BOARD OF DIRECTORS
The 2025 Women In Analytics Board of Directors is comprised of an esteemed group of ARF leaders. Together, they help build annual programs and a community.
Shruti Agarwal
Sr. Product Marketing Manager,
Amazon Ads – Measurement, Insights & Planning
Shruti Agarwal is a global marketing and business leader with over 15 years of experience. She currently leads the global marketing and go-to-market strategy for the Amazon Ads measurement product portfolio. Prior to Amazon Ads, Shruti led transformational initiatives at PepsiCo on iconic brands like Starbucks and Mountain Dew, and started her marketing career on the media agency-side at GroupM and Havas Media. In her former life prior to marketing, Shruti owned and operated her own fashion business. She holds a Masters in Marketing from New York University and lives in Westchester NY with her husband and two daughters.
Kelsey Barry
Global Insights Solutions Manager,
Samsung Ads’ Marketing & Analytics Group
Kelsey Barry is a global Insights Solutions Manager in Samsung Ads’ Marketing & Analytics group. Kelsey focuses her knowledge of the marketplace to research and develop meaningful insights on the changing TV ecosystem and works to streamline and automate Samsung’s data products for internal and external stakeholders alike.
Lucy Garate-Barros
Sr. Market Research Manager,
Brand, Advertising, and Research (BAR),
Microsoft Corporation
Lucy represents the voice of the customer in a company that is customer-obssessed.
She’s been conducting marketing research for over 15 years, gathering data-driven insights about our customer’s business needs, motivations, challenges, preferences, etc. Our Engineering and Marketing teams leverage those insights to create, deliver, and promote the best products and services for our customers.
In her current role, she leads Microsoft Surface campaign measurement and provides timely and deep insights to inform campaign strategy and optimization.
Lucy is also the former Chair of HOLA (Hispanic/Latinx Organization of Leaders in Action) and currently co-leads HOLA MCB (Latinos in Marketing). HOLA is the Hispanic/Latinx Employee Resource Group at Microsoft with over 3,000 members in the US. Under Lucy’s leadership HOLA is working on fulfilling its mission to create a community for Hispanic/Latinx employees and allies where everyone can be their authentic selves. She co-lead the strategy and execution of what it was Microsoft’s best Hispanic Heritage Month campaign to date. Lucy has been invited as a panelist at different events (internal and external to Microsoft) to talk about her experience as an ERG leader and as a Latina in the workplace.
Lucy has been with Microsoft since 2012. Prior to that, she worked 8 years for IBM in the Market Intelligence team as a Market Analyst, focusing on opportunity and compete analysis.
Lucy holds a Bachelor’s degree in Economics, a Master’s degree in Business Administration, and a Master’s degree in Market Research. She is originally from Peru; she is married to an amazing Spaniard, Jose Barros, and together they have two wonderful trilingual children: Sofia and Sebastian (who claim to be 1/3 Peruvian, 1/3 Spanish, and 1/3 Texan)
Maria Barva
Senior Director, National Research & Analytics,
iHeartMedia
Maria leads the Premiere Networks arm of iHeartMedia’s National Research and Analytics team. She is passionate about the uniquely personal connection of audio channels with listeners and has an expertise in nationally syndicated audio personalities, utilizing data to understand audience profiles and behaviors as well as identify audience alignment with brand messaging. Maria also has experience in ad effectiveness where she created the design, oversaw the implementation, and developed actionable insights from the research for key client campaigns. She is particularly excited to be a part of the research community at a time when media usage and data availability are in a pivotal stage of growth and evolution.
Neha Bhargava
Advertising Research Director,
Meta
Neha Bhargava leads the Advertising Research team at Meta. Before joining Meta, Neha was a strategy consultant focused on providing product and marketing decisions based on big data. She started her career as an Electrical Engineer and a Mechanical Engineer designing avionics control hardware for rockets. Neha holds a bachelor’s degree in Electrical Engineering and Computer Science from MIT and an MBA from the University of Pennsylvania Wharton School of Business.
