media buying & selling

Balancing Recall and Resistance: Rethinking YouTube Ad Strategies

Balancing Recall and Resistance: Rethinking YouTube Ad Strategies

  • ARF
  • JOURNAL OF ADVERTISING RESEARCH

Ever wonder about how consumers really respond to YouTube’s main ad formats—skippable ads, non-skippable ads and brand placements? This recent Journal of Advertising Research (JAR) study investigates. The findings show that while non-skippable ads boost brand recall, they also feel more intrusive. By contrast, brand placements and skippable ads create more positive brand attitudes. What’s more, when combined with placements, skippable ads can deliver recall levels on par with non-skippable formats.

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Unpacking the Streaming Top 10: A Deep Dive into the Metrics and the Market Trends

Unpacking the Streaming Top 10: A Deep Dive into the Metrics and the Market Trends

On September 18, we pulled back the curtain on how the Streaming Top 10 is created and explored how these titles fuel streaming and many of our cultural conversations. Nielsen revealed why specific metrics are chosen for reporting, provided a deeper understanding of overall trends and observations, and discussed some interesting factoids gathered over five years of tracking.

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