The Member Bulletin Board is for members to post News, Events, or Jobs from their companies. Submit your own posts using the form below. Submissions will be accepted from ARF Members only, and posted the following business week.
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Associate Manager, Research & Insights (LA) August 1, 2023 |
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Manager, Multicultural Analytics April 21, 2023 |
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Holistic Marketing Measurement Lead – Consumer & Marketing Intelligence, General Mills March 10, 2023 |
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Senior Analyst, Primary Research NYC • March 7, 2023 |
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IAB, Director of Research & Insights NYC/Hybrid • October 25, 2022 |
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NYC/Hybrid • September 23, 2022 |
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“The Power of Emotion: Unlocking Impression Quality” Mediaprobe Webinar | (Zoom) |
Discover “The Power of Emotion” for advertising effectiveness with Pedro Almeida, PhD, CEO and Co-founder of Mediaprobe. Join us for an online session that explores the emotional impact created by premium TV content and its role in determining true audience engagement and brand resonance. We will reveal insights from top-performing brands and properties and demonstrate how viewer engagement with TV content directly influences advertising outcomes. -Gain insights into predicting and optimizing brand recall through the emotional reactions driven by content. -Learn how to maximize sponsorship ROI by choosing impactful properties, integrating brands during key moments, and identifying high-value “white spaces” for sponsorship insertion. -Discover the secrets behind successful ad break positioning and the first-in-break or last-in-break advantage, using real examples from prime-time TV. -Decode Mediaprobe’s Emotional Impact Score and its role in brand recall and ad effectiveness. November 29, 2023 |
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Please join The Attention Council in NYC on Tuesday, November 7 for their half-day Activation Forum event. At The Attention Council’s Activation Forum, leaders from advertisers, agencies, media companies, and research providers will discuss how they are using attention metrics to activate campaigns and drive improved business results. Gain valuable insights and take part in an active discussion amongst the innovators driving attention metrics today. ARF members receive a special 50% discount on tickets: Register today at https://www.theattentioncouncil.org/events/tac-activation-forum using code TAC-ARF. November 7, 2023 |
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What to Expect at iSpot’s TV Transparency Series: – Unlock strategies for verifying incremental reach, driving business outcomes, benchmarking creative impact, and more. – Make meaningful connections with other advertising trailblazers from renowned brands, agencies, and publishers. – Post-session, enjoy crafted cocktails, delectable bites and networking from Prudential Center’s newly-opened View Boston Observatory. October 11, 2023 |
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On March 23, the conference opens its doors as a hybrid event in New York, in Midtown Manhattan! With a focus on “Meaningful Attention”, this eye square conference invites you to meet thought leaders from the frontiers of implicit market research and executives hailing from the FMCG, social media, and film industries. Meaningful Attention is the latest in a series of conferences put on by eye square, highlighting the intersection of man and machine. These events are inspired by Vannevar Bush’s article “Memex” (1945). They are geared towards collaboration and sharing between marketers, human experience experts, media researchers, and young Academics. Register for the Onsite event and get your physical seat here: (In Person $350) Register for the virtual event: ($120, the full amount will be donated) https://www.memex-conference.co March 23, 2023 |
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Super Bowl instant replay: Game-changing insights from winning ads |
In this webcast, you will learn the secrets to maximizing Super Bowl ad impact from iSpot Founder and CEO Sean Muller and iSpot Chief of Insights Peter Daboll. On-Demand |
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In our rapidly evolving world, brands must be agile to keep up with ever-changing consumer preferences. But don’t let agility come at the expense of authenticity. In uncertain times, it’s more important than ever that your consumers know who you are and what you stand for. As HawkPartners prepares to release our annual Brand Authenticity Index, we are gathering to discuss how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers. September 28th | 6pm ET |
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Join System1 on Sept. 14, 1-5 pm ET at the Hard Rock Hotel New York – The Venue on Music Row to hear author and Chief Innovation Officer at System1, Orlando Wood, present his latest book with the IPA, Look out, a study of attention and its implications for advertising effectiveness. The event will be hosted by Jon Evans, System1’s Chief Customer Officer and creator of the Uncensored CMO podcast. Following Orlando’s session, Ty Heath, Director, Market Engagement for The B2B Institute at LinkedIn, will join Jon to discuss diversity in advertising and how to create inclusive brand-building campaigns. Enjoy drinks, food and networking following the presentations. Sept. 14, 1-5 pm ET |
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September 23, 2023 |
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1H 2023 TV Transparency Report: Impressions Increase Signals Audience Shifts |
July 20, 2023 |
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Celebrating Women’s History Month with Young Gen Z Women Changemakers |
March 17, 2023 |
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Insights From 1M Ads, $1B Media Spend, 1 Trillion Impressions |
March 16, 2023 |
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How Nestlé drove creative effectiveness through analyzing platform best practice |
March 16, 2023 |
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Turning intent into action: three ways representation could be quantified through creative data. |
March 8, 2023 |
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Sustainability Advertising: How empathy and credibility can help you get it right. |
February 21, 2023 |
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Super Bowl TV Advertising Report: Get our ranking of top 2023 Super Bowl commercials |
February 22, 2023 |
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These were the 8 best Super Bowl ads in 2023. Here’s why, according to hard data from Ipsos. |
February 13, 2023 |
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October 11, 2022 |
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CX intelligence platform DISQO welcomes Nicholas Weaver as VP Engineering |
October 25, 2022 |
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September 16, 2022 |
For questions, email: membership@thearf.org.