How do information sources shape voters’ political views in our increasingly polarized society? New research compares the effects of mainstream media and social media on U.S. consumers who vote Democrat, Republican or identify as undecided. The findings point to the powerful potential influences of social media, especially on undecided voters, such as in determining the outcome of presidential elections. The study also suggests political marketing strategies to influence potential voters.
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Changes in privacy legislation, the deprecation of the third-party cookie, and new rules on Google and Apple platforms have set the stage for the impending data disruption in the advertising industry, as outlined in IAB’s State of Data 2022 report and OptiMine’s overview on Google Topics. Both presentations and the subsequent panel discussion in this Insights Studio session emphasized the unavoidable impact the loss of individual tracking will have on measurement and attribution and urged marketers to act quickly to prepare for the effects on revenues.
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The ARF hosted its annual audience measurement conference, AUDIENCExSCIENCE 2022, on April 12-14, 2022. The industry’s biggest names and brightest minds took part in spirited discussions and shared their latest work on the industry’s most pressing issues, such as the transition to a multi-currency market, measurement and media predictions and generational marketing. Keynotes were presented by author and professor at King’s College London, Bobby Duffy, CEO-Producer-Pundit, Evan Shapiro, and Paramount executives, John Halley and Colleen Fahey Rush.
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While many businesses were disrupted during the Covid-19 pandemic, there were some others who discovered new opportunities. The pandemic also made available new methods of study to assess the changes which occurred in consumer behavior due to Covid. Today, there are questions as to what pandemic-induced behaviors will hang on for the long haul and which will fall away as the pandemic recedes. For instance, will the success of food service delivery continue?
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