2024
Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards Awards Were Presented Following the ARF’s Third Annual Creative Effectiveness Conference ARF PRESS RELEASE, 9/26 |
The Advertising Research Foundation Announces Finalists for 2024 David Ogilvy Awards Award Ceremony Following the 2024 Creative Effectiveness Conference, Featuring Speakers from VML, Google, and More ARF PRESS RELEASE, 8/15 |
Advertising Research Foundation Appoints Mark Truss as New Chair The ARF Announces New Board members, Officers, and Additions to the Board of Trustees ARF PRESS RELEASE, 6/25 |
Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies Digiday, 6/24 Please note, this content is available exclusively to Digiday+ members |
Six percent of U.S. households now watch TV exclusively on mobile devices Cynopsis, 6/24 |
ARF Says TV Household Definition Change More Urgent MRWeb, 6/20 |
About 6% of U.S. households watched TV exclusively on mobile devices in 2023, an increase of more than 1 million homes Cynopsis, 6/21 |
The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement Newly Released DASH TV Universe Report Reveals that 6% of U.S. Households Watch TV Without a TV Set ARF PRESS RELEASE, 6/20 |
Different Attention Measurement Tools Produce Significantly Different Results, finds ARF Study VideoWeek, 5/28 |
ARF Attention Phase 2 Report Overturns Widely Held Assumptions MediaVillage, 5/22 |
Attention Measurement Validation Initiative Phase Two Report: ARF MARTECHCUBE, 5/21 |
From Town Criers to Targeted Tweets: A Journey Through the Evolution of Marketing Medium, 5/21 |
Samsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement Admonsters, 5/20 |
The Advertising Research Foundation released findings… Cynopsis, 5/20 |
ARF makes breakthrough in measuring attention for advertising effectiveness AdGully, 5/18 |
ARF explores role of attention in creative testing Advanced Television, 5/17 |
The Advertising Research Foundation released findings… Cynopsis, 5/17 |
Are Attention Metrics On A Path To Becoming Advertising Currency? MediaPost, 5/16 |
The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report Revealed at ATTENTION 2024, Phase Two Report Evaluates Creative Testing Methods ARF PRESS RELEASE, 5/16 |
ARF Teases Ad ‘Attention’ Data Showing TV Outperforms Social Two-To-One MediaPost, 5/15 |
Consumer Trends to Know from ARF Shopper 2024 comscore, 4/30 |
Football is the new Hollywood for younger audiences NewDigitalAge, 4/17 |
Highlights from ARF’s AUDIENCExSCIENCE 2024 ARF Update, 4/12 |
New WARC Diversity, Equity and Inclusion hub to help marketers implement effective DEI strategies PRODU, 4/5 |
Neuro Study: Greatly Improve Attention’s Predictivity of Sales Results by Adding RMT Motivations Media Village, 4/3 |
How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory Ad Exchanger, 3/29 |
ARF Day 2: Regulation, Privacy, Toxicity And ‘Impressions’ MediaDailyNews, 3/22 |
New Study from eye square and Screenforce Shows Varying Levels of Advertising Effectiveness at Different Times of Day CBS42, 3/22 |
While dramatic advances in artificial intelligence (AI) are changing advertising and media tremendously. MK News, 3/21 |
ARF Day One: Research And Measurement Becoming Ever More Complex MediaDailyNews, 3/21 |
ARF released “The Handbook for Using AI in Advertising Research” MARTECHCUBE, 3/1 |
The Advertising Research Foundation Unveils Handbook for Effective Utilization of AI in Advertising Research Talk CMO, 3/4 |
The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research Marketing Technology Insights, 3/1 |
The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research Exclusive Members-Only Handbook Offers Guidance for Advertisers on Effective AI Utilization ARF PRESS RELEASE, 2/29 |
With new sonic logo, Qualcomm gives Snapdragon its own Sound Digiday, 2/16 |
Touching All Bases to Make Advertising Work Harder MediaVillage Thought Leaders, 1/24 |
2023
The ARF Uses ChatGPT to Summarize and Reinterpret Erwin Ephron’s 152 Newsletters Book to be sold as part of a fundraiser for the ARF Workforce Initiative for Diversity and Excellence ARF PRESS RELEASE, 12/15 |
Study: Panels Key in Big Data Audience Measurement Advanced Television, 12/13 |
ARF Releases DASH TV Universe Study Report Underscoring the Importance of Panels in Big Data Audience Measurement Nationally projectable enumeration study enables licensees to calibrate big data sets, account for gaps and biases in viewership data, and model HH demographics and persons’ viewing ARF PRESS RELEASE, 12/11 |
ARF Appoints Programme Lead For Diversity Scheme ResearchLive, 12/04 |
The ARF has tapped Tom Lynch… CynposisMedia, 12/01 |
ARF Names ‘Diversity and Excellence’ Leader MRWeb, 12/01 |
Names of Note: The Advertising Research Foundation has appointed Tom Lynch as director, programs and development, ARF WIDE. Quirk’s Media, 12/01 |
