MEMBER BULLETIN BOARD

• February 21, 2023

  Sustainability Advertising: How empathy and credibility can help you get it right.

• February 22, 2023

  Super Bowl TV Advertising Report: Get our ranking of top 2023 Super Bowl commercials

• February 13, 2023

  These were the 8 best Super Bowl ads in 2023. Here’s why, according to hard data from Ipsos.

• October 11, 2022

  DISQO & Do the WeRQ CX insights on LGBTQ+ ads and audiences

• October 25, 2022

  CX intelligence platform DISQO welcomes Nicholas Weaver as VP Engineering

• September 16, 2022

  Attention Top of Mind at ARF Summit

• 	ListenFirst Announces Improved Paid Analytics, Now Including TikTok
  August 29, 2022

• 	Content to Cart
  Presenting the future of commerce on TikTok. August 24, 2022

• 	Cross-platform Outcomes Lift
  Measure the advertising impact on consumer behaviors across all digital platforms. August 9, 2022

• 	ListenFirst Announces Most Robust Instagram Reels Analytics Available
  The social media analytics company now provides brands with full organic, boosted and paid analysis of Reels data. July 20, 2022

• 	ListenFirst Announces Exclusive Access To Twitter’s New Engagement API
  The social media analytics company is the only company offering brands a segmented view of Tweet performance by Organic and Promoted engagement. July 20, 2022

• 	Forethought Promotes Sheona Bello to Associate Vice President (USA)
  Marketing Advisory, Strategy and Analytics firm Forethought congratulates Sheona Bello following her promotion to Associate Vice President of the US business, from her former role as Senior Consultant. July 19, 2022

• 	ListenFirst Announces ListenFirst University, An Immersive Social Analytics Training Solution
  The interactive learning management system offers on-demand training to marketers looking to master social analytics. April 20, 2022

• 	Tubular Labs Introduces Industry-First Platform For Linking Social Video Viewing To Ecommerce
  The introduction of Tubular Consumer Insights is a first-of-its-kind solution, providing Amazon shopping behavior data for all types of creators — including brands, publishers and influencers — across thousands of products and categories. February 22, 2022

• 	Running Toward Impact
  DISQO ranks the 10 brands that scored a touchdown in the Big Game 2022. February 22, 2022

• 	Decrypting Consumer Behavior and Crypto
  Consumer insights platform, DISQO, released new insights about consumers’ engagement with, and attitudes about new online financial services and cryptocurrency. DISQO’s findings about what people think and do relative to financial sector disruptors are important across industries as brands and retailers consider changes to best serve increasingly tech-savvy consumers. February 12, 2022

• 	‘Tis the season: A deep dive into Hallmark and Lifetime holiday viewership
  Take a look at Samba TV’s analysis of the festive made-for-TV movies that bring in big viewership for Hallmark Channel, Lifetime, and more. The company dug into its first-party viewership data to gain insight into who’s watching and what the future of these audience favorites might look like. December 21, 2021

• 	TVision’s State of CTV Report – Get the latest insights into AVODs, SVODs and CTV Advertisers
  2021 was a record-breaking year for connected TV. Viewers spent more time than ever streaming content across a growing number of apps—giving marketers, networks, and CTV apps alike plenty of opportunities to engage this connected audience. So how can you set up your 2022 strategies for max impact? December 12, 2021

• 	Make The Unsexy Engaging: CMO Guide To Video Attention Performance in FMCG, Cleaning Brands
  An independent study on creative performance and audience attention based on YouTube FMCG Cleaning-Products Ads, Q4 2021. December 3, 2021

• Catalina and GSTV Form Strategic Partnership to Measure Impact of DOOH Ads

  Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and CPG brands’ retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands close the measurement loop and optimize the impact of specific GSTV ads on in-store sales. December 1, 2021

