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ARF In the Press

2022

In The Press Netflix-Microsoft: Could a New Gaming Empire be on the Cards?
Campaign US, 9/20

In The Press ARF Study Finds Americans Less Anxious About Their Digital Privacy
MediaPost, 9/20

In The Press Consumers’ data privacy concerns are waning, per new study
The Drum, 9/20

In The Press How attention metrics is wending its way into the programmatic process for clients like the NBA
Digiday, 9/15

In The Press ARF Study Finds a Majority of Respondents Willing to Share Prior Purchase Data and Media Habits for More Relevant Ads

Fifth annual Privacy Study explores consumer beliefs and actions around trust in institutions and data privacy
ARF PRESS RELEASE, 9/20

In The Press The Advertising Research Foundation is Putting Attention Metrics to the Test
Videoweek, 9/15

In The Press Insta Gets A Bit Too Extra; Validating Attention-Based Validation
AdExchanger, 9/13

In The Press ARF Launches Project Looking at Measurement of Attention
Broadcasting + Cable, 9/13

In The Press ARF to Study Effectiveness of Attention Measurement Tools
ResearchLive, 9/13

In The Press ARF Launches Attention Validation Project

As attention metrics gain industry traction, the ARF seeks to provide understanding around the validity, reliability and predictive power of these measures
ARF PRESS RELEASE, 9/12

In The Press The ARF Announces 2022 David Ogilvy Awards Finalists; Winners to be Celebrated Following Inaugural Creative Effectiveness Event

Google, GM, Ipsos, TikTok, and others to speak at the ARF’s newest event
ARF PRESS RELEASE, 8/18

In The Press The ARF has Announced that 100% of Seniors…
Cynopsis, 7/12

In The Press The First Cohort of ARF WIDE Scholars Land Permanent Positions in Research and Insights at GFK, Levi Strauss & Co., and Ipsos

100% of senior WIDE Scholars have graduated from college, with 72% obtaining full-time positions in marketing, advertising and research and insights positions
ARF PRESS RELEASE, 7/07

In The Press Industry Leaders From MediaScience, Mondelēz International, PepsiCo
Among 2022 ARF Great Mind Awards Recipients

Dr. Duane Varan of MediaScience, selected as Erwin Ephron Demystification Award honoree and Martin Renaud of Mondelēz International chosen as CMO Award winner
ARF PRESS RELEASE, 6/28

In The Press ‘Journal Of Advertising Research’ Names New Editor-in-Chief
MediaPost, 6/21

In The Press ARF Names New Editor for Journal
MRWEB, 6/21

In The Press
The ARF Appoints Colin Campbell as Next Editor in Chief for Journal of Advertising Research

Ashlee Humphreys from Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications to serve as inaugural MSI Liaison Editor for JAR
ARF PRESS RELEASE, 6/21

In The Press   In The Press ARF’s CIMM Teams With Europe’s EGTA For ‘Knowledge Exchange’
MediaPost, 5/4

In The Press Dueling Research on Attention Metrics Shows its Importance, but Also There is Work Still to be Done
DIGIDAY, 4/29

In The Press When Process Eats Methodology For Breakfast
MediaPost: RT Blog, 4/18

In The Press An Inconvenient Truth; Obit: Nielsen TV Ratings Stories, Dead At 72
MediaPost: PublishersDaily, 4/15

In The Press An Inconvenient Truth; Obit: Nielsen TV Ratings Stories, Dead At 72
MediaPost: Media Daily News, 4/15

In The Press An Inconvenient Truth
MediaPost: Television News Daily, 4/15

In The Press Obit: Nielsen TV Ratings Stories, Dead At 72
MediaPost: TVBlog, 4/14

In The Press Garbage In, Garbage Out
MediaPost: Media Daily News, 4/14

In The Press Bringing Clarity To The Future Of Multiple Media Currencies
MediaPost: Media Daily News, 4/14

In The Press Will ‘Attention’ Metrics Bring ‘Impressions’ Reform?
MediaPost: Media Daily News, 4/13

In The Press Will ‘Attention’ Metrics Bring ‘Impressions’ Reform?
Television News Daily, 4/13

In The Press Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It
MediaPost Media Daily News, 4/13

In The Press Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
Nexttv, 5/10

In The Press Netflix is losing billions a year to password sharing. Here’s how it plans to fight back
Fortune, 4/18

In The Press ARF’s DASH study reveals the reality around US consumer device and account sharing
WARC, 4/18

