow the channels and their original programming. Stephanie graduated from New York University with a major in Media, Culture, and Communication and a minor in Business of Entertainment, Media, and Technology. She is an avid theatregoer, loves watching television, and gets a thrill out of cooking, baking and making cards for people.
Director of Marketing, TVision Insights
Jonathan Kriner is the Director of Marketing at TVision, the TV performance metrics company that uses cutting-edge technology to measure what was once unmeasurable – how people really watch TV. Previously, he held marketing roles at Integral Ad Science and Solve Media. Originally from Cincinnati, Jonathan holds a B.A. from Temple University and an MBA from NYU Stern School of Business. He’s a fan of music, food, running, and travel.
Senior Associate, Kantar Millward Brown
Brian is a Senior Associate at Kantar Millward Brown, executing digital media research for a wide array of media agencies. His focus is carrying out research to help agencies optimize live digital campaigns to deliver greater ROI to their clients. Additionally, he developed and implemented a statistics training session for new hires to provide a greater understanding of how stat-testing is utilized in one of Kantar Millward Brown’s main solutions. Prior to joining Kantar, Brian worked for Horowitz Research where he performed online community research to help guide a new television show in its first six months of airing. Brian holds a Master’s in Experimental Psychology from Brooklyn College. In his free time, he is an avid podcast listener and enjoys watching MMA.
Chelsea Markus (Mentoring Committee Co-Chair)
Associate Director of Program & Brand Research
Chelsea Markus is an Associate Director of Program & Brand Research at A+E Networks. In this role, Chelsea is tasked with proactively solving business needs based on performance trending and projected outcomes. Chelsea is also the point-person for special projects, ranging from pilot tests to building data visualization tools and creating company-wide informational presentations. Prior to this role, Chelsea was the interim network lead for A&E Program Research, where she started her career nearly 6 years ago. After graduating from North Carolina State University with a Bachelors in Business Administration (Marketing), Chelsea moved to New York City to start a career in television. She loves baking, NC State’s Wolfpack, and country music.
Christine Miller (Data & Analysis Committee Co-Chair)
Senior Research Analyst, iHeartMedia
Christine Miller is an Analyst at iHeartMedia, working on the Advertising Effectiveness team. In her role, she is responsible for designing and managing custom research studies to measure broadcast radio and digital campaigns, as well as conducting primary research on attendees’ experiences onsite at concerts and events. Christine holds a B.A. from Clark University, where she double majored in Psychology and Sociology. In her free time, she enjoys reading, dancing, and trying to turn everything into a spreadsheet.
Sabrina Phillips (Chicago Co-Chair)
Account Executive, Rolling Stone, Chicago
Sabrina Phillips is an Account Executive at Rolling Stone in Chicago. She works with top agencies and clients in Chicago, Minneapolis, Kansas City, and Denver to execute and measure print and digital ad campaigns as well as custom brand partnerships. Sabrina graduated from the University of Arizona with a bachelor in Psychology, which ignited her initial interest in research. She has been a part of the ARF Young Pros committee for about two years and really enjoys planning compelling ARF events in Chicago. She now serves as a co-chair of the ARF Young Pros Chicago steering committee and sits on the National Young Pros Advisory Board. She also serves as a co-chair of the Chicago She Runs It Young Executive committee and is a mentor for One Million Degrees. Sabrina was born in San Francisco, but grew up in beautiful West Michigan. She is always looking for a good book or podcast recommendation.
Stephanie Scalice (Content Marketing Committee Co-Chair)
Manager, Consumer Research & Insights – PVH Corp.
Stephanie Scalice is a manager of Consumer Research & Insights at PVH. In this role, she supports Calvin Klein’s global research initiatives, including setting up and running community panels, brand health tracking, product testing, social listening, and journey mapping She also supports the research needs of Tommy Hilfiger and Heritage brands Prior to joining PVH, Stephanie was a Research Manager at Macy’s where she focused on Customer Engagement and a Research Manager at GfK where she focused on shopper and retail strategy across a variety of categories. She received a B.S. & M.S. in Experimental Psychology from Saint Joseph’s University. In her free time, Stephanie enjoys practicing yoga, running and volunteering as a Girls on the Run coach.
LeeAnne Villodas (Data & Analysis Co-Committee Chair)
Senior Research Analyst at Univision Communications, Inc.
LeeAnne Villodas has held several positions in her four years at Univision Communications Inc. She is currently a Senior Research Analyst responsible for providing Digital and Multi-Platform reporting and insights to Ad Sales, Marketing and Distribution. Previously, LeeAnne was an Analyst on the Local Corporate Research team supporting National Sales across multiple Local TV markets. She holds a B.A. from Fordham University, where she double majored in Visual Arts and Communications with a minor in Latin American and Latino Studies.
Aliza Wechsler (Mentoring Committee Co-Chair)
Senior Manager of Advanced TV & Attribution Research, A+E Networks
Aliza recently joined the Advanced TV & Attribution Research team at A+E networks, developing their audience based targeting and attribution solution platforms, A+E Precision and A+E Performance. Aliza utilizes data driven capabilities to optimize media campaigns, measure effectiveness across platforms, and provide insights on consumer purchase behavior to drive true ROI for brands. Prior to pivoting to advanced TV, Aliza built a strong ad sales research background at several media companies, first supporting the sales group for AMC Networks portfolio with forward thinking sales solutions, to most recently, supporting the sports group at NBCUniveral’s Insights & Measurement team. At NBCU Aliza was the measurement lead for the NFL/Superbowl and Spanish language properties including the 2018 FIFA World Cup, proving the power of live sports and leading key ad innovation studies. Aliza began her research career at Nielsen, helping clients with ad effectiveness solutions on the Brand Effect product and was the measurement lead for 11 media clients across broadcast, cable, and digital. Aliza is originally from Miami Florida and holds a BS in Business Administration with a concentration in Marketing from the University of Central Florida and a certification in Audience Measurements from NYU. Aliza is a member of the IAB Advanced TV Attribution working group whose goal is to evaluate the state of attribution and help develop guidelines in the space. She is passionate about research and fascinated by the ever changing media trends and emerging measurement initiatives in the market place.