The Analytics Council focuses on ways that companies can address emerging challenges and leverage opportunities with the expanding array of available media and marketing data.
The council issues reports and curates events on deep learning, other advanced analytical techniques, and the integration of traditional research and third and first-party data sources, as well as exploring and developing new methods.
Working Group Missions
|Examine how organizations have adapted their structure, reporting lines, and executives’ responsibilities in response to changes in the acquisition and use of data.||Explore alternatives for modeling the range of the data now available for making decisions in today’s marketing, media, and measurement organizations.|
Analytics Council Co-Chairs