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  • November 14, 2018 @ 8:15 am - November 14, 2018 @ 6:00 pm


Imagine how your business could improve with better forecasting. You don't have to imagine anymore. The ARF's FORECASTxSCIENCE conference offers a window into how major companies are enhancing success by improving how they forecast. The program will spotlight leading-edge techniques that strengthen predictions of key factors such as potential market size for new entrants, growth rates for existing products and services, emerging drivers of consumer behaviors and trends, and the impact of economic or policy changes on market and product demand. Case studies will demonstrate how using a variety of new tools and evolved processes has materially improved the bottom line. Insights from major organizations, including: Em…
  • December 4, 2018 @ 2:30 pm - December 4, 2018 @ 7:00 pm

Women in Analytics: Data Storytelling

How do you present data in a manner that is digestible and engaging? Join the ARF Women in Analytics Group on December 4 for a practical, hands-on workshop to learn best practices, skills and data visualization techniques. Lea Pica, a digital industry-recognized data storytelling evangelist, trainer, speaker and podcaster, will focus on two key components of making analytics story-driven: Conceptualize Data presentation message planning, insight framing and content brainstorming. Visualize Slide design, data visualization and data storytelling methodology. The afternoon will culminate in a group exercise for maximum impact. Featured Speaker Lea Pica LinkedIn Profile …
  • April 15, 2019 @ 9:00 am - April 16, 2019 @ 7:00 pm


At AUDIENCExSCIENCE, ARF’s 14th Audience Measurement Conference, we will address the most critical measurement issues. From measuring audiences, media and ads across platforms and devices to measurement of marketing ROI and attribution, we will showcase best practices and highlight the “what” and “how” behind winning strategies. We are returning to the beautiful and convenient Hyatt Regency in Jersey City, New Jersey. In consideration of ARF members involved in the Upfronts, this year AUDIENCExSCIENCE will take place on April 15-16, 2019. Join us to connect and learn. See highlights from AUDIENCExSCIENCE 2018. 2018 Featured Speakers Included Linda Yaccarino Chairman, Advertising & Clien…

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