• Flaws in Measurement of Short and Long-Term marketing Effectiveness

  Marketscience recently announced the publication of a new paper, “Modeling short and long-term marketing effects in the consumer purchase journey” by P.M. Cain in the International Journal of Research in Marketing. The research identifies two key issues missed in today’s conventional marketing mix model approach: 1 – Proper representation of long-term brand building 2 – Proper control for selection bias of last touch marketing channels. In their latest blog, Marketscience summarise the ideas involved, as laid out in the IJRM paper and encapsulated in their MMM solution BaseDynamics. If these issues are not addressed, it will lead to significant mis-estimation of marketing response and therefore sub optimal recommendations. December 1, 2021

• TVision Report Reveals How Different CTV Ad Lengths and different Apps Capture Attention

  In today’s increasingly fast-paced world, each second of customers’ attention is hard-won. It’s critical that TV advertisers choose ad opportunities that provide the most impact for every ad dollar. As more marketers shift budget to CTV, which ad lengths strike the perfect balance between having enough time to get their message across and win the fierce competition for viewers’ attention? To answer this question, TVision analyzed viewer engagement with different CTV ad lengths and placements across apps and demographics. The report includes: Which CTV ad lengths deliver the best ROI How to calculate your attentive CPM across ad lengths Which demographics pay the most attention to CTV ads How ad placement impacts attention in Linear vs. CTV. November 8, 2021

• The Guide to the TikTok Creator Economy

  TikTok has evolved from a viral phenomenon to a big business, for brands and creators alike. With the introduction of the TikTok Creator Marketplace, brands have a low-friction way to identify and partner with creators to activate sponsored content and marketing campaigns. As TikTok said at its recent TikTok World event, the creator marketplace makes it easier for brands to discover and activate creators. Considering Tiktok has said that creator-led videos can be twice as effective as standard ads, brands will only increasingly look to activate creators versus repurposing their own content from other channels. The most popular creators on the platform can make millions of dollars a year by producing sponsored videos. But what types of advertising will work on a platform that prioritizes creativity, authenticity, and spontaneity? How long should videos be? How overt should the product messaging or visibility be? And are the most popular TikTok users the best drivers of attention. October 20, 2021

• Calculate the Cost of Attention Across Media

  At Monday’s AUDIENCExSCIENCE conference, TVision and Lumen introduced the Attention Calculator – www.attentioncalculator.com It is a new free tool for the industry to compare the cost of attention across all media. We are excited to give marketers a true cross-media metric to estimate the cost of audience engagement–making it easier than ever to determine how and where to allocate budget. Using industry benchmarks for attention and the advertisers own CPMs, the tool calculates the attentive CPM by media type, which enables apples-to-apples comparisons of value across all platforms. September 20, 2021

• 	How Reliable is Your Consumer Panel Data? Best Practices in Panel Management
  For much of the last century, marketers and consumer researchers have relied on consumer purchase panels for crucial insight into buyer behavior. August 24, 2021

• Recovering from COVID-19: A Fresh Look for the Personal Luxury Industry

  When faced with unprecedented challenges, we often see innovation as a result. Never has that held more true than over the past 18 months. In “Recovering from COVID-19: A Fresh Look for the Personal Luxury Industry”, we take a deep dive into the state of one industry majorly impacted by recent disruption: luxury retail. From the effects of the pandemic to major shifts in consumer behavior, there are lessons in the luxury space that can be carried across industries and verticals. Access your copy to learn more about: – The importance of globalization and the fast-growing Chinese market – How to shift from product to customer-centricity – How to build an omnichannel approach to optimize ROI – And more August 12, 2021

• 	GSTV Turns to Comscore for DOOH Audience Measurement
  Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. July 15, 2021

• Forrester Report: “The Intelligent Approach To Growth”

  The term “customer obsession” has been gaining traction over the past several years. But it’s more than just a buzzword – in fact, a recent Forrester® survey found that “customer-obsessed firms’ average revenue growth is 2.5x higher than the average because they effectively deliver value to customers instead of chasing quick-hit gains.” So, how can business leaders apply customer obsession to grow responsibly? June 24, 2021