In The Press Device and account sharing – what is really going on?
asiCast 137, 4/11

In The Press Latest Survey Finds Password Sharing Among 33% Of Netflix Subscribers, 29% Across D2C Streamers
MediaPost: Digital News Daily, 3/30

In The Press New Survey: 33% of Netflix Subscribers are Password Sharers
NextTV, 3/29

In The Press Netflix Can Add $1.6 Billion in Annual Revenue with Expansion of Password Sharing Fee: Analyst
NextTV, 3/22

In The Press Netflix’s Password Crackdown Will Be Tougher Than It Seems
Variety, 3/21

In The Press Why Netflix Is Moving to Collect Fees From Password-Sharing Violators
Variety, 3/17

In The Press Why Netflix Will Soon Crack Down in America, Too – 49% of U.S. Customers Share Their Password with Family and Friends Outside Their Home
Next TV, 3/17

In The Press Streaming
Cynopsis, 3/17

In The Press Streamers Crack Down on Password Sharing as Cancellations Rise
Axios, 3/17

In The Press ARF Releases First DASH Study to Aid Big Data Audience Modelers
MediaVillage, 3/16

In The Press ARF Licenses Comprehensive Universe Study to Solve for Digital Fragmentation
MultiChannel Merchant, 3/8

In The Press ARF Licenses Comprehensive Universe Study to Solve for Digital Fragmentation
ARF’s Study of Device and Account Sharing (DASH) provides cohesive understanding of device, media and ecommerce usage across individuals and households
ARF PRESS RELEASE, 3/03

In The Press More Shoppers Don’t Want To Be Tracked
BizReport, 1/28

In The Press ARF Launches CultureConnect and FutureHealth Podcast Series
Led by the ARF Cultural Effectiveness and Pharma Councils, the podcasts explore topics relating to cultural diversity and the future of healthcare through the lens of advertising research
ARF PRESS RELEASE, 2/22

In The Press More Shoppers Don’t Want To Be Tracked
BizReport, 1/28

In The Press MARKET RESEARCH: The Advertising Research Foundation (ARF) released its fourth annual privacy study.
MarketingBrew, 1/27

In The Press Digital Advertisers Not Trusted on Data Protection
WARC Daily Udpates, 1/24

In The Press How do Consumers Feel about their Data Being Used for Targeted Advertising?
CYNOPSIS Media Tech Update, 1/24

In The Press How do Consumers Feel about their Data Being Used for Targeted Advertising?
CYNOPSIS Media, 1/22

In The Press Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
MediaPost, 1/21

In The Press Consumers Say Ads Are Frequently Irrelevant, But Think Some Apps Know Too Much.
InsideRadio, 1/21

In The Press Most People Are Open To Ad Targeting Based On Their Media Habits.
MediaPost, 1/20

In The Press ARF Study Finds Consumers Express Equal Resistance to Cohort Ad Targeting and Individual Ad Targeting
Fourth annual Privacy Study explores consumer beliefs and actions around trust in institutions and data privacy
ARF PRESS RELEASE, 1/20

July – December 2021

In The Press Five New Partners Join ARF Diversity Initiative
RESEARCH LIVE, 12/14

In The Press Movers & Shakers: Bumble, El Pollo Loco, Playboy, Lowe’s and more
Campaign US, 12/09

In The Press THE DAILY NEWS QUEUE
THE DAILY NEWS QUEUE, 12/01

In The Press Kelly Day jumps from ViacomCBS to Amazon
Cynopsis, 12/01

In The Press Movers & Shakers: Corona, Reese’s, PetSmart, Vans and more
Campaign US, 12/01

In The Press ARF Launches Marketing Optimization / Insights Program
MRWeb, 11/30

In The Press C+R Research, Initiative, Kantar, Levi Strauss & Co. and SKIM Support The ARF Workforce Initiative for Diversity and Excellence; Second Cohort of Scholars Announced
New partners to contribute over $140,000 to advertising, media and research/analytics industry’s scholarship program

Nine new scholars selected from ARF WIDE public university partners University of California Berkeley, John Jay College of Criminal Justice at the City University of New York, The Ohio State University and University of Wisconsin Madison
ARF PRESS RELEASE, 12/07

In The Press The ARF and the NYU School of Professional Studies Launch Certificate Program in Marketing Optimization and Insights
Initiative looks to address industry need for more effective application of research and analytics to campaign development
ARF PRESS RELEASE, 11/30

