Providing guidance through unbiased knowledge.
The Advertising Research Foundation (The ARF) creates and curates objective, original research through education, events, and networking for advertising practitioners.
We serve over 400 leading marketers, agencies, media companies, and research organizations.
A big thank you to Artie Bulgrin, for his amazing support and contributions to the ARF over the years while at ESPN. Artie served as a valuable member, board member, board chair, speaker, contributor, mentor and much more. His dedication and contributions have made a big impact on the advertising research industry and the ARF. We want to wish him well as he moves on to his next venture.
The NPD Group
Congratulations to The NPD Group’s new CEO, Karyn Schoenbart. Karyn serves on our Women in Analytics Advisory Board.
FreeWheel releases Video Monetization Report—it highlights the changing dynamics of monetization of premium digital video content.
MESH Experience named Woman owned business supplier of the year by Delta Air Lines.