The NYU/ARF Certificate in Marketing Optimization and Insights

UPCOMING COURSES
June 17 - August 4
Foundations of Advertising Research
Discovering and Testing the Key Consumer Insight
Media Assessment & Tactical Planning

ABOUT THE PROGRAM

The NYU/ARF Certificate in Marketing Optimization and Insights is a virtual-based learning program. As a graduate, you will:

HOW IT WORKS

Developed and taught by the industry’s leading practitioners, students gain access to invaluable resources and immediately applicable skillsets.

The certificate is awarded to students who successfully complete a combination of any four courses within two years. Instruction includes virtual live discussions, video presentations, readings, and assignments to be done independently. The time commitment is roughly 4-5 hours per week, per course—engaging with course materials, completing projects and attending live “office hours” with professors and guest lecturers.

Note: courses are offered on an individual basis, and students are able to enroll in as many (or as few) as they prefer.

LEARN FROM EXPERIENCED PRACTITIONERS WITH EXTENSIVE KNOWLEDGE IN THE MARKETING RESEARCH FIELD

See what students and faculty think about their experience with the program.

Hear what Jed Meyer, SVP Media Solutions at Kantar, has to say about the program.

Watch the June 29 NYU/ARF Certificate in Marketing Optimization and Insights Open House presentation.

COURSES OFFERED

Need some help convincing your boss?

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THE ARF PROUDLY RECOGNIZES STUDENTS AND GRADUATES FROM THESE COMPANIES

BENEFITS FOR YOUR ORGANIZATION

PROGRAM PRICING

The ARF provides a 50% discount to its member companies:

 Full CertificateIndividual Course
Full Price$9,750$2,437.50
Member Discount (ongoing)$4,875$1,218.75

Contact the ARF Membership team to learn more and register: arfcertification@thearf.org