2023
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Marketing Mix Modelling Seeing Resurgence, Finds Marketing Science Institute Report RESEARCHLIVE, 9/14 |
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New Privacy Regulations and Loss of Data Signals Fuels Resurgence in Marketing Mix Models Multichannel Merchant, 9/13 |
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Why Marketers Are Paying Greater Attention … to Attention AdWeek, 9/11 |
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The ARF Announces 2023 David Ogilvy Awards Finalists; Winners to be Celebrated Following Creative Effectiveness Event TikTok, Ipsos and others to speak at second annual ARF event ARF PRESS RELEASE, 8/17 |
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ARF/NYU Certificate in Marketing Optimization & Insights Reaches 100 Student Milestone Registration for the next Fall cohort ends August 11 ARF PRESS RELEASE, 8/4 |
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‘Attention Can Become A Currency’ MediaPost, 6/8 |
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Trading on Attention The Media Leader, 6/8 |
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The Virtual Elephant In The Room MediaPost, 5/8 |
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Highlights of the ARF AxS 2023 Conference MediaVillage, 5/4 |
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Nielsen vs. Joint Industry Committee Ad Exchanger, 4/28 |
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ARF Audience X Science Day Two: Media Currency Battle Lines Drawn MediaPost, 4/28 |
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The Debate About Measuring What We Watch MediaPost, 4/28 |
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Nielsen Upends TV Upfront Plans by Bringing Back Panel-Only Data AdAge, 4/27 (subscriber only) |
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ARF Audience X Science Day One: ‘Frequency Is Crabgrass’ MediaPost, 4/26 |
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Paramount’s Fahey Rush: We’re Halfway Through Our Upfront – Dinners, That Is MediaPost, 4/25 |
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Artie Bulgrin Receives Advertising Research Foundation’s Erwin Ephron Demystification Award ARF also announces Journal of Advertising Research Best Reviewer and Best Paper honorees ARF PRESS RELEASE, 4/24 |
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Two Out of Three Advertisers are Considering Using Metaverse and AR Advertising Cynopsis, 4/6 |
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The Coalition for Innovative Media Measurement Announced the Launch of a Study Focused on Assessing the Opportunities… Cynopsis, 4/3 |
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ARF Begins Attention Measurement Industry Analysis ResearchLive, 3/22 |
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The ARF Sets Out To Map Attention Measurement Landscape as Phase One of Attention Validation Initiative Brand Steering Committee includes senior researchers at Coca-Cola, LinkedIn/Microsoft, MARS and McDonalds ARF PRESS RELEASE, 3/21 |
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TV Measurement Should Include Homes with No TVs, Research Group Says Ad Age, 3/27 |
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Advertising Research Group Wants To Replace TV Households Forbes, 3/27 |
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ARF Seeks Measurement Shift To ‘TVA’ Households Radio+Television Business Report, 3/27 |
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ARF Calls On Industry To Scrap ‘TV Households,’ Replace Them With ‘TV-Accessible’ Ones MediaPost, 3/27 |
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ARF Calls for TV Measurement Reset Advanced Television, 3/27 |
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ARF: Out With TV Households, In With TV-Accessible Households NextTV, 3/27 |
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ARF Calls For Move Away From TV Households as Basis of TV Measurement Says move to “TV-accessible households” is needed as ARF’s DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set ARF PRESS RELEASE, 3/27 |
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NYU, ARF Set Second Year Of Marketing Insights Certificate Program MediaPost, 2/2 |
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Inaugural Class Graduates with NYU/ARF Certificate in Marketing Optimization & Insights Students from Levi Strauss & Co., Oracle, Optum, gain strategic advantage in delivering marketing insights for their respective companies ARF PRESS RELEASE, 2/1 |
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The Coalition for Innovative Media Measurement Adds 26 New Members tvTech, 1/23 |
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Google and Meta Among New ARF Diversity Programme Partners ResearchLive, 1/23 |
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The Advertising Research Foundation has Added New Corporate Partners Cynopsis, 1/23 |
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As Brands Spend More in Connected TV, They Must Pay Closer Attention to How It’s Viewed – and Measured WARC, 1/21 |
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The Advertising Research Foundation has Added New Corporate Partners Cynopsis, 1/19 |
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