• 	Attention to Vaccine Ads Varies Widely Across Race and Political Party
  A single video creative asset can create extraordinary differences in the cost to achieve high-quality exposures of vaccine messaging to different audience segments June 24, 2021

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TAC Activation Forum | New York

Please join The Attention Council in NYC on Tuesday, November 7 for their half-day Activation Forum event. At The Attention Council’s Activation Forum, leaders from advertisers, agencies, media companies, and research providers will discuss how they are using attention metrics to activate campaigns and drive improved business results. Gain valuable insights and take part in an active discussion amongst the innovators driving attention metrics today. ARF members receive a special 50% discount on tickets: Register today at https://www.theattentioncouncil.org/events/tac-activation-forum using code TAC-ARF. November 7, 2023

iSpot TV Transparency Series | Boston

What to Expect at iSpot’s TV Transparency Series: – Unlock strategies for verifying incremental reach, driving business outcomes, benchmarking creative impact, and more. – Make meaningful connections with other advertising trailblazers from renowned brands, agencies, and publishers. – Post-session, enjoy crafted cocktails, delectable bites and networking from Prudential Center’s newly-opened View Boston Observatory. October 11, 2023

MEMEX CONFERENCE US 2023

On March 23, the conference opens its doors as a hybrid event in New York, in Midtown Manhattan! With a focus on “Meaningful Attention”, this eye square conference invites you to meet thought leaders from the frontiers of implicit market research and executives hailing from the FMCG, social media, and film industries. Meaningful Attention is the latest in a series of conferences put on by eye square, highlighting the intersection of man and machine. These events are inspired by Vannevar Bush’s article “Memex” (1945). They are geared towards collaboration and sharing between marketers, human experience experts, media researchers, and young Academics. Register for the Onsite event and get your physical seat here: (In Person $350) Register for the virtual event: ($120, the full amount will be donated) https://www.memex-conference.co March 23, 2023

	Super Bowl instant replay: Game-changing insights from winning ads
In this webcast, you will learn the secrets to maximizing Super Bowl ad impact from iSpot Founder and CEO Sean Muller and iSpot Chief of Insights Peter Daboll. On-Demand

Building Authentic Connections in Unpredictable Times – NYC

In our rapidly evolving world, brands must be agile to keep up with ever-changing consumer preferences. But don’t let agility come at the expense of authenticity. In uncertain times, it’s more important than ever that your consumers know who you are and what you stand for. As HawkPartners prepares to release our annual Brand Authenticity Index, we are gathering to discuss how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers. September 28th | 6pm ET

A Closer Look at Advertising Effectiveness

Join System1 on Sept. 14, 1-5 pm ET at the Hard Rock Hotel New York – The Venue on Music Row to hear author and Chief Innovation Officer at System1, Orlando Wood, present his latest book with the IPA, Look out, a study of attention and its implications for advertising effectiveness. The event will be hosted by Jon Evans, System1’s Chief Customer Officer and creator of the Uncensored CMO podcast. Following Orlando’s session, Ty Heath, Director, Market Engagement for The B2B Institute at LinkedIn, will join Jon to discuss diversity in advertising and how to create inclusive brand-building campaigns. Enjoy drinks, food and networking following the presentations. Sept. 14, 1-5 pm ET

	MARKETING MEASUREMENT BEST PRACTICES
Join Ipsos MMA for the webinar, “Activating Success: Unified Marketing Measurement Best Practices,” on June 21, 2022. During this event, we will explore best practices in data driven planning and activation and facilitate a panel discussion with leading enterprises sharing their experiences in activating successful marketing and media plans. Tuesday, June 21, 10amPT/1pmET

