How can you protect your brand from an “ambush”? Evolving ambush marketing tactics spurred researchers in Canada and the U.K. to undertake the task of redefining the different forms and offering practical guidance and strategies to both sides of the practice.
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Marketers and store managers invest significantly in endcaps— end-of-aisle displays intended to reach as many shoppers as possible. A seven-year Australian cross-country study analyzed where shoppers spend the most time in a store and which endcap space has the greatest potential reach. What do you think they found more valuable: front or back of the store?
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When it comes to evoking female beauty in advertisements, brands and agencies are learning a tough lesson: you can’t please everyone. A body of research shows that consumers increasingly express the desire for greater inclusion and diversity in images representing body shape, and size—yet, many advertisers view moving in that direction as risky, given mixed results from other research in this area.
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Industry leaders express optimism and enthusiasm for TV attribution, but they also want greater visibility and understanding into how leading providers conduct their attribution practices. This report summarizes different approaches and what each of 15 top providers offers.
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As patients are taking a bigger role in managing their health, how should marketers approach them effectively? Learn how companies such as Ogilvy Consulting, Kantar Health, and SidekickHealth are leveraging behavioral science techniques to drive lasting changes in patient behavior.
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Looking for a guide to present data in a digestible and engaging manner? Noted Expert Lea Pica demonstrated how to make data-centric presentations compelling with advice on best practices, skills, and data visualization techniques.
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