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MEMBER BULLETIN BOARD

The Member Bulletin Board is for members to post News, Events, or Jobs from their companies. Submit your own posts using the form below. Submissions will be accepted from ARF Members only, and posted the following business week.

MEMBER NEWS

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  • The 4 Biggest Changes in Marketing Through a Measurement Lens

    In the last 20 years, there has been no shortage of shifts in the marketing industry. Over the past decade alone, those shifts have accelerated. But with so many changes, how can business leaders better understand how to plan for success? To answer that question, we asked members of our team from around the world to share the biggest changes they’ve seen in marketing through a measurement lens, and we took a closer look at how brands can adapt and evolve to future-proof against whatever changes come next.

    June 24, 2021

  • Forrester Report: “The Intelligent Approach To Growth”

    The term “customer obsession” has been gaining traction over the past several years. But it’s more than just a buzzword – in fact, a recent Forrester® survey found that “customer-obsessed firms’ average revenue growth is 2.5x higher than the average because they effectively deliver value to customers instead of chasing quick-hit gains.” So, how can business leaders apply customer obsession to grow responsibly?

    June 24, 2021

  • Attention to Vaccine Ads Varies Widely Across Race and Political Party

    A single video creative asset can create extraordinary differences in the cost to achieve high-quality exposures of vaccine messaging to different audience segments

    June 24, 2021

  • GSTV Turns to Comscore for DOOH Audience Measurement

    Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.

    July 15, 2021

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MEMBER EVENTS

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Nielsen State of Global Media Virtual Event

Media is evolving every day. Join Nielsen and top industry leaders from across the globe, as we discuss how to navigate the global landscape today, and tomorrow.

July 20 – 27, 2021

5 ways to build a better brand tracker

In the last year, brand loyalty has been upended. Consumers are increasingly willing to try new brands and change up their shopping habits, making it a challenge for brands to keep up. That’s where brand tracking comes in. But, ensuring your brand tracker is collecting timely, accurate insights about consumer preferences, the competition, and market trends might mean revisiting the frequency, attributes, and ways you present your data.

August 31 | 10:00AM PDT, 2021

Webinar: Maximize Growth Opportunities With Customer Obsession

Customer Obsession is the good idea that is hard to do.? Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies.? And yet just 8% of companies are customer obsessed (The State Of Customer Obsession”, Forrester, June 11, 2021). While companies understand the concept, leaders just don’t know how to operationalize customer obsession and use it to drive growth. ?Let’s change that in this session!? Join featured speaker, VP Principal Analyst Shar VanBoskirk and Analytic Partners VP of Product, Analytic Insights, Preeti Croke in this webinar to learn: – Just what exactly is Customer Obsession – Why is Customer Obsession a good idea? – How does Customer Obsession drive growth? – What should you do to capitalize on the potential of Customer Obsession?

September 14th | 11AM EST, 2021

Join Samba TV’s State of Viewership Webinar for Trends, Olympics Insights and Tips for Fall Planning

Join Samba TV’s webinar August 12th for a deep dive into viewership trends featured in our Q2’21 State of Viewership Report (coming soon), plus get the first look into our analysis on the Summer Olympic Games. Tune in for unique insights into: – Macro Viewership Trends Across the Globe – Linear & CTV Advertising Performance – Direct-to-Streaming Movie Releases & Series – Live Sports Trends, including the Olympics Get a glimpse into what a post-pandemic world could look like and learn about the trends you should plan for this Fall.

August 5, 2021

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For questions, email: membership@thearf.org.