At the Women in Analytics luncheon during the ARF Commerce & Shopper Intelligence conference, inspiring female leaders shared defining moments of bravery—how they silenced self-doubt, navigated opposition, and turned fear into triumph. Attendees had the opportunity to participate in an energizing conversation and build meaningful connections with like-minded peers.
Member Only AccessFortune assembled roughly 100 CEOs who focused on identifying the challenges and opportunities that businesses face in the year ahead. The topmost challenge: the battle for talent. The top opportunity? A chance to reinvent. Read more »
Member Only AccessFortune assembled roughly 100 CEOs who focused on identifying the challenges and opportunities that businesses face in the year ahead. The topmost challenge: the battle for talent. The top opportunity? A chance to reinvent. Read more »
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At this event, members of the ARF Organizational Insights Council presented the results of 21 in-depth interviews (IDIs) with industry leaders that they had conducted from June to November 2025. The purpose of these IDIs was to gain an understanding of the “how” and “why” behind industry shifts uncovered in the Council’s third Organizational Benchmark Survey in 2024. The five Council members – Council Chair Susan Pizarro (Dynata) and Council members Shelley Yang (Ipsos), Remy Spoentgen (Nielsen), John Baro (Transunion), and Maris Cohen (Blackstone), revealed insights on the trends impacting the evolution of insights and analytics team such as the breaking down of silos, shifting roles and responsibilities, and the impact of AI on work distributions and teams.
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On April 7, the ARF Young Pros held a fireside chat on the powerful dynamic between mentor and mentee within the workforce. Through the lens of real career experiences, we dove into the journeys of professionals, emphasizing growth, the pivotal role of mentorship and innovative networking strategies, especially in the remote work era. Attendees at various stages of their professional journeys left with insights and inspiration to enhance your industry knowledge and professional relationships.
Member Only AccessFortune assembled roughly 100 CEOs who focused on identifying the challenges and opportunities that businesses face in the year ahead. The topmost challenge: the battle for talent. The top opportunity? A chance to reinvent. Read more »
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Generative AI is transforming creative marketplaces by rapidly expanding the supply of content while simultaneously displacing traditional producers. Using a unique natural experiment and econometric modeling, this research explores how AI technologies alter equilibrium in image marketplaces—where it boosts variety and quality but also creates challenges for non-AI producers and policymakers.
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The Advertising Research Foundation (ARF), in collaboration with CIMM and MSI, presents The Future of Media Planning in an AI-Powered, Data-Driven World. This report explores how AI, privacy-first strategies and outcome-based metrics are transforming the discipline of media planning. Designed for researchers and practitioners, the paper provides a roadmap for navigating audience fragmentation, evolving regulations and new measurement frontiers—while keeping business outcomes at the center of strategy.
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