Presentation & Networking event hosted by Market Research Council, moderated by Bill Harvey with panelists Ashwini Karandikar, Charles Cantu, and Yin Woon Rani. You can learn how to best attract and engage multicultural audiences on September 24th, when a panel of leading executives who are laser-focused on furthering brand relatability across multicultural audiences shares the ways in which the 4As ReDi initiative is plumbing the depths of values, perceptions, and emotions to better understand how people wish to be portrayed in advertising. This is the first of two panels that the MRC will host on this subject. Campaign objectives and measurement methodologies will be shared, and you’ll be given Q&A time to probe and contribute.
Sept 24, 2021