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  • February 25 @ 8:00 am - 11:30 am • New York

Leadership Lab: Future State - Navigating the New Media Landscape

How Do Viewers Find Programming? Viewers today can choose more content from more sources than ever before – but how do they find programs they want to watch? Learn up-to-date insights from our industry experts on these issues: How viewers feel about the abundance of content choices today. Viewers’ strategies for program discovery. Do TV promos still drive viewing? What is the role of Social Media recommendation engines and other factors? Drivers of awareness and interest in new Streaming Services.…
  • March 11 @ 2:00 pm - 6:00 pm • Marina del Rey

Women in Analytics: Career Skills - Strategies, Steps & Success

2:00 – 2:30pm: Registration & Mingling 2:30 – 5:00pm: Presentations & Roundtable Discussions 5:00 – 6:00pm: Cocktail Receptions Whether you have newly established your career in advertising analytics and research, or you have been in the industry for 20+ years, the development of certain professional skills – such as leadership, networking, public speaking, and negotiating – are vital to your success. What strategies can you use to develop these skills and employ them as a catalyst in your career? The…
  • March 17 @ 9:30 am - 6:00 pm • Austin


Why do people buy some products and not others? How do media messages influence a shopper’s buying choices? What makes buyers tick and what makes them click? How can marketers effectively harmonize emotion and action? What are best practices for combining big data and small data to understand and predict customer behavior?We (humans) like to think of ourselves as rational animals. Over the past two decades, the notion that humans are rational and good at making decisions has been debunked…
  • March 18 @ 2:30 pm - 6:00 pm • New York

Bringing Data and Creative Together

An experiential work session to explore the ARF Creative Council white paper Program: 2:30 – 5:00 pm Networking Cocktail Reception: 5:00 – 6:00 pm After spending 18 months conducting an extensive study of the relationship between the data science and advertising creative communities, the ARF Creative Council produced a landmark white paper titled, How to Get Better Creative from Better Insights. Benefit from the council’s insight at this stimulating event. Hosted by the ARF Creative Council, this immersive session will…
  • March 26 @ 5:00 pm - 7:00 pm • New York

Salon Series: The Power of Influencer Marketing

How are Brands Successfully Engaging with Influencers? From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars by 2020. To stay competitive and broaden their digital media strategies, marketers need to consider the following: how to determine the right Influencers with whom to align their brand and the pitfalls of…
  • May 5 @ 2:00 pm - 6:00 pm • Chicago

Women in Analytics: Progress and Gaps

Great strides have been made to improve diversity and gender equality in the workplace. The unfortunate truth is that major gaps still remain. What can you do, personally, to advance progress? What specific steps can you make within your organization and in your career? Join the ARF’s Women in Analytics for our third event of the year on May 5 in Chicago, where authors and practitioners will share their latest industry research and first-hand experiences. Discover impactful strategies such as:…

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