ARF in the Press

The ARF Partners with the U.S. Census Bureau to Raise Awareness and Participation for the 2020 Census
The ARF (Advertising Research Foundation) has partnered with the U.S. Census Bureau to help build awareness of and encourage participation in the 2020 Census.

As a national partner, the ARF will support the marketing and awareness efforts around the census, such as hosting events, providing speaking opportunities and advertising. (ARF PRESS RELEASE – 3/19/2020)

An Ad Industry Forecast You Never Wanted To See
MediaPost, 3/18/2020

3 strategies for strengthening brands amid coronavirus uncertainty
Marketing Dive, 3/18/2020

Verily Coronavirus Site Overwhelmed, Requires Visitors To Create Google Account
MediaPost, 3/17/2020

ARF Launches Creative Testing Glossary
MrWeb, 2/25/2020

Advertisers Take Responsibility for Fixing Cross-Platform Measurement and the Consumer Ad Experience
MediaVillage, 2/26/2020

ARF Releases Comprehensive Glossary of Creative Testing Terms
MediaVillage, 2/24/2020

Keeping Up With The Ever-Changing Language Of Marketing
Forbes, 2/21/2020

Beyond the cookie: What’s next for attribution?
Marketing Land, 2/17/2020

4 Key Ways The Ad Experience Will Be Reinvented In The Next Decade
AdAge, 1/30/2020

52% of retailers will boost 2020 social media ad budgets, study says
Mobile Marketer, 1/23/2020

As Google Chrome crumbles the third-party cookie, what’s next for adtech?
The Drum, 1/15/2020

How Personalization Strategies Can Backfire on Financial Marketers
The Financial Brand, 1/07/2020

Personalisation will be 2020’s most overhyped marketing practice
The Drum, 1/07/2020

Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions
Brand Bytes, 1/02/2020

2019

Is Chaos Our New Normal?
Forbes, 12/07/19

Accenture: More consumers willing to share data when there’s transparency
Retail Dive, 10/17/19

ARF Reveals Its Plans for 2020
HispanicAd.com, 10/16/19

ARF Reveals Its Plans for 2020
MediaVillage, 10/11/19

The best digital marketing stats we’ve seen this week
EConsultancy, 10/11/19

Email Marketing 2019:
Still a Leading Touchpoint for Marketers and Consumers Alike
EMarketer, 10/10/19

Study: Personalization promise doesn’t urge people to share information
Mobile Marketer, 10/9/19

Personalization Is Not a Motivating Factor For People to Share Their Information
eMarketer, 10/1/19

Top of the Morning (Q&A) with Scott McDonald
Cynopsismedia, 9/23/19

Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints
Content Marketing Institute, 8/23/19

Launching The Customer Loyalty Programs The Big Guys Use? Slow Your Roll!
Young Startups, 8/22/19

Companies Know California Privacy Law Goes Into Effect by Jan. 1, but Little Else
Morning Consult, 8/21/19

Privacy Study Has Surprises But Also Issues / RBDR
RBDR, 8/20/19

Consumers less willing than ever to share personal data, even for customized experiences, survey finds
Becker’s Hospital Review, 8/19/19

Addressable TV, retail sales, data privacy: 5 killer stats to start your week
Marketing Week, 8/19/19

ARF: Consumers Slightly Less Likely To Share Their Data In 2019.
Inside Radio, 8/19/19

Bad Guys Make Out: Hacking Victims Will Pay Big Bucks To Ransom Data
MediaPost, 8/16/19

Consumers are less willing to share their personal data, even in exchange for tailored advertising
Econsultancy, 8/16/19

The Scary Face Of Data: Consumers Are More Wary Than A Year Ago
MediaPost, 8/15/19

People Are Becoming More Reluctant To Share Personal Data, Survey Reveals
Forbes, 8/15/19

ARF: The Price Consumers Put On Their Data
MediaPost, 8/15/19

American Consumers Less Willing to Share Data
Research Live, 8/15/19

Personalization offer doesn’t lead to more personal data sharing
MarketingLand, 8/14/19

Promise of personalization has little impact on consumer willingness to share data, study reveals
MarketingDive, 8/14/19

Consumers Less Likely to Share Data, ARF Finds
Broadcasting & Cable, 8/14/19

Consumers Less Likely to Share Data, ARF Finds
Multichannel News, 8/14/19

ARF Study Finds Slight Decline in Consumer Willingness to Share Data in Past Year
The ARF’s second annual privacy study explores shifts in consumer attitudes towards digital privacy, mobile vs. PC usage, and how trust in institutions has changed.
— Consumers are slightly less likely to share their data in 2019 compared to the year prior, according to the ARF’s (Advertising Research Foundation) second annual Privacy Study, an annual survey launched as part of an initiative to advance data privacy and protection guidelines for the advertising industry. (ARF PRESS RELEASE – 8/14/19)

Brands Can Bring down Walled Gardens, but Only If They Want To
MARTECHSERIES, 8/13/19

Levi’s tailors sports marketing strategy as athletes become influencers
Marketingdive, 8/13/19

Why Great Creative is Essential
Billboard Insider, 8/7/19

Q&A: MRC’s George Ivie Weighs In On Duration Weighting
MediaPost, 8/5/19

ARF David Ogilvy Awards: 25 years of insight
WARC, 8/1/19

ARF Ogilvy Awards finalists revealed
WARC, 7/19/19

Hershey Takes Less Siloed Approach to Media Buying
PathtoPurchaseIQ, 7/17/19

In the News: Advertising
Cynopsis, 6/27/19

ARF Aims to Boost Research Quality
WARC, 6/27/19

ARF Launches Research Quality Certification Program
Daily Research News Online, 6/26/19

The ARF Establishes Research Quality Certification Program
ARF Press Release, 6/26/19

ARF Launches Program to Certify Ad Research
Broadcasting & Cable, 6/26/19

Solving The Reach Problem
MediaPost, 6/14/19

Warren Was Worried Democratic Town Halls Would Aid Fox’s Image. For Now, She’s Right
Morning Consult, 6/11/19

MMA’s Cognition Research Study Tells Marketers to get a ‘First Second Strategy’.
Indian Television, 5/30/19

Short and accurate! Mobile marketing is all about the one second strategy
BrandEquity.com 5/29/19

YouTube’s new ‘Bumper Machine’ automates 6-second ad production
Mobile Marketer, 5/14/19

Turf war: Can digital heavyweights fend off linear TV’s online land grab?
MarketingDive 5/10/19

Westwood One: Debunking The Radio Myths
Inside Radio, 5/7/19

Meredith and Hearst Magazines Adopt New Data Standard
Mediapost, 5/1/19

Meredith and Hearst Magazines Adopt New Data Standard
adage, 4/30/19

Nielsen Catalina’s Leslie Wood: An Erwin Ephron Demystification Award Winner
MediaVillage, 4/29/19

One-to-one-household marketing requires solving the ‘shareability’ problem
Marketing Land, 4/26/19

Supreme Court Weighs Citizenship Question
MediaPost, 4/23/19

Nielsen Opposes Addition Of Citizenship Question To 2020 U.S. Census As ‘Polluting The Data Set’
All Access, 4/23/19

A CEO’s Plea: Don’t Mess With the Census
Chainstore Age, 4/23/19

Nielsen Opposes Donald Trump Effort To Add Citizenship Query To 2020 Census
Deadline, 4/22/19

Nielsen Makes Case To Supreme Court For Census Status Quo.
InsideRadio, 4/22/19

Half My Data Is Effective — But Which Half?
MediaPost, 4/17/19

Podcasts Move The Needle On Key Ad Metrics
MediaPost, 4/16/19

Streaming Services Keep Eyes On Competition, Consumers Amid Changing Landscape
MediaPost, 4/16/19

‘Reporter’s’ Notebook: ARF Conference, Day One
MediaPost, 4/16/19

ARF Rescinds Cambridge Analytica Award, Says It Acted ‘Unethically’
MediaPost, 4/16/19

Nielsen Offers Data On Podcast Advertising Effectiveness
All Access Music Group, 4/16/19

Nielsen Looks At How Podcasting Advertising Measures Up.
InsideRadio, 4/16/19

‘Reporter’s’ Notebook: ARF Conference, Day One
MediaPost, 4/16/19

ARF chief sees “tangible progress” in a chaotic marketing-research industry
WARC, 4/16/19

ARF chief sees progress in research space
WARC, 4/16/19

Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
MediaPost, 4/16/19

Scott McDonald Reveals What to Expect at the Next ARF AUDIENCExSCIENCE Conference
MediaVillage, 4/10/19

ARF Adopts Ethical Research and Data Collection Code
MrWeb, 4/3/19

ARF Adopts Code of Conduct on Data Collection
Cablefax, 4/3/19

ARF CREATES MEMBER CODE OF CONDUCT
Researchlive, 4/3/19

The ARF Adopts Member Code of Conduct For Ethical Research and Data Collection
CynopsisMedia, 4/2/19

ARF Creates ‘Code Of Conduct’ For Consumer Researchers, Utilizes Seal Of Approval For Compliance
Mediapost, 4/2/19

Find a Short-ad Strategy
AMA, 4/1/19

Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question
Mediapost, 4/1/19

Attention, Please: Attention To Advertising Hot Topic Today
Mediapost, 3/29/19

Why Context Matters More Than Ever For Marketers
Forbes, 3/25/19

Kontexteffekte: Kann das Umfeld Werbung effektiver machen?
ard-werbung.de, 3/21/19

