consumer attitudes

• Future States & AI
• Article

When Virtual Influencers Reveal Their Sponsors: How Disclosure Shapes Engagement with Virtual Influencers

• ARF
• JOURNAL OF ADVERTISING RESEARCH

As virtual influencers (VIs) increasingly front campaigns for major brands, how does disclosing sponsorship affect audiences? This mixed-method study analyzed over 48,000 Instagram comments. Researchers also conducted an online experiment to examine how users respond emotionally and behaviorally to sponsorship disclosure by a virtual influencer. Results reveal that disclosure can increase positive sentiment but reduce engagement, challenging long-held assumptions about persuasion knowledge in influencer marketing.

• Future States & AI
• Article

Seeing Is Believing: How Generative AI Transforms Online Product Search

• ARF
• MSI

This research demonstrates how integrating generative AI into product search systems can significantly enhance consumers’ ability to express preferences, leading to greater design satisfaction and higher purchase intentions. By using AI-generated design visualizations as interactive feedback, the authors bridge a long-standing gap between consumer intentions and search outputs, offering powerful implications for marketers, advertisers and retailers.

• Article

Pharma Council Future Health Perspective: THE “NEW” 65+

• Article

Pharma Council Future Health Perspective: Simone Biles, Social Media and Mental Health: Is Gen Z Really Okay?

• Article

Pharma Council Future Health Perspective: Gen Z Leads the Way

• Article

Culture Pulse: Using an AI Moderator to Yield Valuable Insights

• Article

TV Attention, Deconstructed

• Article

The Design Space of Consumer Digital Twins