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  • November 16 @ 12:30 pm - November 19 @ 2:00 pm

Attribution & Analytics Accelerator

The Attribution & Analytics Accelerator© is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations – real case studies will be supplemented with in-depth discussions led by moderators who know what to ask. The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering…
  • December 3 @ 12:00 pm - 2:00 pm


In 2017, the ARF organized a conference, hosted at Google, to consider the predictive accuracy of different methods of business and political forecasting. Given that pre-election polls had been widely blamed for failing to predict the outcome of the 2016 Presidential election, half of the ARF program was devoted to a post-mortem assessment of the polling methodologies – comparing the canonical methods with newer methods based on social media monitoring, betting markets, momentum analysis and modeling of social indicators. In…

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