As patients are taking a bigger role in managing their health, how should marketers approach them effectively? Learn how companies such as Ogilvy Consulting, Kantar Health, and SidekickHealth are leveraging behavioral science techniques to drive lasting changes in patient behavior.
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The accelerating pace of digital disruption is transforming the TV industry, giving consumers more choices and ways to view programming than ever before. What’s the impact on the industry? What new tools does OTT offer marketers?
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How did NASCAR evolve its approach to data and analytics to drive success? Norris Scott, Vice President of Analytics & Insights, shared practices and tactics that are fueling fan base growth and boosting sponsor revenue.
Ready to meet the changing expectations of today’s shoppers? Leverage key trends and evidence-based success stories from Google, SapientRazorfish, Geometry, Adimo, and others, as they – and your company – seek to thrive in the new shopping reality.
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What four features does IBM Watson Ads believe must be satisfied for an effort to be considered AI? How is the company applying AI to produce conversational marketing? What steps can improve marketers’ use of AI?
Good news for out-of-home advertisers: A method using Bluetooth technology measures important details that up until recently were available only for television advertising. With it, market researchers can estimate the frequency of exposure and level of unduplicated reach for outdoor advertising, while media buyers and campaign managers can examine their targeted audiences more thoroughly.
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