ARF in the Press

More Consumers Willing to Share Sensitive Information Like Their Social Security Number, Reveals Latest ARF Privacy Study
Third annual report explores shifts in consumer attitudes towards digital privacy, mobile vs. PC usage, and trust in institutions in the context of the COVID-19 pandemic
ARF PRESS RELEASE, 9/21/2020

Questions CEOs are Asking About Marketing
MediaVillage, 9/18/2020

2020 ARF David Ogilvy Awards Finalists Announced
AIthority, 9/10/2020

2020 ARF David Ogilvy Awards Finalists Announced
Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE
ARF PRESS RELEASE, 9/10/2020

Verizon and the Nielsen Foundation Are Top Donors to the ARF’s Diversity Initiative
The ARF’s President and CEO encourages industry to donate by Labor Day
Companies contributing more than $25,000 will be honored at this year’s
ARF David Ogilvy Awards
ARF PRESS RELEASE, 9/1/2020

Stakeholder Value of Research Departments Almost Unanimously Perceived as High by Consultancy Employees
Fifth ARF Organizational Benchmark report finds that most consultancies in the media and advertising ecosystem are small and have a centralized research and analytics structure
ARF PRESS RELEASE, 8/27/2020

Randomized Control Testing: A Science Being Tested To Measure An Advertiser’s ROI
Forbes, 8/3/2020

Randomized Control Testing: It’s Complicated!
MediaPost, 7/31/2020

The Future of Agencies and Marketers is Proof-Based
MediaVillage, 7/30/2020

Advertising Revenues Projected To Decline In 2020 Worldwide
Forbes, 7/27/2020

84% of Media Companies Highly Rate Their Ability to Translate Research into Business Actions
Fourth ARF Organizational Benchmark report reveals the similarities and differences between large and small media and entertainment companies
ARF PRESS RELEASE, 7/16/2020

Seventy-nine percent of media companies believe that key stakeholders rely on research and analytics
CYNOPSISMEDIA, 7/17/2020

ARF Announces Initiative To Advance Cross-Platform ROI Analysis Through Application Of Randomized Control Trial Measurement
ARF PRESS RELEASE, 7/14/2020

2020 ‘Ephron’ Award Recipient: Josh Chasin
MediaPost, 7/10/2020

Some CPG brands face no easy way forward amid historic reckoning with race
Marketing Dive, 6/24/2020

A historic reckoning with race leaves problematic food brands without an easy path forward
Food Dive, 6/24/2020

Customer Loyalty Overrated — Marketers Should Consider Consumer Habits Instead
MediaPost, 6/23/2020

The ARF has established ARF WIDE: Workforce Initiative for Diversity and Excellence
Cynopsis, 6/18/2020

TikTok’s Huge US Growth Projections; Amazon’s Media Businesses Valued At $500B
AdExchanger, 6/18/2020

THE ARF LAUNCHES DIVERSITY INITIATIVE
Research Live, 6/18/2020

ARF CEO will match $150,000 in donations to diversity effort
Ad Age, 6/17/2020

ARF Launches Diversity Drive
MrWeb, 6/17/2020

ARF Launches Diversity Program and Scholarships
NextTV, 6/17/2020

Two-Thirds of Large Research Companies Have a Decentralized Insights Structure
Third ARF Organizational Benchmark report reveals the similarities and differences between large and small research companies.
(ARF PRESS RELEASE, 5/05/2020)

There is a Significant Divide between Small and Large (500+ employees) Research Companies when it comes to Department Structures
Cynopsis Media Tech Update, 5/11/2020

Research Companies More Focused on Sales vs Equity Than Ad Agencies
MediaPost, 5/7/2020

Big Agencies Put Less Stock In ‘Sales’ As A Metric For Measuring ROI Than Smaller Shops Or Clients
MediaPost, 4/24/2020

Insights and Analytics Functions Are Centralized and Highly Rated in Both Large and Small Agencies
Second ARF Organizational Benchmark report reveals the similarities and differences between large and small agencies
(ARF PRESS RELEASE, 4/23/2020

DISRUPTION REPORT
MediaPost, 4/20/2020

Four Articles, Same Conclusion.
Radio Ink, 4/17/2020

How coronavirus could usher in a new era of brand purpose
Marketing Dive, 4/17/2020

How Crisis Is Accelerating Shift In Brand Purpose From ‘You’ To ‘Us,’ And What You Can Do About It
MediaPost, 4/17/2020

