On March 16, 2022, the ARF Cultural Effectiveness Council
hosted a discussion on bias in the algorithms and models used by organizations, particularly those in advertising and marketing, to make selection or recommendation decisions. Speakers from Publicis Media, Twitter, Wunderman Thompson, Cassandra, and the University of Southern California
shed light on why this issue arises, what its effects can be and how to contend with it. The session was moderated by Council Co-Chair Janelle James of Ipsos.