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ARF In the Press

2021

In The Press Cross-Media Measurement: How About Never, Is Never Good For You?
MediaPost, 9/23

In The Press NBCU Highlights Three Measurement Providers As Alternatives To Nielsen
Ad Exchanger, 9/23

In The Press P&G’s Measurement Cornerstones
Television News Daily, 9/22

In The Press P&G’s Pritchard calls out Sisyphean challenges around improving measurement
Marketing Dive, 9/22

In The Press P&G’s Measurement Cornerstones
MediaPost, 9/22

In The Press Do I Have Your ‘Attention?’
MediaPost, 9/21

In The Press FALL TV SEASON HEATS UP AND NIKE REPORTS EARNINGS: THE WEEK AHEAD
Marketing and media events to watch for Sept. 20-26
Ad Age, 9/19

In The Press The Advertising Research Foundation has called for the advertising industry to embrace greater transparency and cooperation…
Cynopsis, 9/15

In The Press The ARF Says Ad Supported Free Media Is `Under Threat’
Newsbreak, 9/15

In The Press The ARF Says Ad Supported Free Media Is `Under Threat’
TVTech, 9/15

In The Press The ARF Says Audience Measurement Is At A Crossroads – With The Future Of Ad Supported Media At Stake
Calls for industry to undertake robust trials of inter-operable solutions and embrace greater transparency and cooperation
ARF PRESS RELEASE, 9/14

In The Press ARF Publishes Report ‘Demystifying’ Identity Resolution
MediaPost, 8/3

In The Press The Newest Matching Donation Grant for the ARF Workforce Initiative for Diversity and Excellence
Cynopsis, 7/29

In The Press For Good
Campaign US, 7/29

In The Press The ARF Announces Dollar-for-Dollar Donation Matching Benefiting ARF Workforce Initiative for Diversity and Excellence Program
ARF president and CEO to personally match any dollar raised until September 6, 2021 up to $125,000
ARF PRESS RELEASE, 7/26

In The Press MSI Announces Executive Director for 2022-2023
The Marketing Science Institute (MSI) is proud to announce John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, as the MSI Executive Director for 2022-2023.
MSI PRESS RELEASE, 7/6

In The Press The Sky Is Not Falling
AdExchanger, 7/6

In The Press Sequent’s Sylvester Receives ARF’s 2021 Ephron Award
MediaPost, 6/30

In The Press The ARF Announces 2021 Great Mind Awards Recipients
Sequent Partners’ Alice K. Sylvester selected as Erwin Ephron Demystification Award honoree and Avocados From Mexico’s Alvaro Luque chosen as CMO Award winner
Great Mind Awards recipients to be celebrated virtually on August 12 and as featured ARF content throughout the summer
ARF PRESS RELEASE, 6/30

In The Press ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
MediaPost, 6/29

In The Press Tuesday Stir
Adweek, 6/29

In The Press The Advertising Research Foundation announced a study…
Cynopsis, 6/29

In The Press ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
MediaPost, 6/28

In The Press The Advertising Research Foundation announced a study…
Cynopsis, 6/28

In The Press ARF Partners for Household Digital Device Study
MRWeb Newsletter, 6/28

In The Press The ARF Launches Initiative To
Study Digital Account And Device Sharing
The research project, sponsored by 605, Experian, Innovid, Neustar, The NPD Group, Verizon and VideoAmp, will produce a common set of unbiased measures defining account and device sharing and provide a holistic view into consumer habits
ARF PRESS RELEASE, 6/28

In The Press CIMM Launches Passive TV Measurement Study
MRWeb, 6/18

In The Press CIMM Launches Pilot To Understand Time Spent Across ‘Every’ TV Platform
MediaPost, 6/16

In The Press New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers
Marketing Technology Insights, 6/15

In The Press State of Streaming Ads Ignites Contention, Report Shows
Ad Age, 6/14

In The Press   In The Press COMMENTARY: Ad Industry Wrestles With Measurement In New Privacy-Compliant World
MediaPost, 4/28

