Building Brand Loyalty with Today’s 21st Century Audience (Event Summary)

Building Brand Loyalty with Today’s 21st Century Audience (Event Summary)

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Summary

The third installment of the ARF Cultural Effectiveness Council’s webcast series focused on the power of music as a universal language. This event was part of a larger ARF Cultural Effectiveness Council white paper exploring a number of “ways in” for connecting with the increasingly diverse American audience including social causes, language and music.