The Analytics Council centers on ways to address emerging problems with ad-tech and mar-tech data, such as deep learning techniques, use of scripting platforms and analytic hubs, identity, integrating first-party and third-party data, AI in actual practice, PII compliant methods, data co-ops, and modeling RPD data, cookies and device ID’s.
Working Group on Organization
The Organization Working Group is dedicated to exploring the ways that organizations have adapted in their structure, reporting lines, and executives’ responsibilities to changes in the acquisition and use of data.
Working Group on Modeling
The Modeling Working Group seeks to explore alternatives for modeling all of the data that are now available for making decisions in today’s to marketing, media, and measurement organizations.
Managing Director of Analytics, W2O Group
Director of Marketing Capabilities, Intel’s Global Marketing and Communications Group
Analytics Council Co-Chairs
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