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  • January 24, 2019 @ 1:00 pm - January 24, 2019 @ 5:30 pm

Leadership Lab: Measuring Omni-Channel Campaign Lift (aka Incrementality)

Are you one of the many agency or marketing executives who don’t properly set up omni-channel campaign measurement and, therefore, limit future campaign success? Don’t be one of them! Learn how to implement optimal campaign measurement at the January 24, 2019, ARF Leadership Lab. Speaker Rick Bruner, CEO/Co-Founder of Central Control and US Vice Chair of I-COM will introduce critical topics, such as:   • The most important step you can take to ensure good campaign measurement • How experimental design fits into Multi-Touch Attribution and other ad ROI models • What is incrementality, and how does it relate to campaign measurement? • The role of randomized control approaches in campaign measurement…
  • February 6, 2019 @ 2:00 pm - February 6, 2019 @ 7:00 pm

Women in Analytics: AI

There is no debate that AI is fundamentally changing the world through innovations like search through speech recognition, movie and music consumption and of course self-driving cars. But there is a dark side: AI could threaten society by contributing to data that deepens gender and racial bias. Join us on February 6 at Twitter’s Headquarters in San Francisco to explore tools and approaches that can help minimize biases and ensure that AI makes the world a better place. Understand how you can directly contribute.   Sponsors Venue - Twitter
  • April 15, 2019 @ 9:00 am - April 16, 2019 @ 7:00 pm

AUDIENCExSCIENCE 2019

At AUDIENCExSCIENCE, ARF’s 14th Audience Measurement Conference, we will address the most critical measurement issues. From measuring audiences, media and ads across platforms and devices to measurement of marketing ROI and attribution, we will showcase best practices and highlight the “what” and “how” behind winning strategies. The ideal end goal of cross-platform measurement is an accurate account of deduplicated reach and frequency of both ads and content across all media, all platforms and all devices. These data also need to be connected to audience targets used both in planning and analysis of outcomes. Progress has been made, but the challenges remain formidable. To that end, AUDIENCExSCIENCE will surface …

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