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MEMBER BULLETIN BOARD

The Member Bulletin Board is for members to post News, Events, or Jobs from their companies. Submit your own posts using the form below. Submissions will be accepted from ARF Members only, and posted the following business week.

MEMBER NEWS

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  • The 4 Biggest Changes in Marketing Through a Measurement Lens

    In the last 20 years, there has been no shortage of shifts in the marketing industry. Over the past decade alone, those shifts have accelerated. But with so many changes, how can business leaders better understand how to plan for success? To answer that question, we asked members of our team from around the world to share the biggest changes they’ve seen in marketing through a measurement lens, and we took a closer look at how brands can adapt and evolve to future-proof against whatever changes come next.

    June 24, 2021

  • Forrester Report: “The Intelligent Approach To Growth”

    The term “customer obsession” has been gaining traction over the past several years. But it’s more than just a buzzword – in fact, a recent Forrester® survey found that “customer-obsessed firms’ average revenue growth is 2.5x higher than the average because they effectively deliver value to customers instead of chasing quick-hit gains.” So, how can business leaders apply customer obsession to grow responsibly?

    June 24, 2021

  • Attention to Vaccine Ads Varies Widely Across Race and Political Party

    A single video creative asset can create extraordinary differences in the cost to achieve high-quality exposures of vaccine messaging to different audience segments

    June 24, 2021

  • GSTV Turns to Comscore for DOOH Audience Measurement

    Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.

    July 15, 2021

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For questions, email: membership@thearf.org.