2021
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Attribution Accelerator Day 4: Recency, Creative Take Center Stage MediaPost, 11/19 |
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Ocean Spray Is Getting More Juice Out Of Attribution With RCT Testing Ad Exchanger, 11/19 |
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Attribution Accelerator Day 3: Improving Marketing Model Approaches Media Daily News, 11/18 |
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Attribution Accelerator Day 2: Do NOT Ignore Long-Term Ad Effects Media Daily News, 11/17 |
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When It Comes To Modeling, Are We Still Doing Precise Things With Imprecise Data? Media Daily News, 11/16 |
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The Future Of Measuring A Fragmented Media Landscape Forbes.com, 11/14 |
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Jon Watts Named CIMM MD as Clarke Readies to Retire MRWeb, 11/11 |
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Jon Watts to Succeed Jane Clarke at Coalition for Innovative Media Measurement Variety, 11/9 |
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CIMM CEO Jane Clarke Announces Retirement AdWeek, 11/9 |
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CIMM Changes Guard: Watts Succeeds Clarke MediaPost, 11/9 |
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Jon Watts Named To Succeed Jane Clarke as Head of CIMM NextTV, 11/9 |
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CIMM Readies Leadership Transition Radio + Television Business Report, 11/9 |
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Jon Watts Named Managing Director of The Coalition For Innovative Media Measurement Jane Clarke, CEO and MD of CIMM since its founding, to retire ARF PRESS RELEASE, 11/9 |
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CIMM/ARF Updates Lexicon As Technology Reshapes Media Market MediaPost, 11/8 |
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A Common Language for Media Measurement Radio & Television Business Report, 11/3 |
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CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement CIMM & ARF PRESS RELEASE, 11/4 |
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2020 Census “Shape your future. Start Here.” Campaign Named Grand Winner of the 2021 ARF David Ogilvy Awards; First-Ever SeeHer Recipient Awarded Angela Yee, co-host of The Breakfast Club and creator of “Angela Yee’s Lip Service” podcast, hosted ceremony recognizing the research and creative behind the most innovative advertising campaigns ARF PRESS RELEASE, 10/7 |
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Cross-Media Measurement: How About Never, Is Never Good For You? MediaPost, 9/23 |
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NBCU Highlights Three Measurement Providers As Alternatives To Nielsen Ad Exchanger, 9/23 |
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P&G’s Measurement Cornerstones Television News Daily, 9/22 |
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P&G’s Pritchard calls out Sisyphean challenges around improving measurement Marketing Dive, 9/22 |
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P&G’s Measurement Cornerstones MediaPost, 9/22 |
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Do I Have Your ‘Attention?’ MediaPost, 9/21 |
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THE WEEK AHEAD: Marketing and media events to watch for Sept. 20-26 Ad Age, 9/19 |
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The Advertising Research Foundation has called for the advertising industry to embrace greater transparency and cooperation… Cynopsis, 9/15 |
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The ARF Says Ad Supported Free Media Is `Under Threat’ Newsbreak, 9/15 |
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The ARF Says Ad Supported Free Media Is `Under Threat’ TVTech, 9/15 |
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The ARF Says Audience Measurement Is At A Crossroads – With The Future Of Ad Supported Media At Stake Calls for industry to undertake robust trials of inter-operable solutions and embrace greater transparency and cooperation ARF PRESS RELEASE, 9/14 |
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ARF Publishes Report ‘Demystifying’ Identity Resolution MediaPost, 8/3 |
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The Newest Matching Donation Grant for the ARF Workforce Initiative for Diversity and Excellence Cynopsis, 7/29 |
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For Good Campaign US, 7/29 |
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The ARF Announces Dollar-for-Dollar Donation Matching Benefiting ARF Workforce Initiative for Diversity and Excellence Program ARF president and CEO to personally match any dollar raised until September 6, 2021 up to $125,000 ARF PRESS RELEASE, 7/26 |
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MSI Announces Executive Director for 2022-2023 The Marketing Science Institute (MSI) is proud to announce John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, as the MSI Executive Director for 2022-2023. MSI PRESS RELEASE, 7/6 |
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The Sky Is Not Falling AdExchanger, 7/6 |
