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Featured Speakers

Maria Bartolome Winans
Maria Bartolome Winans
CMO,
IBM Watson Customer Engagement

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The Rise of You: The New Work of Customer Engagement

Digital was the ultimate business disruptor, transforming customer expectations and competitive landscapes in every industry. Learn how a timeless brand with data in its DNA is elevating the art of customer engagement to a data-driven science, empowering its global marketing teams, and transcending disruption now – and in the future.

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Raja Rajamannar
Raja Rajamannar
Chief Marketing & Communications Officer,
Mastercard

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Leveraging Technology To Drive Brand Affections

The marketing landscape is ever-changing with emerging technology and innovation. Hear from the front lines how technology is shaping marketing.

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Eric Salama
Eric Salama
Chairman & CEO,
Kantar

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The Future of the Agency

How are methodologies changing as clients and agencies ingest ever greater amounts of digital data that track consumer journeys? Hear WPP/Kantar’s approach.

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Om Marwah
Om Marwah
Global Head of Behavioral Science,
Walmart Labs & Sam’s Club

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Lessons from Applying Behavioral Science to 1,000,000,000 Shoppers

The Walmart behavioral science team has worked on customer experience, analytics, marketing, product design, in-store experience, and various other customer facing challenges. They have learned more about consumer behavior than most institutions today. Hear about some of the most interesting observed principles of behavior and new ways to think about scientific customer innovation.

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Shelley Zalis
Shelley Zalis
Co-founder, #SeeHer;
Founder & CEO, The Female Quotient (TFQ)

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The Science of #SeeHer

To date, more than 1,000 brands representing 40+ Billion dollars of U.S. ad spend are committed to the ANA’s #SeeHer movement. The group’s goal is to increase accurate representation of women and girls in advertising and media 20% by 2020. The panel will discuss the growing suite of #SeeHer GEM research tools, including GEM Allocator and GEM AI for digital advertising. How do GEM results help marketers improve their marketing effectiveness? Hear new beta test results.

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Brad Jakeman
Brad Jakeman
Senior Advisor & Consultant;
Former President, PepsiCo Global Beverage Group

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Understanding the Consumer in the Age of Disruption

Brands, economies, companies and social systems are being disrupted at a depth and pace never before seen in history. But can we say the same about the tools, methodologies and approaches we take to understanding the consumer? Are we trying to understand today’s consumers and society with tools developed for another era?

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Our Mission:
To further, through research, the scientific practice of advertising and marketing.

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ARF Members

We serve over 400 leading marketers, agencies, media companies, and research organizations.

MEMBER SPOTLIGHT

A big thank you to Artie Bulgrin, for his amazing support and contributions to the ARF over the years while at ESPN. Artie served as a valuable member, board member, board chair, speaker, contributor, mentor and much more. His dedication and contributions have made a big impact on the advertising research industry and the ARF. We want to wish him well as he moves on to his next venture.

Artie Bulgrin
Artie Bulgrin

NEW MEMBERS

Sylo
Survata
Samsung Ads
NBA
MFour
Dunkin
Cuebiq
Buzzfeed
Anheuser Busch
Aetna

MEMBER NEWS

The NPD Group
Congratulations to The NPD Group’s new CEO, Karyn Schoenbart. Karyn serves on our Women in Analytics Advisory Board.
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FreeWheel
FreeWheel releases Video Monetization Report—it highlights the changing dynamics of monetization of premium digital video content.
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MESH
MESH Experience named Woman owned business supplier of the year by Delta Air Lines.
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The ARF Board of Directors »