Council Objectives

The L.A. Media Research Council was established by researchers at media companies to deal specifically with issues and challenges that may not receive enough attention in the overall marketing ecosystem, such as: measuring the value of video content and exploring viewers’ content discovery strategies.

Additionally, the LA Media Research Council Community, sponsored by Conviva, offers a dynamic space for marketing and advertising professionals to engage with Council Committee members and share research insights.

Join the LA Media Research Council Community here.

Past Events

The Role of Social Media in Content Discovery
This event, organized by the ARF’s LA Media Research Council, addressed issues of great importance to media researchers and their companies: How do today’s viewers discover video content and make viewing decisions, and how do they engage with their preferred content? View video and Key Takeaways.

Best Practices in Media Studies – How Researchers Can Learn from Recent Political Polling Challenges
While the shortcomings of political polls have been discussed widely, rarely has an industry event focused on issues specific to media use and consumer research. The first 2021 event presented by the LA Media Research Council addressed whether the current discussions about the failures of many polls to accurately predict election outcomes will affect trust in consumer research — specifically, surveys on media use and attitudes.
You can download presentations and view videos here.

How Will Media Use Evolve After the Crisis?
On June, 10 2020 the ARF’s LA Media Research Council hosted a virtual event to update ARF members on the ARF’s original research initiatives, share insights from new studies about changes in media use and discuss whether these changes will be permanent. During the event, four researchers presented data on how the pandemic has affected the use of various media and viewers’ attitudes about platforms and content. The presentations were followed by a Panel of LA Council members. You can download presentations and view videos here.