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Providing guidance through unbiased knowledge.
The Advertising Research Foundation (The ARF) creates and curates objective, original research through education, events, and networking for advertising practitioners.

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ARF Members

We serve over 400 leading marketers, agencies, media companies, and research organizations.

MEMBER SPOTLIGHT

Thank you Joe Cashen, and the Nissan team for their amazing support and contribution to our How Advertising Works original research project and all they did to make our recent Auto event a success.

Cashen
Joe Cashen
Senior Manager, Marketing Analytics, Nissan North America

Nissan

NEW MEMBERS

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MEMBER NEWS

The NPD Group
Congratulations to The NPD Group’s new CEO, Karyn Schoenbart. Karyn serves on our Women in Analytics Advisory Board.
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FreeWheel
FreeWheel releases Video Monetization Report—it highlights the changing dynamics of monetization of premium digital video content.
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MESH
MESH Experience named Woman owned business supplier of the year by Delta Air Lines.
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