creative effects
- Past Event Highlights
- Article
Creative in the Age of AI: Vision to Value
Today’s consumer is spread across more platforms than ever. On October 15, the ARF AI Series explored how to transform your creative process from a bottleneck into a growth engine. This session provided attendees with a clear roadmap to amplify talent, bring more ideas to life and drive measurable growth.
Member Only Access
- Past Event Highlights
- Article
Can Barriers to Early Concept Testing Be Removed?
Research from MediaScience suggests that only 20% of ad spend delivers lasting impact. On July 16, the ARF AI Series dove into a new AI-powered ad concept testing approach. This generative AI system creates realistic ad concepts, allowing researchers to test multiple concepts to identify those most likely to ultimately succeed.
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