News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

Research to Improve AI

Yes, AI is a great tool for marketers. But how can we avoid the “AI Conundrum” – taking advantage of its strengths while avoiding its errors and risks?    

Read more »

AI at a CPG Company

Colgate-Palmolive reveals how AI helps them achieve key objectives and improve processes. They  provided insights into the use of AI in marketing at AUDIENCExSCIENCE as well as MSI’s Summit 2024.

Read more »

The Benefits of Understanding Consumers’ Values

Research has demonstrated that developing messages, creative and targeting based only on demographic characteristics is not optimal. Investing in research on consumers’ values and emotions is likely to increase marketing effectiveness.     Read more »

How AI Will Make Us Smarter

During a recent ARF Town Hall, Professor Russel Neuman explained why he thinks AI will have primarily positive effects. It will make us smarter and more productive. Furthermore, he does not think new regulations are needed to protect humanity from negative consequences of AI development. Read more »

Top Topics at AxS 2024

Our analysis of the presentations during this year’s AUDIENCExSCIENCE conference shows which issues are marketers’ current priorities. 

Read more »