Aarti Bhaskaran
Global Lead, Ad Research & Insights,
Snap Inc.
Aarti is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads the Global Ad Research & Insights team at Snap Inc.
In her role, she leads a team with a mission to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence and be a voice of Snapchat at industry forums and conferences.
Aarti’s career has taken her across the globe. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at MediaCom Canada, where she launched Canada-specific solutions to measure media performance. She moved to Canada from Singapore where she was the Asia Pacific lead on brand performance and creative development research for PepsiCo and other global clients.
Margo Chorazy
Global Director, Advertiser Research & Intelligence,
Spotify
Margo Chorazy is a seasoned leader in the research and analytics space of 15 years. Her expertise lies in translating complex data into actionable recommendations and measurable outcomes. Prior to joining Spotify, she was at Vox Media where she built out ad effectiveness, pre sales insights and data strategy. She also held a leadership role at Buzzfeed, creating their first Ad effectiveness group creating next generation measurement tools in social advertising.
Latoya Christian
Managing Partner,
GroupM
LaToya Christian is a Managing Partner at GroupM in New York. As a conscious marketer, she infuses culture into the area of data analytics and strategy to tell rich, impactful brand and consumer stories. In her role she leads a team of marketers that spearhead special projects, build insights led marketing and media strategies and implement best in class measurement methods. She currently manages client relationships across multiple categories, including Tech, Retail and Entertainment. She holds a bachelor’s degree from Hampton University and a Master of Science Degree in Integrated Marketing from New York University with a specialization in Brand & Digital Marketing.
Shari Cleary
Former Head of Research & 3rd Party Measurement,
Google
Shari Cleary joined Google in 2020 where she was the Head of Research and 3rd Party Measurement. In this role, she partnered with third-party measurement companies and built solutions that assess brand impact of advertising on Google platforms.
Shari joined Google from BuzzFeed where she was the SVP of Research, Insights, and Brand Planning. In that role, she oversaw all advertising analytics and measurement for the company and helped brands create meaningful campaigns by engaging targeted audiences and driving real world action. She also spearheaded BuzzFeed’s data driven thought leadership research to identify industry and audience trends that pioneer the way marketers address business objectives. Prior to BuzzFeed, Shari served as SVP of Strategic Insights & Research for Comedy Central where she oversaw analytics and consumer insights across all platforms including digital and linear. She also held senior research roles at Adobe Omniture, CBS, Comscore, and launched her career at ACNielsen. Shari previously served as an Executive Board Member for the Digital Analytics Association, co-founded the Media Special Interest Group, and has spoken at numerous industry conferences worldwide.
Lauren Cosby
VP, Product Management
Circana
As a Product leader and champion, Lauren has spent nearly a decade creating and driving strategy for innovative products and solutions that leverage big data and advanced analytic techniques to generate actionable insights for both Consumer Packaged Goods (CPG) manufacturers and retailers. Prior to her work in Product Management, Lauren spent several years leading highly customized survey research engagements, addressing critical business issues for a wide range of clients and CPG categories.
A highly collaborative Product leader, Lauren has a track record of building strong and enduring partnerships and teams. With her belief in the benefits of diverse teams, she has long been an advocate and sponsor of programs aimed at improving workplace equity and inclusion.
Wendi Dunlap
EVP, Business Intelligence and Audience Science
Mediahub
Wendi Dunlap built a career in Advertising & Media pioneering new technologies and integrating data into traditional media strategies. She has held senior-level roles at global media agencies, leading Digital Strategy and Planning for brands across verticals including Volkswagen, Visa, and Best Buy. She has worked client-side at Microsoft where she drove Global Media Strategy for consumer products & solutions. She is also a seasoned Business Development led, contrbuting audience insights, data innovation, and analytics strategies to new business wins.