The New Age of Influence: Linkedin Live Event

TUNE IN on 5/26/2022 at 11:00 AM EST to hear their thoughts on how creators are driving authenticity, credibility, participation, and more on TikTok—and how you can take these insight-driven learnings to drive your brand’s TikTok strategy. To better understand exactly how creators are redefining influence on AND off TikTok (and what this means for brands), we’ve invited two popular TikTok Creators, @latinapreneur and @tonyweaverjr, to join TikTok’s Global Head of Operations for Creator Marketing Solutions, Adrienne Lahens, for a panel discussion. During this time, they’ll weigh in on the immense influence the new age of creators has on the community (backed by compelling research) and provide brands actionable advice on how to show up in this new era of entertainment. 5/26/2022 at 11:00 AM EST

	First Look 2022: OTT Virtual Conference
Gamut: Helping Marketers Make Winning Investments in the High Stakes Converging Streaming TV Space On Demand

	Webinar: How Brands & Platforms Drive Commerce in the Creator Economy
Join us — Tuesday, March 1st at 12:30pm ET as we chat with industry leaders from Whalar and Benefit about social video’s increasing impact on commerce. March 1, 2022

	Exceeding your Customer Growth Goals through a Well-Crafted Analytics Roadmap
Join special guest Forrester Vice President and Principal Analyst Brandon Purcell and the Kantar Customer Analytics team as we discuss the maturity curve of customer analytics, the challenges organizations face in key stages of maturity, and winning strategies which enable organizations to move forward efficiently and profitably. On Demand

Decision influence modeling: Achieve reliable pharma & consumer health product forecasting

The decision-making process for healthcare treatments and OTC products is more complex than ever. The acceleration of digital healthcare has empowered patients with more tools to manage their own health. For pharmaceutical products, the traditional role of the physician has changed. Healthcare Professionals (HCPs) are no longer the only decision-makers for healthcare treatments. In some cases, HCP recommendations can be less effective due to patients challenging the treatment decision. Conversely, in the consumer health space, marketers are tackling the increasing influence HCPs are having on OTC purchases, from infant formula to vitamins. Register for this webinar to learn how and why forecasting research should go beyond one perspective, to incorporate the relevant mix of HCP and patient/consumer decision behavior. Sept 23, 2021

The 4As Reset Digital Universal Inclusion Initiative

Presentation & Networking event hosted by Market Research Council, moderated by Bill Harvey with panelists Ashwini Karandikar, Charles Cantu, and Yin Woon Rani. You can learn how to best attract and engage multicultural audiences on September 24th, when a panel of leading executives who are laser-focused on furthering brand relatability across multicultural audiences shares the ways in which the 4As ReDi initiative is plumbing the depths of values, perceptions, and emotions to better understand how people wish to be portrayed in advertising. This is the first of two panels that the MRC will host on this subject. Campaign objectives and measurement methodologies will be shared, and you’ll be given Q&A time to probe and contribute. Sept 24, 2021

Webinar: Maximize Growth Opportunities With Customer Obsession

Customer Obsession is the good idea that is hard to do.? Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies.? And yet just 8% of companies are customer obsessed (The State Of Customer Obsession”, Forrester, June 11, 2021). While companies understand the concept, leaders just don’t know how to operationalize customer obsession and use it to drive growth. ?Let’s change that in this session!? Join featured speaker, VP Principal Analyst Shar VanBoskirk and Analytic Partners VP of Product, Analytic Insights, Preeti Croke in this webinar to learn: – Just what exactly is Customer Obsession – Why is Customer Obsession a good idea? – How does Customer Obsession drive growth? – What should you do to capitalize on the potential of Customer Obsession? September 14th | 11AM EST, 2021

5 ways to build a better brand tracker

In the last year, brand loyalty has been upended. Consumers are increasingly willing to try new brands and change up their shopping habits, making it a challenge for brands to keep up. That’s where brand tracking comes in. But, ensuring your brand tracker is collecting timely, accurate insights about consumer preferences, the competition, and market trends might mean revisiting the frequency, attributes, and ways you present your data. August 31 | 10:00AM PDT, 2021

