2022
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When Process Eats Methodology For Breakfast MediaPost: RT Blog, 4/18 |
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An Inconvenient Truth; Obit: Nielsen TV Ratings Stories, Dead At 72 MediaPost: PublishersDaily, 4/15 |
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An Inconvenient Truth; Obit: Nielsen TV Ratings Stories, Dead At 72 MediaPost: Media Daily News, 4/15 |
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An Inconvenient Truth MediaPost: Television News Daily, 4/15 |
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Obit: Nielsen TV Ratings Stories, Dead At 72 MediaPost: TVBlog, 4/14 |
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Garbage In, Garbage Out MediaPost: Media Daily News, 4/14 |
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Bringing Clarity To The Future Of Multiple Media Currencies MediaPost: Media Daily News, 4/14 |
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Will ‘Attention’ Metrics Bring ‘Impressions’ Reform? MediaPost: Media Daily News, 4/13 |
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Will ‘Attention’ Metrics Bring ‘Impressions’ Reform? Television News Daily, 4/13 |
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Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It MediaPost Media Daily News, 4/13 |
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Netflix is losing billions a year to password sharing. Here’s how it plans to fight back Fortune, 4/18 |
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ARF’s DASH study reveals the reality around US consumer device and account sharing WARC, 4/18 |
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Device and account sharing – what is really going on? asiCast 137, 4/11 |
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Latest Survey Finds Password Sharing Among 33% Of Netflix Subscribers, 29% Across D2C Streamers MediaPost: Digital News Daily, 3/30 |
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New Survey: 33% of Netflix Subscribers are Password Sharers NextTV, 3/29 |
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Netflix Can Add $1.6 Billion in Annual Revenue with Expansion of Password Sharing Fee: Analyst NextTV, 3/22 |
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Netflix’s Password Crackdown Will Be Tougher Than It Seems Variety, 3/21 |
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Why Netflix Is Moving to Collect Fees From Password-Sharing Violators Variety, 3/17 |
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Why Netflix Will Soon Crack Down in America, Too – 49% of U.S. Customers Share Their Password with Family and Friends Outside Their Home Next TV, 3/17 |
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Streaming Cynopsis, 3/17 |
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Streamers Crack Down on Password Sharing as Cancellations Rise Axios, 3/17 |
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ARF Releases First DASH Study to Aid Big Data Audience Modelers MediaVillage, 3/16 |
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ARF Licenses Comprehensive Universe Study to Solve for Digital Fragmentation MultiChannel Merchant, 3/8 |
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ARF Licenses Comprehensive Universe Study to Solve for Digital Fragmentation ARF’s Study of Device and Account Sharing (DASH) provides cohesive understanding of device, media and ecommerce usage across individuals and households ARF PRESS RELEASE, 3/03 |
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More Shoppers Don’t Want To Be Tracked BizReport, 1/28 |
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ARF Launches CultureConnect and FutureHealth Podcast Series Led by the ARF Cultural Effectiveness and Pharma Councils, the podcasts explore topics relating to cultural diversity and the future of healthcare through the lens of advertising research ARF PRESS RELEASE, 2/22 |
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More Shoppers Don’t Want To Be Tracked BizReport, 1/28 |
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MARKET RESEARCH: The Advertising Research Foundation (ARF) released its fourth annual privacy study. MarketingBrew, 1/27 |
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Digital Advertisers Not Trusted on Data Protection WARC Daily Udpates, 1/24 |
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How do Consumers Feel about their Data Being Used for Targeted Advertising? CYNOPSIS Media Tech Update, 1/24 |
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How do Consumers Feel about their Data Being Used for Targeted Advertising? CYNOPSIS Media, 1/22 |
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Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds MediaPost, 1/21 |
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Consumers Say Ads Are Frequently Irrelevant, But Think Some Apps Know Too Much. InsideRadio, 1/21 |
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Most People Are Open To Ad Targeting Based On Their Media Habits. MediaPost, 1/20 |
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ARF Study Finds Consumers Express Equal Resistance to Cohort Ad Targeting and Individual Ad Targeting Fourth annual Privacy Study explores consumer beliefs and actions around trust in institutions and data privacy ARF PRESS RELEASE, 1/20 |
July – December 2021
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Five New Partners Join ARF Diversity Initiative RESEARCH LIVE, 12/14 |
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Movers & Shakers: Bumble, El Pollo Loco, Playboy, Lowe’s and more Campaign US, 12/09 |
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THE DAILY NEWS QUEUE THE DAILY NEWS QUEUE, 12/01 |
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Kelly Day jumps from ViacomCBS to Amazon Cynopsis, 12/01 |
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Movers & Shakers: Corona, Reese’s, PetSmart, Vans and more Campaign US, 12/01 |
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ARF Launches Marketing Optimization / Insights Program MRWeb, 11/30 |
