Advertisers rely on identity crosswalks as a critical tool for linking identifiers across data sets and platforms without exposing personal information. This white paper from the Identity Resolution Working Group of the Cross-Platform Measurement Council provides a brief practical introduction to crosswalks and how to implement them effectively. It outlines common operational models, covers use cases for brands, agencies and publishers, and addresses accuracy, privacy and match rate considerations. The guide offers advertising researchers and data practitioners clear, actionable steps for navigating the complex identity landscape.
Member Only Access
On September 18, we pulled back the curtain on how the Streaming Top 10 is created and explored how these titles fuel streaming and many of our cultural conversations. Nielsen revealed why specific metrics are chosen for reporting, provided a deeper understanding of overall trends and observations, and discussed some interesting factoids gathered over five years of tracking.
Member Only Access
Industry leaders gathered at ATTENTION 2025 on June 5 to explore the evolving science of attention measurement in advertising. This event featured new research from advertisers, agencies, and academics, including preliminary findings from Phase 3 of the Attention Measurement Validation Initiative. Attendees gained actionable insights into scalable attention metrics, their role in optimizing creative and media strategies, and how brands can better identify and engage audiences to drive results.
Member Only Access
In this AI session, Laura Denton Carter, Travis Gossen, and Doug Horn unveiled a set of AI-powered tools developed by Google that streamline the creative development process and enhance targeting capabilities. Paul Donato of the ARF moderated the subsequent question-and-answer portion. The presentation focused on how these tools optimize campaign efficiency and creative performance. Real-world use cases illustrated how AI can drive personalization, audience segmentation, and dynamic content creation across platforms. The session also emphasized the importance of ethical considerations and human oversight when implementing AI in advertising.
Member Only Access