Morning Consult Brands: Grey New York Said to Furlough 3.5% of Staff for 3 Months
Morning Consult, 4/16/2020

ARF chief provides insights for surviving a downturn
WARC, 4/13/2020

Consumer Confidence Cratered Thanks To COVID – But There Are Glimmers Of Hope
AdExchanger, 4/10/2020

Do We Have A ‘Wartime’ Or A ‘Depression’ President? The Answer Will Determine The Election
MediaPost, 4/9/2020

Birds Eye avoids freezing its branding efforts during lockdown
WARC, 4/8/2020

History Shows Marketers Who Keep Spending During Downturns Fare Much Better
Ad Age, 4/6/2020

News Publishing Deemed ‘Essential,’ but COVID-19 Spells Doom
Industry Intelligence, 4/2/2020

Sales Key KPI for Advertisers, Finds ARF Survey
RESEARCHLIVE, 4/2/2020

The ARF’s Paul Donato Reveals the Path and Speed of Industry Change in Research
Weisler Media Blog, 4/2/2020

Despite Experts Advising the Contrary, Advertisers of All Sizes Cite Sales as Most Common KPI for Evaluating Ad ROI
New ARF report sheds light on how advertisers view their respective research/insights departments and how that differs by company size.
Larger companies tend to have a decentralized research/insights structure–with their advertisers more likely to be dissatisfied than their smaller counterparts.
(ARF PRESS RELEASE, 3/31/2020)

How To Find The Bright Spots In A Bad Ad Economy
Ad Exchanger, 3/31/2020

Insights: Adapting Hollywood To The Pandemic, And What Happens Hereafter
TubeFilter, 3/31/2020

ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising ‘KPI’
MediaPost, 3/31/2020

Three Views of the Global Advertising Market: An ARF Virtual Town Hall
MediaVillage, 3/30/2020

Gang Aft Agley
MediaPost, 3/30/2020

Ad Execs To IAB: Pandemic Worse Than Financial Crisis, Having Substantial Immediate Impact
MediaPost, 3/27/2020

Why COVID-19 Is Like Being Stranded In The Arctic, And Why You Shouldn’t Freak Out
MediaPost, 3/26/2020

Magna Slashes 2020 Ad Outlook, Boosts 2021
MediaPost, 3/26/2020

Local News Outlets Dealt a Crippling Blow by This Biggest of Stories
New York Times, 3/23/2020

Covering The Ad Industry In The Time Of COVID-19
MediaPost, 3/23/2020

Brands may need new positioning in response to COVID-19
WARC, 3/23/2020

Comscore, Kargo implement new brand safety tools addressing coronavirus
MarketingDIVE, 3/19/2020

The ARF Partners with the U.S. Census Bureau to Raise Awareness and Participation for the 2020 Census
The ARF (Advertising Research Foundation) has partnered with the U.S. Census Bureau to help build awareness of and encourage participation in the 2020 Census.

As a national partner, the ARF will support the marketing and awareness efforts around the census, such as hosting events, providing speaking opportunities and advertising. (ARF PRESS RELEASE – 3/19/2020)

An Ad Industry Forecast You Never Wanted To See
MediaPost, 3/18/2020

3 strategies for strengthening brands amid coronavirus uncertainty
Marketing Dive, 3/18/2020

Verily Coronavirus Site Overwhelmed, Requires Visitors To Create Google Account
MediaPost, 3/17/2020

ARF Launches Creative Testing Glossary
MrWeb, 2/25/2020

Advertisers Take Responsibility for Fixing Cross-Platform Measurement and the Consumer Ad Experience
MediaVillage, 2/26/2020

ARF Releases Comprehensive Glossary of Creative Testing Terms
MediaVillage, 2/24/2020

Keeping Up With The Ever-Changing Language Of Marketing
Forbes, 2/21/2020

Beyond the cookie: What’s next for attribution?
Marketing Land, 2/17/2020

4 Key Ways The Ad Experience Will Be Reinvented In The Next Decade
AdAge, 1/30/2020

52% of retailers will boost 2020 social media ad budgets, study says
Mobile Marketer, 1/23/2020

As Google Chrome crumbles the third-party cookie, what’s next for adtech?
The Drum, 1/15/2020

How Personalization Strategies Can Backfire on Financial Marketers
The Financial Brand, 1/07/2020