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The Untethered Shopper

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NEWS YOU CAN USE

5 Cups & Original Research

JOURNAL OF ADVERTISING RESEARCH

Word of Mouth: Risks and Rewards

Providing guidance through unbiased knowledge.
The Advertising Research Foundation (The ARF) creates and curates objective, original research through education, events, and networking for advertising practitioners.

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ARF Members

We serve over 400 leading marketers, agencies, media companies, and research organizations.

MEMBER SPOTLIGHT

A big thank you to Artie Bulgrin, for his amazing support and contributions to the ARF over the years while at ESPN. Artie served as a valuable member, board member, board chair, speaker, contributor, mentor and much more. His dedication and contributions have made a big impact on the advertising research industry and the ARF. We want to wish him well as he moves on to his next venture.

Artie Bulgrin
Artie Bulgrin

NEW MEMBERS

Charter Communications Evol8tion iMotions Ispot TV Nestle Sequent Parnters Survey Monkey

MEMBER NEWS

The NPD Group
Congratulations to The NPD Group’s new CEO, Karyn Schoenbart. Karyn serves on our Women in Analytics Advisory Board.
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FreeWheel
FreeWheel releases Video Monetization Report—it highlights the changing dynamics of monetization of premium digital video content.
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MESH
MESH Experience named Woman owned business supplier of the year by Delta Air Lines.
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The ARF Board of Directors »