Learn right from your desk and see how AT&T was able to successfully use more granular and recent data to understand the impacts of advertising across products and media platforms.
The days of quarterly trading reports are long over. Advertising measurement is increasingly complex and needs to happen in real time. AT&T and their analytics partner Accenture will share:
· How increased automation and process streamlining are crucial in enabling speed and recency of data delivery for modeling while accommodating complexity inherent in the business.
· How methodological innovations, including the use of AI, allow a true view in both product and media portfolios.
· Increasing speed and complexity is made possib…
Pave Your Leadership Path.
Join us at our next ARF Young Pros NYC event, taking place April 25th from 5:30-8:45pm ET at Lowenstein Sandler LLP, near Radio City!
The ARF Young Pros are committed to offering expert knowledge to illuminate and explore ideas on the frontiers of thought in advertising and research, and today no topic demands the attention of the advertising world like Blockchain technology.
Please join us as we welcome thought leaders from Lowenstein Sandler LLP, Starcom, MetaX and NYIAX and explore the present and future of this technology in advertising! This event is free for members. Register below and share this invitation with your colleagues.
Matthew Savare – Partner, Lowenstei…
In person is sold out. Livestream is still available.
In light of recent events regarding the ethics of using consumer data, Scott McDonald, ARF CEO & President has called for the establishment of a new set of industry standards to govern both research data collection and consumer protection.
At this event, we are partnering with GreenBook to get industry input into these working groups in a town hall format. Both ARF members and non-members will then be encouraged to voice their input in person or via livestream, regarding the following issues and more:
What ethical standards should apply to “secondary data?”
What are consumers’ rights about approving the uses of their data?
Learn right from your desk about the effectiveness of owned media when it comes to driving sales.
With owned media offering a unique and powerful way to reach the right consumers (with average sales lift between 5-10%), ongoing research is expected to reveal the following regarding CRM members:
Increased brand revenue as they increase penetration and purchase rate.
Evaluate the dollar lift of existing buyers vs. the percentage left from new buyers particularly in long-term value.
Increased loyalty by decreasing their purchase of competitor brands.
Jennifer Pelino – SVP, Omnichannel Media, IRI
Brands have always grappled with creative evaluation. A blend of art and science, heart and mind, this delicate yet critical balance has proved challenging. The perennial questions: what is relevant and what resonates?
Join the ARF’s Women in Analytics Group on May 2 at Optum’s headquarters, a division of UnitedHealth Group, to address the following:
How do you evaluate creative, both qualitatively and quantitatively?
What do you need to keep in mind when targeting differing and an increasing number of demo groups?
How do you speak to multiple generations without losing your brand identity?
What are best practices for emerging forms of brand outreach?
What is the role of ad measurement in optimization?
We are excited to announce ARF's Young Pros Chicago event, taking place May 2nd at the Leo Burnett building!
John Lowell (Chief Intelligence Officer, Leo Burnett) will explore how to harness AI and machine learning in advertising, and Erin Vagel (SVP, Creative Lead Brand Content, Spark Foundry) will discuss new ways to build brands using data and storytelling.
This event is FREE for ARF members, with required registration.
ARF YOUNG PROS Supported by:
Viacom Media Networks, Univision, and Turner
Learn right from your desk about an innovative approach to Millennial mom target definition for your brand.
Hear George Carey Founder & CEO of The Family Room, share insights from the Family Passion Point Study on how Millennial family marketers can succeed in a time where emotional priorities are forming the basis of decision making.
Learn how Passion PointsTM (hopes, fears, joys, or aspirations) are unique from one
set of Millennial Moms (or dads and Gen Z kids) to another.
Discover how Passion PointTM profiles can predict the consumer behavior, brand choices and
Media consumption habits of Millennial families, and in turn, pave the way for more powerful target definitions and media strategies.
Hear why the e…
Charts, tables, graphs. They all play a part in presentations – but to really captivate, influence and inspire your audience – consider telling a tale around them. To not only involve your audience, but to make your findings unforgettable.
At this ARF Leadership Lab session, you’ll learn how the principles of storytelling can be applied to your business presentations, to result in dynamic stories that your audience won’t forget.
• Learn how to define communication objectives and assess your audience.
• See how data, charts and tables can be translated into more impactful stories.
• Participate in a hands-on workshop with a presentation of your own; get
feedback on how to better tell your story.
This June 12-13, 2018, at the Hyatt Regency Jersey City, the ARF will host the most important media conference of the year. AUDIENCExSCIENCE will address the most critical measurement issues today, including:
Are media currencies keeping up with changing consumer behavior? Are we measuring all platforms and devices comparably? Which media and ad viewing occasions still elude measurement? Are we any closer to a unified cross-platform currency?
How robust are the methods for de-duplicating across all platforms? How much of targeted TV advertising is really addressable, and how much is just an incremental improvement on traditional demographic targeting?
Have we t…
One major shift in the approach to advertising is through branded content. Behind the scenes storytelling? What type of creative is required for brands to get their message out? A new form of sponsorship? A rising tide of quality helps everyone.