WATCH JAR WEBINARS
JAR Editors host regular webinars on calls for papers and other key research topics, as well as to flag important news about the Journal. You can register for upcoming webinars, and view past webinars using the links below.
Call for Papers Webinar, Friday, Oct. 21st at 12 pm:
Prosocial Advertising Messages
Prosocial behaviors are generally considered voluntary actions intended to help or benefit other individuals or groups of individuals. Many for-profit firms are adopting prosocial causes and missions that often are featured prominently in their advertising. Meet JAR Associate Editor Marla Royne Stafford (Lee Business School at the University of Nevada-Las Vegas), as she highlights this Call for Paper’s key areas of focus. The goal: to publish a set of papers with insights and actionable recommendations that can be implemented to help generate positive decisions and behaviors.
Call for Papers Webinar, Tuesday, Nov. 8 at 12 pm ET:
Insights For Advertisers on Immersive Technologies: The Future of Advertising Using VR, AR and the Metaverse
Immersive technologies that are creating extended realities (XR) — i.e., augmented reality (AR), virtual reality (VR) and mixed realities (MR) — are currently seen as increasingly important elements of advertisers’ promotional campaigns to connect with existing and potential customers. These and other developments have tremendous implications for marketers and advertisers; recent research has highlighted the power of these technologies to affect advertisement recall, attitudes, and purchase intentions. Watch special section editors Ana Javornik (University of Bristol), Kirsten Cowan (University of Edinburgh), and Kirk Plangger (King’s College London) unpack the goals of this timely Call for Papers.
Meet the Editors, Sept. 23, 2022
Meet Colin Campbell, Editor-in-Chief as of Sept. 1st, as he introduces his Associate Editors team and Editorial Board members and discusses exciting new initiatives at JAR.