Workforce Initiative for
Diversity and Excellence
The mission of the Advertising Research Foundation’s Charitable Foundation is “To improve the diversity and excellence of the marketing research and data analytics workforce of the future.” ARF WIDE — the Workforce Initiative for Diversity and Excellence — is a major step toward fulfilling that mission.
Why is WIDE necessary? Diverse teams perform better and research functions can better thrive when they are representative of the diverse consumer populations we market to and study. Additionally, advertising and marketing industries have the influence to shape identities, values and behaviors. That power requires sustained, long-term commitment to positive social impact.
How is WIDE improving the excellence of the industry’s work by expanding access and equal opportunity for diverse populations? ARF WIDE is unique in its focus on diversifying the research and insights functions at our member companies in four major constituencies – marketers, media companies, agencies and research providers. We are partnering with industry-leading companies and individuals to develop and nurture a new and sustained generation of diverse talent to serve as valued contributors and participate fully within roles in our industry. Learn more about program details.
How can you join the ARF in the movement to transform the industry for the betterment of all? There are several ways companies and individuals can partner with us including funding scholarships, mentoring, participate in Learning Labs, place WIDE scholars in your internships, partner with us on job placement and more. Learn more about how you can partner with us, or send an email to our WIDE team.
Give the Gift of Education
Please act now to build more diversity in our industry.
- Help Students Focus on their Studies
- Help Build a Diverse Research and Insights Industry Workforce for the Future
- Let’s Keep WIDE’s Positive Impact Going
- Your gift of a college education is a gift that keeps giving
Even a small donation can help!
Become a WIDE Corporate Partner and Help Build a More Diverse Research Industry
Public universities serve as a meaningful tool of social mobility in our country, which is why ARF WIDE has partnered with five such institutions. ARF WIDE works with a specific department or school at each of these universities, allowing WIDE to recruit scholars with a variety of academic backgrounds, interests and experiences that can be transferred into an impactful career in analytics, insights, marketing and advertising.
Baruch College at the City University of New York
The University of California, Berkeley (College of Letters & Science)
John Jay College of Criminal Justice at the City University of New York
The Ohio State University (Fisher College of Business)
University of Wisconsin Madison (A.C. Nielsen Center for Marketing Analytics and Insights)
ARF WIDE is a program of the ARF Charitable Foundation, 501(c)3 tax exempt charitable foundation. Contributions to ARF Charitable Foundation are tax-deductible to the extent allowed by law.