Wendi is currently an EVP of Business Intelligence and Audience Science at Mediahub where she builds bespoke data & measurement strategies. She is passionate about equity in advertising, ensuring that data is inclusive and application is authentic and meaningful. You can find Wendi speaking on topics such as “Conscious Marketing,” “Brand Safety,” and “Unified Analytics” at industry events.
Wendi is a graduate of Cornell University where she majored in Film and Africana Studies. She is the recipient of several advertising industry awards including MEDIA magazine’s 2004 20 Rising Stars in Interactive Advertising, the 2022 40 Over Forty list and one of the 2024 She Runs It Working Moms of the Year. She is a published dark fantasy writer and the proud mother of a young adult son.
Colleen Funkey
VP, Consumer Insights,
The Estée Lauder Companies
Colleen Funkey began her career studying psychology at Rhodes University in South Africa. With a passion for people and understanding what drives them and why, she is curious, asks lots of questions and likes to learn something new every day. From marketing Colgate toothpaste in South Africa, to launching her own beauty care range ‘Imbali’, then unlocking insights to guide the marketing of Anheuser-Busch’s iconic beer brands and now in her role at the Estée Lauder Companies, Colleen seeks to understand the ‘why’ behind the ‘what’ in order to design brand strategies and business solutions that connect in a relevant, credible and ownable way. Great brands are built when we make meaningful connections with people, that’s why the consumer is always at the center of everything we do #consumerobsessed.
Patricia Gregory
VP, Analytics
Kantar
Patty brings 20+ years of experience partnering with clients to help embed data and analytics into decision-making. In her role at Kantar, she is an analytics partner to a portfolio of strategic clients across industry verticals including CPG, Banking, and Technology, helping them leverage analytics to address business needs.
Prior to joining Kantar, she led global client analytic relationships with Nielsen’s platinum CPG clients. In this role she partnered with clients in the areas of data strategy and democratization, protocols for measurement, best in class management tools and reporting, and enterprise-wide analytics.
Patty has a particular passion for marketing effectiveness measurement, having spent several years at various firms consulting and leading client engagements. She holds a Bachelor of Arts in History from Yale.
Abigail Hollister
Partner
The Rational Heart
Abby Hollister is Partner at The Rational Heart, an emotional measurement research firm and consultancy. Abby focuses on linking emotional insights to marketing action. Abby’s expertise includes emotional measurement, research design, client relationship management, and consulting. Abby works with partners on emotional marketing strategy through research and tactical execution of branded communications across industries. Abby also consults through her consultancy, Formative Insights.
Prior to creating Formative Insights and joining The Rational Heart, Abby led Ameritest, a research-based Brand Communications consultancy, as President where she spent 15 years honing her expertise in advertising and creative strategy & development. Abby also has experience in Client Service at Kantar Millward Brown and in custom research for Catalina Marketing Research Solutions. Abby is a graduate of the University of New Mexico with a degree in Marketing Management and holds her Master of Arts in Integrated Marketing Communications from St Bonaventure University.
Divya Kaur
VP, Marketing Science
Kinesso
Divya has 16+ years Analytics leadership experience with the top marketing research & media firms (Nielsen, MediaCom WPP, Kinesso IPG), working to improve business outcomes for innovative and game changing brands, such as P&G, Unilever, L’Oreal, Uber, GoodRx, Impossible Foods, USPS, and many more. She has deep passion and expertise in utilizing advanced analytics to create cross platform measurement connectivity, enabling holistic insights and data forward strategies.
Currently, Divya is the Connected Measurement & Analytics lead, at IPG Kinesso, responsible for end-to-end client engagement and analytics product enhancements/ innovation. She also serves as a member on Measurement Council and Board Member for Women in Analytics, at Advertising Research Foundation.
A purpose driven analytics professional, Divya takes pride in creating and supporting progressive workplace culture to enhance employee wellness and team productivity.
Siani Kiyonaga
Product Strategy, Senior Manager
Toyota Motor Credit Corporation
Siani Kiyonaga is the Product Strategy, Senior Manager for Toyota Motor Credit Corporation.
