brands & branding

Finding Your Brand’s AI Niche: How Prompt Nuance Shapes Product Recommendations

Finding Your Brand’s AI Niche: How Prompt Nuance Shapes Product Recommendations

  • Psychology of Gen AI
  • ARF; MSI

As generative AI becomes a key part of how consumers discover and evaluate products, a new question emerges for marketers: how can they ensure their brands show up in AI-driven recommendations? This ARF and MSI experiment, the second phase of the seventh study in the Psychology of Gen AI series, reveals that even small changes in prompt wording can significantly influence which brands appear—helping non-market dominant brands carve out visibility by aligning with specific product attributes rather than competing broadly for “best” status.

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The ARF 2025 Research Intelligence Hub: Key Insights for Advertising Effectiveness

The ARF 2025 Research Intelligence Hub: Key Insights for Advertising Effectiveness

  • ARF Research Compendium

The ARF’s 2025 Research Reports & Resources compendium brings together the most important thinking shaping advertising research today—from AI and privacy to media planning, attention and brand strategy. Spanning dozens of studies, reports and expert perspectives published by the ARF in 2025, this collection provides marketers and researchers with a practical, forward-looking view of how data, technology and consumer behavior are redefining the discipline.

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