Super Bowltm LIV: What is the Risk/Reward Relation Between Edgy and Safe Advertising?
In our hyper-politicized, privacy-prone era, edgy ads can be fraught with peril. Will they evoke humor and mirth? Will they be considered purpose-driven and inspirational? Or, will they be mired in controversy and bad PR? This is the tightrope marketers find themselves walking.
For Super Bowltm LIII, advertisers mostly played it safe. The result? A general ho-hum effect that left fans snoozing. How will Super Bowltm LIV ads score? Will they bring edgy back or continue to tow the safety line?
Hear from advertising creative experts at ARF’s Salon on February 13 about Super Bowltm LIV’s ad touchdowns and fumbles.
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How Do Viewers Find Programming?
Viewers today can choose more content from more sources than ever before – but how do they find programs they want to watch? Learn up-to-date insights from our industry experts on these issues:
How viewers feel about the abundance of content choices today.
Viewers’ strategies for program discovery.
Do TV promos still drive viewing? What is the role of Social Media recommendation engines and other factors?
Drivers of awareness and interest in new Streaming Services.
Should content providers find better ways for viewers to find the programs they are looking for?
How Do Content Providers Reach Viewers?
Because viewer behavior is ever-shifting, media companies are face…
Why do people buy some products and not others? How do media messages influence a shopper's buying choices? What makes buyers tick and what makes them click? How can marketers effectively harmonize emotion and action? What are best practices for combining big data and small data to understand and predict customer behavior?We (humans) like to think of ourselves as rational animals. Over the past two decades, the notion that humans are rational and good at making decisions has been debunked thanks to work by Kahneman, Tversky, Ariely and others. We make some choices quickly, often relying on heuristics and biases. Other times decision-making is agonizing and inefficient.
Given the irrationality of humans, how can marketers persuade con…
How are Brands Successfully Engaging with Influencers?
From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars by 2020. To stay competitive and broaden their digital media strategies, marketers need to consider the following: how to determine the right Influencers with whom to align their brand and the pitfalls of influencer fraud (and how to avoid them).
Join us for drinks and discussion on March 26 from 5:00 – 7:00pm where a panel of experts share the latest trends, challenges, and what you need to know…
April 19 @ 9:00 am - April 21 @ 7:00 pm • Jersey City
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AUDIENCExSCIENCE 2020, the premier conference on audience measurement and growth, provides a multi-dimensional perspective on today's challenges and opportunities, while bringing the future into 20/20 focus:
5 Reasons to get excited about AUDIENCExSCIENCE 2020
#1 Enhance your understanding about how to assemble audiences and build reach among ever-more specific target audiences in today's highly fragmented environment.
#2 Deepen your knowledge about how to address the tension between the competing demands of building brands and increasing activation and what that means for brands' advertising spend.
#3 Gain more clarity about best practices for managing privacy in the fast-changing regulatory climate…