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JAR masthead

JAR June image 2024

Current Issue Summary
June 2024 (Vol. 64, Issue 2)

Editor’s Desk
Tips to Help Professionals Publish in JAR

FEATURE ARTICLES

The Impact of Advertising On a Company’s Stock Price: Conditions for Positive, Neutral, Negative, And Reverse Effects

Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads: How Dynamic Images and Messaging Drive Scent Perception and Purchase Intention

Searching for the Holy Grail of Sponsorship-Linked Marketing: A Comprehensive, Generalizable Sponsorship Retention Model

How Virtual Reality Can Increase Effectiveness of Prosocial Advertising: Put Yourself in the Donee’s Shoes: The Effect of Virtual Reality on Charitable Donations

Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More

Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip versus Many Is More Effective for Nongreen Consumers

Musical Manipulation of Visual Scenes in Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding

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CURRENT ISSUE

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    DECEMBER 2025
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To further, through research, the scientific
practice of advertising and marketing

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