2021
Google Triggers Backlash After Rejecting Plans To Replace Cookies With Personal IDs
MediaPost, 3/3/2021
MediaMath Integrates With LiveIntent’s NonID, As Google Confirms Alternative Tracking Changes
MediaPost, 3/3/2021
THE WEEK AHEAD: PINTEREST HOSTS AD SUMMIT AND ZOOM REPORTS EARNINGS
Ad Age, 2/28/2021
Televisionation: ARF’s Scott McDonald and Paul Donato on the Future of Advertising
TVOT, 2/24/2021
Ad Measurement and Revenue Attribution 2021: Identity Crisis Adds to Long-Standing Challenges
MediaPost, 1/11/2021
Why 2020 Was A Year Of Both New And Old Normals
MediaPost, 1/04/2021
2020
Expert Insights on The Future of U.S. Polling and Forecasting
MediaPost, 12/04/2020
The Advertising Research Foundation To Integrate the Marketing Science Institute
AdTech Daily, 11/23/2020
Research Says News Is Under-Used by Advertisers
Media Village, 11/23/2020
COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MediaPost, 11/20/2020
Research Cooperators (Polls, Surveys, Panels) are Different from Non-Cooperators
Media Village, 11/19/2020
Attribution & Analytic Models – Incredible! But Only As Good As The Plethora Of Databases Involved
MediaPost, 11/18/2020
When Media ‘Exposure’ Is Not Audience ‘Viewing’ Or ‘Hearing’ There Can Be No Ad Outcomes!
MediaPost, 11/17/2020
Crackle Announces Program Selection in Premium OTT
Media Village, 11/17/2020
Advertising Research Foundation acquires Marketing Science Institute
CEO Update, 11/16
Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
MediaPost, 11/16/2020
MSI TO JOIN THE ARF
ResearchLive, 11/16/2020
The Advertising Research Foundation released a guide that examines solutions measuring lift and ROI
CYNOPSIS MEDIA, 11/16/2020
ARF Acquires Marketing Science Institute
Quirk Newsletter, 11/13/2020
ARF to Merge with Marketing Science Institute
MRWEB, 11/13/2020
ARF Acquires Marketing Science Institute
MediaPost, 11/13/2020
The Advertising Research Foundation To Integrate the Marketing Science Institute
Association devoted to marketing science and research will become division of the ARF
ARF PRESS RELEASE, 11/12/2020
Need A Lift, The ARF Has A Guide For You
MediaPost, 11/12/2020
OTTxSCIENCE 2020
Morning Consult, 10/27/2020
OTTxSCIENCE 2020
Morning Consult, 10/26/2020
Goodby, Silverstein & Partners captures a moment of social injustice … and the ARF’s Grand Ogilvy Award
WARC, 10/22/2020
Courageous Conversation Global Foundation’s ‘Not A Gun’ Campaign is Grand Winner of 2020 ARF David Ogilvy Awards
Little Black Book, 10/12/2020
The 2020 ARF David Ogilvy Awards winners included Courageous Conversation Global Foundation’s “Not A Gun” Campaign
CYNOPSIS MEDIA, 10/12/2020
Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards
Marketing Technology Insights, 10/09/2020
Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards
Awards recognize the research and creative behind the most innovative advertising campaigns across a variety of categories
ARF PRESS RELEASE, 10/08/2020
More Americans share social security, financial and medical information than before the pandemic
ZDNet, 10/01/2020
GM CEO Locked In For CES Keynote. Will She Discuss the Connected Car?
Radio + Television Business Report, 9/25/2020
Can The ANA Drive Equitable Cross-Media Measurement?
MediaDailyNews, 9/24/2020
Can The ANA Drive Equitable Cross-Media Measurement?
