Forecasting has always been a mix of art and science where the longer the time horizon, the greater the risk of missing the mark. In the context of most companies, forecasts often would be concerned with expected financial performance, expected demand or supply, expected performance of distribution or sales channels, or expected consumer behaviors. Recent disruptions however have challenged forecasters and the businesses they serve. The pandemic has crippled supply chains, reordered distribution channels, distorted prices and brand availability, and…

Traditionally, B2B decision making has been perceived as a rational, objective process. But professionals are more than just a job title—they are people too! This Insights Studio will explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision making, focusing on how to identify and measure these factors. Join us on July 20th at 12:00pm EDT to hear experts present data and case studies that dispel the myth that business decisions are solely based…

About ARF Young Pros Meet-Ups: ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. The 2022 program offers six unique opportunities to engage on a bimonthly basis with leaders and Young Pro peers. In these events specifically curated for ARF Young Pros, we will introduce you to fellow research professionals in an environment built for networking. Registration is required for each individual Meet-Up offered, so please sign up…

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and other details – as soon as it becomes available. REGISTER NOW REGISTER NOW

New! ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. Which is why we are thrilled to launch a mentorship program this summer. Mentorship Is Important for Both Mentors and Mentees For mentors, providing positive guidance and sharing knowledge built up over years is a good leadership skill. Helping people navigate their careers, both in terms…

Since 2006, the Great Mind Awards have celebrated leaders across the advertising and marketing research industry. These awards shine a light on rising stars, research innovators, data-driven marketers and industry legends. Register Now: On August 3, “Conversations with Great Minds” will feature interviews with Dr. Duane Varan, CEO at MediaScience (2022 Demystification Award winner) and Martin Renaud, CMO at Mondelēz International (CMO Award winner). These winners will share details of their career impact and how their work is moving the…

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and other details – as soon as it becomes available. REGISTER NOW REGISTER NOW

The business case for Diversity, Equity, and Inclusion is stronger today than ever. Why does DE&I matter? How and where do companies start to make a meaningful change to create an inclusive and inspirational foundation? Join us on August 17th for a special Young Pros event where VMLY&R speakers will share the latest on how to propel insights to provoke a transformation for more inclusive research and more innovative thinking, including: How diversity and inclusivity lead to better work Breaking…

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and registration details – as soon as it becomes available. Sponsor

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and registration details – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor