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MEMBER BULLETIN BOARD

The Member Bulletin Board is for members to post News, Events, or Jobs from their companies. Submit your own posts using the form below. Submissions will be accepted from ARF Members only, and posted the following business week.

MEMBER NEWS

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  • The Guide to the TikTok Creator Economy

    TikTok has evolved from a viral phenomenon to a big business, for brands and creators alike. With the introduction of the TikTok Creator Marketplace, brands have a low-friction way to identify and partner with creators to activate sponsored content and marketing campaigns. As TikTok said at its recent TikTok World event, the creator marketplace makes it easier for brands to discover and activate creators. Considering Tiktok has said that creator-led videos can be twice as effective as standard ads, brands will only increasingly look to activate creators versus repurposing their own content from other channels. The most popular creators on the platform can make millions of dollars a year by producing sponsored videos. But what types of advertising will work on a platform that prioritizes creativity, authenticity, and spontaneity? How long should videos be? How overt should the product messaging or visibility be? And are the most popular TikTok users the best drivers of attention.

    October 20, 2021

  • Calculate the Cost of Attention Across Media

    At Monday’s AUDIENCExSCIENCE conference, TVision and Lumen introduced the Attention Calculator – www.attentioncalculator.com It is a new free tool for the industry to compare the cost of attention across all media. We are excited to give marketers a true cross-media metric to estimate the cost of audience engagement–making it easier than ever to determine how and where to allocate budget. Using industry benchmarks for attention and the advertisers own CPMs, the tool calculates the attentive CPM by media type, which enables apples-to-apples comparisons of value across all platforms.

    September 20, 2021

  • How Reliable is
    Your Consumer Panel Data? Best Practices in Panel Management

    For much of the last century, marketers and consumer researchers have relied on consumer purchase panels for crucial insight into buyer behavior.

    August 24, 2021

  • Recovering from COVID-19: A Fresh Look for the Personal Luxury Industry

    When faced with unprecedented challenges, we often see innovation as a result. Never has that held more true than over the past 18 months. In “Recovering from COVID-19: A Fresh Look for the Personal Luxury Industry”, we take a deep dive into the state of one industry majorly impacted by recent disruption: luxury retail. From the effects of the pandemic to major shifts in consumer behavior, there are lessons in the luxury space that can be carried across industries and verticals. Access your copy to learn more about: – The importance of globalization and the fast-growing Chinese market – How to shift from product to customer-centricity – How to build an omnichannel approach to optimize ROI – And more

    August 12, 2021

  • GSTV Turns to Comscore for DOOH Audience Measurement

    Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.

    July 15, 2021

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MEMBER EVENTS

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Exceeding your Customer Growth Goals through a Well-Crafted Analytics Roadmap

Join special guest Forrester Vice President and Principal Analyst Brandon Purcell and the Kantar Customer Analytics team as we discuss the maturity curve of customer analytics, the challenges organizations face in key stages of maturity, and winning strategies which enable organizations to move forward efficiently and profitably.

On Demand

Webinar: Decision influence modeling: Achieve reliable pharma & consumer health product forecasting

The decision-making process for healthcare treatments and OTC products is more complex than ever. The acceleration of digital healthcare has empowered patients with more tools to manage their own health. For pharmaceutical products, the traditional role of the physician has changed. Healthcare Professionals (HCPs) are no longer the only decision-makers for healthcare treatments. In some cases, HCP recommendations can be less effective due to patients challenging the treatment decision. Conversely, in the consumer health space, marketers are tackling the increasing influence HCPs are having on OTC purchases, from infant formula to vitamins. Register for this webinar to learn how and why forecasting research should go beyond one perspective, to incorporate the relevant mix of HCP and patient/consumer decision behavior.

Sept 23, 2021

The 4As Reset Digital Universal Inclusion Initiative: Objectives and Methodologies

Presentation & Networking event hosted by Market Research Council, moderated by Bill Harvey with panelists Ashwini Karandikar, Charles Cantu, and Yin Woon Rani. You can learn how to best attract and engage multicultural audiences on September 24th, when a panel of leading executives who are laser-focused on furthering brand relatability across multicultural audiences shares the ways in which the 4As ReDi initiative is plumbing the depths of values, perceptions, and emotions to better understand how people wish to be portrayed in advertising. This is the first of two panels that the MRC will host on this subject. Campaign objectives and measurement methodologies will be shared, and you’ll be given Q&A time to probe and contribute.

Sept 24, 2021

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MEMBER JOBS

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For questions, email: membership@thearf.org.