The NYU/ARF Certificate in Marketing Optimization and Insights

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To enroll, please email arfcertification@thearf.org. Indicate whether you are registering for the full certification or for individual courses, and specify which courses you are interested in.

Please note that not all courses are offered each semester. You may purchase the full certification now and select individual courses at a later date.

Refer to the 2026 Course Schedule to plan your enrollment.

Registration is recommended at least three weeks before the course start date.

2026 COURSE SCHEDULE

Registration is recommended three weeks before the courses begin.
Deadline is 10/5/2026 for Fall Term 2.

TermCourseLive Session TimeDatesInstructor
Fall 2 2026Fall 2 Term (Oct 25 – Dec 13)   
 Campaign Effective Measurement6-7pm EST on WednesdaysOct 28 – Dec 9Sean Merriweather
 Achieving Consumer Centricity7-8pm EST on TuesdaysOct 27 – Dec 8Stephen DiMarco

Registration is recommended three weeks before the courses begin.
Deadline is 8/18/2026 for Fall Term 1.

TermCourseLive Session TimeDatesInstructor
Fall 1 2026Fall 1 Term (Sept 8 – Oct 25)   
 Foundations of Advertising Research6-7pm EST on MondaysSept 8 – Oct 25Joe Panzarella
 Tools for Application of LLMs to Marketing & Advertising Research6-7pm EST on ThursdaysSept 8 – Oct 25Paul Donato

 

TermCourseLive Session TimeDatesInstructor
Summer 2026Summer 1 Term (May 18 – June 28)   
 Informing Creative Development 7-8pm EST on TuesdaysMay 18 – June 28Carrie Patterson Reed
 Discovering and Testing the Key Consumer Insight7-8pm EST on ThursdaysMay 18 – June 28Ellen Sills-Levy
Summer 2026Summer 2  (Jun 29 – Aug 9)   
 Foundations of Advertising Research7-8pm EST on TuesdaysJune 29 – Aug. 9Debbie Brandwene
 Media Assessment & Tactical Planning7-8pm EST on MondaysJune 29 – Aug. 9Helen Katz

 

TermCourseLive Session TimeDatesInstructor
Spring 2026Spring 1 Term (Jan 19 – Mar 8)   
 Achieving Consumer Centricity7-8pm ET on TuesdaysJan 20 – Mar 2Abby Hollister
 Tools for Application of LLMs to Marketing & Advertising Research6-7pm EST on ThursdaysJan 22 – Mar. 5Paul Donato
Spring 2026Spring 2 Term (Mar 9 – Apr 27)
Registration deadline is 2/13		   
 Foundations of Advertising Research7-8pm EST on TuesdaysMar 9 – Apr 26Joe Panzarella
 Campaign Objectives & Strategy6-7pm EST WednesdaysMar 9 – Apr 26David Shiffman
 Media Assessment & Tactical Planning7-8pm EST on MondaysMar 9 – Apr 26Helen Katz
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COURSES OFFERED

  • FOUNDATIONS OF ADVERTISING RESEARCH: Better understand the steps to develop advertising campaigns, establish campaign objectives and strategy, media planning and campaign evaluation
  • ACHIEVING CONSUMER CENTRICITY: Enhance your ability to make marketing decisions that focus on the consumer, and drive positive business outcomes.
  • CAMPAIGN OBJECTIVES & STRATEGY: Learn to build an integrated campaign and identify specific objectives, understand the audience needs and develop targeted messaging.
  • DISCOVERING & TESTING THE KEY CONSUMER INSIGHT: Examine case studies on how consumer insight is leveraged in organizations for strategic decision making for ad campaigns.
  • INFORMING CREATIVE DEVELOPMENT: Gain hands-on experience with developing business-building creative assets, and the balance between rational vs. emotional messaging.
  • MEDIA ASSESSMENT & TACTICAL PLANNING: Discover how media are evaluated, planned and bought for marketing campaigns while learning to define objectives vs. goals vs. strategies.
  • CAMPAIGN EFFECTIVENESS MEASUREMENT: Improve your proficiency in measurement acumen while learning to analyze key performance indicators, engagement and outcome metrics.
  • NEW: TOOLS FOR APPLICATION OF LLMS TO MARKETING & ADVERTISING RESEARCH: Gain hands-on experience with large language models and their practical uses in marketing and advertising.
  • NEW: STRATEGIC AND MANAGERIAL CONSIDERATIONS IN USE OF LLMS IN MARKETING & ADVERTISING RESEARCH: Explore the integration of large language models from both a strategic and operational perspective.
FULL COURSE DESCRIPTIONS

PROGRAM PRICING

The ARF provides a 50% discount to its member companies:

 Full CertificateIndividual Course
Full Price$10,724$2,681
Member Discount (ongoing)$5,362$1,340.50

Contact the ARF Membership team to learn more and register: arfcertification@thearf.org

Prices updated 7/8/2026

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