You invested in targeting customers, measured the results, tweaked your investments and then find the rules and tools of the game have changed. Welcome to the new identity era. Brands and publishers are grappling with the impending end of third-party cookies and the loss of mobile IDs, which could portend massive changes in the digital ad ecosystem. These tectonic shifts in tracking consumers can be puzzling, but the solutions are equally complex, and can be bucketed into three approaches: Cohorts…

Despite the complexity and uncertainty encircling digital advertising now, there is reason to be bullish. Brands and publishers have a unique opportunity to influence the development of identity and consumer relationships as well as create a better environment. Yet companies face a media targeting challenge: how can they leverage first-party authenticated data and enriching with third party data while fostering a privacy-friendly partnership that benefit both consumers and marketers? Will CTV prove a greater strategic component for brands as a…

In the wake of the Great Recession over a decade ago, millennials — the first generation of digital natives — started coming of age. At the same time, social media activity and access to information flourished. The result? A significant realignment in the consumer/brand relationship. Younger consumers were paying closer attention and sharing their opinions about whether brands were delivering on their values. Beyond dollars, consumers (soon enough older cohorts as well) began to vote with their social media attention,…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…

As the ground beneath data collection continues to shift, attribution providers have contended with a myriad of measurement challenges — from crumbling third-party cookies to privacy legislation to impending changes in the ability to track geolocations and other mobile-based data. Join the Cross-Platform Measurement Council on May 25, where five attribution providers and their clients will present case studies that illustrate how they have overcome these challenges and how they plan to future-proof their approaches. Attendees will gain: A practical…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…

More information — including speakers and the event agenda — will be announced soon. Check back for updates. In the meantime, you might be interested in the content from DATAxSCIENCE 2020. The link below includes videos of the presentations, key takeaways and presentation slides. VIEW DATAxSCIENCE 2020 CONTENT REGISTER NOW FOR DATAxSCIENCE 2021   REGISTER NOW VIEW DATAxSCIENCE 2020 CONTENT

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…

SAVE THE DATE  The virtual Great Mind Award celebration will take place on August 12, 2021, 1:00PM EST.   REGISTER NOW The 2020 program, Conversations with Great Minds, celebrated two impressive award-winners through the sharing of their journeys, successes and insights on the state of the industry:  Josh Chasin, Chief Measurability Officer at VideoAmp and winner of the 2020 Erwin Ephron Demystification Award, was interviewed by the 2019 winner of the same award, Leslie Wood, Ph.D., Chief Research Officer at NCSolutions.   Greg Lyons, CMO of PepsiCo Beverages NA and winner of the first-ever Chief Marketing…

Save the date! AUDIENCExSCIENCE will take place virtually on September 20-22, 2021. The pace of disruption to audience analytics was already dizzying, but the COVID-19 pandemic added another dimension. Consumer behaviors shifted rapidly and unexpectedly, leaving marketers uncertain about how to deal with their attribution models. What behaviors will stick and which ones will fade? In the quest to quantify marketing results, how do future solutions like virtual IDs fare? The TV ad market is evolving, begging more questions about…