At DATAxSCIENCE 2020 — an information-packed event featuring six presentations, two panel discussions, and a one-on-one interview — approaches to and problems with forecasting were discussed through the lens of the 2020 Presidential election and other applications.
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Why do some ads get shared more than others on social media? This study used facial coding algorithms to quantify the facial expressions of thousands of individuals in response to video ads. The findings help advertisers predict how different emotions influence sharing, and provide a deeper understanding of the complexities between emotion and transmission.
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The ARF and Sequent Partners paired to present the Attribution & Analytics Accelerator©, a rigorous four-day forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds took the stage to share the latest industry innovations – real case studies were supplemented with in-depth discussions led by moderators who knew what to ask. The Accelerator featured high-profile experts and marketers on the front lines who debated new solutions and addressed unmet technical needs.
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Erwin Ephron was a luminary in our industry and his words and writings still ring true today on so many pertinent topics. These include media planning, research, targeting, budgeting, data quality, engagement, reach and recency, digital marketing and so much more. The ARF is honored to announce that we have been bequeathed an enormous cache of Ephron’s writings. This windfall includes Ephron’s newsletters from 1992 to 2010.
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Scholars and practitioners in recent years have grappled with the potential and limitations of six -second ads. A new study clarifies those constraints and offers actionable strategies in various stages of the creative process, to help advertisers boost the effectiveness of short, online video ads.
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Relevant key performance indicators (KPIs) have become increasingly important over the last decade for evaluating the impact of marketing and media spending. Today, numerous companies offer products that measure “ROI” and “lift,” But, for many, it is difficult to differentiate them. This prompted the Online-Offline Metrics Working Group of the ARF’s Cross-Platform Measurement Council to create: The Guide to Lift and ROI Measurement Products. This comprehensive report highlights the product offerings of 27 companies in the space.
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