Most people say they want to live more sustainably, but are they actually making purchasing decisions based on sustainability? Has the pandemic upended some consumer tradeoffs? The drive toward more sustainable buying hasn’t just been stalled, it’s been set back by carbon footprint and wasteful purchases. The economy shut down, decreasing carbon emissions temporarily, but we have developed other habits, including consuming more packaging. Delivery, packaging and germophobic behavior during the pandemic made single-use throwaways okay again. How can we…

Developing a growth mindset is important: It allows you to experience a broader range of experiences, making life—both professional and personal—more meaningful. At our June 10 Women in Analytics event, leaders shared their growth mindset journeys—what they have learned about themselves, and how they have applied these learnings in the workplace. At our Aug. 5 event, we will explore how and why companies should apply a growth mindset. Kantar will share foundational work, “Courage to Grow,” which lays out the…

Imagine a world in which advertisers and publishers will be able to transact using a single metric across linear and digital that is trusted, independent, and standardized across the industry. With this single, deduplicated number, marketers will have visibility into total video consumption regardless of platform or device. They will also be able to benefit from a better understanding of unique audiences, the ability to better understand the frequency, and reduce double counting, inflated metrics, and advertising waste. To help…

Join us on August 12 for Conversations with Great Minds to hear from two impressive industry leaders about their journeys, successes, and insights on the state of the industry today. Alice K. Sylvester, Partner at Sequent Partners, winner of the 2021 Erwin Ephron Demystification Award, will be interviewed by Ad Age Editor at Large, Jack Neff. Alice will discuss her view on the future of brands, measurement and analytics, whose work and leadership has inspired her the most, and what…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…

Take advantage of the Early Mover rate now!   AUDIENCExSCIENCE will take place virtually on September 20-22, 2021. AUDIENCExSCIENCE is the Advertising Research Foundation’s (ARF) biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues. This year, September 20-22, those issues will be explored against the backdrop of the post-pandemic recovery. Keynotes, panels and research presentations will cover what consumer behaviors will stick and which ones will fade, the future of addressable TV,…

SAVE THE DATE! The ARF David Ogilvy Awards will take place virtually on October 7, 2021.   ABOUT The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising. The awards pay tribute to the late David Ogilvy, ultimate “mad-man,” founder of the agency Ogilvy, and creator of some of the biggest fundamentals in advertising that are still being used today. With these awards, we celebrate his forward-thinking belief in the importance of research behind…

What a difference a year can make: Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services – and in ad dollars going to OTT and CTV. As a result, the market is becoming saturated and the push — and battle — for subscriptions and advertisers, is heating up, in the US…

The ARF and Sequent Partners are excited to present the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This year, November 15-18, the Attribution & Analytics Accelerator will focus on topics including: Data Solutions for a Privacy Compliant World Representing the Brand in Attribution/Measuring Long-Term Effects in MMM Integrating Quality of Exposure Metrics Measurement Meets Activation Full-funnel Measurement Accurately Measuring the Full Value of Advertising Unified…