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Sequent’s Sylvester Receives ARF’s 2021 Ephron Award MediaPost, 6/30 |
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The ARF Announces 2021 Great Mind Awards Recipients Sequent Partners’ Alice K. Sylvester selected as Erwin Ephron Demystification Award honoree and Avocados From Mexico’s Alvaro Luque chosen as CMO Award winner Great Mind Awards recipients to be celebrated virtually on August 12 and as featured ARF content throughout the summer ARF PRESS RELEASE, 6/30 |
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ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last MediaPost, 6/29 |
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Tuesday Stir Adweek, 6/29 |
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The Advertising Research Foundation announced a study… Cynopsis, 6/29 |
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ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It MediaPost, 6/28 |
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The Advertising Research Foundation announced a study… Cynopsis, 6/28 |
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ARF Partners for Household Digital Device Study MRWeb Newsletter, 6/28 |
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The ARF Launches Initiative To Study Digital Account And Device Sharing The research project, sponsored by 605, Experian, Innovid, Neustar, The NPD Group, Verizon and VideoAmp, will produce a common set of unbiased measures defining account and device sharing and provide a holistic view into consumer habits ARF PRESS RELEASE, 6/28 |
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CIMM Launches Passive TV Measurement Study MRWeb, 6/18 |
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CIMM Launches Pilot To Understand Time Spent Across ‘Every’ TV Platform MediaPost, 6/16 |
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New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers Marketing Technology Insights, 6/15 |
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State of Streaming Ads Ignites Contention, Report Shows Ad Age, 6/14 |
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COMMENTARY: Ad Industry Wrestles With Measurement In New Privacy-Compliant World MediaPost, 4/28 |
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The Advertising Research Foundation announced its inaugural class of scholars Cynopsis, 4/27 |
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Streaming summer: 79% of Americans plan to stick with streaming TV The Drum, 4/26 |
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The ARF Announces Scholars, Participating Schools and New Donors for the 2021 ARF Workforce Initiative for Diversity and Excellence Program AiThority, 4/26 |
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COMMENTARY: Are We Ready To Take The Red Pill? MediaPost, 4/23 |
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How Brands Can Succeed After The Pandemic Forbes, 4/22 |
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The ARF Announces Scholars, Participating Schools and New Donors For The 2021 ARF Workforce Initiative for Diversity and Excellence Program First group of scholars selected by public university partners at University of California Berkeley, John Jay College of Criminal Justice at the City University of New York, The Ohio State University and University of Wisconsin Madison AT&T, ViacomCBS and Meredith Corporation join Verizon, the Nielsen Foundation, GfK and Ipsos as newest donors of the program ARF PRESS RELEASE, 4/22 |
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Interview with Horst Stipp, EVP, Research & Innovation, ARF. DAIS: Advertising Effect – Daily Business, 3/25 |
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Google Triggers Backlash After Rejecting Plans To Replace Cookies With Personal IDs MediaPost, 3/3 |
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MediaMath Integrates With LiveIntent’s NonID, As Google Confirms Alternative Tracking Changes MediaPost, 3/3 |
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THE WEEK AHEAD: PINTEREST HOSTS AD SUMMIT AND ZOOM REPORTS EARNINGS Ad Age, 2/28 |
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Televisionation: ARF’s Scott McDonald and Paul Donato on the Future of Advertising TVOT, 2/24 |
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Ad Measurement and Revenue Attribution 2021: Identity Crisis Adds to Long-Standing Challenges MediaPost, 1/11 |
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Why 2020 Was A Year Of Both New And Old Normals MediaPost, 1/4 |
2020
Expert Insights on The Future of U.S. Polling and Forecasting
MediaPost, 12/04/2020
The Advertising Research Foundation To Integrate the Marketing Science Institute
AdTech Daily, 11/23/2020
Research Says News Is Under-Used by Advertisers
Media Village, 11/23/2020
COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MediaPost, 11/20/2020
Research Cooperators (Polls, Surveys, Panels) are Different from Non-Cooperators
Media Village, 11/19/2020
Attribution & Analytic Models – Incredible! But Only As Good As The Plethora Of Databases Involved
MediaPost, 11/18/2020
When Media ‘Exposure’ Is Not Audience ‘Viewing’ Or ‘Hearing’ There Can Be No Ad Outcomes!