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C+R Research, Initiative, Kantar, Levi Strauss & Co. and SKIM Support The ARF Workforce Initiative for Diversity and Excellence; Second Cohort of Scholars Announced New partners to contribute over $140,000 to advertising, media and research/analytics industry’s scholarship program Nine new scholars selected from ARF WIDE public university partners University of California Berkeley, John Jay College of Criminal Justice at the City University of New York, The Ohio State University and University of Wisconsin Madison |
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The ARF and the NYU School of Professional Studies Launch Certificate Program in Marketing Optimization and Insights Initiative looks to address industry need for more effective application of research and analytics to campaign development ARF PRESS RELEASE, 11/30 |
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Attribution Accelerator Day 4: Recency, Creative Take Center Stage MediaPost, 11/19 |
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Ocean Spray Is Getting More Juice Out Of Attribution With RCT Testing Ad Exchanger, 11/19 |
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Attribution Accelerator Day 3: Improving Marketing Model Approaches Media Daily News, 11/18 |
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Attribution Accelerator Day 2: Do NOT Ignore Long-Term Ad Effects Media Daily News, 11/17 |
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When It Comes To Modeling, Are We Still Doing Precise Things With Imprecise Data? Media Daily News, 11/16 |
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The Future Of Measuring A Fragmented Media Landscape Forbes.com, 11/14 |
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Jon Watts Named CIMM MD as Clarke Readies to Retire MRWeb, 11/11 |
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Jon Watts to Succeed Jane Clarke at Coalition for Innovative Media Measurement Variety, 11/9 |
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CIMM CEO Jane Clarke Announces Retirement AdWeek, 11/9 |
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CIMM Changes Guard: Watts Succeeds Clarke MediaPost, 11/9 |
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Jon Watts Named To Succeed Jane Clarke as Head of CIMM NextTV, 11/9 |
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CIMM Readies Leadership Transition Radio + Television Business Report, 11/9 |
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Jon Watts Named Managing Director of The Coalition For Innovative Media Measurement Jane Clarke, CEO and MD of CIMM since its founding, to retire ARF PRESS RELEASE, 11/9 |
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CIMM/ARF Updates Lexicon As Technology Reshapes Media Market MediaPost, 11/8 |
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A Common Language for Media Measurement Radio & Television Business Report, 11/3 |
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CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement CIMM & ARF PRESS RELEASE, 11/4 |
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2020 Census “Shape your future. Start Here.” Campaign Named Grand Winner of the 2021 ARF David Ogilvy Awards; First-Ever SeeHer Recipient Awarded Angela Yee, co-host of The Breakfast Club and creator of “Angela Yee’s Lip Service” podcast, hosted ceremony recognizing the research and creative behind the most innovative advertising campaigns ARF PRESS RELEASE, 10/7 |
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Cross-Media Measurement: How About Never, Is Never Good For You? MediaPost, 9/23 |
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NBCU Highlights Three Measurement Providers As Alternatives To Nielsen Ad Exchanger, 9/23 |
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P&G’s Measurement Cornerstones Television News Daily, 9/22 |
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P&G’s Pritchard calls out Sisyphean challenges around improving measurement Marketing Dive, 9/22 |
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P&G’s Measurement Cornerstones MediaPost, 9/22 |
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Do I Have Your ‘Attention?’ MediaPost, 9/21 |
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THE WEEK AHEAD: Marketing and media events to watch for Sept. 20-26 Ad Age, 9/19 |
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The Advertising Research Foundation has called for the advertising industry to embrace greater transparency and cooperation… Cynopsis, 9/15 |
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The ARF Says Ad Supported Free Media Is `Under Threat’ Newsbreak, 9/15 |
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The ARF Says Ad Supported Free Media Is `Under Threat’ TVTech, 9/15 |
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The ARF Says Audience Measurement Is At A Crossroads – With The Future Of Ad Supported Media At Stake Calls for industry to undertake robust trials of inter-operable solutions and embrace greater transparency and cooperation ARF PRESS RELEASE, 9/14 |
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ARF Publishes Report ‘Demystifying’ Identity Resolution MediaPost, 8/3 |
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The Newest Matching Donation Grant for the ARF Workforce Initiative for Diversity and Excellence Cynopsis, 7/29 |
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For Good Campaign US, 7/29 |
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The ARF Announces Dollar-for-Dollar Donation Matching Benefiting ARF Workforce Initiative for Diversity and Excellence Program ARF president and CEO to personally match any dollar raised until September 6, 2021 up to $125,000 ARF PRESS RELEASE, 7/26 |
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MSI Announces Executive Director for 2022-2023 The Marketing Science Institute (MSI) is proud to announce John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, as the MSI Executive Director for 2022-2023. MSI PRESS RELEASE, 7/6 |
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The Sky Is Not Falling AdExchanger, 7/6 |
View all 2019, 2020 and 2021 news stories.