ARF In the Press

2025

In The Press Michael Vinson on the New ARF Paper on Identity Resolution
InteractiveTV Today, 3/31

In The Press Exploring The Science Of Eye Tracking And Ad Attention
Ad Exchanger, 3/28

In The Press ANA Cross-Media Venture Taps Comscore For TV
MediaDailyNews, 3/27

In The Press ARF Day Two: ‘Who Do You Trust?’
MediaDailyNews, 3/27

In The Press ARF Day One: Nielsen Still The Currency Force, Attention Finds Its Center
MediaDailyNews, 3/26

In The Press Neuroscience Proves That Premium Long-form Video Drives Outcomes
Media Village, 3/26

In The Press Publicis’ Helen Katz To Receive ARF’s ‘Erwin Ephron’ Award
MediaDailyNews, 3/6

In The Press Helen Katz is Announced the ARF’s 2025 Erwin Ephron Demystification Award Winner
Industry leader and professor honored for contributions to data quality and measurement reliability
ARF PRESS RELEASE, 3/6

In The Press AI Scores Lower in Trust than Advertising, Congress and the Media, ARF Study Finds
Consumers are More Concerned than ever over How Digital Technologies Treat their Data, ARF Privacy Report Reveals
ARF PRESS RELEASE, 2/25

In The Press Advertising Research Foundation Expands Certificate Program with NYU SPS to Include AI-Focused Courses
New Courses Provide Professionals with Advanced Tools and Strategies to Navigate AI-Driven Marketing Research
ARF PRESS RELEASE, 1/15

2024

In The Press Why people see the same ads so often—behind the ad industry’s murky secret
Ad Age, 12/4

In The Press It’s Not TV, It’s A New Framework For It
MediaPost, 11/25

In The Press ARF Introduces New Framework for Classifying U.S. TV Households Amid Streaming Surge

TalkCMO, 11/25

In The Press The Advertising Research Foundation Proposes New TV Connection Framework Amid Rapidly Evolving Landscape
Newly Released Report from the DASH TV Universe Study Highlights Changes in US TV Usage That Point to the Need to Sunset BBO
ARF PRESS RELEASE, 11/25

In The Press Media & Marketing Analytics: Back To The Future?
MediaPost, 11/14

In The Press Hub: As in U.S. Politics, TV Viewers Are Evenly Divided Between Liberal and Conservative
TVTech, 10/28

In The Press Hub: Political Views Affect Entertainment Viewing Choices
MediaPlayNews, 10/28

In The Press The ARF Announces the Marketing Analytics Accelerator 2024:
A Must-Attend Event for Marketers and Analytics Leaders
Dramatic Changes in the Marketing and Measurement Industry Unveiled at Dotdash Meredith
ARF PRESS RELEASE, 10/25

In The Press OTT 2024 (Today’s Dynamic Media Landscape)
Ipsos.com, 10/23

In The Press The ARF Announces OTT 2024 Event, “Today’s Dynamic Media Landscape: What’s Next?”
Insights into the Evolving Media Landscape to be Presented at NBCUniversal Studios
ARF PRESS RELEASE, 10/10

In The Press Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards
Awards Were Presented Following the ARF’s Third Annual Creative Effectiveness Conference
ARF PRESS RELEASE, 9/26

In The Press The Advertising Research Foundation Announces Finalists for 2024 David Ogilvy Awards
Award Ceremony Following the 2024 Creative Effectiveness Conference,
Featuring Speakers from VML, Google, and More
ARF PRESS RELEASE, 8/15

In The Press Advertising Research Foundation Appoints Mark Truss as New Chair
The ARF Announces New Board members, Officers, and Additions to the Board of Trustees
ARF PRESS RELEASE, 6/25

In The Press Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies
Digiday, 6/24
Please note, this content is available exclusively to Digiday+ members

In The Press Six percent of U.S. households now watch TV exclusively on mobile devices
Cynopsis, 6/24

In The Press ARF Says TV Household Definition Change More Urgent
MRWeb, 6/20

In The Press About 6% of U.S. households watched TV exclusively on mobile devices in 2023, an increase of more than 1 million homes
Cynopsis, 6/21

In The Press The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement
Newly Released DASH TV Universe Report Reveals that 6% of U.S. Households Watch TV Without a TV Set
ARF PRESS RELEASE, 6/20

In The Press Different Attention Measurement Tools Produce Significantly Different Results, finds ARF Study
VideoWeek, 5/28

In The Press ARF Attention Phase 2 Report Overturns Widely Held Assumptions
MediaVillage, 5/22

In The Press Attention Measurement Validation Initiative Phase Two Report: ARF
MARTECHCUBE, 5/21

In The Press From Town Criers to Targeted Tweets: A Journey Through the Evolution of Marketing
Medium, 5/21

In The Press Samsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement
Admonsters, 5/20

In The Press The Advertising Research Foundation released findings…
Cynopsis, 5/20

In The Press ARF makes breakthrough in measuring attention for advertising effectiveness
AdGully, 5/18

In The Press ARF explores role of attention in creative testing
Advanced Television, 5/17

In The Press The Advertising Research Foundation released findings…
Cynopsis, 5/17

In The Press Are Attention Metrics On A Path To Becoming Advertising Currency?
MediaPost, 5/16

In The Press The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report
Revealed at ATTENTION 2024, Phase Two Report Evaluates Creative Testing Methods
ARF PRESS RELEASE, 5/16

In The Press ARF Teases Ad ‘Attention’ Data Showing TV Outperforms Social Two-To-One
MediaPost, 5/15

In The Press Consumer Trends to Know from ARF Shopper 2024
comscore, 4/30

In The Press Football is the new Hollywood for younger audiences
NewDigitalAge, 4/17

In The Press Highlights from ARF’s AUDIENCExSCIENCE 2024
ARF Update, 4/12

In The Press New WARC Diversity, Equity and Inclusion hub to help marketers implement effective DEI strategies
PRODU, 4/5

In The Press Neuro Study: Greatly Improve Attention’s Predictivity of Sales Results by Adding RMT Motivations
Media Village, 4/3

In The Press How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory
Ad Exchanger, 3/29

In The Press ARF Day 2: Regulation, Privacy, Toxicity And ‘Impressions’
MediaDailyNews, 3/22

In The Press New Study from eye square and Screenforce Shows Varying Levels of Advertising Effectiveness at Different Times of Day
CBS42, 3/22

In The Press While dramatic advances in artificial intelligence (AI) are changing advertising and media tremendously.
MK News, 3/21

In The Press ARF Day One: Research And Measurement Becoming Ever More Complex
MediaDailyNews, 3/21

In The Press ARF released “The Handbook for Using AI in Advertising Research”
MARTECHCUBE, 3/1

In The Press The Advertising Research Foundation Unveils Handbook for Effective Utilization of AI in Advertising Research
Talk CMO, 3/4

In The Press The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research
Marketing Technology Insights, 3/1

In The Press The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research
Exclusive Members-Only Handbook Offers Guidance for Advertisers on Effective AI Utilization
ARF PRESS RELEASE, 2/29

In The Press With new sonic logo, Qualcomm gives Snapdragon its own Sound
Digiday, 2/16

In The Press Touching All Bases to Make Advertising Work Harder
MediaVillage Thought Leaders, 1/24

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