JAR Insights Studio Series
A Virtual Deep Dive: Inside the Journal of Advertising Research
JAR Insights Studio events bring to life the latest research in the ARF’s flagship journal, featuring academic and practitioner authors from around the globe. Meet the minds behind a robust body of work, presenting new methodologies and discoveries that advance both practice and scholarship, followed by engaging Q&A panel discussions.
Sixes, A.I. and Media Metrics, Feb 2, 2021
Experts in Australia and the U.S. synthesize their research on TV ad effectiveness and a proposed new metric; a new benchmark for measuring radio advertising avoidance; creative strategies for making six-second ads more impactful; and insights into ad sharing from facial coding analysis.
JAR Best Papers: Digital Video vs. TV Ad Spend, and Context Effects in Advertising, December 9, 2020
Best Paper winners showcase their work on ad spend in digital video vs. television, and the impact of media context on advertising memory.
Audio Advertising, Targeting, Creativity and Segmentation/CSR Ads, October 21, 2020
Researchers in Australia, Spain, Sweden and the U.S. explain how speech rates in radio advertising influence cognitive and physiological outcomes; double jeopardy effects in digital media; insights behind creative planning; and why generational differences matter in CSR messaging.
Gender, Cause Marketing, and the Future of TV & Video, August 11, 2020
Experts in Australia, the U.K. and the U.S. present their findings on feminism and women in ads; gay imagery in ads and their effects on consumers’ intentions; TV and video viewing patterns; and how CSR campaigns with guilt appeals influence consumers.
Advertising Creativity and Strategy, May 12, 2020
Award-winning authors in Australia, New Zealand, Sweden and the U.S. explain what they learned from their research questions:
- Why do great creative ideas get rejected?
- Six-second TV commercials: What can (and can’t) they deliver?
- How does communicating passion in advertising (like, “We love what we do!”) shape people’s product and brand evaluations?
- How do advertising and promotional effects drive consumer service/restaurant sales?