Join Samba TV’s State of Viewership Webinar for Trends, Olympics Insights and Tips for Fall Planning

Join Samba TV’s webinar August 12th for a deep dive into viewership trends featured in our Q2’21 State of Viewership Report (coming soon), plus get the first look into our analysis on the Summer Olympic Games. Tune in for unique insights into: – Macro Viewership Trends Across the Globe – Linear & CTV Advertising Performance – Direct-to-Streaming Movie Releases & Series – Live Sports Trends, including the Olympics Get a glimpse into what a post-pandemic world could look like and learn about the trends you should plan for this Fall. August 5, 2021

	Nielsen State of Global Media Virtual Event
Media is evolving every day. Join Nielsen and top industry leaders from across the globe, as we discuss how to navigate the global landscape today, and tomorrow. July 20 – 27, 2021

Submit Events

• Holistic Marketing Measurement Lead – Consumer & Marketing Intelligence, General Mills View Job Description March 10, 2023

• Senior Analyst, Primary Research View Job Description NYC • March 7, 2023

• IAB, Director of Research & Insights View Job Description NYC/Hybrid • October 25, 2022

• Research Project Manager View Job Description NYC/Hybrid • September 23, 2022

• Associate Member Manager NYC/Hybrid • June 14, 2022

• Manager, Advanced TV & Attribution Analytics Remote/Hybrid or LA, NYC, Stamford, and Chicago • May 6, 2022

• Senior Consultant USA NY NY • March 28, 2022

• Vice President Client Development NY NY • March 28, 2022

• Research Director: Freelance Virtual/Hybrid NYC • February 23, 2022

• Manager, Consumer Insights LA – Studio City, CA • February 7, 2022

• Senior Analyst LA – Studio City, CA • February 4, 2022

• Digital Marketing Strategist Remote • February 1, 2022

• Customer Success Engineer Remote • February 1, 2022

• Product Marketing Manager – Marketing Analytics Remote • January 25, 2022

• Strategist, Research Studio Various Locations • December 15, 2021

• Senior Strategist, Research Studio Various Locations • December 15, 2021

• Manager, Consumer Insights at A+E Networks New York • December 1, 2021

• Senior Manager, Market Research and Insights Various Locations • November 8, 2021

• Director, Client Leadership Hybrid – Various Locations • November 2, 2021

• Universal Orlando Marketing Analytics Team Orlando • October 17, 2021

• Senior Analyst, Strategy & Insights NYC or Miami • October 13, 2021

• Director – Customer Insights Reading, PA • September 14, 2021

• Program Specialist, RADAR Data Products August 27, 2021

• Marketing Research Analyst Cambridge • August 25, 2021

• Media Mix Consultant Chicago • August 17, 2021

• Managing Director August 17, 2021

• Research Strategist August 17, 2021

• Associate Director Research Strategy August 17, 2021

• Research Director August 17, 2021

• Research Manager Studio City, CA • August 5, 2021

• Research Manager New York, NY • August 5, 2021

• Software Engineer Needed! (hybrid role) San Francisco, CA • August 3, 2021

• Senior Analyst, Consumer & Member Insights August 3, 2021

• Senior Analyst, Sales Research July 28, 2021

• Senior Analyst, Ad Effectiveness July 28, 2021

• Product Operations Manager, RADAR Data Products July 23, 2021

• Analyst, RADAR Data Products July 23, 2021

• Open positions in New York, Broomfield, Charlottesville, Miami, Europe and Australia. July 22, 2021

• Global Research and Insights Partner, Marketing Science New York, NY • July 15, 2021

• Product Marketing Manager July 15, 2021

• Senior Analyst, Media Insights New York, NY • July 19, 2021

• Analyst, Media Insights New York, NY • July 19, 2021

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