Brands Need a “One Second Strategy”
HispanicAd.com, 3/21/19

2019 ‘Erwin Ephron Award’ Winner: Leslie Wood
MediaPost, 3/20/19

Its Today! Live Panel On Making The Case For OOH In Media Plans
OOH Today, 3/19/19

Leslie Wood Named Winner of the ARF’s 2019 Erwin Ephron
Demystification Award
ARF Press Release, 3/20/19

Cross-Platform Measurement Insights from the ARF’s Scott McDonald
CynopsisMedia, 3/18/19

Extending Reach to the Unseen Next New Buyer
MediaVillage, 3/18/19

SXSW X MediaVillage X #AskGenZ: It’s a Wrap!
MediaVillage, 3/14/19

Marketers need a ‘one-second mobile strategy’ says MMA study
The Drum, 3/12/19

‘More about the practicality’: Reality comes to SXSW 2019
Didgiday, 3/8/19

The neuromarketing debate: a harsh criticism and fervent defence
Marketingmag.com, 3/5/19

The media mega-merger that changed everything
Marketplace, 3/4/19

Better Advertising Experiences Start with Data Transparency
Marketing Technology Insights, 2/28/19

The New Rule Of “You”
RadioInk, 2/24/19

ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
Beet.TV, 2/13/19

Supreme Court To Consider Citizenship Question On Census
MediaPost, 2/15/19

Consider the Source
Radio Ink, 2/10/2019

Will 2019 Be the Year of the Six Second TV Ad
MTA Martech Advisor, 2/7/2019

Why ARF thinks marketers should reconsider their personalization strategy
Marketing Land, 2/5/2019

Viacom’s Colleen Fahey Rush to Join CivicScience Board of Directors
Digital Journal, 1/30/2019

Is Surveillance the Future of Service?
Business of Fashion, 1/29/2019

Tradigital: Powerful combination to boost ROI
The Paducah Sun, 1/26/2019

A 10% Discount? Sure, What Do You Want to Know?
eMarketer, 1/24/2019

Neuromarketing: What You Need to Know
Harvard Business Review, 1/23/2019

BRIEF: Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards
Marketing Dive, 1/16/2019

Judge Nixes Citizenship Question On Census
MediaPost, 1/15/2019

How To Tackle 5 Industry Challenges Of 2019
MediaPost, 1/7/2019

2018

3 Ways To Keep Sales Momentum Post-Holiday
Forbes, 12/31/18

Jerry Lee: ‘Absolutely Committed’ To Improving Spot Creative.
Media Village, 12/21/18

Words Join Numbers in the Data World
Media Village, 12/20/18

Brand Safety Enters The TV Conversation
Cynopsis Media, 11/13/18

What’s The Frequency? Advertisers Deal with Conflicting Data
Ad Age, 11/7/18

ARF’s Paul Donato on Impacting the Ad Effect and Insuring Brand Safety
Media Village, 11/6/18

Ad Trade Groups Are Changing How Data Gets Labeled: Data assessments are getting a makeover
EMarketer, 10/31/18

The Advertising Research Foundation (ARF) acquired the Coalition for Innovative Media Measurement(CIMM).
MediaPost, 10/22/18

ARF’s Acquisition Of CIMM Adds ‘Innovation Incubator’ To Its Research Role
MediaPost, 10/22/18

ARF Acquires Coalition For Innovative Media Measurement.
InsideRadio, 10/22/18

Millennials Enjoy Traditional TV Shows, But In Digital
MediaPost, 10/19/18

The weekly wrap: Carlyle, Crestview, Walmart
Mergers & Acquisitions, 10/19/18

Telstra Divests Itself Of Ooyala; ARF Acquires Fellow Trade Group CIMM
AdExchanger, 10/18/18

Brands Shouldn’t Believe Everything They Read About Themselves Online
Harvard Business Review, 10/17/18

US Trade Body Merger: CIMM Becomes Part of the ARF
MRWEB, 10/17/18

ARF Acquires CIMM, Envisions The ‘Skunkworks’ Of Ad Research
Mediapost, 10/17/18

ARF Acquires CIMM and Creates a Measurement Powerhouse
Media Village, 10/17/18

ADVERTISING RESEARCH FOUNDATION ACQUIRES CIMM
Research Live, 10/17/18

October 16, 2018
The Advertising Research Foundation Acquires The Coalition for Innovative Media Measurement
CIMM Will Become Subsidiary of the ARF Focused Upon Measurement Innovation
CIMM CEO and MD Jane Clarke Will Head Division (ARF PRESS RELEASE)

