audience measurement

• Article

TV Deconstructed: New Life for Linear? (June 2026)

Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.

• Audience & Media Measurement
• Article

Attention in Context: What Real Campaigns Reveal About Media Performance

• ARF Attention Measurement Validation Initiative

What does “attention” really mean in today’s fragmented media landscape—and does more attention actually drive better results? In phase three of the ARF Attention Measurement Validation Initiative, real-world campaign data reveals where attention metrics align, where they diverge and how they relate to brand lift. The findings challenge assumptions and offer a more nuanced view of how attention works across channels, platforms and outcomes.

• Article

Stage 3 of the ARF Attention Measurement Validation Initiative: Attention as Signal, Or Beyond

Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.

• Article

Wall Street’s View of the Ad Industry

Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.

• Article

Rebuilding the Agency of Record for the AI Era

Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.

• Article

ARF DASH: Universe Study of Device and Account Sharing

Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.

• Article

TV Deconstructed: Latest Findings from the DASH Study (Full Year 2022)

Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.

• Article

TV Deconstructed: Latest Findings from the DASH Study (Full Year 2023)

Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.