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MEMBER BULLETIN BOARD

The Member Bulletin Board is for members to post News, Events, or Jobs from their companies. Submit your own posts using the form below. Submissions will be accepted from ARF Members only, and posted the following business week.

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Exceeding your Customer Growth Goals through a Well-Crafted Analytics Roadmap

Join special guest Forrester Vice President and Principal Analyst Brandon Purcell and the Kantar Customer Analytics team as we discuss the maturity curve of customer analytics, the challenges organizations face in key stages of maturity, and winning strategies which enable organizations to move forward efficiently and profitably.

On Demand

Webinar: Decision influence modeling: Achieve reliable pharma & consumer health product forecasting

The decision-making process for healthcare treatments and OTC products is more complex than ever. The acceleration of digital healthcare has empowered patients with more tools to manage their own health. For pharmaceutical products, the traditional role of the physician has changed. Healthcare Professionals (HCPs) are no longer the only decision-makers for healthcare treatments. In some cases, HCP recommendations can be less effective due to patients challenging the treatment decision. Conversely, in the consumer health space, marketers are tackling the increasing influence HCPs are having on OTC purchases, from infant formula to vitamins. Register for this webinar to learn how and why forecasting research should go beyond one perspective, to incorporate the relevant mix of HCP and patient/consumer decision behavior.

Sept 23, 2021

The 4As Reset Digital Universal Inclusion Initiative: Objectives and Methodologies

Presentation & Networking event hosted by Market Research Council, moderated by Bill Harvey with panelists Ashwini Karandikar, Charles Cantu, and Yin Woon Rani. You can learn how to best attract and engage multicultural audiences on September 24th, when a panel of leading executives who are laser-focused on furthering brand relatability across multicultural audiences shares the ways in which the 4As ReDi initiative is plumbing the depths of values, perceptions, and emotions to better understand how people wish to be portrayed in advertising. This is the first of two panels that the MRC will host on this subject. Campaign objectives and measurement methodologies will be shared, and you’ll be given Q&A time to probe and contribute.

Sept 24, 2021

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MEMBER NEWS

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  • ‘Tis the season: A deep dive into Hallmark and Lifetime holiday viewership

    Take a look at Samba TV’s analysis of the festive made-for-TV movies that bring in big viewership for Hallmark Channel, Lifetime, and more. The company dug into its first-party viewership data to gain insight into who’s watching and what the future of these audience favorites might look like.

    December 21, 2021

  • TVision’s State of CTV Report – Get the latest insights into AVODs, SVODs and CTV Advertisers

    2021 was a record-breaking year for connected TV. Viewers spent more time than ever streaming content across a growing number of apps—giving marketers, networks, and CTV apps alike plenty of opportunities to engage this connected audience. So how can you set up your 2022 strategies for max impact?

    December 12, 2021

  • Make The Unsexy Engaging: CMO Guide To Video Attention Performance in FMCG, Cleaning Brands

    An independent study on creative performance and audience attention based on YouTube FMCG Cleaning-Products Ads, Q4 2021.

    December 3, 2021

  • Catalina and GSTV Form Strategic Partnership to Measure Impact of DOOH Ads

    Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and CPG brands’ retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands close the measurement loop and optimize the impact of specific GSTV ads on in-store sales.

    December 1, 2021

  • Flaws in Measurement of Short and Long-Term marketing Effectiveness

    Marketscience recently announced the publication of a new paper, “Modeling short and long-term marketing effects in the consumer purchase journey” by P.M. Cain in the International Journal of Research in Marketing. The research identifies two key issues missed in today’s conventional marketing mix model approach: 1 – Proper representation of long-term brand building 2 – Proper control for selection bias of last touch marketing channels. In their latest blog, Marketscience summarise the ideas involved, as laid out in the IJRM paper and encapsulated in their MMM solution BaseDynamics. If these issues are not addressed, it will lead to significant mis-estimation of marketing response and therefore sub optimal recommendations.

    December 1, 2021

  • TVision Report Reveals How Different CTV Ad Lengths and different Apps Capture Attention

    In today’s increasingly fast-paced world, each second of customers’ attention is hard-won. It’s critical that TV advertisers choose ad opportunities that provide the most impact for every ad dollar. As more marketers shift budget to CTV, which ad lengths strike the perfect balance between having enough time to get their message across and win the fierce competition for viewers’ attention? To answer this question, TVision analyzed viewer engagement with different CTV ad lengths and placements across apps and demographics. The report includes: Which CTV ad lengths deliver the best ROI How to calculate your attentive CPM across ad lengths Which demographics pay the most attention to CTV ads How ad placement impacts attention in Linear vs. CTV.

    November 8, 2021

  • The Guide to the TikTok Creator Economy

    TikTok has evolved from a viral phenomenon to a big business, for brands and creators alike. With the introduction of the TikTok Creator Marketplace, brands have a low-friction way to identify and partner with creators to activate sponsored content and marketing campaigns. As TikTok said at its recent TikTok World event, the creator marketplace makes it easier for brands to discover and activate creators. Considering Tiktok has said that creator-led videos can be twice as effective as standard ads, brands will only increasingly look to activate creators versus repurposing their own content from other channels. The most popular creators on the platform can make millions of dollars a year by producing sponsored videos. But what types of advertising will work on a platform that prioritizes creativity, authenticity, and spontaneity? How long should videos be? How overt should the product messaging or visibility be? And are the most popular TikTok users the best drivers of attention.

    October 20, 2021

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