ARF News

A Code of Ethics in Research
Forbes.com, 4/9/18

Here’s Looking At You: The Impact Of Facial Gaze On Print Ad Effectiveness
mediapost.com, 4/6/18

ARF Seeks to Enhance Data Ethics
WARC, 4/4/18

It’s All Relative: The Practical and Emotional Context of Impact in Ad Placement Explained
Adotas, 4/2/18

Highlights from the ARF CONSUMERxSCIENCE Conference 
MediaVillage, 3/29/18

Mr. Clean Wins Grand Ogilvy 
WARC, 3/29/18

Soul-Searching from Ad Group that Lauded Cambridge Analytica 
New York Times, 3/28/18

ARF to Unveil Consumer Data Privacy Initiative
MediaPost, 3/26/18

Ad Research Association Wants New Privacy Rules After Cambridge Analytica
Ad Age, 3/26/18

Wild West of Digital Marketing Finally Gets Reined In
Axios, 3/27/18

Emotional Experiment: Advertisers Test Brand Loyalty Drivers
Cablefax, 3/28/18

March 29, 2018
Mr. Clean Brand “Cleaner of Your Dreams” Campaign Named Grand Winner of the 2018 ARF David Ogilvy Awards
Awards recognize those who combine research and creative execution to produce extraordinary advertising campaigns

Formerly named Re!Think,the Advertising Research Foundation’s annual flagship event applies a scientific lens to some of today’s most compelling and contentious issues facing the industry

Trends Toward Cutting Ad Clutter Picks Up Stream
broadcastingcable.com, 3/12/18

Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution
Forbes.com, 1/23/18