Member Only Access
Summary
The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics, especially in advertising, marketing and research best practices. Continuing the core trend from previous years, members tended to ask questions specific to their category or business interests. However, there were also a few hot topics that popped up across membership, such as sports marketing and sponsorships, influencer marketing and AI. In addition, there were some larger, broader trends in themes specific to each constituency, outlined below.