MediaPost, 11/17/2020
Crackle Announces Program Selection in Premium OTT
Media Village, 11/17/2020
Advertising Research Foundation acquires Marketing Science Institute
CEO Update, 11/16
Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
MediaPost, 11/16/2020
MSI TO JOIN THE ARF
ResearchLive, 11/16/2020
The Advertising Research Foundation released a guide that examines solutions measuring lift and ROI
CYNOPSIS MEDIA, 11/16/2020
ARF Acquires Marketing Science Institute
Quirk Newsletter, 11/13/2020
ARF to Merge with Marketing Science Institute
MRWEB, 11/13/2020
ARF Acquires Marketing Science Institute
MediaPost, 11/13/2020
The Advertising Research Foundation To Integrate the Marketing Science Institute
Association devoted to marketing science and research will become division of the ARF
ARF PRESS RELEASE, 11/12/2020
Need A Lift, The ARF Has A Guide For You
MediaPost, 11/12/2020
OTTxSCIENCE 2020
Morning Consult, 10/27/2020
OTTxSCIENCE 2020
Morning Consult, 10/26/2020
Goodby, Silverstein & Partners captures a moment of social injustice … and the ARF’s Grand Ogilvy Award
WARC, 10/22/2020
Courageous Conversation Global Foundation’s ‘Not A Gun’ Campaign is Grand Winner of 2020 ARF David Ogilvy Awards
Little Black Book, 10/12/2020
The 2020 ARF David Ogilvy Awards winners included Courageous Conversation Global Foundation’s “Not A Gun” Campaign
CYNOPSIS MEDIA, 10/12/2020
Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards
Marketing Technology Insights, 10/09/2020
Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards
Awards recognize the research and creative behind the most innovative advertising campaigns across a variety of categories
ARF PRESS RELEASE, 10/08/2020
More Americans share social security, financial and medical information than before the pandemic
ZDNet, 10/01/2020
GM CEO Locked In For CES Keynote. Will She Discuss the Connected Car?
Radio + Television Business Report, 9/25/2020
Can The ANA Drive Equitable Cross-Media Measurement?
MediaDailyNews, 9/24/2020
Can The ANA Drive Equitable Cross-Media Measurement?
Business Insider, 9/24/2020
GM, Pepsi, BofA, Ampersand, Needham and More: Top Takeaways from ARF 2020
MediaVillage, 9/24/2020
The Future Of The Entertainment Sector Revealed At ARF Conference
MediaPost, 9/23/2020
MORE AMERICAN CONSUMERS WILLING TO SHARE SENSITIVE DATA
ResearchLive, 9/23/2020
TV Attribution Providers’ Data ‘Highly Inconsistent’: CIMM, 4As Study
Television News Daily, 9/23/2020
CIMM: Attribution Suffers From Inconsistent TV Exposure Data
Broadcasting+Cable, 9/23/2020
Pandemic drives willingness of more consumers to share personal info
WARC, 9/23/2020
Census, Radio Take Center Stage At ARF Audience Science Conference
MediaPost, 9/22/2020
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
MediaPost, 9/22/2020
More Consumers Willing to Share Sensitive Information Like Their Social Security Number, Reveals Latest ARF Privacy Study
Third annual report explores shifts in consumer attitudes towards digital privacy, mobile vs. PC usage, and trust in institutions in the context of the COVID-19 pandemic
ARF PRESS RELEASE, 9/21/2020
Questions CEOs are Asking About Marketing
MediaVillage, 9/18/2020
2020 ARF David Ogilvy Awards Finalists Announced
AIthority, 9/10/2020
2020 ARF David Ogilvy Awards Finalists Announced
Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE
ARF PRESS RELEASE, 9/10/2020
Verizon and the Nielsen Foundation Are Top Donors to the ARF’s Diversity Initiative
The ARF’s President and CEO encourages industry to donate by Labor Day
Companies contributing more than $25,000 will be honored at this year’s
ARF David Ogilvy Awards
ARF PRESS RELEASE, 9/1/2020
Stakeholder Value of Research Departments Almost Unanimously Perceived as High by Consultancy Employees
Fifth ARF Organizational Benchmark report finds that most consultancies in the media and advertising ecosystem are small and have a centralized research and analytics structure
ARF PRESS RELEASE, 8/27/2020
Randomized Control Testing: A Science Being Tested To Measure An Advertiser’s ROI
Forbes, 8/3/2020
Randomized Control Testing: It’s Complicated!
MediaPost, 7/31/2020
The Future of Agencies and Marketers is Proof-Based
MediaVillage, 7/30/2020
Advertising Revenues Projected To Decline In 2020 Worldwide
Forbes, 7/27/2020
84% of Media Companies Highly Rate Their Ability to Translate Research into Business Actions
Fourth ARF Organizational Benchmark report reveals the similarities and differences between large and small media and entertainment companies
ARF PRESS RELEASE, 7/16/2020
Seventy-nine percent of media companies believe that key stakeholders rely on research and analytics
CYNOPSISMEDIA, 7/17/2020
ARF Announces Initiative To Advance Cross-Platform ROI Analysis Through Application Of Randomized Control Trial Measurement
ARF PRESS RELEASE, 7/14/2020
2020 ‘Ephron’ Award Recipient: Josh Chasin
MediaPost, 7/10/2020
View earlier news stories.