While youth may be the ultimate elixir, advertisers should not ignore consumers over 50. The combination of longevity—particularly among women—and the immense Boomer generation are forming a formidable social and marketplace might. Adults in this chapter, the “third age,” have more ambitious dreams and desires than their predecessors and more spending power. According to the Federal Reserve and the U.S. Bureau of Statistics, women and men over 50 own 70% of all personal wealth held in the U.S., and account…

Join us on December 13 for an exploration into the ever-evolving landscape of TV metrics. As individual commercial metrics become available for linear TV, in addition to the existing C3 and C7 metrics, there are various options that can be considered for defining commercial impressions with the more granular sub-minute data that is now available. Topics of discussion will include: Nielsen’s schedule for releasing sub-minute panel and big data measurement including the addition of Comcast data. Overall impact on audiences…

Save the date for this upcoming L.A. Media Research Council event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming Insights Studio event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW Sponsor

About ARF Young Pros Meet-Ups: ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. In these events specifically curated for ARF Young Pros, we will introduce you to fellow research professionals in an environment built for networking. Registration is required for each individual Meet-Up offered, so please sign up quickly as space is limited. Registration is required for each individual meet-up offered. We will add more information to…

Save the date for this upcoming ARF Analytics Council event. We will add more information to this page – including speakers – as soon as it becomes available.

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