ARF News

6-second TV ads command more attention per second than traditional spots
Marketingdive.com, 6/14/18

Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters
ResearchLive.com, 6/14/18

Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters
Onlinevideo, 6/13/18

GroupM US investment head Lyle Schwartz on what AT&T/Time Warner merger means for future M&A
The Drum, 6/13/18

How Viacom uses artificial intelligence to predict the success of its social campaigns
www.Digiday.com, 6/13/18

Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
www.mediapost.com, 6/13/18

Delivering on better metrics
WARC, 6/13/18

Short-Form Ads Capture 8% to 11% More Attention Per Second: New original research from the ARF and TVision Insights analyzed 3,300 unique six-second ads in first ever in-home study on short-form ad effectiveness
ARF Press Release – June 13, 2018

NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’
Online Video, 6/12/18

Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
www.mediapost.com, 6/12/18

Six-Second Video Ads Positioned For Success
www.mediapost.com, 6/11/18

Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
www.mediapost.com, 6/11/18

comScore Founder Fulgoni Named 2018 Erwin Ephron Demystification Award Winner
www.mediapost.com, 6/4/18

The Voice Of Customer Still Matters
www.forbes.com, 5/28/18

Data-Driven, Audience-Based Buying and Beyond: ARF ConsumerxScience 2018
http://www.videa.tv, 5/23/18

Face time: Will emojis change the way marketers conduct consumer research?
www.mobilemarketer.com, 5/2/18

A Code of Ethics in Research
Forbes.com, 4/9/18

Here’s Looking At You: The Impact Of Facial Gaze On Print Ad Effectiveness
mediapost.com, 4/6/18

ARF Seeks to Enhance Data Ethics
WARC, 4/4/18

It’s All Relative: The Practical and Emotional Context of Impact in Ad Placement Explained
Adotas, 4/2/18

Highlights from the ARF CONSUMERxSCIENCE Conference 
MediaVillage, 3/29/18

Mr. Clean Wins Grand Ogilvy 
WARC, 3/29/18

Soul-Searching from Ad Group that Lauded Cambridge Analytica 
New York Times, 3/28/18

ARF to Unveil Consumer Data Privacy Initiative
MediaPost, 3/26/18

Ad Research Association Wants New Privacy Rules After Cambridge Analytica
Ad Age, 3/26/18

Wild West of Digital Marketing Finally Gets Reined In
Axios, 3/27/18

Emotional Experiment: Advertisers Test Brand Loyalty Drivers
Cablefax, 3/28/18

March 29, 2018
Mr. Clean Brand “Cleaner of Your Dreams” Campaign Named Grand Winner of the 2018 ARF David Ogilvy Awards
Awards recognize those who combine research and creative execution to produce extraordinary advertising campaigns

Formerly named Re!Think,the Advertising Research Foundation’s annual flagship event applies a scientific lens to some of today’s most compelling and contentious issues facing the industry

Trends Toward Cutting Ad Clutter Picks Up Stream
broadcastingcable.com, 3/12/18

Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution
Forbes.com, 1/23/18