ABOUT
Since 2006, the Great Mind Awards have celebrated leaders across the advertising and marketing research industry. These awards shine a light on rising stars, research innovators, data-driven marketers and industry legends.
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ABOUT THE DEMYSTIFICATION AWARD
Winners of this esteemed lifetime achievement award are accomplished communicators and have the highest level of business acumen, especially in the realm of media and research.
This award was established in tribute to Erwin Ephron, the father of ‘recency’ and pioneer in media planning. Erwin exhibited unique attributes throughout his career in the media research industry. These attributes now represent criteria when considering the winner each year: winner excels in some or all of the following practices:
- Challenges conventional thinking
- Motivates forward conceptualizing
- Promotes proactive debate and creative ideas
- Translates ideas into action
- Instills thoughtful understanding through clear articulation in public speaking and in writing
- Embraces analytics and/or technology that address the complexities of modern markets
- Inspires communication that speaks to CEOs and CFOs
- Encourages collegiality
- Moves the industry and will leave a legacy
Since 2014, 10 esteemed individuals have been awarded this prestigious award:
DEMYSTIFICATION AWARD 2023 WINNER HIGHLIGHT
Artie Bulgrin, Media Research Consultant, and former Research Chief at ESPN was the winner of the 2023 Erwin Ephron Demystification Award.
Artie is a veteran ESPN researcher and a friend and mentee of Erwin Ephron himself. Duane Varan, the 2022 award winner, CEO, MediaScience, introduced Artie. Duane hailed his colleague’s unparalleled approach to collaboration, saying Artie was instrumental in the creation of Project Blueprint, the Disney Media & Advertising Lab, research on new ad formats and even mobile when it was new.
“Today the paradigm of measurement has shifted,” Artie said in his acceptance speech, “requiring unprecedented collaboration among all the people in this room and beyond, supported by forums and organizations just like this one, the ARF.”
Artie was honored at ARF’s 2023 AudiencexScience Conference.
PAST WINNERS 2014-2022
- 2022 – Dr. Duane Varan, MediaScience
- 2021 – Alice K. Sylvester, Sequent Partners
- 2020 – Josh Chasin, VideoAmp
- 2019 – Leslie Wood, Ph.D., NCSolutions
Watch “Conversations with Great Minds” interview.
Watch “Conversations with Great Minds” interview
Watch “Conversations with Great Minds” interview
- 2018 – Gian Fulgoni, Comscore
- 2017 – Jim Spaeth, Ph.D., Sequent Partners
- 2016 – Irwin Gotlieb, GroupM
- 2015 – David Poltrack, CBS/CBS Vision
- 2014 – Bill Harvey, Bill Harvey Consulting
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