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Summary
On June 17, researchers from global institutions presented new work tackling key challenges in the advertising industry. There were three articles featuring one author on behalf of each paper. The session concluded with a dynamic Q&A, where panelists explored the broader implications of these findings for the future of advertising. Colin Campbell, Ph.D., Editor-in-Chief at the JAR and associate professor of marketing at University of San Diego’s Knauss School of Business, led the discussion.
