L.A. MEDIA RESEARCH COUNCIL

The L.A. Media Research Council was established by researchers at media companies to deal specifically with issues and challenges that may not receive enough attention in the overall marketing ecosystem, such as: measuring the value of video content and exploring viewers’ content discovery strategies.

Additionally, the LA Media Research Council Community, sponsored by Conviva, offers a dynamic space for marketing and advertising professionals to engage with Council Committee members and share research insights.

Join the LA Media Research Council Community here.

Past Events

New Research Insights on Viewers’ Behaviors and Attitudes 
A (virtual) event presented by the ARF’s LA Media Research Council took place on June 15. Titled ”New Research Insights on Viewer’s Behaviors and Attitudes” it featured four presentations focused on issues that the Council had identified as priorities: better data on viewers’ use of media and platforms, the growth of streaming and content discovery and promotion. Access the video and the presentations

The Future of TV — New Insights and Key Issues for 2022
The latest LA Media Research Council event, “The Future of TV — New Insights and Key Issues for 2022”, took place on December 8, 2021. As with all LA Council events, it was focused on issues that Council members have identified as priorities for their companies and the media industry.

The (virtual) meeting featured a summary of insights on Council priority issues from 2021 research, three presentations on new studies and a discussion to help identify research priorities for 2022. Access the video and the presentations.

The Role of Social Media in Content Discovery
This event, organized by the ARF’s LA Media Research Council, addressed issues of great importance to media researchers and their companies: How do today’s viewers discover video content and make viewing decisions, and how do they engage with their preferred content? Access the video and the presentations.

Best Practices in Media Studies – How Researchers Can Learn from Recent Political Polling Challenges
While the shortcomings of political polls have been discussed widely, rarely has an industry event focused on issues specific to media use and consumer research. The first 2021 event presented by the LA Media Research Council addressed whether the current discussions about the failures of many polls to accurately predict election outcomes will affect trust in consumer research — specifically, surveys on media use and attitudes.
Access the video and the presentations

How Will Media Use Evolve After the Crisis?
On June, 10 2020 the ARF’s LA Media Research Council hosted a virtual event to update ARF members on the ARF’s original research initiatives, share insights from new studies about changes in media use and discuss whether these changes will be permanent. During the event, four researchers presented data on how the pandemic has affected the use of various media and viewers’ attitudes about platforms and content. The presentations were followed by a Panel of LA Council members. Access the video and the presentations