As consumers increasingly turn to large language models for information, their wider online behavior may change in ways that affect search engines, publishers and advertisers. This MSI Working Paper analyzes detailed browsing data to examine what happens after users adopt LLMs. The researchers find that traditional search activity eventually declines by more than 20%, visits to smaller and education-related websites fall, and exposure to display advertising decreases. The findings suggest that LLMs are becoming substitutes for some established online activities while potentially concentrating traffic among the web’s largest platforms.
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On July 23, the ARF Young Pros discussed what it takes to build and execute successful global marketing campaigns and the strategic elements that drive effectiveness at scale, including cultural nuances, market-specific behaviors, and cross-market alignment while maintaining a cohesive global message. Plus, attendees had the chance to work together to create a quick mock campaign concept and then pitched their ideas back to the larger group.
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Passwords are inherently insecure. They can be stolen or obtained through guessing or even brute force. But mostly, people just use bad ones (and, worse, reuse them).
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Passwords are inherently insecure. They can be stolen or obtained through guessing or even brute force. But mostly, people just use bad ones (and, worse, reuse them).
Read more »
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