Business Insider, 9/24/2020
GM, Pepsi, BofA, Ampersand, Needham and More: Top Takeaways from ARF 2020
MediaVillage, 9/24/2020
The Future Of The Entertainment Sector Revealed At ARF Conference
MediaPost, 9/23/2020
MORE AMERICAN CONSUMERS WILLING TO SHARE SENSITIVE DATA
ResearchLive, 9/23/2020
TV Attribution Providers’ Data ‘Highly Inconsistent’: CIMM, 4As Study
Television News Daily, 9/23/2020
CIMM: Attribution Suffers From Inconsistent TV Exposure Data
Broadcasting+Cable, 9/23/2020
Pandemic drives willingness of more consumers to share personal info
WARC, 9/23/2020
Census, Radio Take Center Stage At ARF Audience Science Conference
MediaPost, 9/22/2020
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
MediaPost, 9/22/2020
More Consumers Willing to Share Sensitive Information Like Their Social Security Number, Reveals Latest ARF Privacy Study
Third annual report explores shifts in consumer attitudes towards digital privacy, mobile vs. PC usage, and trust in institutions in the context of the COVID-19 pandemic
ARF PRESS RELEASE, 9/21/2020
Questions CEOs are Asking About Marketing
MediaVillage, 9/18/2020
2020 ARF David Ogilvy Awards Finalists Announced
AIthority, 9/10/2020
2020 ARF David Ogilvy Awards Finalists Announced
Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE
ARF PRESS RELEASE, 9/10/2020
Verizon and the Nielsen Foundation Are Top Donors to the ARF’s Diversity Initiative
The ARF’s President and CEO encourages industry to donate by Labor Day
Companies contributing more than $25,000 will be honored at this year’s
ARF David Ogilvy Awards
ARF PRESS RELEASE, 9/1/2020
Stakeholder Value of Research Departments Almost Unanimously Perceived as High by Consultancy Employees
Fifth ARF Organizational Benchmark report finds that most consultancies in the media and advertising ecosystem are small and have a centralized research and analytics structure
ARF PRESS RELEASE, 8/27/2020
Randomized Control Testing: A Science Being Tested To Measure An Advertiser’s ROI
Forbes, 8/3/2020
Randomized Control Testing: It’s Complicated!
MediaPost, 7/31/2020
The Future of Agencies and Marketers is Proof-Based
MediaVillage, 7/30/2020
Advertising Revenues Projected To Decline In 2020 Worldwide
Forbes, 7/27/2020
84% of Media Companies Highly Rate Their Ability to Translate Research into Business Actions
Fourth ARF Organizational Benchmark report reveals the similarities and differences between large and small media and entertainment companies
ARF PRESS RELEASE, 7/16/2020
Seventy-nine percent of media companies believe that key stakeholders rely on research and analytics
CYNOPSISMEDIA, 7/17/2020
ARF Announces Initiative To Advance Cross-Platform ROI Analysis Through Application Of Randomized Control Trial Measurement
ARF PRESS RELEASE, 7/14/2020
2020 ‘Ephron’ Award Recipient: Josh Chasin
MediaPost, 7/10/2020
Some CPG brands face no easy way forward amid historic reckoning with race
Marketing Dive, 6/24/2020
A historic reckoning with race leaves problematic food brands without an easy path forward
Food Dive, 6/24/2020
Customer Loyalty Overrated — Marketers Should Consider Consumer Habits Instead
MediaPost, 6/23/2020
The ARF has established ARF WIDE: Workforce Initiative for Diversity and Excellence
Cynopsis, 6/18/2020
TikTok’s Huge US Growth Projections; Amazon’s Media Businesses Valued At $500B
AdExchanger, 6/18/2020
THE ARF LAUNCHES DIVERSITY INITIATIVE
Research Live, 6/18/2020
ARF CEO will match $150,000 in donations to diversity effort
Ad Age, 6/17/2020
ARF Launches Diversity Drive
MrWeb, 6/17/2020
ARF Launches Diversity Program and Scholarships
NextTV, 6/17/2020
Two-Thirds of Large Research Companies Have a Decentralized Insights Structure
Third ARF Organizational Benchmark report reveals the similarities and differences between large and small research companies.
(ARF PRESS RELEASE, 5/05/2020)
There is a Significant Divide between Small and Large (500+ employees) Research Companies when it comes to Department Structures
Cynopsis Media Tech Update, 5/11/2020
Research Companies More Focused on Sales vs Equity Than Ad Agencies
MediaPost, 5/7/2020
Big Agencies Put Less Stock In ‘Sales’ As A Metric For Measuring ROI Than Smaller Shops Or Clients
MediaPost, 4/24/2020
Insights and Analytics Functions Are Centralized and Highly Rated in Both Large and Small Agencies
Second ARF Organizational Benchmark report reveals the similarities and differences between large and small agencies
(ARF PRESS RELEASE, 4/23/2020
DISRUPTION REPORT
MediaPost, 4/20/2020
Four Articles, Same Conclusion.
