ARF Young Pros Advisory Board
Stephanie Scalice (Chair)
Senior Market Research Manager, LinkedIn
Stephanie is a Sr. Market Research Manager at LinkedIn focusing on B2B quant and qual research for LinkedIn ‘s Talent Solutions. Prior to this, she held several roles in market research on both the agency side (GfK) and the brand side (Macy’s Inc. and PVH Corp.) – leading consumer research ranging from brand health to product/concept testing to shopper insights and segmentations. Stephanie received a B.S. & M.S. in Experimental Psychology from Saint Joseph’s University and loves listening to podcasts, all things related to exercise and volunteering as a Girls on the Run coach.
Senior Account Manager, Ipsos
Mallika is a Senior Account Manager within Ipsos’ Market Strategy and Understanding team. As a market researcher, Mallika has experience working across categories—automotive, healthcare, financial services, and more–to develop a deep contextual understanding that empower clients to strategize and navigate dynamic markets.
Her roots in brand strategy and background in market research drives her passion to uncover what makes people tick and ideate what businesses can do in response to push the needle.
Mallika has a B.S. in Business from Skidmore College, certifications in Data Visualization and Coding from NYU, and has presented at industry conferences (MRS &more). In her free time, Mallika enjoys traveling (whether it’s going to a new country, or a local adventure).
Manager, Market Research & Insights, Spectrum Reach
John Baro is a Manager of the Market Research & Insights team at Spectrum Reach, the ad-sales arm of Charter Communications. In his role, he is responsible for leading enterprise research efforts on the behalf of the sales organization while supporting marketing initiatives that position the company as an industry authority and thought-leader in media ad-sales. Prior to his current role, he worked at iHeartMedia supporting their network radio and syndicated programming ad-sales. He is an alumni of North Carolina State University, where he received a B.S. in Materials Science & Engineering. Although born and raised in North Carolina, he has lived in New York City since 2015 and is proud to call it his home. He enjoys cooking, reading, playing guitar, spending time with family and friends, and exploring the city with his wife and rescue pup, Enzo.
Ace Metrix Customer Success Director, iSpot.tv
Janay Battle is the Ace Metrix Customer Success Director at iSpot.tv. At iSpot.tv she works with multiple top brands to measure the impact of video advertising across TV and Digital Nationally. She provides insights that enable brand advertisers to identify how and why their video creatives are perceived by viewers through Creative Measurement Qualitative research. Prior to joining iSpot.tv, she spent 10 years at Nielsen working in various roles from Radio research, Responsive Analytics, and Client Service. Janay has a passion for all things DE&I (Diversity, Equity, and Inclusion) and enjoys volunteering and mentoring Teens with the Big Brothers Big Sisters program.
Sheona Bello (Social Strategist Chair)
Vice President, Americas, Forethought
Australian born and raised, Sheona started her career with Forethought in 2017 as a Consultant. Working across a number of strategic projects in the Travel & Leisure industries, Sheona was awarded Graduate of the Year and invited on a secondment to join Forethought’s US practice head-quartered in New York City. In 2019, Sheona relocated to New York City and now leads the firm’s US team partnering with clients across Aviation, Technology, Banking and Fast Casual Dining to optimize customer-facing challenges. A skilled researcher, Sheona has led the delivery of key strategic projects spanning qualitative and quantitative methodologies to solve business challenges in brand, advertising effectiveness, customer experience and acquisition.
Manager, Ad Sales Research, A+E Networks
Meghan is a Manager on the Ad Sales Research team at A+E Networks, specializing in advanced audience segmentation and attribution campaign development. She leads the creation and implementation of optimized targets based on behavioral data and partners with vendors to analyze ad outcomes for clients. Data-driven storytelling and the development of narratives that drive to business goals are her favorite parts of the role. Prior to joining the team at A+E, Meghan spent the first 7 years of her career managing strategic initiatives for the Ad Sales Finance team at TelevisaUnivision. She graduated from Georgetown University with a B.A. in American Studies and a minor in Business Administration. Meghan lives in New York City and loves spending time in Central Park in her free time, exploring new restaurants, and playing on her weekly trivia league team.
Associate Manager, Audience Measurement Analytics, Nielsen
Sean works as an Associate Manager in Audience Measurement Analytics at Nielsen. In this role, he leads Nielsen’s Total Ad Ratings (TAR) custom reporting and consulting for the Amazon and Twitter accounts. He serves as a marketing strategy and analytics consultant to Amazon and Twitter. He analyzes campaign data for the publisher, agency, and advertiser specializing in Connected TV, Linear TV, and Mobile data. He currently lives in New York City but is from Atlanta, Georgia. Outside of work, his hobbies include trying new air fryer recipes, going to museums and Broadway shows, and taking dance classes.