In this role, Ms. Kiyonaga has the responsibility to lead North America Toyota to enhance the value gleaned from the used car marketplace and supporting processes.
Previously, Ms. Kiyonaga managed a group within corporate strategy focused on providing Toyota Motor Credit Corporation research-based actionable insights to develop innovative solutions, delivering customer value and business growth.
Prior, Kiyonaga oversaw marketing efforts for the Toyota vehicle brand as the Toyota Brand, Growth Audiences and Cross Vehicle Line Marketing, Senior Manager for Toyota Motor North America.
During her tenure at Toyota, Ms. Kiyonaga has held positions in the areas of strategic planning business development, product planning and pricing.
Before Toyota, Kiyonaga worked at Sony Pictures Entertainment, in the International Licensing, Internet Marketing Strategy and Market Research Departments.
Vita Molis
SVP, Advertising Research
NRG
Vita is a Senior Vice President of Advertising Research at NRG. She has nearly 15 years of research expertise shaping marketing strategies, evolving products, and unlocking sales for global Fortune 100 brands. Prior to NRG, Vita was the Head of Research & Insights at TikTok where she built the Global Ad Sales Research & Insights practice, thriving in fast-paced environments, tackling challenges, and fostering collaborative success.
Neelima Panuganti
CMI Director, Consumer Growth Analytics
General Mills
Neelima Panuganti is a Applied Analytics & Consumer Insights Leader, at General Mills. In her current role, she is responsible for Leading Category Growth Analytics & Media Measurement for the Morning Foods Operating Unit, North America. Neelima & her team play a key role in informing Business Leaders on Key Growth Opportunities, Helping translate them into Key Strategies and using various Analytical Tools and Measurement methods closing the loop on what’s working and not working for the business.
She has spent over 16+ years in the CPG space understanding Consumer Behavior, connecting it with Marketplace Realities to drive Category & Brand Growth with Data & Analytics at the forefront. She has expertise in both Building & Scaling new capabilities as well as applying those capabilities for Identifying Growth Opportunities. Prior to General Mills & CPG, Neelima worked at GE and Honeywell, as an Advanced Analytics Expert in R&D. She has an MBA from Carlson School of Management, University of Minnesota and a MS in Chemical Engineering from Indian Institute of Science, Bangalore.
Jennifer Pelino
Chief Commercial Officer and President,
Sports Innovation Lab
Jennifer has been at the forefront of advising the world’s top brands, retailers, media agencies and platforms on how integrated technology, analytics and data can significantly improve marketing effectiveness and efficiencies to drive marketing campaign performance and achieve measurable sales lift. She helps brands strategically plan, target, measure and optimize their media plans and campaigns across channels, saving them millions of dollars in the paid, owned and earned media space.
Her global expertise crosses several critical business functions, including marketing, go to market strategy, business transformation, innovation, partnerships & integration, analytics, and operations, offers a unique integrated perspective to improving business results.
In addition to her growth strategy work, Jennifer is a recognized industry thought leader, frequent contributor to top advertising publications and a sought-after speaker for key industry organizations, including ANA, ARF and WARC. She uses her industry position to champion diversity, inclusion and equity and specifically conducts research to help accelerate the achievement of gender equality promoting the economic benefits of a diverse ecosystem in business, media, technology and sports.
Jennifer has an MBA in marketing from Northwestern University’s Kellogg School of Management. Her whitepapers and points of view can be found on Linkedin @JenniferPelino.
Renata Policicio
SVP, Research, Direct to Consumer and Streaming
Warner Bros. Discovery
Renata Policicio is Senior Vice President, Direct-to-Consumer Research, Warner Bros. Discovery, responsible for leading the research team’s efforts, which focus on brand and market strategies, growth and content marketing, customer satisfaction, product strategy and user experience, as well as understanding the changing entertainment landscape and identifying potential and emerging trends as the industry and consumers evolve. Consumer insights are at the forefront of Policicio and her team’s work, and they have reviewed feedback from almost 170,000 HBO Max subscribers to ensure all company initiatives and platform updates have the most significant, positive impact.