The Perception And Reality Of Multicultural TV Ad Bias
Mediapost, 10/12/18

Implementing the Attribution Accelerator
Mediavillage, 10/10/18

The State of Data Ethics in Advertising
Cablefax, 10/10/18

Measuring Children’s Emotions in Ad Research
Adotas, 10/5/18

Ad groups unveil a new Data Transparency Label
MarTech Today, 10/2/18

New Data Transparency Label looks like nutrition information panel
Marketing Drive, 10/1/18

Ad trade bodies unveil data transparency label inspired by food traffic light labelling
The Drum, 10/1/18

Ad Industry Unveils ‘Nutrition Label’ For Data Transparency
Mediapost, 10/1/18

September 19, 2018
Murrer Named Chairperson of the ARF
Head of Marketplace Insights for Levi Strauss & Co. is first female marketer to hold the position and first based on the West Coast (ARF PRESS RELEASE)

Levi’s Insight Director Made ARF Chairperson
ResearchLive, 9/19/18

ARF Taps Levi’s Murrer As New Chair
Mediapost, 9/19/18

Data Privacy: What People in the US Really Think
adotas, 9/13/18

Not Everyone Wants to Share Their Data in Exchange for Personalization
eMarketer, 9/12/18

Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements
Adotas, 8/21/18

How six-second ads work for branding
WARC, 8/22/18

Digital Shoppers Value Data Privacy
EMarketer Retail.com, 6/29/18

Has Ad Targeting Gone Too Far?
Adotas.com, 6/21/18

ARF Audience Measurement Conference Tackles TV, Encourages Innovation
Mediapost.com, 6/18/18

Optimism in the Face of Change at the ARF Audience x Science Conference
Mediavillage.com, 6/15/18

6-second TV ads command more attention per second than traditional spots
Marketingdive.com, 6/14/18

Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters
ResearchLive.com, 6/14/18

Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters
Onlinevideo, 6/13/18

GroupM US investment head Lyle Schwartz on what AT&T/Time Warner merger means for future M&A
The Drum, 6/13/18

How Viacom uses artificial intelligence to predict the success of its social campaigns
www.Digiday.com, 6/13/18

Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
www.mediapost.com, 6/13/18

Delivering on better metrics
WARC, 6/13/18

June 13, 2018
Short-Form Ads Capture 8% to 11% More Attention Per Second: New original research from the ARF and TVision Insights analyzed 3,300 unique six-second ads in first ever in-home study on short-form ad effectiveness
(ARF Press Release)

NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’
Online Video, 6/12/18

Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
www.mediapost.com, 6/12/18

Six-Second Video Ads Positioned For Success
www.mediapost.com, 6/11/18

Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
www.mediapost.com, 6/11/18

comScore Founder Fulgoni Named 2018 Erwin Ephron Demystification Award Winner
www.mediapost.com, 6/4/18

The Voice Of Customer Still Matters
www.forbes.com, 5/28/18

Data-Driven, Audience-Based Buying and Beyond: ARF ConsumerxScience 2018
http://www.videa.tv, 5/23/18

Face time: Will emojis change the way marketers conduct consumer research?
www.mobilemarketer.com, 5/2/18

A Code of Ethics in Research
Forbes.com, 4/9/18

Here’s Looking At You: The Impact Of Facial Gaze On Print Ad Effectiveness
mediapost.com, 4/6/18

ARF Seeks to Enhance Data Ethics
WARC, 4/4/18

It’s All Relative: The Practical and Emotional Context of Impact in Ad Placement Explained
Adotas, 4/2/18

Highlights from the ARF CONSUMERxSCIENCE Conference
MediaVillage, 3/29/18

Mr. Clean Wins Grand Ogilvy
WARC, 3/29/18

Soul-Searching from Ad Group that Lauded Cambridge Analytica
New York Times, 3/28/18

ARF to Unveil Consumer Data Privacy Initiative
MediaPost, 3/26/18

Ad Research Association Wants New Privacy Rules After Cambridge Analytica
Ad Age, 3/26/18

Wild West of Digital Marketing Finally Gets Reined In
Axios, 3/27/18

Emotional Experiment: Advertisers Test Brand Loyalty Drivers
Cablefax, 3/28/18

March 29, 2018
Mr. Clean Brand “Cleaner of Your Dreams” Campaign Named Grand Winner of the 2018 ARF David Ogilvy Awards
Awards recognize those who combine research and creative execution to produce extraordinary advertising campaigns (ARF PRESS RELEASE)

March 18, 2018
IBM Watson, Mastercard, Walmart, CBS and PepsiCo Executives to Speak at the
ARF’s CONSUMERxSCIENCE

Formerly named Re!Think, the Advertising Research Foundation’s annual flagship event applies a scientific lens to some of today’s most compelling and contentious issues facing the industry (ARF PRESS RELEASE)

Trends Toward Cutting Ad Clutter Picks Up Stream
broadcastingcable.com, 3/12/18

Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution
Forbes.com, 1/23/18

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