Trends in the Patient Journey: What to Expect in the Next 3-5 Years.
This on-demand series of webcasts and podcasts curated by the ARF Pharma Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery. The podcasts can be listened to anytime, anywhere.
Topics covered include:
- The impact of technology on the health care industry
- The telehealth revolution
- New methods of early detection
- Data, privacy, and patient communications
- Opening up access.
Each session includes a dialog with or presentation by an expert, followed by questions from Pharma Council members.
These sessions are currently available:
Session #1: The Power of Technology to Overcome Problems in Healthcare, with Tom Edwards of Omnicom (a webcast), moderated by Marjorie Reedy of Merck (Co-Chair, Pharma Council) – click here
Session #2: The Power of Technology to Solve Health Care Communications Problems: A conversation with Dan Scudder of Datavant, moderated by Seth Duncan of Real Chemistry (Co-Chair, Pharma Council) and Anshu Gupta (Eli Lilly) — click here to listen.
The Omni Patient Journey: The Role of Self-Service in Healthcare Access, a conversation with Claire Kane, EVP and Director of Strategic Planning at Wunderman Thompson Health.