ARF WIDE supports high-achieving students who are interested in careers in marketing, advertising, media, consumer insights, market research, and data analytics.

Through industry mentorship, professional development opportunities, Career Labs with leading professionals, and internship and career support, WIDE helps scholars build the skills, experience, and network needed to successfully launch their careers.

A certain number of scholarships will be awarded with priority given to students who demonstrate significant financial need.

Who Should Apply?
Students who will be full-time juniors at one of WIDE’s partner universities by Fall 2026 and who:

• Have a minimum 3.0 GPA
• Demonstrate strong academic achievement and professional potential
• Are interested in careers in marketing, advertising, media, research, consumer insights, or analytics
• Are committed to actively participating in a two-year professional development program eligible universities

Students must be enrolled at one of the following partner institutions:

1. Rutgers University
2. University of Wisconsin–Madison
3. University of California, Berkeley
4. John Jay College of Criminal Justice
5. Baruch College
6. The Ohio State University

What WIDE Scholars Receive

• One-on-one mentorship with an industry professional
• Access to Career Labs, ARF events and networking opportunities
• Exposure to leading companies across the marketing, media, and insights ecosystem
• Professional development and career readiness support
• Internship and job search guidance
• A limited number of scholarships will be awarded to students demonstrating the greatest financial need and will be maintained throughout the two-year program, contingent upon continued engagement and fulfillment of program requirements.

Application Requirements
Applicants must submit:

• • Completed application form linked
  • Resume
  • Essay (500–1,000 words) addressing:
    • Why they chose their major
    • Relevant coursework, projects, internships, or experiences
    • Career aspirations
    • How participation in the WIDE program would support their goals

Applications must be submitted by July 30.

Questions? Contact the wide@thearf.org.