Radio Ink, 4/17/2020
How coronavirus could usher in a new era of brand purpose
Marketing Dive, 4/17/2020
How Crisis Is Accelerating Shift In Brand Purpose From ‘You’ To ‘Us,’ And What You Can Do About It
MediaPost, 4/17/2020
Morning Consult Brands: Grey New York Said to Furlough 3.5% of Staff for 3 Months
Morning Consult, 4/16/2020
ARF chief provides insights for surviving a downturn
WARC, 4/13/2020
Consumer Confidence Cratered Thanks To COVID – But There Are Glimmers Of Hope
AdExchanger, 4/10/2020
Do We Have A ‘Wartime’ Or A ‘Depression’ President? The Answer Will Determine The Election
MediaPost, 4/9/2020
Birds Eye avoids freezing its branding efforts during lockdown
WARC, 4/8/2020
History Shows Marketers Who Keep Spending During Downturns Fare Much Better
Ad Age, 4/6/2020
News Publishing Deemed ‘Essential,’ but COVID-19 Spells Doom
Industry Intelligence, 4/2/2020
Sales Key KPI for Advertisers, Finds ARF Survey
RESEARCHLIVE, 4/2/2020
The ARF’s Paul Donato Reveals the Path and Speed of Industry Change in Research
Weisler Media Blog, 4/2/2020
Despite Experts Advising the Contrary, Advertisers of All Sizes Cite Sales as Most Common KPI for Evaluating Ad ROI
New ARF report sheds light on how advertisers view their respective research/insights departments and how that differs by company size.
Larger companies tend to have a decentralized research/insights structure–with their advertisers more likely to be dissatisfied than their smaller counterparts.
(ARF PRESS RELEASE, 3/31/2020)
How To Find The Bright Spots In A Bad Ad Economy
Ad Exchanger, 3/31/2020
Insights: Adapting Hollywood To The Pandemic, And What Happens Hereafter
TubeFilter, 3/31/2020
ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising ‘KPI’
MediaPost, 3/31/2020
Three Views of the Global Advertising Market: An ARF Virtual Town Hall
MediaVillage, 3/30/2020
Gang Aft Agley
MediaPost, 3/30/2020
Ad Execs To IAB: Pandemic Worse Than Financial Crisis, Having Substantial Immediate Impact
MediaPost, 3/27/2020
Why COVID-19 Is Like Being Stranded In The Arctic, And Why You Shouldn’t Freak Out
MediaPost, 3/26/2020
Magna Slashes 2020 Ad Outlook, Boosts 2021
MediaPost, 3/26/2020
Local News Outlets Dealt a Crippling Blow by This Biggest of Stories
New York Times, 3/23/2020
Covering The Ad Industry In The Time Of COVID-19
MediaPost, 3/23/2020
Brands may need new positioning in response to COVID-19
WARC, 3/23/2020
Comscore, Kargo implement new brand safety tools addressing coronavirus
MarketingDIVE, 3/19/2020
The ARF Partners with the U.S. Census Bureau to Raise Awareness and Participation for the 2020 Census
The ARF (Advertising Research Foundation) has partnered with the U.S. Census Bureau to help build awareness of and encourage participation in the 2020 Census.
As a national partner, the ARF will support the marketing and awareness efforts around the census, such as hosting events, providing speaking opportunities and advertising. (ARF PRESS RELEASE – 3/19/2020)
An Ad Industry Forecast You Never Wanted To See
MediaPost, 3/18/2020
3 strategies for strengthening brands amid coronavirus uncertainty
Marketing Dive, 3/18/2020
Verily Coronavirus Site Overwhelmed, Requires Visitors To Create Google Account
MediaPost, 3/17/2020
ARF Launches Creative Testing Glossary
MrWeb, 2/25/2020
Advertisers Take Responsibility for Fixing Cross-Platform Measurement and the Consumer Ad Experience
MediaVillage, 2/26/2020
ARF Releases Comprehensive Glossary of Creative Testing Terms
MediaVillage, 2/24/2020
Keeping Up With The Ever-Changing Language Of Marketing
Forbes, 2/21/2020
Beyond the cookie: What’s next for attribution?
Marketing Land, 2/17/2020
4 Key Ways The Ad Experience Will Be Reinvented In The Next Decade
AdAge, 1/30/2020
52% of retailers will boost 2020 social media ad budgets, study says
Mobile Marketer, 1/23/2020
As Google Chrome crumbles the third-party cookie, what’s next for adtech?
The Drum, 1/15/2020
How Personalization Strategies Can Backfire on Financial Marketers
The Financial Brand, 1/07/2020
Personalisation will be 2020’s most overhyped marketing practice
The Drum, 1/07/2020
Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions
Brand Bytes, 1/02/2020
View earlier news stories.