Half of the U.S. has now lost what the UN deems a fundamental human right: bodily autonomy. As civil liberties continue to be politicized, society is increasingly looking to the private sector as a moral compass. From Black Lives Matter to Voting Rights to Transgender equality and now Roe v. Wade — it has become more of an expectation that brands speak out or fear losing favor with employees and consumers alike. In this presentation, Mindshare and GroupM unveil new…

Ads during the Super Bowl are different from ads that regularly air on broadcast, cable and streaming video because of their reach, frequency, cultural significance and sometimes, the extensive research that undergirds them. Unlike other ads, they are simultaneously seen by up to 100 million people, rather than at varying times at varying frequencies. Join the ARF Creative Council just days before the Super Bowl for a peek behind the curtain at research on Super Bowl ads, how they are…

We are starting to see the growing use of artificial intelligence (AI) in advertising from creative development to grunt work to scaling brand safety flags to some research functions. What does the rise of AI mean for job replacement? Reduction of tedium? Reducing costs? Increasing competition? Quality? What research functions are seeing the most innovation in AI? How will AI change the business model of advertising? And what does this mean for media agencies today? Will generative AI—algorithms (such as…

Amidst economic uncertainty and a possible looming recession, how do we predict consumer shopping behavior in the near future and what that means for brands? What new retail formats are being tested that will surprise, delight and build loyalty among consumers? Personalization is evolving rapidly, giving rise to explosion of retail media networks – how are retailers innovating? What other shifts will brands and retailers need to make in order to provide value, quality, entertainment, service and convenience to shoppers?…

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Registration is Open for the Most Important Audience Measurement Event of the Year ARF’s annual flagship conference, AUDIENCExSCIENCE, will bring to light the most critical audience measurement issues. New research will be shared on topics that include: the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, if measurement providers can join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, appealing and targeting diverse…