In The Press The Advertising Research Foundation announced its inaugural class of scholars
Cynopsis, 4/27

In The Press Streaming summer: 79% of Americans plan to stick with streaming TV
The Drum, 4/26

In The Press The ARF Announces Scholars, Participating Schools and New Donors for the 2021 ARF Workforce Initiative for Diversity and Excellence Program
AiThority, 4/26

In The Press COMMENTARY: Are We Ready To Take The Red Pill?
MediaPost, 4/23

In The Press How Brands Can Succeed After The Pandemic
Forbes, 4/22

In The Press The ARF Announces Scholars, Participating Schools and New Donors For The 2021 ARF Workforce Initiative for Diversity and Excellence Program
First group of scholars selected by public university partners at University of California Berkeley, John Jay College of Criminal Justice at the City University of New York, The Ohio State University and University of Wisconsin Madison
AT&T, ViacomCBS and Meredith Corporation join Verizon, the Nielsen Foundation, GfK and Ipsos as newest donors of the program
ARF PRESS RELEASE, 4/22

In The Press Interview with Horst Stipp, EVP, Research & Innovation, ARF.
DAIS: Advertising Effect – Daily Business, 3/25

In The Press Google Triggers Backlash After Rejecting Plans To Replace Cookies With Personal IDs
MediaPost, 3/3

In The Press MediaMath Integrates With LiveIntent’s NonID, As Google Confirms Alternative Tracking Changes
MediaPost, 3/3

In The Press THE WEEK AHEAD: PINTEREST HOSTS AD SUMMIT AND ZOOM REPORTS EARNINGS
Ad Age, 2/28

In The Press Televisionation: ARF’s Scott McDonald and Paul Donato on the Future of Advertising
TVOT, 2/24

In The Press Ad Measurement and Revenue Attribution 2021: Identity Crisis Adds to Long-Standing Challenges
MediaPost, 1/11

In The Press Why 2020 Was A Year Of Both New And Old Normals
MediaPost, 1/4

2020

Expert Insights on The Future of U.S. Polling and Forecasting
MediaPost, 12/04/2020

The Advertising Research Foundation To Integrate the Marketing Science Institute
AdTech Daily, 11/23/2020

Research Says News Is Under-Used by Advertisers
Media Village, 11/23/2020

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MediaPost, 11/20/2020

Research Cooperators (Polls, Surveys, Panels) are Different from Non-Cooperators
Media Village, 11/19/2020

Attribution & Analytic Models – Incredible! But Only As Good As The Plethora Of Databases Involved
MediaPost, 11/18/2020

When Media ‘Exposure’ Is Not Audience ‘Viewing’ Or ‘Hearing’ There Can Be No Ad Outcomes!
MediaPost, 11/17/2020

Crackle Announces Program Selection in Premium OTT
Media Village, 11/17/2020

Advertising Research Foundation acquires Marketing Science Institute
CEO Update, 11/16

Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
MediaPost, 11/16/2020

MSI TO JOIN THE ARF
ResearchLive, 11/16/2020

The Advertising Research Foundation released a guide that examines solutions measuring lift and ROI
CYNOPSIS MEDIA, 11/16/2020

ARF Acquires Marketing Science Institute
Quirk Newsletter, 11/13/2020

ARF to Merge with Marketing Science Institute
MRWEB, 11/13/2020

ARF Acquires Marketing Science Institute
MediaPost, 11/13/2020

The Advertising Research Foundation To Integrate the Marketing Science Institute
Association devoted to marketing science and research will become division of the ARF
ARF PRESS RELEASE, 11/12/2020

Need A Lift, The ARF Has A Guide For You
MediaPost, 11/12/2020

OTTxSCIENCE 2020
Morning Consult, 10/27/2020

OTTxSCIENCE 2020
Morning Consult, 10/26/2020

Goodby, Silverstein & Partners captures a moment of social injustice … and the ARF’s Grand Ogilvy Award
WARC, 10/22/2020

