The eyes have it! An eye tracking company’s analysis of thousands of viewable impressions, accompanied by a client case study, yielded four insights that can boost digital display advertising attentiveness and gave evidence that lifting attentiveness positively impacts sales. That’s nothing to blink at.
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How sad to get only a fraction of the available insights from social media! You can change that by using a new approach to link a range of data related to social posts, thereby generating more information about your followers’ attitudes, behaviors, and experiences.
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In three minutes get the scoop on how :06 ads work in linear TV. This original study from The ARF and TVision provides new information on the prevalence of :06s, who is using them, and how they perform. The findings inform buyers and sellers and give guidance for future work.
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This may bring a smile to your face. A celebrity’s smile can go a long way toward improving perceptions about an ad and purchase intent, especially when it’s perceived as genuine. The quality of a smile can even help to offset negative attitudes toward the celebrity, which can help brands minimize the need to replace celebrity talent, if a celebrity “falls from grace.”
Member Only AccessCan games be an effective platform for mobile advertisers? This study gave mobile in-game video ads a thumbs up for reaching consumers of all ages, based on how gamers interacted with and responded to these ads. The numbers compared favorably to reactions for mobile in-stream TV ads, suggesting a new opportunity for advertisers.
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How much does the combination of TV and mobile video ads improve attention and memory vs. either alone? Is there an ideal mix of the two? New research explores how to optimize ad impact when TV :30s are paired with mobile pre-roll :30s and :06s in mobile editorial – a timely topic, as mobile growth outpaces TV’s.
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