Tom Lynch Named as Director of Programs and Development for ARF WIDE ARF program aims to diversify the research and insights functions at marketing, media, agency and research companies ARF PRESS RELEASE, 11/30 |
Want Gen Z To Watch Your Movie? Go Short To Get Them To Go Long Forbes, 10/31 |
Why Attention-Adjusted Reach Curves are the Next Evolution in Ad Measurement Campaign, 10/30 |
ARF Releases Phase 1 Report of its Attention Measurement Validation Initiative Media Village, 10/11 |
Nearly Half the Data Used for Ad Targeting is Wrong Ad Age, 10/10 |
Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read MediaPost, 10/05 |
Samsungs Unfold Your World Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards BusinessWire, 10/04 |
Research: Attention Measurement Focuses on Creative and Media Advanced Television, 10/03 |
Samsung’s “Unfold Your World” Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards Awards were presented following the ARF’s second annual Creative Effectiveness event. ARF PRESS RELEASE, 10/4 |
ARF Attention Validation Measurement Initiative Reveals Majority of Attention Measurement Companies Focus on Both Creative and Media First phase of the Initiative identifies methodologies and KPIs of attention measurement companies ARF PRESS RELEASE, 10/3 |
Marketing Mix Modelling Seeing Resurgence, Finds Marketing Science Institute Report RESEARCHLIVE, 9/14 |
New Privacy Regulations and Loss of Data Signals Fuels Resurgence in Marketing Mix Models Multichannel Merchant, 9/13 |
Why Marketers Are Paying Greater Attention … to Attention AdWeek, 9/11 |
The ARF Announces 2023 David Ogilvy Awards Finalists; Winners to be Celebrated Following Creative Effectiveness Event TikTok, Ipsos and others to speak at second annual ARF event ARF PRESS RELEASE, 8/17 |
ARF/NYU Certificate in Marketing Optimization & Insights Reaches 100 Student Milestone Registration for the next Fall cohort ends August 11 ARF PRESS RELEASE, 8/4 |
‘Attention Can Become A Currency’ MediaPost, 6/8 |
Trading on Attention The Media Leader, 6/8 |
The Virtual Elephant In The Room MediaPost, 5/8 |
Highlights of the ARF AxS 2023 Conference MediaVillage, 5/4 |
Nielsen vs. Joint Industry Committee Ad Exchanger, 4/28 |
ARF Audience X Science Day Two: Media Currency Battle Lines Drawn MediaPost, 4/28 |
The Debate About Measuring What We Watch MediaPost, 4/28 |
Nielsen Upends TV Upfront Plans by Bringing Back Panel-Only Data AdAge, 4/27 (subscriber only) |
ARF Audience X Science Day One: ‘Frequency Is Crabgrass’ MediaPost, 4/26 |
Paramount’s Fahey Rush: We’re Halfway Through Our Upfront – Dinners, That Is MediaPost, 4/25 |
Artie Bulgrin Receives Advertising Research Foundation’s Erwin Ephron Demystification Award ARF also announces Journal of Advertising Research Best Reviewer and Best Paper honorees ARF PRESS RELEASE, 4/24 |
Two Out of Three Advertisers are Considering Using Metaverse and AR Advertising Cynopsis, 4/6 |
The Coalition for Innovative Media Measurement Announced the Launch of a Study Focused on Assessing the Opportunities… Cynopsis, 4/3 |
ARF Begins Attention Measurement Industry Analysis ResearchLive, 3/22 |
The ARF Sets Out To Map Attention Measurement Landscape as Phase One of Attention Validation Initiative Brand Steering Committee includes senior researchers at Coca-Cola, LinkedIn/Microsoft, MARS and McDonalds ARF PRESS RELEASE, 3/21 |
TV Measurement Should Include Homes with No TVs, Research Group Says Ad Age, 3/27 |
Advertising Research Group Wants To Replace TV Households Forbes, 3/27 |
ARF Seeks Measurement Shift To ‘TVA’ Households Radio+Television Business Report, 3/27 |
ARF Calls On Industry To Scrap ‘TV Households,’ Replace Them With ‘TV-Accessible’ Ones MediaPost, 3/27 |
ARF Calls for TV Measurement Reset Advanced Television, 3/27 |
ARF: Out With TV Households, In With TV-Accessible Households NextTV, 3/27 |
ARF Calls For Move Away From TV Households as Basis of TV Measurement Says move to “TV-accessible households” is needed as ARF’s DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set ARF PRESS RELEASE, 3/27 |
NYU, ARF Set Second Year Of Marketing Insights Certificate Program MediaPost, 2/2 |
Inaugural Class Graduates with NYU/ARF Certificate in Marketing Optimization & Insights Students from Levi Strauss & Co., Oracle, Optum, gain strategic advantage in delivering marketing insights for their respective companies ARF PRESS RELEASE, 2/1 |
The Coalition for Innovative Media Measurement Adds 26 New Members tvTech, 1/23 |
Google and Meta Among New ARF Diversity Programme Partners ResearchLive, 1/23 |
The Advertising Research Foundation has Added New Corporate Partners Cynopsis, 1/23 |
As Brands Spend More in Connected TV, They Must Pay Closer Attention to How It’s Viewed – and Measured WARC, 1/21 |
The Advertising Research Foundation has Added New Corporate Partners Cynopsis, 1/19 |
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