Your Brand can no longer succeed on traditional advertising alone. You need to get into the content game to grow.
In 2018 native placements are expected to grow 54% from 2017 and capture 58% of US digital display. Branded content and native advertising are getting more and more consumer awareness. How do your efforts stack up to a benchmark of “readers spending an average of 110 seconds on branded content articles/features”? Is your content participation-based? How are you measuring success?
Explore this game-changing topic at ARF’s first dedicated branded content and native advertising event, NATIVExSCIENCE. We’ll provide an overview of branded content and native advertising, how to measure the…
July 18, 2018 @ 12:30 pm - July 18, 2018 @ 6:30 pm
What a complicated time for social media marketing! Newer social media brands have gained traction, especially among valuable younger consumers. Privacy and brand safety concerns have moved to the forefront and must be addressed. The technology and measurement systems behind social media campaigns have continued to evolve, requiring ongoing evaluation.
The ARF’s upcoming SOCIAL MEDIAxSCIENCE conference will help brands, agencies, publishers, and ad tech companies succeed in this complex and dynamic arena. Recognized industry leaders and respected specialists will use evidence-based learnings and provide case studies to demonstrate how they are finding new opportunities, tackling hurdles, and preparing for th…
August 2, 2018 @ 1:00 pm - August 2, 2018 @ 6:00 pm
You’ve heard it before. Patients are taking a bigger role in managing their health.
But what are the consequences of this new patient-as-consumer model? And how can you engage an audience that is less compelled by the reasoned arguments that used to move the needle with physicians?
Join the ARF on August 2 in New York City to hear how the latest findings in behavioral science are uncovering the complex motivations that drive consumer healthcare decision-making. We’ve gathered together some of the top names in branding, data and tech marketing to provide a rich, multidimensional of this new audience, as well as actionable strategies you can implement immediately to drive lasting behavior change.
August 7, 2018 @ 8:30 am - August 7, 2018 @ 12:30 pm
The hype says that Linear TV is dead – and that Digital is King. What’s the real deal behind headlines like these?
The real deal is that today’s viewers have a choice and they’re choosing ways to watch that best fit their lives. TV on their phones, tablets, computers…why not?
At this ARF Leadership Lab session, you will learn what motivates consumers to view content across platforms, and to sort out how to accurately measure media usage. In this half-day, hands-on course, you’ll also see how to best evaluate ROI in today’s cross-platform world.
Get a heads-up on the challenges, risks and watch-outs in measuring total audiences.
Find out how marketers and media buyers best targe…
September 6, 2018 @ 8:00 am - September 6, 2018 @ 5:00 pm
Technology is changing how people shop. The Census Bureau’s latest figures demonstrate that. E-commerce now makes up 10% of all retail sales, growing at 3x the rate of total retail year-over-year. Does that mean brick & mortar is finally dead? Far from it.
Major retailers are expanding Click & Collect services to leverage brick & mortar in the digital shopping age. How are smart marketers integrating latest technologies to make shopping frictionless for consumers and drive brand growth? Join us for the latest insights and case studies on how science intersects the shopper journey.
ARF’s SHOPPERxSCIENCE will have attendees taking away the latest trends and initiatives to succeed …
October 18, 2018 @ 8:00 am - October 18, 2018 @ 6:00 pm
"Everything starts with the customer" - Louis XIV
Audiences today have more control over the content they consume, when they consume it, and what platform they consume it on.
As competition intensifies to attract viewers across platforms, it forcing new challenges on the industry including 1) measuring if the OTT growth has impact drawing viewers away from ad-supported video, 2) determining what viewers truly want from the experience and 3) looking at new ways to get involved with non-ad supported video (sponsorship and native advertising).
Streaming numbers are significant but not the whole story…the percentage of TV viewers who stream rose from 42% to 70% (From 2013 to 2017; Source:…
November 8, 2018 @ 8:30 am - November 8, 2018 @ 12:30 pm
“Nobody has a crystal ball, and part of evolving a business plan is to say, I might have said we're going left, but I see the opportunity and we're going right.” - Ryan Kavanaugh, founder and CEO of Relativity Media
Companies are always trying to figure out what will happen in the future. They don’t always think of this as “forecasting”, but it is. Simply to budget for next year, firms need to make implicit or explicit forecasts about the health of the economy, the demand for their products, the action of their competitors, and a host of other factors. At FORECASTxSCIENCE, the ARF will spotlight some of the leading-edge techniques that give companies an edge in predicting such things as:
December 4, 2018 @ 1:30 pm - December 4, 2018 @ 6:00 pm