Three Ways to Improve ROI
Nielsen has issued three versions of their 2022 ROI Report – for advertisers, agencies and media sellers – to help them grow their brands, boost ROI and demonstrate ROI respectively.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
FAST Services are Growing Fast
Free ad-supported streaming TV (FAST) penetration among US households has more than doubled year-over-year, according to a new report from Comcast.
FTC Says: Stop Misleading Data Claims
“Companies that make false claims about anonymization can expect to hear from the FTC,” wrote Kristin Cohen, an Acting Associate Director of the Federal Trade Commission’s (FTC) privacy and identity division, in a recent blog post.
How to Use Genders in Advertising
Casey Hobgood, Associate Strategy Director at We Are Social US, argues that “…brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products.”
Confidence in Media at Record Lows
Gallup states that Americans’ confidence in institutions has been lacking for most of the past 15 years. Moreover, their trust in key institutions hit a new low this year, with significant declines for 11 of the 16 institutions tested, and no improvements for any of them.
Bots Don’t Buy
A marketing analyst finds that bots cause several problems for digital advertising and suggests a solution.
Emmy Nominations for Commercials
A pair of comedic Apple ads and two anti-gun violence messages earned four of the six Outstanding Commercial Emmy nominations from the Academy of Television Arts and Sciences. The winner be announced during the awards ceremony on September 12th.
Brands Improve Ad Experiences
Today’s consumers have practically unlimited choices when it comes to the content they watch and the brands they choose. Therefore, brands are continuously grappling with the best ways to provide audiences with favorable and effective ad experiences. This is also important because viewers now have higher expectations for relevant and enjoyable ad experiences.
Honoring “Great Minds”
The ARF’s 2022 “Great Mind” award event will take place on August 3rd. You are invited.
Mastering Change
At the ARF event FORECASTING 2022, experts discussed strategies to help companies deal with and prepare for industry change and disruptions.