Now moved to April, AUDIENCExSCIENCE, the agenda-setting conference on audience growth and measurement, gathers a cross section of industry leaders to address today’s measurement and growth challenges, while bringing the future into sharp focus.
The Future of Audience is Now
“Announcing industry leading presentations!”
New this year: In Ted Talk spirit, over 40 timely and relevant pieces of work will be presented in concise 12-20 minute segments and as part of panels across these nine tracks:
Presenting companies include Acxiom, CBS, Facebook, GM, Google, Hershey, IRI, Nestle, Nielsen, Snap, Warner Bros., Turner and Twitter.
Register now to join industry luminaries and your …
There is no doubt the media landscape has changed. Media consumption has fragmented across platforms, and the lines between TV and digital continue to blur. Continued growth of OTT viewing options further splinters audiences.
Despite these shifts, TV networks’ annual efforts to attract ad dollars, the “Upfronts,” still reign as the most important revenue-generating events of the year. The accompanying “ Newfronts” underscore the number of players contributing to new video content and the upheaval in viewing habits.
The Upfronts & Newfronts season provides the perfect time to grab drinks and hors d’oeuvres and enter into a frank and productive dialogue on key questions, including:
Do the Upfronts still work…
The promise of 5G is becoming a reality. Major players are beginning to roll out services, and 5G devices are on the way.
The 5G data explosion will create new opportunities and challenges. Marketers, content owners and companies who work with them, will strive to take advantage of the ubiquitous and turbo-charged 5G connectivity and capacity of networks that will provide a wealth of data and new ways to engage consumers.
Get ready for the next technological wave as experts discuss:
• Implications on mobile offerings and consumption, based on more computer power, reduced wait times, and the ability to handle the processing load for big tasks
• Expected growth of AI and Machine Learning; IoT in all its forms; connec…