Are you one of the many agency or marketing executives who don’t properly set up campaign measurement and, therefore, limit future campaign success? Don’t be one of them! Learn how to implement optimal campaign measurement at the January 24, 2019, ARF Leadership Lab.
Speaker Rick Bruner, CEO/Co-Founder of Central Control and US Vice Chair of I-COM will introduce critical topics, such as:
• The most important step you can take to ensure good campaign measurement
• How experimental design fits into Multi-Touch Attribution and other ad ROI models
• What is incrementality, and how does it relate to campaign measurement?
• The role of randomized control approaches in campaign measurement
• Steps to creating a …
February 6, 2019 @ 2:00 pm - February 6, 2019 @ 6:00 pm
There is no debate that AI is fundamentally changing the world through innovations like search through speech recognition, movie and music consumption and of course self-driving cars. But there is a dark side: AI could threaten society by contributing to data that deepens gender and racial bias.
What does this mean for women in analytics? How do we develop the right skills to explore tools and approaches that can help minimize biases?
Join us on February 6 at Twitter’s Headquarters in San Francisco. Through your leadership, help ensure that AI makes the world a better place and understand how you can directly contribute.
Candi Castlebury SingletonVP, Intersectionality, Culture & Di…
February 6, 2019 @ 3:00 pm - February 6, 2019 @ 5:00 pm
Presented by: The ARF Cross-Platform Measurement Council
It’s one thing when marketers talk about doing multi-touch attribution (MTA). It’s another when they share what leads to – or detracts from – successful implementation.
Hear how AIG, Coca Cola, HSBC, Johnson & Johnson and Miller Coors are working within their organizations to generate and apply actionable marketing attribution results. MTA expert Alice Sylvester of Sequent Partners will lead them in discussion, focusing on how they have evolved people, processes and technology to achieve their goals.
Following up on ARF’s Cross-Platform Measurement Council Attribution Working Group’s Attribution Showcase in June 2018, conversation will cover relevant t…
February 21, 2019 @ 5:00 pm - February 21, 2019 @ 7:00 pm
Genuine is "in." Influencers are providing an increasing number of opportunities for brands to:
Engage their followers
Increase brand awareness
Create brand loyalty
But, how much does the industry understand about the pros, cons, and impact of this relatively new marketing tactic?
Join the ARF in the launch of the Salon Series to debate key questions and uncover potential answers regarding Influencer Marketing, considering:
What techniques do brands use to select the right Influencer?
What best practices will encourage Influencers’ followers to convert into customers – and accurately measure ROI?
How can brands overcome the challenges of Influencer fraud by demanding…
March 13, 2019 @ 8:00 am - March 13, 2019 @ 5:00 pm
At SXSW 2019, the ARF is programming a full day under the Brands & Marketing track on March 13 at the Fairmont Hotel. Over the course of five sessions, problems and solutions in cross-platform advertising will be addressed from the perspectives of advertisers, agencies, measurement and media companies as well as industry bodies.
1. Can Brand Advertising Survive In the Era of 1:1 Marketing?
Agency session in which leaders of ad agencies discuss how they balance the needs of brand advertising with the complexity of buying targeted audiences and the need for agility to get to person-level insights. Understand why Ford, Dollar Shave and Warner Bros Studios have been successful.
Kate Sirkin - EVP, …
April 15, 2019 @ 9:00 am - April 16, 2019 @ 7:00 pm
Growing and properly assessing audiences remains an important , but still elusive, industry goal. AUDIENCExSCIENCE, THE agenda setting conference on audience, will confront the most critical challenges hindering progress and provide attendees with practical takeaways.
Dozens of respected industry leaders – on the main stage and in concurrent sessions -- will surface new solutions and techniques in key areas of interest: from more accurately measuring cross-platform/cross-device audiences to better reaching desired targets at sufficient scale to improving attribution to increasing marketing ROI … and more. Case studies will highlight the “what” and “how” behind winning strategies and showcase best practices.