ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Future States & AI
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2025 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • CMO Briefs
    • September 2026: Journal of Advertising Research

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • YP Connect
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • E-Newsletters
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • ARF at 90
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • Press Kit
  • ARF in the Press
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Pharma Council Spotlight Series

PODCASTS

SPOTLIGHT PERSPECTIVE

INFOGRAPHICS

Self-Directed Healthcare
GLP-1s Episode #30
Beyond the Scale: How GLP-1s Are Reshaping Health and Wellness
Coming soon Coming soon
HEALTH, REWIRED Episode #29
Health, Rewired
Coming soon Health, Rewired
Agentic AI
BIAS IN AGENTIC AI Episode #28
Potential Bias in Using Agentic AI in Health Care
Responsible AI is a Business Imperative Maintaining Patient Safety During Every Phase of Agentic AI Usage
AGENTIC AI SYSTEMS Episode #27
Building Agentic AI in the Health Care Industry
The Promise of AI and Agentic AI in Reimagining Pharmaceutical Research Agentic AI Is Pioneering the Future for Healthcare and Pharmaceuticals
WHAT IS AGENTIC AI? Episode #26:
Agentic AI – Part 1: What is it and – How Could it Change Health Care?
Beyond the Algorithm: Why trust is the cornerstone of Agentic AI in pharma Agentic AI is pioneering the future for healthcare and pharmaceuticals
Demographics and the Future of Health Care
WOMEN’S HEALTH Episode #25:
Women’s Health in Fast-Forward
How FemTech is Revolutionizing the Future of Women’s Health The Policy Effect: Mapping the Impact on Women’s Health
GEN Z Episode #24:
Connecting with Gen Z & New Pathways to Care
Simone Biles, Social Media and Mental Health: Is Gen Z Really Okay? Gen Z Leads the Way
THE AGING
POPULATION
Episode #23:
Impact of the Aging U.S. Population
How Research-based Innovation can Reduce Healthcare Costs in an Aging Population THE “NEW” 65+
  • Pharma Council
  • Join the Pharma Council Healthcare Community
  • Pharma Council Podcast Series
  • Pharma Council Spotlight Series
  • Young Pros
    • About Young Pros
    • Upcoming Events
    • YP Connect
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • E-Newsletters
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content