Culture, Retail and Style Trends
What will we wear, eat, buy and want in 2025? And how can marketers take advantage of new and existing tools and strategies to meet these trends?
A weekly round-up of the industry’s top stories and research curated by the ARF.
What will we wear, eat, buy and want in 2025? And how can marketers take advantage of new and existing tools and strategies to meet these trends?
Several forecasts find that most marketers are optimistic. They’re not the only ones with a sunny disposition about the coming year.
IPSOS researchers have conducted studies that suggest inducing “Cognitive Conflict” predicts which customers will stay with a brand and who is likely to switch.
An analysis from the UK confirms the value of pretesting. Award-winning campaigns were more likely to use pre-testing, it found.
Our tendency to favor information that aligns with pre-existing beliefs can be a problem when interpreting AI-based data. But AI can help avoid “cognitive shortcuts.”
In our next edition on January 10, we will focus on predictions for trends and research issues that will likely be priorities for 2025. In this issue, we invite you to look back on predictions made for 2024 (which NYCU reported on In December 15 and January 5, 2024). A link to the January 5, 2024, report is enclosed. Below is a summary:
Research by GLAAD reveals complex challenges for LGBTQ representation in advertising. Read more »
“The Ikea Effect” describes the research finding that people tend to value products more if they’ve had a hand in creating them. It has some interesting implications for AI in marketing and advertising.
The following is taken from a MediaVillage article about the recent Marketing Analytics Accelerator Conference by The ARF in partnership with Sequent Partners.
“While A.I. assistants like myself can provide information and analysis to help inform decisions, we shouldn’t be relied on as the sole decision maker, especially for consequential choices.”