Turning “Don’t” into “Do”: Understanding Consumer Behavior
Findings from behavioral science offer profound insights into why people do the things they do.
Author Matthew Willcox suggests that before you start thinking about why people buy your product, or why they adopt the behaviors that you want to encourage, you should use behavioral insights to understand why people won’t.
What you will learn:
Why people don’t - or won’t - do something is as important (or arguably, more important) as understanding why they might do it
Key factors behind why people don’t do things lie below conscious thought and are often not revealed by traditional research
How and why the cognitive mechanisms that under…
Scoring Big with Sports Marketing & Sponsorship
Sports is big business. Learn how to score at SPORTSMARKETINGxSCIENCE, where the play-by-play will delve into trends, best practices and success metrics. Register now to reserve your seat.
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PwC projects the North American sports market to surpass $80 Billion in revenue in 2022. And that’s just accounting for traditional revenue streams like media rights, tickets, sponsorship and merchandise. Sports Sponsorship revenue alone is expected to reach over 18 Billion US dollars in 2019. Source: PwC Sports Outlook (October 2018)
But the playbook is changing. The legalization of sports betting, expansion of eSports, and the growing number of ways to engage with sports…
How much sales did your campaign generate, and how much would have happened anyway? Getting a valid answer to this critical question relies on the quality of your measurement approach.
Some say Randomized control groups (CTs) are the only way to really measure incremental lift. Others say it is impossible to build a true random control group. What are the alternatives, and how well do they work?
Join us on August 14 for a breakfast session to learn more about how to evaluate your options. The morning session will focus on Causal Analysis in Brand Measurement, including:
Causal vs. Correlation
Randomized Control Groups vs Synthetic Control Groups
How Causal fits into MTA & Incrementality
Where this takes u…
Why has customer experience become such a critical factor today for brand success?
Find out at EXPERIENCExSCIENCE, ARF’s one-day event on September 25 during Advertising Week New York. Get your exclusive ARF discount to attend all 2019 Advertising Week activities, including EXPERIENCExSCIENCE, with CODE ARF2019.
Act now to get your ARF discount
At EXPERIENCExSCIENCE, you will hear from brands – both established and new – about how they are achieving memorable and meaningful customer experiences. In addition, we’ll explore these areas:
What is the role of CDP in managing customer experience?
How can brands get the best out of paid, owned and earned media?
What are best practices for measu…
Join us on October 22 at NBCU’s Universal Studios lot in Universal City, CA to examine the latest trends, technologies, content and competition within the OTT space. Over the course of a day, we will delve into these three areas:
State of the Art in Measuring Changing Viewing Behaviors
Understanding How and Why Viewers Choose Viewing Platforms
Optimizing OTT Ad Impact
More details to be posted soon. Register now to reserve your spot!
Venue: Universal Studios Lot,(Gate 3)