Senior Research Analyst, Univision
Bruna Isensee is a Senior Research Analyst at Univision Communications, primarily supporting ad sales teams in Atlanta, Philadelphia and Raleigh, as well as the stations’ general manager for planning and projecting. Bruna also supports the local research director for the Miami market, with radio and television projects. At Univision, Bruna helps the sales teams deliver reliable market and audience information to clients and prospects, as well as detailed demographic and behavioral data pertinent to Univision’s consumers – Hispanics that live in the U.S. Prior to joining Univision, Bruna led more than 20 ad-hoc research projects that had the main goal of giving a comprehensive overview of the American market and business conditions to new entrants (mainly coming from Brazil). This job gave her the opportunity to learn in depth incredibly diverse industries, competitors and regulations that were specific to each client. Bruna holds a B.A. in Business from Universidade do Vale do Itajai (Brazil), having deepened her studies in the U.S. with a Business Analytics certificate from Harvard Business School and a Python for Managers from Columbia University. In her free time, Bruna likes to spend time with family and friends.
Research Associate, GfK
Gillian is a Research Associate at GfK (an NIQ Company) who supports custom quantitative consumer insights projects day-to-day, ensuring studies are executed on-time, on-spec, and on-target from end-to-end. Her experience at GfK spans various industries including CPG, technology, retail, and energy. Skilled in research methodologies such as purchase journeys, concept testing, attitude and usage, with a focus in segmentation. Practiced activation workshop moderator, translating statistical findings into actionable insights that directly influence clients’ marketing strategies. Holds B.A. and M.A. degrees in English from Binghamton University.
Associate Director, Primary Research & Insights, DIRECTV Advertising
Charlotte leads research development and execution for DIRECTV Advertising, supporting client and thought leadership programs. Previously, Charlotte managed custom research and analytics as part of the WarnerMedia Ad Sales team and at Xandr, where she conducted global studies on the advertising marketplace. Prior to Xandr, Charlotte spent four years directing market research for the b2b online publication, MediaVillage. She began her career in the connected television space at the ad tech firm, BrightLine. Charlotte graduated Summa Cum Laude from Syracuse University’s S.I. Newhouse School of Public Communications with a B.S. in Television/Radio/Film.
Research & Insights Partner, TikTok
Brendan is a Research & Insights Partner at TikTok, focused on quant research and data analysis for TikTok’s Global Business Solutions division. His team provides knowledge to empower TikTok’s ad sales, marketing, and product teams while fulfilling the mission of making advertising more joyful for clients. Prior to TikTok, he was on the Analytics team at GroupM EightBar, a joint agency with Ogilvy entirely dedicated to IBM. Brendan received a B.S. In Finance with a minor in Economics from Fordham University with internships at Pepsi and JP Morgan.
Senior Client Success Manager at VideoAmp
Rachel Margolin is a Senior Client Success Manager at VideoAmp, working across outcome measurement, activation, and media optimization clients. In her role, she is responsible for onboarding, maintaining and growing existing client relationships, providing hands-on-keyboard training, cross-platform measurement insights, and optimization recommendations. Prior to VideoAmp, Rachel worked on the programmatic team at m/SIX on the Electronic Arts account. Rachel received a B.S. in Public Relations, with a focus in Media & Analytics from The University of Texas at Austin, and now lives in New York City.
Senior Analyst, Omnicom Media Group
Megan is a Senior Analyst on the Primary Research team at Omnicom Media Group. Her role at Omnicom Media Group entails co-developing and managing custom research projects supporting thought leadership, segmentation, and consumer research about current social issues. She supports brands with consumer insights that they can harness through activation to better engage with their consumers in relevant and meaningful ways. Prior to her current role, Megan worked on the research vendor side where she gained valuable skills and experience on the nuts and bolts of implementing and managing market research studies. Megan’s passion for research should not come as a surprise given her background in psychology and her natural curiosity about human behavior. Megan earned a M.S. in Psychology from the University of Edinburgh and a B.S. with a dual major in Biology and Psychology from Stony Brook University. In her free time, Megan enjoys traveling and discovering the world.
Insights Expert, Nestlé Purina PetCare EMENA
Felicity Stevens is an Insights Expert at Nestlé Purina PetCare EMENA, providing insight and analysis on consumer trends, brand health tracking, and ad hoc research studies, supporting the company’s vision to enrich the lives of pets and the people that love them. Before her current client-side experience, Felicity worked for Kantar, accumulating a solid base of research experience from which she has been able to grow. Other roles include brief brand management experience for a mass media and entertainment conglomerate. Her academic achievements include a master’s degree in language interpretation and translation.
Senior Client Insights Analyst, Comscore
Tiffany Terilli is a Senior Client Insights Analyst on Comscore’s Digital and Social team, supporting clients including publishers, financial services, the music industry, and many more. She’s passionate about story telling through data and finding gems that help clients ideate on creative before launching a campaign to shape and plan their strategy. Previous to joining Comscore, Tiffany interned with independent film studio, Good Deed Entertainment (GDE) and partnered with the University of Connecticut’s Department of Digital Media and Design to help manage their social strategy. Outside of her 9-5, Tiffany is passionate about mentoring young people interested in a career in digital media.
Account Manager, Ipsos North America
Danielle Zito is an Account Manager at Ipsos North America in the Creative Excellence service line, covering the entire creative development process through copy testing, long-term efficiency measuring, campaign strategy assistance, and creative support.
Joining Ipsos North America after graduating Michigan State University’s Master in Marketing Research program in 2020, Danielle has spent almost two years executing research projects to help a wide variety of clients grow their brands through different methodologies. Danielle consistently demonstrates dedication by going above and beyond to ensure her clients are delighted and her work has a meaningful impact on their business.