teams & talent

  • Article

The Future of AI Adoption

Fortune assembled roughly 100 CEOs who focused on identifying the challenges and opportunities that businesses face in the year ahead. The topmost challenge: the battle for talent. The top opportunity? A chance to reinvent.   Read more »

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Analytics & Forecasting 2026

  • Analytics & Forecasting

AI is transforming how organizations generate insights and forecast outcomes, but questions remain about reliability and the need for human oversight. On September 14-15 in NYC, industry and academic leaders gathered to discuss integrating AI into analytics workflows and maintaining transparency.

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Women in Analytics Mentorship Program 2026

  • WOMEN IN ANALYTICS

On August 5, the ARF Women in Analytics launched the 2026 Mentorship Program and discussed tips for growing and maintaining their connections. Attendees learned the methodology behind how their matches were determined and heard from past mentor-mentee pairs about their experiences and ideas for building a successful relationship.

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Beyond the Hype: How AI Is Reshaping Modern Marketing

  • ARF ORIGINAL RESEARCH

Artificial intelligence has rapidly become part of the everyday marketing toolkit, transforming everything from creative development and campaign measurement to analytics and customer engagement. Drawing on two nationwide surveys of more than 200 U.S. advertisers and agencies, this new ARF study explores where AI adoption stands today, which tools marketers rely on most, how organizations are validating AI outputs and the governance practices emerging as AI becomes central to marketing operations.

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