Brand safety has been a major issue for advertisers in 2021 as news events and public comments on social platforms continue to ignite concern and controversy. At the same time, in the wake of COVID-19 and the flowering of social activism in 2020, brands became more interested in aligning with social causes. This event featured a presentation by a team of academic researchers on the impact of advertising on the cable news channels and adjacent to political-charged news stories online and a meta-analysis of studies by Lumen, in partnership with Oracle Advertising, on attention paid to digital ads embedded in altruistic content.
This December 1 Cognition Council event expanded on previous ARF Cognition Council research on these issues, building on the presentations and discussion at the October 14 Cognition Council event (Part 1). The event included brief recaps of the Part 1 presentations.