ARF Acquires CIMM

As a part of the ARF, CIMM will continue to retain its name and logo. The new subsidiary is headed by Jane Clarke, CIMM CEO and Managing Director, and will continue its focus on advancement of media measurement.

ARF: How to Improve Digital Targets

The ARF has announced two new efforts to tackle data quality questions:

Data Labeling Initiative – with the ANA’s Data Marketing & Analytics division, the IAB Tech Lab, and the Coalition for Innovative Media Measurement (CIMM).

Data Validation Initiative – independently conducting research to determine whether surveys can be used to measure the accuracy of those targets.

Get the Intel on Artificial Intelligence

Some say Artificial Intelligence is a broad field that includes everything from simple if-then rules for playing Checkers to complex ensembles of deep neural networks for piloting autonomous vehicles. In marketing, AI is a term that is applied to several very different techniques and functions. However, the bigger questions are: how do you best implement AI and what are the commercial solutions?

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ARF Advances Its Advocacy of Data Ethics

Privacy matters! The ARF continues to advocate for stronger data ethics via a multi-stage program that to date includes a new consumer privacy study and a survey of how European General Data Protection Regulations (GDPR) affect ARF members’ practices.

  • Member Spotlight
  • Video

Targeting under the Microscope

  • Debate: Has Targeting Gone Too Far?
  • Gian Fulgoni – Former Chairman, CEO and Co-Founder, comScore, Inc. Radha Subramanyam, Ph.D – Chief Research & Analytics Officer, CBS Television
  • Dave Morgan – CEO, Simulmedia Yin Woon Rani – VP, Integrated Marketing, Campbell Soup Company
  • Member Spotlight
  • Video

Better Outcomes from Experimental Design & Continually Testing

  • Kathy Dykeman, Director, Marketing Science at Facebook “Marketing Effectiveness in the Digital Era”

6 Second Ads: Who, How, & When To Use

  • Paul Donato, The ARF, and Dan Schiffman, TVision

In three minutes get the scoop on how :06 ads work in linear TV. This original study from The ARF and TVision provides new information on the prevalence of :06s, who is using them, and how they perform. The findings inform buyers and sellers and give guidance for future work.

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Four Tips to Boost Ad Attentiveness

  • Mike Follett, Managing Director at Lumen Research

The eyes have it! An eye tracking company’s analysis of thousands of viewable impressions, accompanied by a client case study, yielded four insights that can boost digital display advertising attentiveness and gave evidence that lifting attentiveness positively impacts sales. That’s nothing to blink at.

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