Research & Data Quality

• Research & Data Quality
• Article

How Researchers Can Learn from Recent Political Polling Challenges (Event Summary)

• LA Council

This event was suggested by the ARF’s LA Media Research Council in the aftermath of the poor performance of last November’s election polls.  Council members felt that the discussions about polling could impact trust in consumer and media research and that we should explore what research suppliers are doing to implement Best Practices.

Research Quality has always been a key issue for the ARF. Most recently, an ARF event about the November polls found that while some issues are unique to political polling, many impact all survey research, for example, obtaining representative samples while response rates are declining, validity of responses, and predicting behavior and attitude trends.

• Targets & Segments
• Article

Attribution Analytics Accelerator (EVENT SUMMARY)

• ARF & Sequent Partners

The ARF and Sequent Partners paired to present the Attribution & Analytics Accelerator©, a rigorous four-day forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds took the stage to share the latest industry innovations – real case studies were supplemented with in-depth discussions led by moderators who knew what to ask. The Accelerator featured high-profile experts and marketers on the front lines who debated new solutions and addressed unmet technical needs.

• Research & Data Quality
• Article

Advertising Metadata Standardization Initiative (AMSI) (Event Summary)

• ARF VIRTUAL TOWN HALL

This Town Hall presented findings from the past nine months of a collaborative Task Force of media industry associations, ad tech firms and measurement companies to standardize ad metadata fields, ad names and file formats across the converging TV and digital ecosystems. Editor’s Note: The full summary is available to members only.

• Research & Data Quality
• Article

Insights Studio: Modellers Unite! MMM After the Crisis (Event Summary)

• VIRTUAL INSIGHTS STUDIO SERIES

COVID-19 is challenging the role of marketing mix models (MMM) and casting doubt on models developed before consumption patterns were impacted by the pandemic. This Insights Studio featured marketers on the front lines who are solving unprecedented challenges in real time.
Editor’s Note: The full summary is available to members only.

• Research & Data Quality
• Article

The ARF’s 2021 Research Agenda

ARF research initiatives tackle the industry’s most pressing questions. So where can you find this year’s itinerary? Announcing the 2021 research agenda. Projects include: assessing whether brand loyalty is still the norm, examining privacy issues—including those related to COVID, exploring changes in organizations’ research and analytics functions, investigating the sharing of streaming service passwords and how viewers use the apps, recording and evaluating how brands handled 2020 and the impact of those decisions, and much, much more.

• Research & Data Quality
• Article

Take the 2nd Annual ARF Organizational Benchmark Survey

• ARF

The Organizational Benchmark Survey was developed to examine the dramatic changes taking place in advertising and marketing research organizations in recent years. Developed by the ARF Analytics Council, last year’s survey produced a set of reports covering the advertiser, agency, research company, media & entertainment and consultancy sectors. The ARF also released access to the raw data for members to interrogate themselves via our interface. (Note, you must download the free Tableau reader before doing so. Find instructions on how to do so here). These reports and the database have been helpful to members in understanding how their organization compares to others in their sector, with respect to management of the insights and data analytics functions.

• Research & Data Quality
• Article

Future of Forecasting (EVENT SUMMARY)

• DATAxSCIENCE

At DATAxSCIENCE 2020 — an information-packed event featuring six presentations, two panel discussions, and a one-on-one interview — approaches to and problems with forecasting were discussed through the lens of the 2020 Presidential election and other applications.

• Research & Data Quality
• Article

The State of Insights and Data Analytics Disciplines Today (Event Summary)

• VIRTUAL INSIGHTS STUDIO SERIES

In 2019, the ARF Analytics Council undertook its first benchmark survey on the operations of research and analytics departments to develop a baseline understanding of the state of the insights and data analytics discipline within the industry today. The survey explored the way in which technology and the advent of new sources of data have transformed the way we work. This Insights Studio presented survey findings and shed light on where the field stands.
Editor’s Note: The full summary is available to members only.