Council Objectives
The L.A. Media Research Council was established to deal specifically with the issues and challenges of the L.A. community that may not have received enough attention in the overall marketing ecosystem. At this time, it consists of researchers at media companies who have formed three Working Groups to address the issues they consider most pressing.
Past Events
How Will Media Use Evolve After the Crisis?
On June, 10 2020 the ARF’s LA Media Research Council hosted a virtual event to update ARF members on the ARF’s original research initiatives, share insights from new studies about changes in media use and discuss whether these changes will be permanent. During the event, four researchers presented data on how the pandemic has affected the use of various media and viewers’ attitudes about platforms and content. The presentations were followed by a Panel of LA Council members. You can download presentations and view videos here.
Working Group Missions
Cross-Platform Measurement
Changing Media Landscape
State of the Art in Emotion and Attention Research
LA Media Research Council Working Group Chairs
Lisa Heimann
NBCU | Cross Platform Chair
Judit Nagy
FOX | Changing Landscape Chair
Paloma Gonzalez
Univision | State of the Art Chair
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