How to Submit a Paper to the JAR

 

SUBMIT A MANUSCRIPT

ARF members are welcome to submit their work to the JAR.  Journal authors—and the audience they write for—represent all aspects of the advertising community, including academics and experts who work in the fields of advertising, marketing and marketing research.

The goals of any published piece should be both theoretical and practical in nature: to advance the body of scholarship, while offering hands-on practical takeaways for advertising and marketing managers. All articles should be written for a broad audience to understand; authors should not simply write for their own peer group. For guidance on types of articles, length, methodology and data requirements, please consult the JAR Guidelines for Contributors.

BENEFITS OF PUBLISHING

Exposure

The JAR audience is broader than the typical academic marketing/advertising research journal. In addition to its academic readership at more than 5,000 universities in 127 countries, and its ARF-member audience,—the Journal’s practitioner audience—is broadened by subscribers to WARC.com, which include the world’s largest advertising and media agencies, research companies, and advertisers in more than 100 countries.

Many papers get press coverage over worldwide channels, with the opportunity for earned media over social-media networks.

Prestige

In addition to having the honor of publication in this distinguished journal, every feature article is a candidate for the ARF’s annual JAR Best Paper Awards. Winners are determined by votes from the Journal’s editorial board, which includes academics, advertisers, ad agency executives and marketing researchers.