Policicio and her team play a key role in informing critical decision making and business priorities. In collaboration with internal and external stakeholders, she provides guidance on the appropriate measurement, reporting, data systems and capabilities to successfully navigate the industry. In addition to this, Policicio and her team work to develop new and innovative ways of displaying and distributing data in a format that is comprehensible across various channels of communication.
Prior to her career with Warner Bros. Discovery’s Direct-to-Consumer research team, Policicio gained more than 20 years of experience researching and analyzing consumer trends at Fortune 500 companies such as ESPN, Turner and Microsoft. While at ESPN, she led global research teams spanning from the United States to Latin America, Europe and Asia. She and her team were able to glean actionable research insights into local markets and their specific consumer behavior regarding online viewing habits and programming trends. These insights provided guidance to deepen the understanding of the sports landscape and drove growth in more than 30 countries.
Before her time with ESPN, Policicio served as a senior research director at Turner International in São Paulo, Brazil, her hometown. While in Brazil, she also worked for Microsoft and Fischer America. She is trilingual and holds an MBA in business and marketing as well as a bachelor’s degree in communications with specializations in consumer behavior and neuromarketing from Escola Superior de Propaganda e Marketing in Brazil.
Divya Singla
VP, Decision Sciences,
UM Worldwide
Divya Singla brings 13 years of experience in business analytics with focus on formulating sustainable data solutions for Fortune 500 clients. In her current role as VP-Decision Sciences at UM Worldwide, she spearheads data strategy discussions to deliver impactful insights and help her clients realize their goals against overall brand marketing initiatives globally. Previously, she has served as the Analytics and Client Strategy lead at Centerfield Media, where she played a pivotal role optimizing growth by building performance analytics and account management infrastructures from the ground up for its Business Development arm.
Her thorough knowledge, and passion for streamlining processes, cultivating high-performing teams, and ensuring that right data is analyzed for continued overall growth of the company has helped her achieve success, while optimizing growth for both internal and external stakeholders.
Divya earned an MBA from The College of William and Mary (Analytics, and Brand Management); and Masters in English Literature from University of Delhi (India).
Lindsey Woodland, Ph.D.
Group Vice President, Client Data Science,
605
Dr. Lindsey Woodland brings to over a decade of data science experience and extensive work on both the theoretical and practical fronts of client-based data science. Her work has included: developing cross-platform attribution methodologies, creating an optimized persuadable targeting solution and leading solutions for some of the biggest brands and media companies. At 605, Lindsey leads the development and application of analytical methods and products that push the boundaries of TV measurement by helping clients advance their insights and drive success. She has played an instrumental role in the development, execution and success of various large scale data science solutions, and was the lead developer of 605 IMP4CT, the company’s always-on ad campaign attribution solution. She earned her PhD and an MA in Mathematics from the University of Missouri – Columbia and a BA from Westminster College.
Rachael Feigenbaum
SVP, Events,
Advertising Research Foundation
ARF Women in Analytics Lead
Rachael Feigenbaum joined the ARF in 2010 and is the Senior Vice President of Events. She is responsible for program content and attendee experiences. This includes conceptualizing and executing in-person and virtual programming, building and managing judging committees and activating board involvement in events. She also spearheads the ARF Women in Analytics Group, which hosts events and community-building initiatives throughout the year. Prior to the ARF, Rachael led a portfolio of events at the DMA and before that at Forbes Conferences. She holds a B.A. in English and Russian Literature from the University of California at Santa Cruz and an M.A. in International Relations from Columbia University.
Kristin Ace
Director of New Business and Membership,
Advertising Research Foundation
ARF Women in Analytics Lead
Kristin is the Director of New Business and Membership at the ARF where she focuses on member engagement and retention, as well as sponsorships and new business development. Kristin also leads ARF Women in Analytics, a community whose mission is to advance gender equality through promoting female leadership, providing mentorship opportunities and hosting events.