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MEMBER BULLETIN BOARD

The Member Bulletin Board is for members to post News, Events, or Jobs from their companies. Submit your own posts using the form below. Submissions will be accepted from ARF Members only, and posted the following business week.

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Building Authentic Connections in Unpredictable Times – NYC

In our rapidly evolving world, brands must be agile to keep up with ever-changing consumer preferences. But don’t let agility come at the expense of authenticity. In uncertain times, it’s more important than ever that your consumers know who you are and what you stand for. As HawkPartners prepares to release our annual Brand Authenticity Index, we are gathering to discuss how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.

September 28th | 6pm ET

A Closer Look at Advertising Effectiveness

Join System1 on Sept. 14, 1-5 pm ET at the Hard Rock Hotel New York – The Venue on Music Row to hear author and Chief Innovation Officer at System1, Orlando Wood, present his latest book with the IPA, Look out, a study of attention and its implications for advertising effectiveness. The event will be hosted by Jon Evans, System1’s Chief Customer Officer and creator of the Uncensored CMO podcast. Following Orlando’s session, Ty Heath, Director, Market Engagement for The B2B Institute at LinkedIn, will join Jon to discuss diversity in advertising and how to create inclusive brand-building campaigns. Enjoy drinks, food and networking following the presentations.

Sept. 14, 1-5 pm ET

MARKETING MEASUREMENT BEST PRACTICES

Join Ipsos MMA for the webinar, “Activating Success: Unified Marketing Measurement Best Practices,” on June 21, 2022. During this event, we will explore best practices in data driven planning and activation and facilitate a panel discussion with leading enterprises sharing their experiences in activating successful marketing and media plans.

Tuesday, June 21, 10amPT/1pmET

The New Age of Influence: Linkedin Live Event

TUNE IN on 5/26/2022 at 11:00 AM EST to hear their thoughts on how creators are driving authenticity, credibility, participation, and more on TikTok—and how you can take these insight-driven learnings to drive your brand’s TikTok strategy. To better understand exactly how creators are redefining influence on AND off TikTok (and what this means for brands), we’ve invited two popular TikTok Creators, @latinapreneur and @tonyweaverjr, to join TikTok’s Global Head of Operations for Creator Marketing Solutions, Adrienne Lahens, for a panel discussion. During this time, they’ll weigh in on the immense influence the new age of creators has on the community (backed by compelling research) and provide brands actionable advice on how to show up in this new era of entertainment.

5/26/2022 at 11:00 AM EST

First Look 2022: OTT Virtual Conference

Gamut: Helping Marketers Make Winning Investments in the High Stakes Converging Streaming TV Space

On Demand

Webinar: How Brands & Platforms Drive Commerce in the Creator Economy

Join us — Tuesday, March 1st at 12:30pm ET as we chat with industry leaders from Whalar and Benefit about social video’s increasing impact on commerce.

March 1, 2022

Exceeding your Customer Growth Goals through a Well-Crafted Analytics Roadmap

Join special guest Forrester Vice President and Principal Analyst Brandon Purcell and the Kantar Customer Analytics team as we discuss the maturity curve of customer analytics, the challenges organizations face in key stages of maturity, and winning strategies which enable organizations to move forward efficiently and profitably.

On Demand

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For questions, email: membership@thearf.org.