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Research & Data Quality

What Will Replace the Third-Party Cookie?

  • Paul Donato, Chief Research Officer

Several forces have culminated in the end of the third-party cookie. If DMPs and attribution as we know them go away, what will replace them?
ARF CRO Paul Donato, drawing on a number of original ARF research initiatives, issues this report covering privacy’s impact and many other factors driving the end of third-party cookies.

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The 1st Annual Organizational Benchmark Survey—Media & Entertainment Report

  • The ARF

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The media and entertainment report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and also how satisfied they are with their department.

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The State of Insights and Data Analytics Disciplines Today (Event Summary)

  • VIRTUAL INSIGHTS STUDIO SERIES

In 2019, the ARF Analytics Council undertook its first benchmark survey on the operations of research and analytics departments to develop a baseline understanding of the state of the insights and data analytics discipline within the industry today. The survey explored the way in which technology and the advent of new sources of data have transformed the way we work. This Insights Studio presented survey findings and shed light on where the field stands.
Editor’s Note: The full summary is available to members only.

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Measuring Cross-Media Use and Recall

  • Andrea Ciceri, Giulia Songa, Vincenzo Russo, Giorgio Gabrielli, Jesper Clement
  • JOURNAL OF ADVERTISING RESEARCH

Many studies have compared advertising effectiveness online and in print. Where that research has fallen short is in comparing the ways people divide their visual attention, specifically when using different devices and media. Here’s how a team of academics and practitioners took a neuroscientific approach to measured that response using biometrics.

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How Does Click-Through Behavior Differ Across Devices?

  • JOURNAL OF ADVERTISING RESEARCH DIGITAL FIRST

An enormous number of consumers have many devices today that they use to connect to the internet. This has made digital advertisers wonder if click-through behaviors are the same or different across devices. In this study, published in the Digital First section of the JAR, researchers look at how click-through behaviors differ in paid search advertising campaigns when a user is using a tablet versus a desktop computer versus a smartphone.

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Attitudes Towards Privacy (Event Summary)

  • ARF VIRTUAL TOWN HALL

This Town Hall presented work by W2O related to privacy and COVID-19 contact tracing apps, as well as findings from an April 2020 privacy survey conducted by the ARF that included several questions about COVID-19 and its impact on how people feel about privacy, geo-location and trust.

This session featured presentations by Dan Linton, Global Data Privacy Officer of W2O, and Paul Donato, Chief Research Officer of the ARF.
Editor’s Note: The full summary is available to members only.

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Novel Approach Improves Marketing Survey Data Accuracy

  • WEDNESDAY WEBCAST

How can advertisers, media companies and market researchers acquire highly accurate consumer survey data, in order to make informed business decisions, without depleting their budget? Sure, everyone would like to utilize probability sampling, but the cost is out of reach for most. However, non-probability, opt-in, online samples are nowhere near as accurate.
Editor’s Note: The full report is available to members only.

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The 1st Annual Organizational Benchmark Survey—Research Company Report (Summary)

  • ARF ORIGINAL RESEARCH

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the past year. This is the first of an annual series. The research company report covers a variety of subjects, including the names of their research departments and their structures, whether they are centralized or decentralized, their spending and KPIs, what skills researchers need and what tools they employ, and also how satisfied they are with their department. Editor’s Note: The full report is available to members only.

Member Only Access

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