teams & talent

Women in Analytics Mentorship Program 2026

  • WOMEN IN ANALYTICS

On August 5, the ARF Women in Analytics launched the 2026 Mentorship Program and discussed tips for growing and maintaining their connections. Attendees learned the methodology behind how their matches were determined and heard from past mentor-mentee pairs about their experiences and ideas for building a successful relationship.

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Beyond the Hype: How AI Is Reshaping Modern Marketing

  • ARF ORIGINAL RESEARCH

Artificial intelligence has rapidly become part of the everyday marketing toolkit, transforming everything from creative development and campaign measurement to analytics and customer engagement. Drawing on two nationwide surveys of more than 200 U.S. advertisers and agencies, this new ARF study explores where AI adoption stands today, which tools marketers rely on most, how organizations are validating AI outputs and the governance practices emerging as AI becomes central to marketing operations.

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Courageous Career Moments

  • WOMEN IN ANALYTICS

At the Women in Analytics luncheon during the ARF Commerce & Shopper Intelligence conference, inspiring female leaders shared defining moments of bravery—how they silenced self-doubt, navigated opposition, and turned fear into triumph. Attendees had the opportunity to participate in an energizing conversation and build meaningful connections with like-minded peers.

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