Courageous Conversation Global Foundation’s ‘Not A Gun’ Campaign is Grand Winner of 2020 ARF David Ogilvy Awards
Little Black Book, 10/12/2020

The 2020 ARF David Ogilvy Awards winners included Courageous Conversation Global Foundation’s “Not A Gun” Campaign
CYNOPSIS MEDIA, 10/12/2020

Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards
Marketing Technology Insights, 10/09/2020

Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards
Awards recognize the research and creative behind the most innovative advertising campaigns across a variety of categories
ARF PRESS RELEASE, 10/08/2020

More Americans share social security, financial and medical information than before the pandemic
ZDNet, 10/01/2020

GM CEO Locked In For CES Keynote. Will She Discuss the Connected Car?
Radio + Television Business Report, 9/25/2020

Can The ANA Drive Equitable Cross-Media Measurement?
MediaDailyNews, 9/24/2020

Can The ANA Drive Equitable Cross-Media Measurement?
Business Insider, 9/24/2020

GM, Pepsi, BofA, Ampersand, Needham and More: Top Takeaways from ARF 2020
MediaVillage, 9/24/2020

The Future Of The Entertainment Sector Revealed At ARF Conference
MediaPost, 9/23/2020

MORE AMERICAN CONSUMERS WILLING TO SHARE SENSITIVE DATA
ResearchLive, 9/23/2020

TV Attribution Providers’ Data ‘Highly Inconsistent’: CIMM, 4As Study
Television News Daily, 9/23/2020

CIMM: Attribution Suffers From Inconsistent TV Exposure Data
Broadcasting+Cable, 9/23/2020

Pandemic drives willingness of more consumers to share personal info
WARC, 9/23/2020

Census, Radio Take Center Stage At ARF Audience Science Conference
MediaPost, 9/22/2020

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
MediaPost, 9/22/2020

More Consumers Willing to Share Sensitive Information Like Their Social Security Number, Reveals Latest ARF Privacy Study
Third annual report explores shifts in consumer attitudes towards digital privacy, mobile vs. PC usage, and trust in institutions in the context of the COVID-19 pandemic
ARF PRESS RELEASE, 9/21/2020

Questions CEOs are Asking About Marketing
MediaVillage, 9/18/2020

2020 ARF David Ogilvy Awards Finalists Announced
AIthority, 9/10/2020

2020 ARF David Ogilvy Awards Finalists Announced
Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE
ARF PRESS RELEASE, 9/10/2020

Verizon and the Nielsen Foundation Are Top Donors to the ARF’s Diversity Initiative
The ARF’s President and CEO encourages industry to donate by Labor Day
Companies contributing more than $25,000 will be honored at this year’s
ARF David Ogilvy Awards
ARF PRESS RELEASE, 9/1/2020

Stakeholder Value of Research Departments Almost Unanimously Perceived as High by Consultancy Employees
Fifth ARF Organizational Benchmark report finds that most consultancies in the media and advertising ecosystem are small and have a centralized research and analytics structure
ARF PRESS RELEASE, 8/27/2020

Randomized Control Testing: A Science Being Tested To Measure An Advertiser’s ROI
Forbes, 8/3/2020

Randomized Control Testing: It’s Complicated!
MediaPost, 7/31/2020

The Future of Agencies and Marketers is Proof-Based
MediaVillage, 7/30/2020

Advertising Revenues Projected To Decline In 2020 Worldwide
Forbes, 7/27/2020

84% of Media Companies Highly Rate Their Ability to Translate Research into Business Actions
Fourth ARF Organizational Benchmark report reveals the similarities and differences between large and small media and entertainment companies
ARF PRESS RELEASE, 7/16/2020

Seventy-nine percent of media companies believe that key stakeholders rely on research and analytics
CYNOPSISMEDIA, 7/17/2020

ARF Announces Initiative To Advance Cross-Platform ROI Analysis Through Application Of Randomized Control Trial Measurement
ARF PRESS RELEASE, 7/14/2020

2020 ‘Ephron’ Award Recipient: Josh Chasin
MediaPost, 7/10/2020

View earlier news stories.