In The Press Attribution Accelerator Day 4: Recency, Creative Take Center Stage
MediaPost, 11/19

In The Press Ocean Spray Is Getting More Juice Out Of Attribution With RCT Testing
Ad Exchanger, 11/19

In The Press Attribution Accelerator Day 3: Improving Marketing Model Approaches
Media Daily News, 11/18

In The Press Attribution Accelerator Day 2: Do NOT Ignore Long-Term Ad Effects
Media Daily News, 11/17

In The Press When It Comes To Modeling, Are We Still Doing Precise Things With Imprecise Data?
Media Daily News, 11/16

In The Press The Future Of Measuring A Fragmented Media Landscape
Forbes.com, 11/14

In The Press Jon Watts Named CIMM MD as Clarke Readies to Retire
MRWeb, 11/11

In The Press Jon Watts to Succeed Jane Clarke at Coalition for Innovative Media Measurement
Variety, 11/9

In The Press CIMM CEO Jane Clarke Announces Retirement
AdWeek, 11/9

In The Press CIMM Changes Guard: Watts Succeeds Clarke
MediaPost, 11/9

In The Press Jon Watts Named To Succeed Jane Clarke as Head of CIMM
NextTV, 11/9

In The Press CIMM Readies Leadership Transition
Radio + Television Business Report, 11/9

In The Press Jon Watts Named Managing Director of The Coalition For Innovative Media Measurement
Jane Clarke, CEO and MD of CIMM since its founding, to retire
ARF PRESS RELEASE, 11/9

In The Press   In The Press CIMM/ARF Updates Lexicon As Technology Reshapes Media Market
MediaPost, 11/8

In The Press   In The Press A Common Language for Media Measurement
Radio & Television Business Report, 11/3

In The Press   In The Press CIMM and the ARF Release Lexicon 4.0: A Common Language for
Media Measurement
CIMM & ARF PRESS RELEASE, 11/4

In The Press 2020 Census “Shape your future. Start Here.” Campaign Named Grand Winner of the 2021 ARF David Ogilvy Awards; First-Ever SeeHer Recipient Awarded
Angela Yee, co-host of The Breakfast Club and creator of “Angela Yee’s Lip Service” podcast, hosted ceremony recognizing the research and creative behind the most innovative advertising campaigns
ARF PRESS RELEASE, 10/7

In The Press Cross-Media Measurement: How About Never, Is Never Good For You?
MediaPost, 9/23

In The Press NBCU Highlights Three Measurement Providers As Alternatives To Nielsen
Ad Exchanger, 9/23

In The Press P&G’s Measurement Cornerstones
Television News Daily, 9/22

In The Press P&G’s Pritchard calls out Sisyphean challenges around improving measurement
Marketing Dive, 9/22

In The Press P&G’s Measurement Cornerstones
MediaPost, 9/22

In The Press Do I Have Your ‘Attention?’
MediaPost, 9/21

In The Press THE WEEK AHEAD: Marketing and media events to watch for Sept. 20-26
Ad Age, 9/19

In The Press The Advertising Research Foundation has called for the advertising industry to embrace greater transparency and cooperation…
Cynopsis, 9/15

In The Press The ARF Says Ad Supported Free Media Is `Under Threat’
Newsbreak, 9/15

In The Press The ARF Says Ad Supported Free Media Is `Under Threat’
TVTech, 9/15

In The Press The ARF Says Audience Measurement Is At A Crossroads – With The Future Of Ad Supported Media At Stake
Calls for industry to undertake robust trials of inter-operable solutions and embrace greater transparency and cooperation
ARF PRESS RELEASE, 9/14

In The Press ARF Publishes Report ‘Demystifying’ Identity Resolution
MediaPost, 8/3

In The Press The Newest Matching Donation Grant for the ARF Workforce Initiative for Diversity and Excellence
Cynopsis, 7/29

In The Press For Good
Campaign US, 7/29

In The Press The ARF Announces Dollar-for-Dollar Donation Matching Benefiting ARF Workforce Initiative for Diversity and Excellence Program
ARF president and CEO to personally match any dollar raised until September 6, 2021 up to $125,000
ARF PRESS RELEASE, 7/26

In The Press MSI Announces Executive Director for 2022-2023
The Marketing Science Institute (MSI) is proud to announce John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, as the MSI Executive Director for 2022-2023.
MSI PRESS RELEASE, 7/6

In The Press The Sky Is Not Falling
AdExchanger, 7/6

View all 2019, 2020 and 2021 news stories.